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The 120-page Dehydrated Dog Food Market report offers a detailed analysis of market trends, key players, and growth factors. It provides insights into consumer preferences for convenient and nutritious pet food options, with a focus on market size, segmentation, and future projections.


Dehydrated Dog Food Market Overview:

The dehydrated dog food market is capturing a valuation of US$ 10 billion in 2024 and is predicted to reach US$ 18.57 billion by 2034.The Dehydrated Dog Food Market is experiencing a significant surge as pet owners increasingly prioritize the health and well-being of their furry companions. Offering a convenient and nutritionally rich alternative to traditional dog food, dehydrated options have gained popularity for their extended shelf life and retention of essential nutrients. This market is characterized by a growing awareness among pet owners about the benefits of feeding dogs with minimally processed, high-quality ingredients.

The shift towards premium pet nutrition, coupled with the rising demand for convenient and portable pet food solutions, propels the dehydrated dog food sector forward. Manufacturers are focusing on creating dehydrated formulations that cater to specific dietary needs, including grain-free, hypoallergenic, and specialty diets. As consumers seek transparency in pet food ingredients, the market responds with an emphasis on natural, organic, and human-grade components.

Additionally, the market reflects a trend toward customization, allowing pet owners to tailor their dog’s diet based on size, age, and health requirements. The Dehydrated Dog Food Market is poised for continued growth, driven by a harmonious blend of convenience, nutritional consciousness, and the deepening bond between pet owners and their canine companions.

Dehydrated Dog Food Market  – Report Coverage:

The “Dehydrated Dog Food Market Report – Forecast (2024-2034)” by Digiroads Consulting, covers an in-depth analysis of the following segments in the Dehydrated Dog Food Market.

Attribute Segment
By Product Type
  • Freeze-Dried Dog Food
  • Air-Dried Dog Food
By Ingredient Type
  • Meat-Based
  • Vegetable-Based
  • Grain-Based
  • Others
By Form
  • Raw
  • Wet
  • Semi-Moist
  • Dry
By Distribution Channel
  • Pet Specialty Stores
  • Supermarkets/Hypermarkets
  • Online Retail
  • Others
By End User
  • Household
  • Commercial
By Dog Size
  • Small
  • Medium
  • Large
By Location
  • Spain
  • United Kingdom
  • Germany
  • France
  • Italy
  • Russia
  • Rest of Europe

Recent Developments : 

Product Innovation:

Rise of human-grade ingredients: Consumers are increasingly demanding human-grade ingredients in their pets’ food. This has led to dehydrated dog food options featuring whole muscle meats, fresh vegetables, and superfoods like kale and blueberries.

Focus on specific dietary needs: There’s a growing variety of products catering to specific dietary needs, such as grain-free, high-protein, low-calorie, and allergy-friendly formulas.

Functional additions: Manufacturers are incorporating ingredients like joint-supporting glucosamine and probiotics to address specific health concerns.

Personalized meal plans: Some companies offer customized meal plans based on a dog’s age, breed, and activity level.

Sustainability and Eco-Consciousness:

Sustainable sourcing: Brands are using ethically sourced and locally-grown ingredients, reducing their environmental footprint.

Compostable packaging: The use of biodegradable and compostable packaging is on the rise, aligning with consumer demand for eco-friendly practices.

Carbon-neutral initiatives: Some companies are offsetting their carbon emissions through tree planting or renewable energy programs.

Emerging Distribution Channels:

Direct-to-consumer model: More brands are selling directly to consumers through online platforms, cutting out traditional retail channels.

Subscription services: Personalized subscription boxes delivering tailored dehydrated dog food based on individual needs are gaining traction.

Focus on convenience: Retailers are stocking a wider variety of dehydrated dog food in convenient single-serve pouches or travel-friendly packs.

Technological Advancements:

Smart feeders: Some companies are integrating smart feeders with dehydrated dog food, allowing for automatic portion control and remote feeding.

AI-powered recommendations: Online platforms are using AI to recommend personalized dehydrated dog food options based on a pet’s profile and dietary needs.

Industry Trends:

Continued market growth: The Dehydrated Dog Food Market is projected to grow significantly in the coming years, driven by rising pet ownership, increasing awareness of pet health, and evolving consumer preferences.

Premiumization: Consumers are willing to pay more for high-quality, human-grade ingredients and functional benefits.

Focus on personalization and customization: Meeting individual pet needs through tailored meal plans and ingredient choices is becoming increasingly important.

Dehydrated Dog Food Market – Dynamics:


  • Rising pet ownership and humanization of pets: Increased dog ownership globally, coupled with treating them as family members, fuels demand for high-quality and nutritious food options.
  • Focus on pet health and wellness: Growing awareness of pet health and the desire for natural, whole-food ingredients drive consumers towards dehydrated dog food perceived as healthier and more natural than kibble.
  • Convenience and portability: Dehydrated food requires rehydration but offers advantages like longer shelf life, less storage space, and easy customization for travel or outdoor activities.
  • Dietary concerns and customization: Dehydrated food allows for ingredient transparency and easier tailoring to specific dietary needs like allergies, sensitivities, or digestive issues.
  • Product innovation and variety: Manufacturers are offering exciting options with fresh ingredients, unique flavors, functional additions like probiotics or joint-supporting nutrients, and catering to niche markets like senior dogs or specific breeds.


  • Further expanding into niche markets: Targeting under-served segments like puppies, senior dogs, athletes, or dogs with weight management needs presents potential for growth.
  • Sustainability and eco-conscious branding: Emphasizing ethically sourced ingredients, compostable packaging, and carbon-neutral practices can resonate with environmentally conscious consumers.
  • Direct-to-consumer and subscription models: Building relationships with pet owners through online platforms and personalized meal plans fosters brand loyalty and market expansion.
  • Technology integration: Smart feeders, AI-powered recommendations, or interactive apps linking food choices with pet activity can add value and appeal to tech-savvy consumers.
  • Partnerships and collaborations: Working with veterinarians, nutritionists, or pet influencers can increase brand awareness and reach new customer segments.


  • Higher price point compared to kibble: Dehydrated food can be more expensive, potentially limiting its reach to budget-conscious consumers.
  • Limited distribution channels: Compared to kibble, dehydrated food might be less readily available in all physical stores, requiring innovative marketing strategies.
  • Perception of preparation hassle: Some consumers might be hesitant due to the need for rehydration, even though it’s often a quick and simple process.
  • Regulations and labeling requirements: Complying with food safety regulations and labeling diverse ingredients can add complexity and cost to production.
  • Competition from other natural or fresh food options: Dehydrated food faces competition from raw food diets, freeze-dried options, or homemade meals, requiring clear differentiation.


  • Maintaining product quality and freshness: Ensuring long shelf life and optimal nutritional value without preservatives requires careful ingredient selection and processing techniques.
  • Educating consumers about benefits and preparation: Consumers unfamiliar with dehydrated food might need clear information about its advantages and easy usage instructions.
  • Staying ahead of evolving trends and preferences: Adapting to changing dietary needs, ingredient preferences, and sustainability concerns requires constant innovation and market research.
  • Competitive landscape and price pressure: The market is increasingly crowded, making it crucial to stand out with unique offerings and value propositions.
  • Managing supply chain fluctuations and cost increases: Sourcing high-quality ingredients and mitigating the impact of rising prices can be challenging for smaller companies.

Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Dehydrated Dog Food Market . The top 10 companies in this industry are listed below:

  1. Brighter Foods Ltd. (The Hut Group)
  2. The Kellogg Company
  3. General Mills, Inc.
  4. Kind LLC
  5. McKee Foods Corporation
  6. The Simply Good Foods Company (Atkins Nutritionals, Inc.)
  7. Clif Bar & Company
  8. NuGo Nutrition
  9. Probar LLC
  10. Premier Nutrition Company, LLC

Key Benefits For Stakeholders:

Nutritional Excellence: Access high-quality, nutrient-rich options for optimal canine health.

Market Players: Gain insights into key industry players and their strategies for informed decision-making.

Consumer Confidence: Align products with evolving pet owner preferences and demands.

Growth Opportunities: Identify emerging trends and areas for market expansion in the dehydrated dog food segment.

Regulatory Compliance: Stay informed on industry regulations, ensuring products meet quality and safety standards.

Innovation Hub: Leverage market insights to drive innovation in product development and marketing strategies.

We have studied the Dehydrated Dog Food Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2034.

Contact us for any inquiry.

Table of Contents

   1.1 Study Assumptions & Market Definition

   1.2 Scope of the Study


   4.1 Market Overview

   4.2 Market Drivers

   4.3 Market Restraints

   4.4 Porter’s Five Forces Analysis

       4.4.1 Bargaining Power of Suppliers

       4.4.2 Bargaining Power of Buyers

       4.4.3 Threat of New Entrants

       4.4.4 Threat of Substitute Products

       4.4.5 Intensity of Competitive Rivalry

  1. Dehydrated Dog Food Market – By Product Type
  2. Dehydrated Dog Food Market –By Ingredient Type
  3. Dehydrated Dog Food Market – By Form
  4. Dehydrated Dog Food Market –By Distribution Channel
  5. Dehydrated Dog Food Market –By End User
  6. Dehydrated Dog Food Market –By Dog Size
  7. By Location

   6.1 Most Adopted Strategies

   6.2 Market Share Analysis

   6.3 Company Profiles

  • Brighter Foods Ltd. (The Hut Group)
  • The Kellogg Company
  • General Mills, Inc.
  • Kind LLC
  • McKee Foods Corporation
  • The Simply Good Foods Company (Atkins Nutritionals, Inc.)
  • Clif Bar & Company
  • NuGo Nutrition
  • Probar LLC
  • Premier Nutrition Company, LLC