Global Beauty Drinks Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Global Beauty Drinks Market Overview

The global beauty drinks market is on a strong growth trajectory, with an estimated market size of USD 2.17 billion in 2025, projected to reach USD 3.47 billion by 2030, expanding at a CAGR of 9.71% during the forecast period 2025-2030. The global beauty drinks market is experiencing significant growth as consumers increasingly seek functional beverages that offer beauty benefits from within. This market, encompassing products like vitamins, minerals, collagen, and carotenoids, is projected to expand at a compound annual growth rate (CAGR) of 9.71% from 2025 to 2030. The rising demand for skincare, anti-aging, and wellness products is driving the popularity of beauty drinks, with consumers looking for convenient, effective solutions to enhance their appearance.

North America currently holds the largest market share, while the Asia-Pacific region is expected to witness the highest growth due to increasing health awareness and disposable income. The market is segmented by type, distribution channel, and geography, with grocery retailers, beauty specialty stores, and pharmacies being the leading distribution channels. Major players such as Shiseido Co. Ltd, Kinohimitsu, and Nestlé SA are actively innovating to meet the growing demand for beauty-enhancing drinks.

As the trend of ‘nutri-cosmetics’ continues to rise, the global beauty drinks market is set to offer lucrative opportunities, making it a key segment in the functional beverage industry for the years 2025-2030.

Market Report Coverage:

The “Global Beauty Drinks Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

The study on the Global Beauty Drinks Market is based on key assumptions and definitions to ensure accurate analysis and projections. The market is defined as beverages that promote beauty and skin health through functional ingredients such as vitamins, minerals, collagen, and carotenoids. These drinks are part of the growing “nutri-cosmetics” trend, which emphasizes beauty benefits from within.

Assumptions include:

• The market analysis covers the years 2025–2030, with data projections based on historical trends and anticipated growth factors such as increasing demand for beauty and wellness products.
• The segmentation in the study includes various types of beauty drinks (vitamins, collagen, carotenoids) and distribution channels (grocery retailers, beauty specialty stores, pharmacies).
• The analysis accounts for regional growth, particularly focusing on Asia-Pacific, North America, and Europe, with emerging markets in South America and the Middle East contributing to global expansion.

Definitions:

• Beauty Drinks: Beverages formulated with ingredients that are scientifically linked to promoting beauty benefits such as skin elasticity, hydration, and anti-aging properties.
• Market Size and Growth: Market size is calculated based on value in USD million, with projections considering both current market conditions and future trends, including regional and type-based segmentation.

Market Scope

The scope of the Global Beauty Drinks Market report covers a comprehensive analysis of the industry from 2025 to 2030. It includes the evaluation of market dynamics, key drivers, and restraints, alongside detailed projections of market size and growth. The report categorizes beauty drinks by type, including vitamins and minerals, collagen, carotenoids, and other functional beverages, and explores distribution channels such as grocery retailers, beauty specialty stores, and pharmacies.

Geographically, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, with in-depth insights into leading countries such as the United States, Germany, China, and Brazil. The report also focuses on emerging trends, key market players, and strategic developments within the industry. It highlights the growing demand for “nutri-cosmetics” and explores the shift in consumer behavior towards health and beauty beverages. This scope provides a detailed outlook on the market’s potential for growth over the forecast period.

MARKET OUTLOOK

Executive Summary

The global beauty drinks market is projected to experience significant growth from 2025 to 2030, driven by increasing consumer awareness of the benefits of “nutri-cosmetics” – products that offer beauty benefits from within. Beauty drinks, which include beverages enriched with vitamins, minerals, collagen, and carotenoids, are becoming an essential part of consumers’ beauty routines, particularly among health-conscious individuals. The market is expected to grow at a CAGR of 9.71% during the forecast period, fueled by growing demand in both developed and emerging economies.

Key market drivers include the rising popularity of functional beverages, a growing aging population, and an increasing preference for natural and plant-based beauty solutions. Collagen-based beauty drinks are especially gaining traction due to their benefits in skin health, hair strength, and anti-aging properties. Additionally, the shift toward online shopping and the growing presence of beauty drinks in grocery retailers, beauty specialty stores, and pharmacies are enhancing market accessibility.

Geographically, North America currently holds the largest market share, driven by strong consumer interest and the presence of major beauty drink brands. However, the Asia-Pacific region is anticipated to experience the highest growth rate, with countries like China, Japan, and South Korea leading the way due to the increasing popularity of wellness and beauty-related products.

The competitive landscape features leading players such as Shiseido Co. Ltd, Kinohimitsu, Nestle SA, and Sappe Public Company Limited. These companies are adopting innovative strategies such as product diversification, partnerships, and acquisitions to strengthen their market position.

Overall, the beauty drinks market is poised for robust expansion, driven by changing consumer preferences, advancements in product formulations, and the increasing availability of these products through diverse distribution channels.

COMPETITIVE LANDSCAPE

The Global Beauty Drinks Market is moderately fragmented, with regional and multinational players competing fiercely for market share.

Key Market Players

• Shiseido Co. Ltd
• Kinohimitsu
• Sappe Public Company Limited
• Nestlé SA
• Hangzhou Nutrition Biotechnology Co. Ltd
• Lacka Foods Limited
• Rejuvenated Ltd
• On-Group Ltd
• Molecule Beverages
• Big Quark

Market Share Analysis

The market share analysis provides insight into the dominance of key players and competitive dynamics within the movie theatre industry. Major companies like AMC Theatres, Cinepolis, PVR INOX, Regal Cinemas, and Wanda Cinemas command significant shares due to their extensive networks, strategic mergers, and technological advancements. For example, the merger of PVR INOX has notably increased its screen count across India and Sri Lanka, strengthening its market position.

Regional market shares vary, with North America, Europe, and Asia-Pacific leading due to strong infrastructure and high consumer demand. In particular, Asia-Pacific’s rapid urbanization, large population base, and rising middle-class incomes have boosted its Global Beauty Drinks Market share. Companies leverage regional strengths—such as introducing drive-in theaters in India and expanding IMAX screens in Europe and North America—to solidify their standing.

While traditional players dominate, the growing popularity of OTT platforms poses a challenge, impacting market share distribution. However, investments in immersive experiences like 4DX and the integration of VFX continue to draw audiences, ensuring sustained growth and competition in the Global Beauty Drinks Market.

MARKET DYNAMICS

Market Drivers and Key Innovations

The global beauty drinks market is characterized by a competitive landscape with several key players holding significant shares. North America is currently the largest market for beauty drinks, accounting for the highest market share in 2025. This region’s dominance is attributed to the growing demand for nutraceutical products, especially among consumers seeking skin-enhancing benefits from within. Companies such as Nestlé SA and Shiseido Co. Ltd are key contributors to this trend, leveraging strong distribution networks and extensive consumer bases.

Asia-Pacific is expected to experience the fastest growth rate during the forecast period (2025-2030). The increasing awareness of beauty from within, combined with the rising disposable income and health-conscious consumer base, is fueling market expansion in countries like Japan, China, and South Korea. Local players like Kinohimitsu and Hangzhou Nutrition Biotechnology Co. Ltd are capitalizing on the increasing preference for beauty drinks in this region.

Europe, while a significant market, follows in terms of share and growth. The region is seeing increased demand for beauty drinks, especially in countries such as Germany, the United Kingdom, and France. South America and the Middle East & Africa are also emerging markets, with Brazil and the United Arab Emirates showing potential for growth in the coming years. As the market continues to evolve, strategic innovations and region-specific products will determine the future market share distribution.

Market Challenges

1. Regulatory Hurdles: The beauty drinks market faces stringent regulations across various regions, particularly concerning the approval of ingredients and product claims. Meeting regulatory standards can be time-consuming and costly for manufacturers.
2. High Competition: The market is highly competitive, with numerous well-established brands and new entrants vying for market share. This intense competition makes it challenging for brands to differentiate themselves and secure customer loyalty.
3. Consumer Awareness: While the demand for beauty drinks is increasing, many consumers are still unaware of the long-term benefits and effectiveness of beauty drinks. This lack of awareness can hinder market growth, especially in emerging regions.
4. Price Sensitivity: The cost of high-quality beauty drinks can be a barrier for some consumers, particularly in price-sensitive markets. Premium products with ingredients like collagen and vitamins may not be affordable for all segments of the population.
5. Efficacy Concerns: There is skepticism regarding the effectiveness of beauty drinks in delivering promised results, particularly in comparison to topical skincare products. Consumers may question whether ingestible beauty solutions provide the same benefits as external products.
6. Supply Chain Disruptions: The global supply chain for raw materials, such as collagen and other key ingredients, faces occasional disruptions due to geopolitical factors or natural disasters, affecting the availability and cost of production.
7. Cultural Acceptance: In some regions, beauty drinks are still a novel concept, and cultural barriers may slow their adoption. Educating consumers on the benefits and usage of these products may take time.

Market Opportunities

1. Immersive Technologies: Growing Consumer Demand for Beauty from Within: With an increasing focus on wellness and self-care, consumers are more interested in beauty solutions that offer internal health benefits, creating a strong demand for beauty drinks.
2. Expansion in Emerging Markets: The rising middle-class population in regions like Asia-Pacific, Latin America, and the Middle East presents significant opportunities for beauty drink manufacturers to expand their presence and cater to new customer bases.
3. Innovative Product Development: There is a growing opportunity to develop new beauty drinks with innovative ingredients, such as plant-based options, adaptogens, and functional beverages that target specific skin concerns or overall well-being.
4. E-Commerce Growth: The growing trend of online shopping, particularly post-pandemic, presents an opportunity for beauty drink brands to reach global markets with minimal overhead costs. Digital platforms offer an effective way to connect with consumers and boost sales.
5. Health and Wellness Trends: The increasing awareness about health and wellness is fueling demand for functional beverages. Beauty drinks that promote skin health, hair growth, and overall beauty will likely benefit from these trends.
6. Personalization of Beauty Drinks: Offering personalized beauty drinks tailored to individual skin types, ages, or beauty goals can enhance consumer loyalty and create a unique market niche.
7. Partnerships and Collaborations: Collaborating with beauty brands, influencers, or health-focused organizations can drive consumer interest and open new marketing channels for beauty drinks, enhancing brand visibility.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

Partnerships and Collaborations:

• Companies like Shiseido Co. Ltd and Nestlé SA have entered partnerships with health and wellness brands to expand their product offerings and reach broader markets.
• In 2025, Nestlé launched a new beauty drink range in collaboration with a leading skin care brand, focusing on collagen-infused beverages to target aging concerns.

Expansion in Emerging Markets:

• Beauty drink brands are focusing on increasing their presence in high-growth regions like Asia-Pacific and the Middle East.
• In 2025, Kinohimitsu expanded its market presence in the Middle East, tapping into the growing demand for beauty beverages among consumers interested in natural, health-focused products.

Product Innovation:

• New beauty drink formulas are incorporating trending ingredients such as adaptogens, collagen, and superfoods to meet the demand for functional beverages.
• Sappe Public Company Limited launched a new line of plant-based beauty drinks in 2025, designed to cater to vegan and eco-conscious consumers.

E-Commerce Integration:

• Many brands are focusing on direct-to-consumer (DTC) sales through e-commerce channels, especially in post-pandemic times.
• Beauty drinks are increasingly being sold on platforms like Amazon and regional e-commerce giants in Asia-Pacific, with online sales surging by 30% in 2025.

Sustainability Initiatives:

• Companies are adopting eco-friendly packaging and sustainable sourcing of ingredients to cater to the growing demand for eco-conscious products.
• In 2025, Kinohimitsu introduced a new range of beauty drinks with 100% recyclable packaging.

Health-First Marketing Strategies:

• Brands are focusing on the health benefits of their products to align with the growing trend of self-care.
• Shiseido Co. Ltd introduced a new beauty drink in 2025 containing natural antioxidants to enhance skin elasticity and improve overall well-being.

Celebrity Endorsements and Influencer Marketing:

• Leading beauty drink brands are collaborating with influencers and celebrities to increase brand awareness and consumer trust.
• In 2025, Sappe signed a partnership with a popular Asian influencer to promote their beauty drink range, resulting in a 25% increase in social media engagement.

KEY BENEFITS FOR STAKEHOLDERS

Increased Market Opportunities:

• Stakeholders can capitalize on the growing demand for beauty drinks, particularly in regions like Asia-Pacific and North America, which are expected to experience significant market growth from 2025 to 2030.

Product Diversification:

• By investing in innovative beauty drink formulations such as collagen, vitamins, and minerals, stakeholders can diversify their product portfolios to meet evolving consumer preferences for health-conscious and beauty-enhancing beverages.

Expansion into Emerging Markets:

• The rapidly expanding consumer base in emerging markets presents opportunities for stakeholders to enter new geographies. Markets in the Middle East, Latin America, and Asia-Pacific are forecasted to grow at a robust pace over the next decade.

Consumer Trust and Brand Loyalty:

• Through offering eco-friendly, sustainable products and promoting health benefits, stakeholders can build strong consumer trust, leading to long-term brand loyalty and higher retention rates in the competitive market.

Profitability through E-Commerce Channels:

• Stakeholders can leverage the rise of e-commerce platforms to increase direct-to-consumer sales, ensuring greater profit margins by reducing reliance on traditional retail channels.

Strategic Partnerships and Collaborations:

• Stakeholders can benefit from strategic partnerships with major brands, influencers, or health experts to enhance product credibility and reach wider audiences, thus driving sales.

Sustainability and Corporate Social Responsibility (CSR):

• Stakeholders focusing on sustainable packaging and responsibly sourced ingredients can enhance their brand reputation, appealing to the growing segment of environmentally-conscious consumers.

Access to Emerging Trends:

• By staying ahead of the latest health and beauty trends (e.g., adaptogens, vegan formulations, antioxidants), stakeholders can capture the attention of health-conscious and beauty-oriented consumers, gaining a competitive edge in the market.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• INTRODUCTION

  • Market Overview
  • Years Considered for Study
  • Market Segmentation
  • Study Assumptions and Definitions
  • Market Scope

• RESEARCH METHODOLOGY

• MARKET OUTLOOK

  • Executive Summary
  • Market Snapshot
• Market Segments 
  • By Type:
    • Vitamins and Minerals, Collagen, Carotenoids, Other Types
  • By Distribution Channel:
    • Grocery Retailers, Beauty Specialty Stores, Drug Stores and Pharmacies, Other Channels
  • By Region:
    • North America
    • Europe, Asia
    • Latin America
    • Middle East 
    • Africa 

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • Shiseido Co. Ltd
  • Kinohimitsu
  • Sappe Public Company Limited
  • Nestlé SA
  • Hangzhou Nutrition Biotechnology Co. Ltd
  • Lacka Foods Limited
  • Rejuvenated Ltd
  • On-Group Ltd
  • Molecule Beverages
  • Big Quark

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US