Planted Foods Secures Investment from SevenVentures to Expand Market Reach

Planted Foods, the innovative alt-meat company headquartered in Kemptthal, Switzerland, has received a significant boost in its growth journey through an investment from SevenVentures, the investment arm of ProSiebenSat.1, a leading German media company. This strategic “media-for-equity investment” is designed to strengthen Planted’s market position and enhance its visibility among consumers.

Financial Details and Media Collaboration

While the financial specifics of the investment remain undisclosed, SevenVentures has confirmed a commitment of a “mid-single-digit million” euro sum. This partnership will enable Planted to leverage SevenVentures’ vast media portfolio, including advertising campaigns across ProSiebenSat.1’s television channels and the Joyn streaming platform. The collaboration will run until the end of 2027, providing Planted with ample opportunities to solidify its presence in European markets.

SevenVentures’ CEO Florian Hirschberger highlighted the potential of this collaboration, stating, “We want to use the reach of our digital and broadcasting portfolio to gain the trust of even more consumers and convince them of the quality and responsible production methods of Planted.”

Planted Foods: A Rising Star in the Alt-Meat Industry

Founded in 2019, Planted Foods specializes in creating plant-based meat alternatives, including chicken, pulled meats, and kebab options. The company operates primarily in European markets such as Germany, France, Italy, Austria, and the UK. Its innovative approach to sustainable and healthy food production has positioned it as a trusted name in the plant-based food sector.

Planted’s co-founder and management board member, Christoph Jenny, emphasized the significance of the partnership with SevenVentures. “With TV advertising, Planted will continue to establish itself in the mass market as the trusted, sustainable, healthy, and, above all, delicious plant-based meat brand,” he said. This focus aligns with the growing consumer demand for environmentally friendly and nutritious food alternatives.

Expansion Plans and Production Facilities

In addition to its headquarters in Kemptthal, Planted operates a glass production facility that underscores its commitment to transparency and sustainability. The company has also announced plans to expand its production capabilities by opening a new plant in Memmingen, Germany, in 2025. This move will further enhance Planted’s ability to meet the increasing demand for plant-based meat products.

SevenVentures’ History of Investments in Alternative Food Brands

SevenVentures’ investment in Planted is part of a broader strategy to support innovative food companies that align with sustainability and health-conscious trends. Last year, the investment firm backed Tindle, previously known as Next Gen Foods, another prominent player in the alt-meat industry. In September, SevenVentures also invested in Formo, a Berlin-based start-up pioneering vegan cheese made from koji protein, which is currently available in Germany and Austria.

Other notable investments by SevenVentures include Nucao, a sustainable chocolate brand, and KoRo, a company specializing in dried fruits and nut products. These strategic partnerships highlight SevenVentures’ commitment to fostering growth in the alternative food sector and supporting brands that prioritize innovation and sustainability.

Future Prospects for Planted Foods

With the backing of SevenVentures, Planted Foods is well-positioned to accelerate its growth and expand its consumer base. The integration of TV advertising and digital campaigns through ProSiebenSat.1 channels and the Joyn platform will significantly enhance brand awareness. This visibility is expected to drive sales and establish Planted as a leading name in the plant-based meat market.

The partnership comes at a time when the demand for sustainable food solutions is on the rise. As consumers increasingly seek alternatives to traditional meat, Planted’s focus on producing high-quality, sustainable, and delicious products is likely to resonate with a wide audience.

Conclusion

The investment from SevenVentures marks a pivotal moment for Planted Foods, enabling the company to leverage media resources to grow its market presence. By combining innovative product offerings with strategic advertising, Planted aims to solidify its reputation as a trusted brand in the alt-meat industry. As it continues to expand its production capabilities and market reach, Planted is set to play a key role in shaping the future of sustainable and plant-based food solutions in Europe and beyond.