Cold-Pressed Juice Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Cold-Pressed Juice Market Overview

The Cold-Pressed Juice Market is experiencing substantial growth due to increasing health awareness and the rising demand for natural, minimally processed beverages. Cold-pressed juices are extracted using hydraulic press technology that retains higher levels of nutrients, enzymes, and antioxidants compared to traditional juicing methods. Consumers are gravitating toward cold-pressed juice as a healthier alternative to sugary beverages and carbonated drinks. The trend is particularly strong among millennials, fitness enthusiasts, and health-conscious individuals seeking clean-label products with no artificial additives or preservatives.

The market is also fueled by the growing popularity of detox and juice cleanse programs. Additionally, the shift towards plant-based and organic lifestyles is driving the adoption of fruit and vegetable juice blends. Innovations in packaging and extended shelf-life technologies are further enhancing product accessibility. While North America currently dominates the market, rapid growth is also seen in Asia-Pacific and Europe due to evolving dietary habits and urbanization. The future outlook for the cold-pressed juice market is promising, supported by evolving consumer preferences and continuous product innovation.

Market Report Coverage:

The “Cold-Pressed Juice Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

The cold-pressed juice market study is based on the assumption that consumers are increasingly seeking nutrient-dense, natural beverage options over sugary or carbonated drinks. This demand is driven by rising awareness of lifestyle-related health issues and the desire for clean-label and organic products. The report considers cold-pressed juice as any fruit or vegetable juice extracted using a hydraulic press or similar method that avoids heat or oxygen exposure, preserving more vitamins and nutrients.

The market data includes bottled retail juices sold through online and offline channels, excluding fresh juices squeezed at the point of sale. Forecasting takes into account growth trends across organic and conventional product categories, with a focus on urban consumption patterns, particularly among millennial and Gen Z populations. The base year for analysis is 2024, with forecasts extending to 2030.

The scope of the market includes various packaging formats, types of raw materials (fruits and vegetables), and distribution modes. Regional segmentation considers both mature and emerging markets. Market size estimations are based on both value (USD million) and volume (liters), with inputs from primary interviews, financial reports, and validated secondary research sources. The report also incorporates trends in innovation, sustainability, pricing strategies, and regulatory compliance affecting the industry.

Market Scope

The Cold-Pressed Juice Market scope covers the global production, distribution, and consumption of cold-pressed juice products derived from fruits, vegetables, or blends thereof. The report segments the market by product type (fruit, vegetable, blends), packaging format (bottles, cartons, pouches), distribution channels (supermarkets, online platforms, specialty stores), nature (organic and conventional), and end users (residential and commercial).

Geographically, the report analyzes five key regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. It provides market sizing in both value and volume, along with year-over-year growth trends, CAGR analysis, and future projections up to 2030.

The study aims to provide stakeholders with actionable insights into emerging consumer behavior, innovations in juice extraction and packaging, and the regulatory landscape. It highlights the competitive scenario, identifies investment opportunities, and evaluates technological trends shaping the industry. The scope is particularly relevant for producers, retailers, investors, and nutrition-focused businesses.

MARKET OUTLOOK

Executive Summary

The Cold-Pressed Juice Market is emerging as a vibrant segment within the global functional beverage industry, driven by increasing demand for healthy, natural, and nutrient-rich beverages. Unlike conventional juices that rely on heat pasteurization, cold-pressed juice uses hydraulic pressure to extract juice, preserving more enzymes, vitamins, and antioxidants. This health-forward approach is gaining significant traction among millennials, Gen Z, and wellness-focused consumers who prioritize clean labels, organic ingredients, and minimal processing.

Key factors propelling market growth include the rise in lifestyle-related health concerns such as obesity and diabetes, as well as growing interest in detox and immunity-boosting regimens. The trend is further amplified by increased disposable incomes, rapid urbanization, and the global shift toward plant-based nutrition. Premium pricing is justified by the perceived health benefits, quality ingredients, and unique flavor combinations.

North America currently dominates the market due to high awareness and availability of premium juice brands. However, Asia-Pacific is projected to exhibit the highest growth rate, fueled by rising urban middle-class populations, changing dietary habits, and increased health consciousness. Europe remains a stronghold for organic juice consumption.

Innovation in flavor profiles, sustainable packaging, and extended shelf-life technologies are playing a pivotal role in market expansion. Players are also leveraging e-commerce and direct-to-consumer channels to reach a broader audience. Partnerships with gyms, yoga studios, and wellness centers are enhancing brand visibility and encouraging trial.

Despite high production costs and shorter shelf life challenges, the market outlook remains robust. The entry of new brands, continuous product innovation, and increasing penetration in emerging markets are expected to fuel long-term growth. As consumers continue to seek clean, functional beverages, the cold-pressed juice market is well-positioned for sustained expansion.

COMPETITIVE LANDSCAPE

Key Market Players

• Suja Life, LLC
• Hain Celestial Group, Inc.
• PepsiCo, Inc. (Naked Juice)
• The Coca-Cola Company (Innocent Drinks, Odwalla)
• Juice Press
• Raw Pressery
• Pressed Juicery
• Evolution Fresh (Starbucks Corporation)
• Daily Greens
• Urban Remedy
• Plenish Cleanse
• Rejuice
• Organic Avenue

Market Share Analysis

The cold-pressed juice market is moderately fragmented, with a mix of multinational corporations and specialized health-focused brands. Suja Life remains a leading player in the U.S. with strong brand positioning in organic and plant-based juice. PepsiCo’s Naked Juice and Coca-Cola’s Innocent and Odwalla brands hold significant shares due to established retail presence and marketing strength.

Startups and regional players like Raw Pressery in India and Pressed Juicery in the U.S. have also gained notable traction, especially among urban health-conscious consumers. These brands typically capture niche segments through direct-to-consumer sales, subscription models, and partnerships with gyms and wellness centers.

The top five companies account for over 40% of global revenue, while smaller, agile brands continue to disrupt the space with innovations in packaging, flavor blends, and clean-label positioning. Online channels are becoming a powerful force in shaping market share dynamics, enabling smaller brands to scale quickly without traditional retail constraints.

The competitive landscape is expected to intensify with more FMCG giants entering the space and increased demand for differentiated, functional beverages with clear nutritional benefits.

MARKET DYNAMICS

Market Drivers and Key Innovations

1. Health Consciousness: Increasing awareness of the benefits of nutrient-rich, preservative-free beverages.
2. Rising Urbanization: Busy lifestyles push demand for convenient, ready-to-consume health products.
3. Detox and Wellness Trends: Popularity of juice cleanses and immunity-boosting products.
4. Clean Label Movement: Consumer demand for transparency in sourcing and processing.
5. Plant-Based Nutrition: Shift from dairy to fruit and vegetable-based hydration.

Key Innovation:

• High Pressure Processing (HPP): A non-thermal method used to extend shelf life without compromising nutrients.
• Functional Additives: Incorporation of adaptogens, collagen, activated charcoal, and probiotics into cold-pressed juices.
• Sustainable Packaging: Use of biodegradable, recycled, or plant-based bottles to reduce environmental impact.
• Custom Juice Programs: Personalized cleanse kits and functional juice packs offered via D2C platforms.

Market Challenges

1. High Production Costs: Cold-pressed juices are more expensive to produce than traditional juices due to specialized hydraulic press equipment and perishable ingredients, which leads to premium pricing that limits accessibility.
2. Short Shelf Life: Despite the use of HPP, cold-pressed juices generally have a shorter shelf life compared to heat-pasteurized juices, necessitating advanced logistics and refrigerated storage.
3. Limited Rural Reach: Distribution is mostly concentrated in urban areas due to infrastructure constraints, cold-chain requirements, and low awareness in semi-urban and rural areas.
4. Regulatory Hurdles: Variations in labeling and food safety regulations, especially for health claims and functional ingredients, can restrict international expansion.
5. Consumer Skepticism on Value: Some consumers question the value proposition of cold-pressed juice relative to its high price, particularly when compared to fresh-squeezed or standard bottled juice options.
6. Intense Competition: The market faces competition from smoothie brands, bottled water, kombucha, and other functional beverages, leading to diluted consumer attention.
7. Supply Chain Vulnerability: Dependence on fresh produce makes cold-pressed juice supply chains sensitive to seasonal variations, farming disruptions, and climate change.
8. Waste Management: Pulp and organic waste generated during production pose environmental and cost challenges if not managed sustainably.

Market Opportunities

1. Expansion into Emerging Markets: Health-focused consumers in India, China, Brazil, and the Middle East represent untapped potential.
2. Functional Juice Blends: Growth potential in blends with added nutrients, protein, nootropics, or herbs.
3. Subscription and D2C Models: Rising demand for personalized nutrition supports home delivery and digital-first approaches.
4. Collaborations with Fitness & Hospitality Chains: Co-branding opportunities in wellness resorts, fitness centers, and airports.
5. Innovation in Shelf-Stable Cold-Pressed Juice: R&D in natural preservatives and aseptic packaging to increase shelf life without additives.
6. Sustainability Positioning: Eco-packaging and zero-waste production practices as competitive differentiators.
7. Local Sourcing & Seasonal Menus: Capitalizing on hyper-local sourcing trends and seasonal limited-edition offerings.
8. Kid-Friendly Product Lines: Development of low-sugar, nutrient-rich cold-pressed juices for school lunches and family health.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

1. Suja Life launched functional juice shots in 2023 targeting immunity and digestion, expanding their product line beyond core juices.
2. Pressed Juicery introduced a subscription model offering personalized wellness bundles in 2022, increasing recurring revenue by 18%.
3. Raw Pressery partnered with Swiggy and BigBasket in India for last-mile cold-chain delivery, improving urban availability.
4. PepsiCo reformulated Naked Juice products in 2023 to reduce sugar content and increase plant-based protein variants.
5. Urban Remedy opened new wellness kiosks in Whole Foods locations across California, merging retail and health services.
6. Plenish launched carbon-neutral juice packaging and committed to 100% recyclable bottles in early 2023.
7. Hain Celestial acquired a cold-pressed beverage startup in 2022 to strengthen its portfolio in clean-label beverages.

KEY BENEFITS FOR STAKEHOLDERS

1. Manufacturers: Gain insights into consumer demand for clean-label, nutrient-dense, and functional beverages.
2. Retailers: Understand emerging trends to stock high-margin, premium wellness products.
3. Startups & Innovators: Identify gaps in flavor, functionality, and distribution for market entry.
4. Investors: Target high-growth opportunities in premium, health-oriented beverage categories.
5. Health & Wellness Professionals: Leverage cold-pressed juice as part of dietary planning or detox programs.
6. Policy Makers & Regulators: Guide food safety, labeling, and sustainability policies with market-driven insights.
7. Consumers: Benefit from increased transparency, variety, and access to healthier beverage alternatives.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• INTRODUCTION

  • Market Overview
  • Years Considered for Study
  • Market Segmentation
  • Study Assumptions and Definitions
  • Market Scope

• RESEARCH METHODOLOGY

• MARKET OUTLOOK

  • Executive Summary
  • Market Snapshot
• Market Segments 
  • By Product Type:
    • Fruit Juice, Vegetable Juice, Blends
  • By Region:
    • North America, Europe, Asia-Pacific, Latin America, Middle East & Africa

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • Suja Life, LLC
  • Hain Celestial Group, Inc.
  • PepsiCo, Inc. (Naked Juice)
  • The Coca-Cola Company (Innocent Drinks, Odwalla)
  • Juice Press
  • Raw Pressery
  • Pressed Juicery
  • Evolution Fresh (Starbucks Corporation)
  • Daily Greens
  • Urban Remedy
  • Plenish Cleanse
  • Rejuice
  • Organic Avenue

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US