Asia Pacific Poultry Meat Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Asia Pacific Poultry Meat Market Overview

The Asia-Pacific Poultry Meat Market is on a steady growth trajectory, with an estimated market size of USD 180.49 billion in 2025, projected to expand to USD 209.74 billion by 2030, registering a CAGR of 3.07% during the forecast period 2025-2030. The Asia Pacific poultry meat market is poised for significant growth from 2025 to 2030, driven by rising population, increasing demand for affordable protein sources, and evolving dietary preferences across the region. The market is expected to witness a surge in consumption due to the growing middle-class population and expanding urbanization, particularly in countries like China, India, and Southeast Asia. Poultry meat is gaining popularity due to its health benefits, affordability, and versatility in a variety of cuisines.

This comprehensive report provides an in-depth analysis of market trends, key drivers, challenges, and opportunities in the Asia Pacific poultry meat industry. It examines the market’s current landscape, future growth projections, and consumer behavior shifts. The report also highlights the competitive landscape, focusing on key players and their strategies to capitalize on emerging market opportunities. By 2030, the poultry meat sector is anticipated to continue evolving, with advancements in production techniques and sustainable practices driving the market forward.

Our analysis aims to assist stakeholders in making informed decisions, identifying growth areas, and formulating strategies to leverage the growing demand for poultry meat in Asia Pacific.

Market Report Coverage:

The “Asia Pacific Poultry Meat Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

This report on the Asia Pacific Poultry Meat Market (2025-2030) is based on several key assumptions that provide a foundational framework for market analysis:

1. Market Growth: The poultry meat market in Asia Pacific is expected to grow due to factors such as rising disposable incomes, urbanization, and the increasing demand for affordable protein sources. The study assumes that economic stability and population growth will continue to drive poultry consumption throughout the forecast period.
2. Consumer Trends: The report assumes that consumer preferences will shift towards healthier, protein-rich diets, with poultry being a preferred choice. This trend will be influenced by the rising awareness of health and sustainability.
3. Regional Dynamics: It is assumed that countries like China, India, and Southeast Asian nations will remain the largest contributors to the market’s growth due to their large population base, increasing urbanization, and rising middle class.

Definitions:

• Poultry Meat: Refers to meat from domesticated birds, primarily chicken, turkey, and duck, consumed by humans.
• Processed Poultry: Includes products like frozen, canned, and ready-to-cook poultry items.
• Fresh Poultry: Unprocessed, raw poultry meat that is sold without any preservation methods.

These assumptions and definitions guide the market projections and provide clarity on the scope of the study.

Market Scope

The Asia Pacific Poultry Meat Market report covers a comprehensive analysis of the poultry meat industry from 2025 to 2030, focusing on key drivers, trends, and challenges shaping the market. The scope includes a detailed examination of various poultry types, including chicken, turkey, and duck, with a particular focus on their consumption patterns and market share across different countries in the Asia Pacific region.

The study encompasses multiple application segments, primarily focusing on the food sector, which constitutes the largest share of the market. It also includes the growing use of poultry by-products in animal feed. Distribution channels such as offline retail, supermarkets, and e-commerce platforms are analyzed to understand their impact on market accessibility.

Geographically, the report explores major markets like China, India, Southeast Asia, and Australia, evaluating local consumption trends, market potential, and growth opportunities. It also highlights the shift towards organic and sustainable production practices in the poultry sector.

MARKET OUTLOOK

Executive Summary

The Asia Pacific Poultry Meat Market is set to experience robust growth from 2025 to 2030, driven by rising population, urbanization, and an increasing demand for affordable protein sources. Poultry meat, especially chicken, is gaining popularity due to its health benefits, cost-effectiveness, and versatility in a variety of cuisines. The market is expected to expand across major economies like China, India, and Southeast Asia, which are experiencing significant growth in the middle class and disposable incomes.

Key factors driving the market include the increasing demand for poultry in both urban and rural regions, as well as the shift toward healthier diets. The growing popularity of poultry as a protein source in emerging markets, coupled with the convenience and affordability it offers, will continue to fuel consumption. Additionally, there is a noticeable trend toward processed poultry products such as frozen, pre-cooked, and canned meats, catering to busy urban consumers seeking convenience.

The poultry meat industry is also witnessing significant advancements in production techniques and sustainability practices. Organic and ethically raised poultry are gaining traction among health-conscious consumers, particularly in developed markets like Australia. As demand grows, the sector is adopting more sustainable farming methods, including improved feed, reduced antibiotic use, and better animal welfare practices.

Regionally, China is the largest consumer of poultry meat, followed by India, Southeast Asia, and Australia. While chicken remains the dominant type, turkey and duck are also witnessing steady growth in specific regions. E-commerce platforms are becoming a crucial distribution channel, alongside traditional retail outlets.

This report provides a comprehensive analysis of the Asia Pacific poultry meat market, identifying key trends, challenges, and opportunities for stakeholders to navigate during the forecast period of 2025-2030.

COMPETITIVE LANDSCAPE

The Asia Pacific Poultry Meat Market is moderately fragmented, with regional and multinational players competing fiercely for market share.

Key Market Players

• Tyson Foods, Inc.
• BRF S.A.
• CP Group (Charoen Pokphand Foods Public Company Limited)
• JBS S.A.
• Perdue Farms, Inc.
• NH Foods Ltd.
• Venkys (India) Ltd.
• Sanderson Farms, Inc.
• Kewpie Corporation
• Daiichi Chicken Co., Ltd.

Market Share Analysis

The Asia Pacific Poultry Meat Market is dominated by key players such as Tyson Foods, CP Group, BRF S.A., and JBS S.A., which collectively hold a substantial share of the market. These companies lead through extensive distribution networks, high production capacity, and strong brand recognition across the region.

Chicken remains the dominant segment, contributing to more than 70% of the market share. This is driven by its affordability, versatility in cooking, and cultural preference in countries like China, India, and Southeast Asia. Turkey and duck are growing in specific regions, particularly in more developed markets such as Japan and Australia, but their combined market share is comparatively smaller.

Geographically, China holds the largest share, owing to its massive population, urbanization, and increasing consumption of poultry meat. India follows closely, with a rapidly expanding middle class and rising poultry consumption due to increased health consciousness and dietary shifts. Southeast Asia and Australia also contribute significantly to market share, with a rise in demand for both fresh and processed poultry products.

Processed poultry products, including frozen and ready-to-eat meats, are witnessing a surge in demand due to urbanization and the growing preference for convenience foods. Online distribution channels are also gaining traction, especially in developed markets, adding another layer to market dynamics.

MARKET DYNAMICS

Market Drivers and Key Innovations

The Asia Pacific Poultry Meat Market is experiencing strong growth, driven by several key factors:

1. Rising Population and Urbanization: The growing population and increasing urbanization in countries like China, India, and Southeast Asia are significant drivers of poultry consumption. Urban areas are witnessing higher disposable incomes, which lead to greater demand for affordable protein sources, with poultry being a popular choice.
2. Health Consciousness and Dietary Shifts: Poultry meat is increasingly preferred for its health benefits, including lower fat content compared to red meats. As consumers shift toward healthier diets, poultry offers an attractive, cost-effective protein source.
3. Affordability and Versatility: Poultry meat remains one of the most affordable and versatile proteins, making it a staple in households and restaurants. Its wide use in various cuisines further drives its consumption, particularly in regions with diverse culinary preferences.
4. Rising Middle-Class Population: The expanding middle class in emerging markets is increasing the demand for high-quality, diverse food products. As living standards rise, consumers are shifting toward premium poultry products, including organic and free-range options.

Key Innovations:

1. Sustainable Farming Practices: With growing environmental concerns, poultry producers are investing in more sustainable farming methods. These include reducing antibiotic use, improving feed quality, and adopting eco-friendly packaging.
2. Processed Poultry Products: There is an increasing demand for value-added products like frozen, pre-cooked, and ready-to-eat poultry items. These innovations cater to busy urban consumers seeking convenience.
3. Plant-Based Poultry Alternatives: As plant-based diets gain popularity, there is a rise in plant-based poultry products, offering consumers an alternative to traditional meat.

Market Challenges

1. Price Volatility: Fluctuations in feed prices and raw material costs can impact poultry production costs, leading to price volatility in the market. This can affect profit margins for producers and increase prices for consumers.
2. Animal Health and Disease Outbreaks: The poultry industry is vulnerable to diseases such as avian influenza, which can disrupt supply chains, lead to mass culling, and decrease consumer confidence in poultry products.
3. Environmental Concerns: The poultry industry faces increasing pressure to adopt sustainable practices due to concerns about its environmental impact, including water usage, waste management, and greenhouse gas emissions. This shift requires significant investment in infrastructure and innovation.
4. Regulatory and Compliance Issues: Stricter food safety regulations and animal welfare standards across different countries can pose challenges for producers. Complying with these regulations often involves high costs and operational adjustments.
5. Competition from Plant-Based Alternatives: The rise of plant-based meat alternatives is increasingly appealing to health-conscious and environmentally aware consumers, presenting a challenge to traditional poultry products.
6. Supply Chain Disruptions: Ongoing disruptions in supply chains, due to factors like transportation issues and labor shortages, can delay production and distribution, impacting market availability and prices.
7. Consumer Preferences for Organic and Free-Range Products: The growing demand for organic and free-range poultry products puts pressure on conventional farming practices to meet consumer expectations while maintaining profitability.

Market Opportunities

1. Growing Demand for Processed Poultry: The increasing preference for convenience foods, such as frozen, pre-cooked, and ready-to-eat poultry products, presents a significant opportunity for growth in the processed poultry segment.
2. Expansion of Organic and Free-Range Poultry: As health-conscious and environmentally aware consumers seek organic and ethically produced meat, there is a growing market opportunity for producers to expand into organic and free-range poultry options.
3. Rising Middle-Class Population: The expanding middle class in emerging markets, especially in China, India, and Southeast Asia, offers a growing consumer base for poultry meat, particularly premium and value-added products.
4. Online Retail and E-Commerce: The rise of online shopping platforms for food products, especially in urban areas, provides a new distribution channel for poultry meat, allowing producers to reach a broader customer base with direct-to-consumer models.
5. Plant-Based Poultry Alternatives: As demand for plant-based diets grows, there is an opportunity to invest in and develop plant-based poultry alternatives, catering to the increasing number of consumers seeking meat substitutes.
6. Technological Advancements in Poultry Farming: Innovations in poultry farming technologies, such as automation, better disease control, and enhanced feed formulations, present opportunities to increase efficiency and meet growing market demand.
7. Export Potential: Countries with large poultry production capabilities, like China and India, have significant export potential, particularly to regions experiencing poultry shortages or rising demand.
8. Sustainability Innovations: With increasing consumer preference for sustainable practices, companies adopting eco-friendly packaging, waste reduction technologies, and resource-efficient farming methods can tap into the growing demand for environmentally responsible products.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

Expansion of Processed Poultry Products:

• Major players like Tyson Foods and BRF S.A. have been expanding their portfolios to include more processed poultry items, including frozen and ready-to-eat meals, to cater to the growing demand for convenience foods.
• According to a report, the processed poultry segment is expected to grow at a moderate CAGR from 2025 to 2030.

Sustainability and Environmental Practices:

• CP Group has committed to reducing greenhouse gas emissions by 25% by 2030 as part of its sustainability strategy.
• BRF S.A. introduced a new “sustainable farming” initiative aimed at reducing water usage and improving waste management in poultry production facilities, with plans to implement this across 50% of its operations by 2027.

Investing in Plant-Based Alternatives:

• Companies like Tyson Foods and Kewpie Corporation have been investing in plant-based poultry alternatives. Tyson, for example, acquired Nature’s Fynd, a company specializing in plant-based protein, in 2021.
• The plant-based meat segment is projected to cross a market value of $10 billion by 2030 in the Asia Pacific region, growing at a moderate CAGR

Focus on Online and E-Commerce Sales:

• Venkys India has expanded its online presence, partnering with e-commerce platforms such as BigBasket and Amazon to reach urban consumers.
• The online retail share of poultry meat sales is expected to grow by 12-15% annually, driven by the increase in online shopping for groceries.

Technological Advancements in Poultry Farming:

• JBS S.A. is implementing AI and machine learning in its poultry farming operations to improve efficiency and reduce costs, with an estimated 15% increase in production output per farm by 2027.
• Sanderson Farms introduced automation in its processing plants, reducing labor costs and increasing processing speed by up to 20%.

Strategic Partnerships and Acquisitions:

• Perdue Farms has formed a strategic partnership with Oatly, focusing on incorporating oat-based ingredients into its poultry products to cater to the growing demand for plant-based ingredients.
• The global market for plant-based poultry alternatives is projected to grow at a moderate CAGR, with companies like Perdue looking to capture this emerging market.

Expansion into Emerging Markets:

• NH Foods has expanded its presence in Southeast Asia, particularly in Vietnam and Thailand, by setting up new processing plants and distribution centers.
• The Southeast Asian poultry market is expected to grow at a moderate CAGR from 2025 to 2030, driven by increased demand for both fresh and processed poultry products.

KEY BENEFITS FOR STAKEHOLDERS

Market Growth Opportunities:

• Stakeholders, including producers, suppliers, and investors, can benefit from the expanding demand for poultry meat in the Asia Pacific region. The growth in consumer preferences for both fresh and processed poultry presents opportunities for market expansion, particularly in emerging markets like India and Southeast Asia.

Diversification of Product Offerings:

• Producers can capitalize on the increasing demand for processed, organic, and plant-based poultry alternatives. Expanding product portfolios to include these options allows stakeholders to cater to health-conscious consumers and adapt to changing dietary preferences.

Sustainability Initiatives:

• With the rising focus on sustainability, stakeholders can benefit from implementing eco-friendly farming and production practices. Adopting sustainable practices not only enhances corporate reputation but also opens doors to new markets, especially among environmentally-conscious consumers.

Technological Advancements:

• The adoption of automation, AI, and other innovative farming techniques can help stakeholders improve efficiency, reduce costs, and increase production output. These technologies present a competitive edge in a rapidly growing market.

Expansion in E-commerce and Online Sales:

• With the increasing shift towards online shopping, particularly for convenience foods, stakeholders can benefit from leveraging e-commerce platforms to expand their reach and access a wider customer base.

Increased Export Potential:

• Stakeholders can tap into the growing global demand for poultry products, especially in regions facing supply shortages. Expanding export capabilities offers a lucrative growth opportunity for producers in Asia Pacific.

Market Diversification:

• By entering niche markets such as organic, free-range, and plant-based poultry products, stakeholders can diversify their customer base and improve profitability in a competitive market environment.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• INTRODUCTION

  • Market Overview
  • Years Considered for Study
  • Market Segmentation
  • Study Assumptions and Definitions
  • Market Scope

• RESEARCH METHODOLOGY

• MARKET OUTLOOK

  • Executive Summary
  • Market Snapshot
• Market Segments 
  • By Product Type:
    • Chicken: Dominates the market.
    • Turkey & Duck: Growing demand in specific regions.
  • By Application:
    • Food: Largest segment due to high consumption.
    • Feed: Poultry by-products used in animal feed.
  • By Geography:
    • China & India: Major markets due to population growth.
    • Southeast Asia: Increasing poultry demand.

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • Tyson Foods, Inc.
  • BRF S.A.
  • CP Group (Charoen Pokphand Foods Public Company Limited)
  • JBS S.A.
  • Perdue Farms, Inc.
  • NH Foods Ltd.
  • Venkys (India) Ltd.
  • Sanderson Farms, Inc.
  • Kewpie Corporation
  • Daiichi Chicken Co., Ltd.

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US