Europe Poultry Meat Market | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Europe Poultry Meat Market Overview

The Europe Poultry Meat Market is experiencing steady growth, driven by rising consumer demand for affordable, protein-rich food options. Poultry remains a staple in European diets due to its nutritional value, lower fat content compared to red meat, and widespread preference for lean protein sources. The increasing adoption of organic, antibiotic-free, and free-range poultry products reflects a shift toward healthier and ethically sourced food choices.

Government regulations and food safety standards in Europe play a crucial role in shaping the poultry industry, ensuring high-quality and sustainable production. The market is also witnessing advancements in processing, packaging, and cold-chain logistics, enhancing product shelf life and accessibility. Additionally, the expansion of online retail and e-commerce platforms is making poultry products more readily available to consumers.

Despite challenges such as fluctuating feed prices and stringent regulatory requirements, the market presents significant opportunities in premium, value-added poultry products and sustainable farming practices. This report provides a detailed analysis of market trends, segmentation, competitive landscape, and future growth prospects, making it an essential resource for industry stakeholders and investors.

Market Report Coverage:

The “Europe Poultry Meat Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

The Europe Poultry Meat Market study is based on a comprehensive research methodology that includes primary and secondary data sources, industry expert opinions, and market trend analysis. Several assumptions and definitions have been established to maintain consistency and accuracy in the study.

Assumptions:

• The base year for the study is 2024, with historical data analyzed from 2020 to 2024 and forecasts projected for 2025 to 2030.
• Market figures are estimated in USD million and represent revenue generated from poultry meat sales across various segments.
• Growth rates (CAGR) are calculated based on historical performance, current market trends, and expected future developments.
• The report considers only commercially sold poultry meat (fresh, frozen, organic, and processed) and excludes backyard farming or non-commercial production.
• Macroeconomic factors such as GDP growth, inflation rates, and government policies impacting food security and trade are taken into account.

Definitions:

• Poultry Meat: Refers to meat derived from domesticated birds such as chicken, turkey, and duck, primarily consumed for human consumption.
• Fresh Poultry: Non-frozen, raw poultry meat that requires refrigeration.
• Frozen Poultry: Poultry meat stored at freezing temperatures to extend shelf life.
• Organic Poultry: Meat sourced from birds raised without antibiotics, synthetic additives, or genetically modified feed.
• Processed Poultry: Includes value-added products such as marinated, smoked, and ready-to-cook poultry items.
• Distribution Channels: The pathways through which poultry meat reaches consumers, including retail (supermarkets, butcher shops, online stores) and foodservice (hotels, restaurants, catering – HORECA).

Market Scope

The Europe Poultry Meat Market encompasses the production, distribution, and consumption of poultry meat, including fresh, frozen, organic, and processed varieties. The study covers key poultry types such as chicken, turkey, and duck, analyzing their demand across different end-use industries, including households, food service (HORECA), and institutional buyers.

The geographical scope includes major European countries such as Germany, France, the UK, Italy, Spain, and others, assessing regional consumption patterns, trade dynamics, and regulatory frameworks. The report evaluates market trends, pricing analysis, and supply chain structures, considering factors like government food security policies, import-export regulations, and sustainability initiatives.

The study focuses on distribution channels, including supermarkets, specialty meat stores, online retail platforms, and food service providers. While the market outlook highlights growth potential from 2025 to 2030, challenges such as import dependency, feed cost fluctuations, and regulatory constraints are also analyzed to provide a holistic industry assessment.

MARKET OUTLOOK

Executive Summary

The Europe Poultry Meat Market is witnessing steady growth, driven by increasing consumer demand for affordable, protein-rich, and versatile meat options. Poultry, particularly chicken, turkey, and duck, remains a staple in European diets due to its nutritional value, ease of preparation, and lower environmental impact compared to red meat. The rising preference for organic, antibiotic-free, and halal-certified poultry is shaping market dynamics, with producers investing in sustainable farming practices and value-added poultry products.

Market Overview

The market is segmented based on product type (fresh, frozen, organic, and processed poultry), distribution channel (supermarkets, specialty stores, online platforms, and food service providers), and end-user (households, HORECA, and institutional buyers). Countries such as Germany, France, the UK, and Spain dominate the market, with strong retail networks and high poultry consumption rates.

Key Market Drivers

• Health-Conscious Consumer Trends – Increasing awareness of protein-rich diets and antibiotic-free meat is driving demand for premium poultry products.
• Growth in Processed & Value-Added Poultry – The demand for ready-to-cook, marinated, and frozen poultry is rising due to convenience-oriented consumer preferences.
• Government Support & Food Security Policies – Initiatives to boost local poultry production and reduce import dependency are fostering industry expansion.
• E-Commerce & Digital Transformation – The rise of online grocery platforms is making poultry products more accessible to consumers.

Market Challenges

• Regulatory Compliance & Food Safety Standards – Stricter EU policies on animal welfare, feed quality, and antibiotic use impact production costs.
• Price Volatility of Feed & Production Costs – Fluctuations in grain prices and supply chain disruptions pose challenges for poultry producers.

Future Outlook

The Europe Poultry Meat Market is expected to witness steady growth from 2025 to 2030, driven by product innovation, sustainability initiatives, and evolving consumer preferences. Industry players are focusing on technological advancements, strategic partnerships, and retail expansion to enhance market presence.

COMPETITIVE LANDSCAPE

Key Market Players

• JBS S.A.

• Tyson Foods Inc.

• Cargill Inc.

• BRF S.A.

• Plukon Food Group

• 2 Sisters Food Group

• LDC Group

• Scandi Standard

• AIA S.p.A.

• PHW Group (Wiesenhof)

Market Share Analysis

The Europe Poultry Meat Market is highly competitive, with several key players holding significant market shares. Companies like JBS S.A., Tyson Foods Inc., and Cargill Inc. dominate the industry due to their extensive distribution networks, strong brand presence, and large-scale production capabilities. These multinational corporations benefit from economies of scale, advanced processing technologies, and strategic partnerships with retailers and foodservice providers.

BRF S.A., Plukon Food Group, and 2 Sisters Food Group also hold substantial market shares, catering to both domestic and export markets. Their focus on product diversification, including organic and antibiotic-free poultry, has strengthened their competitive positioning. Additionally, European companies like LDC Group, Scandi Standard, and PHW Group (Wiesenhof) have a strong foothold in regional markets, leveraging local sourcing and sustainable farming practices to appeal to health-conscious consumers.

Private label brands and small-scale producers are also gaining traction, particularly in niche segments such as organic, free-range, and processed poultry products. The increasing demand for convenience foods and value-added poultry items is further shaping market dynamics. Overall, the Europe Poultry Meat Market is expected to witness steady growth, driven by rising consumer demand, government food security initiatives, and advancements in poultry processing technologies.

MARKET DYNAMICS

Market Drivers and Key Innovations

The Europe Poultry Meat Market is experiencing steady growth, driven by several key factors and innovative advancements shaping the industry.

Market Drivers

• Rising Demand for High-Protein Diets – Consumers are increasingly adopting high-protein diets, and poultry meat is preferred due to its affordability, lean protein content, and versatility.
• Health and Wellness Trends – The shift toward antibiotic-free, organic, and free-range poultry is driving demand for premium poultry products. Consumers are looking for healthier, chemical-free meat options.
• Expansion of Quick-Service Restaurants (QSRs) – Fast-food chains and casual dining outlets are fueling poultry meat consumption, particularly in the fried chicken and grilled chicken segments.
• Government Regulations & Food Safety Initiatives – Strict EU regulations on poultry farming, animal welfare, and sustainable production practices are shaping market growth.
• Technological Advancements in Poultry Farming – The adoption of automated feeding systems, precision farming, and biosecurity measures is improving poultry production efficiency.

Key Innovations

• Alternative Poultry Feeds – Companies are experimenting with insect-based protein, algae-based feeds, and plant-based alternatives to enhance sustainability in poultry farming.
• Innovations in Packaging & Preservation – Modified Atmosphere Packaging (MAP) and vacuum-sealing technologies are extending shelf life and reducing food waste.
• Processed & Value-Added Poultry Products – The demand for ready-to-eat (RTE) and marinated poultry is growing as consumers seek convenience.
• E-commerce & Direct-to-Consumer Sales – Online grocery platforms and farm-to-table delivery models are expanding access to fresh and organic poultry meat.

The combination of consumer-driven trends, technological advancements, and regulatory frameworks is expected to sustain the growth of the Europe Poultry Meat Market in the coming years.

Market Challenges

1. Stringent EU Regulations – Compliance with strict food safety, animal welfare, and environmental sustainability laws increases production costs for poultry producers.
2. Rising Feed Costs – The poultry industry is heavily impacted by fluctuating prices of feed ingredients like corn and soybean, affecting profit margins.
3. Competition from Plant-Based Alternatives – The growing popularity of plant-based protein and lab-grown meat is challenging traditional poultry meat consumption.
4. Supply Chain Disruptions – Global trade restrictions, transportation bottlenecks, and labor shortages affect poultry meat availability and pricing.
5. Outbreaks of Poultry Diseases – Avian influenza and other poultry-related diseases pose risks to production, leading to culling and trade restrictions.
6. Sustainability & Environmental Concerns – Poultry farming contributes to greenhouse gas emissions and water consumption, prompting the need for sustainable solutions.
7. Consumer Price Sensitivity – Economic fluctuations and inflation impact consumer spending on premium and organic poultry products.
8. Short Shelf Life of Fresh Poultry – Maintaining cold storage and efficient distribution remains a challenge in ensuring product freshness and reducing waste.

Market Opportunities

• Expansion of Organic & Antibiotic-Free Poultry – Growing consumer preference for organic, non-GMO, and antibiotic-free poultry products presents a significant market opportunity.
• Rising Demand for Halal & Specialty Poultry Products – The increasing Muslim population in Europe is driving demand for halal-certified poultry meat.
• Growth of E-Commerce & Online Grocery Sales – The surge in digital grocery shopping and direct-to-consumer sales offers new distribution opportunities for poultry producers.
• Innovation in Processed & Value-Added Products – The rising demand for ready-to-cook, marinated, and frozen poultry products provides potential for market expansion.
• Government Support for Sustainable Farming – EU initiatives promoting sustainable and ethical poultry farming practices open doors for environmentally conscious producers.
• Technological Advancements in Poultry Farming – Adoption of AI, automation, and smart farming techniques can enhance productivity and efficiency in poultry production.
• Expansion into Emerging Markets – European poultry exporters have opportunities to tap into high-demand regions such as the Middle East, Africa, and Asia.
• Investment in Alternative Poultry Feed – The development of insect-based and plant-based poultry feed can reduce dependency on conventional grain-based feed, lowering costs and environmental impact.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

1. Expansion of Poultry Production Facilities – Leading companies such as LDC Group and Plukon Food Group have increased production capacities to meet rising demand for poultry meat in Europe.
2. Government Initiatives for Sustainable Poultry Farming – The European Union has introduced stricter regulations on animal welfare and sustainable poultry farming, promoting ethical and eco-friendly meat production.
3. Introduction of Antibiotic-Free & Organic Poultry – Companies like 2 Sisters Food Group and Scandi Standard have launched antibiotic-free and organic poultry products to cater to health-conscious consumers.
4. Growth in Processed & Value-Added Poultry Products – Major players are expanding their product lines with marinated, frozen, and ready-to-eat poultry meals to address convenience-driven demand.
5. Advancements in Cold Chain & Logistics – Investments in refrigeration, storage, and transportation technology have improved poultry distribution networks, ensuring freshness and quality.
6. Rising E-Commerce & Online Retail Sales – Poultry producers are collaborating with leading online grocery platforms such as Tesco and Carrefour to strengthen their digital presence.
7. Foreign Investments & Joint Ventures – International poultry companies are forming strategic alliances with European firms to enhance processing capabilities and market reach.
8. Innovation in Packaging & Shelf-Life Extension – Modified Atmosphere Packaging (MAP) and vacuum-sealed technology are being widely adopted to extend the shelf life of poultry products.
9. Sustainability Initiatives in Poultry Farming – Companies are exploring alternative feed sources, such as insect-based and plant-based feed, to reduce environmental impact and enhance sustainability.
10. Increased Adoption of AI & Automation in Poultry Processing – European poultry farms are implementing AI-driven monitoring systems and automated processing units to improve efficiency and productivity.

KEY BENEFITS FOR STAKEHOLDERS

• Poultry Producers & Processors – Gain insights into market trends, consumer preferences, and growth opportunities to optimize production and expand product portfolios.
• Retailers & Distributors – Identify emerging sales channels, including e-commerce and specialty stores, to enhance market reach and improve supply chain efficiency.
• Investors & Financial Institutions – Understand market dynamics, growth potential, and key investment areas for strategic decision-making and portfolio diversification.
• Government & Regulatory Bodies – Utilize market insights to develop policies, trade regulations, and sustainability initiatives to promote ethical poultry farming and food security.
• Foodservice Industry (HORECA) – Benefit from increased availability of high-quality poultry products to meet evolving consumer demand in restaurants, hotels, and catering services.
• Health-Conscious Consumers – Access organic, antibiotic-free, and high-protein poultry options that align with dietary preferences and wellness trends.
• Technology & Equipment Providers – Explore opportunities in automation, cold chain logistics, and smart poultry farming solutions to support industry advancements.
• Sustainability Advocates & NGOs – Leverage market research to promote responsible poultry farming, environmental conservation, and animal welfare initiatives.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• • INTRODUCTION

    • Market Overview
    • Years Considered for Study
    • Market Segmentation
    • Study Assumptions and Definitions
    • Market Scope

  • RESEARCH METHODOLOGY

  • MARKET OUTLOOK

    • Executive Summary
    • Market Snapshot
  • Market Segments 

• Product Type

• • • • Fresh Poultry
      • Frozen Poultry
      • Processed Poultry
      •  Organic Poultry

• Distribution Channel

• • • • Supermarkets/Hypermarkets
      •  Convenience Stores
      •  Butcher Shops
      •  Online Retail
      •  Foodservice (Hotels, Restaurants, Catering)

• End-User

• • • Households
    •  HORECA (Hotels, Restaurants, Catering)
    • Institutional Buyers (Schools, Hospitals, Military)

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • JBS S.A.
  • Tyson Foods Inc.
  • Cargill Inc.
  • BRF S.A.
  • Plukon Food Group

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US