India Gluten-Free Food and Beverage Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

India Gluten-Free Food and Beverage Market Report Overview

The India gluten-free food and beverage market is witnessing significant growth due to rising health awareness, increasing gluten intolerance cases, and the growing demand for healthier dietary options. Consumers are shifting towards gluten-free products, driven by lifestyle changes, increased disposable income, and a preference for organic and natural foods.

This report provides an in-depth analysis of market trends, key drivers, challenges, and opportunities shaping the industry. It covers various product categories, including gluten-free bakery products, snacks, cereals, beverages, and ready-to-eat meals. Additionally, the study explores distribution channels such as supermarkets, specialty stores, and e-commerce platforms, assessing their impact on market expansion.

With a growing number of Indian consumers adopting gluten-free diets for medical and lifestyle reasons, manufacturers are focusing on product innovation, improved taste, and nutritional value. The report also highlights key players, competitive strategies, and regulatory frameworks affecting the market.

By offering insights into market size, growth forecasts, and regional demand trends, this report serves as a valuable resource for businesses, investors, and stakeholders looking to capitalize on India’s expanding gluten-free food and beverage market.

Market Report Coverage:

The “India Gluten-Free Food and Beverage Market  Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

This study on the India Gluten-Free Food and Beverage Market is based on a comprehensive analysis of industry trends, consumer behavior, and market dynamics. The research incorporates both primary and secondary data sources, including industry reports, company financials, government regulations, and expert interviews.

Assumptions:

1. Market Growth Factors – The study assumes that rising health consciousness, increased awareness of gluten-related disorders, and the expansion of e-commerce will drive market growth.
2. Consumer Adoption – It is assumed that the demand for gluten-free products will continue growing due to lifestyle changes, urbanization, and dietary preferences.
3. Regulatory Environment – The research considers India’s FSSAI (Food Safety and Standards Authority of India) guidelines on gluten-free labeling and safety standards.
4. Economic Stability – The study assumes stable economic conditions, allowing for increased consumer spending on premium and health-focused food products.
5. Competitive Landscape – The presence of both domestic and international brands is considered, along with their role in innovation and pricing strategies.

Definitions:

• Gluten-Free Products – Food and beverages that do not contain wheat, barley, rye, or crossbred grains and meet FSSAI standards for gluten-free labeling.
• Celiac Disease & Gluten Sensitivity – Medical conditions that require strict adherence to gluten-free diets.
• Market Size & Forecast – Market valuation based on revenue from product sales across various distribution channels, projected for a 5 to 10-year period.

Market Scope

The India gluten-free food and beverage market covers a wide range of product categories, including gluten-free bakery products, snacks, cereals, beverages, and ready-to-eat meals. This report analyzes both consumer-driven trends and industry dynamics, focusing on the increasing demand for gluten-free products among health-conscious consumers, individuals with gluten intolerance (such as those with celiac disease), and fitness enthusiasts.

Geographically, the report examines market trends across different regions of India, including North, South, East, and West India, considering varying consumer preferences and regional demand.

The market scope also includes various distribution channels, such as supermarkets, hypermarkets, specialty stores, and e-commerce platforms, reflecting how these avenues impact accessibility and product adoption. Additionally, the study evaluates the competitive landscape, highlighting key players in the gluten-free food and beverage sector, their strategies, and innovations.

This comprehensive scope provides valuable insights for businesses, investors, and stakeholders seeking to understand growth opportunities, market trends, and consumer behavior in India’s rapidly evolving gluten-free market.

MARKET OUTLOOK

Executive Summary

The India Gluten-Free Food and Beverage Market is experiencing robust growth, driven by a combination of health-conscious consumers, rising incidences of gluten intolerance, and a shift towards healthier dietary habits. As more people become aware of gluten-related disorders such as celiac disease, the demand for gluten-free products, including bakery items, snacks, beverages, and ready-to-eat meals, is rapidly increasing.

Key market drivers include the growing preference for organic and natural foods, the rise in lifestyle-related health issues, and the expansion of e-commerce platforms that facilitate the availability of gluten-free options. This market is further buoyed by an increase in disposable income and the urbanization of Indian society, where consumers are more inclined to adopt specialized diets.

The market is segmented into product categories such as gluten-free bakery products, snacks, cereals, beverages, and ready-to-eat meals. Distribution channels like supermarkets, specialty stores, and online retail are key drivers of growth, making gluten-free products more accessible to consumers. Geographically, North India, South India, East India, and West India are seeing varied levels of demand, with urban areas exhibiting the highest adoption rates.

Despite this positive outlook, challenges like high product prices and the lack of awareness in rural markets could hinder growth in the short term. However, the market’s long-term prospects remain promising, especially with increasing product innovation and growing consumer awareness of health benefits.

This report provides a comprehensive overview of the India gluten-free food and beverage market, examining market trends, growth drivers, challenges, and key players. It offers valuable insights for businesses, investors, and industry stakeholders looking to capitalize on the expanding market opportunities.

COMPETITIVE LANDSCAPE

Key Market Players

• Britannia Industries

• Procter & Gamble (P&G)

• Aashirvaad (ITC Limited)

• Organic India

• Kellogg’s India

• The Good Food Company

• Soulfull (by Sattvik Foods)

• Amul

• True Elements

• Nature’s Path\

Market Share Analysis

The India gluten-free food and beverage market is highly competitive, with both domestic and international players holding significant market shares. Multinational companies like Kellogg’s, Procter & Gamble, and Britannia dominate the gluten-free cereal and snack segments, benefiting from established brand presence and extensive distribution networks. These players account for a substantial share of the market, especially in urban areas with rising health-conscious consumer bases.

However, local brands such as True Elements, Soulfull, and Aashirvaad are increasingly carving out their niche by offering region-specific, gluten-free products tailored to local tastes. These local brands hold a significant market share in specific categories like gluten-free flours, snacks, and baked goods, capitalizing on their understanding of Indian dietary preferences.

The e-commerce channel has seen significant growth, contributing to a shift in market share dynamics. Online platforms like Amazon and BigBasket are growing in importance as they provide greater access to gluten-free products, especially in smaller cities and rural areas.

In terms of regional distribution, the market in South India and West India holds the largest share due to higher urbanization and a larger number of health-conscious consumers. As consumer awareness and demand for gluten-free products continue to grow, the market share is expected to shift towards specialized brands offering innovative and locally relevant gluten-free alternatives.

MARKET DYNAMICS

Market Drivers and Key Innovations

Market Drivers:

1. Rising Health Consciousness – Increasing awareness about health issues like gluten intolerance, celiac disease, and the growing prevalence of lifestyle-related diseases are major drivers. Consumers are actively seeking healthier food alternatives, boosting demand for gluten-free products.

2. Increasing Gluten Sensitivity – The number of individuals diagnosed with gluten sensitivity or celiac disease is on the rise in India, pushing the demand for gluten-free foods that cater to these specific needs.

3. Urbanization and Changing Lifestyles – As urbanization increases, people’s diets and shopping habits are evolving. There is a growing preference for convenient, ready-to-eat, and health-conscious products, accelerating the adoption of gluten-free options.

4. Growth of E-commerce – The expansion of online shopping platforms like Amazon, BigBasket, and Flipkart has made gluten-free products more accessible to a wider consumer base, including those in smaller cities and towns.

5. Demand for Organic and Natural Products – Gluten-free products often align with organic, clean-label, and natural food trends, making them appealing to health-conscious and environmentally aware consumers.

Key Innovations:

1. Smart Packaging Solutions – Innovative packaging that maintains the freshness and extends the shelf life of gluten-free products is emerging, improving product quality and convenience.

2. Fortification of Gluten-Free Products – Manufacturers are fortifying gluten-free products with essential nutrients like vitamins, minerals, and proteins, making them more nutritious and catering to the growing demand for functional foods.

3. Advanced Manufacturing Techniques – Use of alternative grains like quinoa, millet, and rice is increasing to create gluten-free products with better textures and flavors, enhancing their appeal to consumers.

Market Challenges

• High Product Costs

• • • Gluten-free products are generally more expensive due to the use of specialized ingredients and production processes, which can limit affordability for a broader consumer base.

• Limited Awareness in Rural Areas

• • • There is still a lack of awareness about gluten intolerance and the benefits of gluten-free diets, especially in rural and semi-urban regions, which restricts market growth in these areas.

• Supply Chain Constraints

• • • The availability of raw materials like gluten-free grains and alternative flours is limited, leading to supply chain disruptions and higher production costs for manufacturers.

• Taste and Texture Issues

• • • Gluten-free products often have different textures and flavors, which can be less appealing to consumers accustomed to traditional products, impacting the overall taste experience.

• Lack of Standardization and Labeling Issues

• • • The absence of a uniform labeling system across all manufacturers and confusion about what qualifies as gluten-free in India can lead to consumer mistrust and misinterpretation of product claims.

• Competition from Conventional Products

• • • Traditional, non-gluten-free alternatives remain the preferred choice for the majority of consumers due to their lower cost, wide availability, and familiarity.

• Regulatory Challenges

• • • Compliance with food safety regulations and certification standards for gluten-free labeling, as set by FSSAI (Food Safety and Standards Authority of India), presents ongoing challenges for brands.

• Limited Product Range

• • While the market is expanding, the availability of gluten-free options remains limited compared to conventional foods, particularly in certain product categories like fresh bakery items.

Market Opportunities

• Growing Health Awareness

• • • The increasing focus on health and wellness, driven by rising awareness of gluten intolerance, celiac disease, and lifestyle-related diseases, creates significant demand for gluten-free food options.

• Expansion of E-commerce Platforms

• • • The growth of online retail in India offers a powerful distribution channel, making gluten-free products more accessible to a broader consumer base, especially in smaller cities and rural areas.

• Product Innovation

• • • There is an opportunity to innovate in gluten-free product offerings, including gluten-free bakery items, snacks, cereals, and beverages. Companies can explore the use of alternative grains like quinoa, millet, and rice to enhance flavor and nutritional value.

• Health-Conscious Consumer Segments

• • • The rise of fitness enthusiasts, vegan, and organic food consumers presents a growing market segment that is more likely to adopt gluten-free diets as part of their health routines.

• Partnerships with Retail Chains and Cafes

• • • Retailers, cafes, and restaurants are increasingly offering gluten-free options. Collaborating with large chains can open new avenues for distribution and brand visibility.

• Customizable Gluten-Free Solutions

• • • With the growing trend for personalized diets, offering customizable gluten-free meal kits or subscription-based services could tap into the demand for convenience and personalized health solutions.

• Expansion in Tier 2 and Tier 3 Cities

• • • As awareness grows in smaller cities, expanding product availability in Tier 2 and Tier 3 markets presents an untapped growth opportunity for gluten-free brands.

• Government Support for Health-Centric Products

• • With the Indian government focusing on health and wellness, there may be opportunities for subsidies or incentives for brands offering nutritious, gluten-free products, encouraging further market growth.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

Expansion of Product Offerings by Major Brands

• Britannia Industries expanded its gluten-free product range with the launch of “Britannia Good Day” gluten-free biscuits, catering to the growing demand for gluten-free snacks.
• True Elements introduced new gluten-free muesli and granola bars, catering to health-conscious consumers looking for nutritious alternatives.

Focus on E-commerce Growth

• Kellogg’s has increased its online presence through platforms like Amazon and BigBasket, ensuring easy availability of its gluten-free cereals and snacks, seeing a 30% increase in online sales year-over-year in 2024.
• Brands like Soulfull and Organic India have leveraged direct-to-consumer (DTC) strategies, enhancing their reach in tier 2 and tier 3 cities.

Sustainability and Eco-Friendly Packaging

• Aashirvaad introduced eco-friendly, biodegradable packaging for its gluten-free atta products, aligning with the increasing consumer demand for sustainable and clean-label packaging.
• The Good Food Company adopted 100% recyclable packaging for its gluten-free snacks, enhancing its sustainability credentials.

Collaborations with Cafes and Restaurants

• Amul partnered with several leading coffee shops and restaurants in India to offer gluten-free dairy products, catering to the growing demand for gluten-free menu options.
• Kellogg’s collaborated with cafes like Starbucks to introduce gluten-free snacks and breakfast options, enhancing product availability.

Focus on Product Fortification

• Nature’s Path launched gluten-free cereals fortified with fiber, protein, and omega-3 fatty acids, addressing consumer demand for nutrient-dense gluten-free options.
• True Elements enhanced its offerings by fortifying their gluten-free muesli with probiotics to cater to the gut health-conscious demographic.

Increased Investment in Regional Expansion

• Soulfull expanded its distribution into South India, where the demand for gluten-free products is rapidly growing, particularly in cities like Bangalore and Chennai.
• Procter & Gamble increased its focus on regional preferences, launching gluten-free snack variants tailored to local tastes, including masala-flavored snacks.

Launch of Affordable Gluten-Free Alternatives

• ITC Limited under the Aashirvaad brand, introduced affordable gluten-free atta priced competitively, aiming to cater to the price-sensitive Indian consumer while maintaining the quality of the product.

KEY BENEFITS FOR STAKEHOLDERS

Manufacturers & Suppliers

• Increased Demand: Rising consumer awareness about health and gluten intolerance boosts demand for gluten-free products, providing manufacturers with opportunities for expansion.
• Product Differentiation: Investing in innovation, such as fortified or sustainably packaged gluten-free products, allows manufacturers to stand out in a competitive market.
• Access to Emerging Markets: The expansion of e-commerce and regional distribution channels enables suppliers to reach untapped markets, particularly in tier 2 and tier 3 cities.

Retailers & Distributors

• Higher Profit Margins: The premium pricing of gluten-free products results in higher profit margins compared to traditional products.
• Diverse Product Portfolio: Offering gluten-free options attracts health-conscious consumers and diversifies the retailer’s product offerings, which can increase foot traffic and sales.
• Growing Consumer Base: The increasing demand for gluten-free products, driven by health trends and rising gluten sensitivities, ensures a stable, growing customer base.

Investors

• Growing Market Potential: The gluten-free food market in India is expanding rapidly, presenting substantial growth opportunities for investors looking to capitalize on emerging food trends.
• Attractive ROI: Investment in gluten-free brands, especially those with innovative products and strong distribution networks, promises attractive returns as consumer demand rises.

Consumers

• Better Health: Access to high-quality, gluten-free products enables consumers with celiac disease or gluten sensitivity to maintain a healthy lifestyle.
• Product Variety: Consumers benefit from a wider selection of gluten-free products, including snacks, beverages, and bakery goods, catering to different tastes and dietary preferences.
• Convenience: With the rise of online retail, consumers can easily access a variety of gluten-free products from the comfort of their homes.

Government & Regulatory Bodies

• Public Health Benefits: Supporting the growth of the gluten-free food market can contribute to improving the overall health of the population, especially those with gluten-related disorders.
• Regulatory Compliance: Clear labeling and standards for gluten-free products ensure consumer safety and encourage fair trade practices, benefiting regulatory bodies in maintaining public trust.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• • INTRODUCTION

    • Market Overview
    • Years Considered for Study
    • Market Segmentation
    • Study Assumptions and Definitions
    • Market Scope

  • RESEARCH METHODOLOGY

  • MARKET OUTLOOK

    • Executive Summary
    • Market Snapshot
  • Market Segments 

• Product Type

• • • • – Gluten-Free Bakery Products (Bread, Cakes, Cookies)
      • – Gluten-Free Snacks (Chips, Crackers, Energy Bars)
      • – Gluten-Free Cereals & Grains (Oats, Rice, Quinoa)

• Distribution Channel

• • • – Supermarkets & Hypermarkets
    • – Specialty Stores
    • – Online Retail & E-Commerce
    • – Convenience Stores

• COMPETITIVE LANDSCAPE

• • Recent Strategies (Key Strategic Moves)
  • Market Share Analysis
  • Company Profiles

• Britannia Industries

• Procter & Gamble (P&G)

• Aashirvaad (ITC Limited)

• Organic India

• Kellogg’s India

• The Good Food Company

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US