Fruit and Vegetable Ingredients Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Fruit and Vegetable Ingredients Market – Overview

The Fruit and Vegetable Ingredients Market is gaining momentum globally, driven by growing consumer awareness about health, wellness, and the benefits of plant-based nutrition. These ingredients are commonly used in a variety of food and beverage applications including soups, sauces, bakery items, snacks, dairy, and functional beverages. Consumers are increasingly seeking products that are natural, clean-label, and free from artificial additives, propelling demand for fruit and vegetable-derived components.

Ingredients such as concentrates, purees, powders, pastes, and NFC juices not only enhance flavor and color but also provide essential nutrients such as fiber, antioxidants, and vitamins. The rise in vegan, vegetarian, and flexitarian diets, along with a preference for minimally processed foods, has further boosted the adoption of these ingredients across global markets.

Innovation in food processing, preservation, and drying techniques has improved product quality, extended shelf life, and enabled the development of customized solutions for different applications. Emerging markets like Asia-Pacific and Latin America are showing rapid growth due to changing lifestyles, increasing disposable incomes, and a shift toward health-conscious eating habits.

This comprehensive report offers deep insights into current trends, key growth drivers, challenges, competitive landscape, and future market opportunities for businesses and stakeholders.

Market Report Coverage:

The “Fruit and Vegetable Ingredients Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

The analysis of the Fruit and Vegetable Ingredients Market is built on detailed and methodical research, incorporating both qualitative and quantitative data. Primary assumptions include stable macroeconomic conditions, increased focus on preventive healthcare, rising adoption of natural ingredients, and ongoing investment in food innovation. Market estimations are derived from historical trends, industry reports, import-export data, and interviews with key industry players, manufacturers, and analysts.

Key Definitions:

• Fruit and Vegetable Ingredients refer to processed forms of edible plant materials such as purees, powders, pastes, juices (NFC and concentrates), and flakes. These are used to enhance the taste, color, texture, and nutrition profile of end products.
• Concentrates involve the removal of water from juices to create a denser product that’s easier to store and transport.
• NFC Juices (Not From Concentrate) are extracted and lightly pasteurized without undergoing concentration, retaining more of the fruit’s original flavor and nutrients.
• Organic ingredients are those grown without synthetic pesticides or genetically modified organisms (GMOs).

The report assumes that sustainability trends and clean-label demands will remain influential over the forecast period. The base year considered is 2024, with projections up to 2030.

Market Scope

The Fruit and Vegetable Ingredients Market encompasses a wide range of processed components derived from fruits and vegetables, including concentrates, purees, powders, flakes, and juices. These ingredients are widely utilized in the food and beverage industry for their natural color, flavor, texture, and nutritional properties. The scope of the market includes diverse product types, sources, applications, and forms, catering to industries such as beverages, bakery and confectionery, soups and sauces, dairy, and baby food.

Geographically, the market spans across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with demand influenced by consumer dietary preferences, regional cuisines, and economic development. The study also covers organic and conventional segments and assesses trends in retail, foodservice, and industrial applications. With a strong push towards health-conscious consumption, clean-label ingredients, and sustainable sourcing, the market is poised for consistent growth during the forecast period (2024–2030).

MARKET OUTLOOK

Executive Summary

The Fruit and Vegetable Ingredients Market is witnessing robust growth globally, fueled by rising consumer awareness of health and nutrition, increasing demand for natural food products, and the shift toward clean-label and minimally processed ingredients. The market includes a variety of processed ingredients such as fruit and vegetable powders, purees, juices (including NFC and concentrates), pastes, and flakes used across a wide array of applications.

In recent years, consumer preferences have shifted significantly towards healthier and plant-based diets, spurring innovation and diversification in food manufacturing. As a result, food producers are incorporating these ingredients to enhance nutritional profiles, improve shelf life, and add natural flavor and color to their products. Additionally, government support for organic farming, advances in food processing technologies, and the expansion of vegan and flexitarian lifestyles are further boosting the market.

Asia-Pacific and Latin America are emerging as high-growth regions due to rising disposable incomes, rapid urbanization, and dietary shifts. Meanwhile, North America and Europe remain dominant due to mature food processing industries and well-established consumer demand for clean-label and functional foods.

The market is highly competitive and fragmented, with a mix of global giants and regional players focusing on innovation, sustainability, and strategic partnerships. Companies are also investing in R&D to improve extraction, preservation, and customization of ingredients for specific applications.

This report provides in-depth insights into market dynamics, including drivers, challenges, and opportunities. It evaluates historical trends, provides current market data, and forecasts future growth patterns. In addition, it includes detailed segment analysis, regional insights, and competitive landscape profiles to support strategic decision-making for stakeholders across the food, beverage, and ingredient manufacturing sectors.

COMPETITIVE LANDSCAPE

The competitive landscape includes key players competing on innovation, quality, global reach, sustainability practices, and strategic partnerships to gain market share.

Key Market Players

• Archer Daniels Midland Company (ADM)
• Kerry Group plc
• Döhler Group
• Ingredion Incorporated
• Sensient Technologies Corporation
• SVZ Industrial Fruit & Vegetable Ingredients
• AGRANA Beteiligungs-AG
• Diana Food (part of Symrise AG)
• Olam International
• SensoryEffects (part of Balchem Corporation)

Market Share Analysis

The Fruit and Vegetable Ingredients Market is characterized by moderate-to-high fragmentation, with several key players holding significant regional and global shares. Multinational corporations like Archer Daniels Midland, Kerry Group, and Döhler dominate due to their vast distribution networks, advanced R&D capabilities, and diversified product offerings. These companies often focus on acquisitions, partnerships, and product innovation to maintain a competitive edge and expand their global reach.

Market share is primarily influenced by factors such as ingredient variety, customization capabilities, supply chain integration, and adherence to food safety regulations. Companies offering certified organic and clean-label ingredients are gaining a growing share as consumer preference for transparency and sustainability continues to rise.

Regionally, North America and Europe hold the largest market shares due to established food processing industries and consumer awareness. However, Asia-Pacific is rapidly catching up, driven by growing urban populations and evolving dietary habits.

The report analyzes the market share of top players by revenue contribution, product type, and geographic presence. It also includes company profiles, product portfolios, strategic initiatives, and recent developments to provide a clear picture of the competitive environment and emerging challengers.

MARKET DYNAMICS

Market Drivers and Key Innovations

1. Rising Demand for Clean-Label Products: Consumers are increasingly choosing food and beverages made with natural, minimally processed, and easily recognizable ingredients.
2. Health and Wellness Trends: Increased focus on preventive healthcare and functional foods boosts demand for fruit and vegetable-derived ingredients rich in vitamins and antioxidants.
3. Growth in Plant-Based and Vegan Diets: As plant-based lifestyles gain popularity, manufacturers are using fruit and vegetable ingredients as base components.
4. Expansion of Food & Beverage Industry: Increased production of snacks, beverages, bakery, and ready-to-eat meals is driving demand.
5. Technological Advancements: Innovations in dehydration, spray drying, and cold processing techniques enhance ingredient quality and shelf life.

Key Innovation

• Cold Chain Processing & HPP (High Pressure Processing): Helps retain the natural color, flavor, and nutrients of ingredients without preservatives.
• Customized Ingredient Solutions: Companies are developing tailored blends for specific functional and sensory needs.
• Upcycled Ingredients: Using food waste to create value-added fruit/vegetable powders is gaining attention as a sustainable solution.

Market Challenges

1. Seasonal Dependency & Crop Variability: Availability and pricing of fruits and vegetables can fluctuate based on weather, crop yield, and climate change effects, impacting raw material supply consistency.
2. High Processing Costs: Advanced drying and preservation technologies often require significant capital investment, raising the production cost of high-quality ingredients.
3. Regulatory Hurdles: Stringent food safety and labeling regulations across different regions can complicate product launches and global expansion.
4. Short Shelf Life of Raw Materials: Fresh produce used in manufacturing has a limited shelf life, requiring efficient supply chain and logistics.
5. Market Fragmentation: Presence of numerous regional players makes it difficult for companies to maintain pricing power and brand differentiation.
6. Competition from Synthetic Alternatives: In cost-sensitive markets, synthetic flavors and colors still dominate due to lower prices.
7. Consumer Perception & Price Sensitivity: Premium-priced natural ingredients may limit adoption in lower-income segments despite growing health consciousness.
8. Supply Chain Disruptions: Geopolitical tensions, pandemics, and trade restrictions can disrupt sourcing and transport of raw materials globally.

Market Opportunities

1. Rising Demand in Emerging Economies: Rapid urbanization, changing dietary patterns, and increasing disposable incomes in Asia-Pacific, Latin America, and Africa are driving market growth.
2. Growth in Functional Foods and Beverages: Increasing interest in functional foods with added vitamins, minerals, and antioxidants creates strong demand for fruit and vegetable-based ingredients.
3. Expansion of Organic and Non-GMO Products: Consumers are seeking healthier and chemical-free alternatives, opening opportunities for organic and non-GMO certified fruit and vegetable ingredients.
4. Innovation in Plant-Based and Vegan Products: The growing plant-based trend across the globe encourages innovation using fruit and vegetable extracts in meat alternatives, dairy-free products, and snacks.
5. Personalized Nutrition and Health Supplements: Increased consumer interest in personalized nutrition drives demand for customized fruit/vegetable ingredient blends in supplements and functional foods.
6. Clean-Label and Minimal Ingredient Trends: Brands are reformulating products with fewer and more recognizable ingredients, which boosts usage of natural fruit and vegetable sources.
7. Growth in Infant and Geriatric Nutrition: Nutrient-rich fruit and vegetable ingredients are increasingly used in baby food and elderly nutrition products.
8. Sustainable and Upcycled Ingredient Solutions: Opportunities exist in the use of food waste and surplus produce to create sustainable, upcycled fruit and vegetable powders.
9. Expansion into Non-Food Applications: Fruit and vegetable extracts are being utilized in cosmetics, pharmaceuticals, and nutraceuticals for their antioxidant and anti-aging properties.
10. E-commerce and Direct-to-Consumer Channels: Rising health awareness and online purchasing habits are enabling smaller ingredient brands to reach global consumers directly.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

1. Strategic Acquisitions to Enhance Product Portfolio: Döhler Group acquired SVZ International B.V. in July 2023, aiming to strengthen its natural ingredients portfolio and global market presence. SVZ specializes in providing liquid fruit and vegetable ingredients for the food and beverage industry.
2. Innovative Product Development: Koa Switzerland partnered with Valrhona to create Oabika, a 100% cocoa pulp concentrate developed from the white pulp that cushions and preserves the beans in the cocoa pod. This product introduces a unique flavor profile to various applications.
3. Expansion into Plant-Based and Vegan Segments: Companies are increasingly focusing on plant-based and vegan product lines. For instance, BENEO GmbH launched a toolbox of high-quality, non-GMO vegetable proteins for pet food, aligning with the growing demand for plant-derived ingredients.
4. Emphasis on Clean-Label and Transparent Sourcing: There’s a significant push towards clean-label products. Over 60% of consumers globally now prefer food products with transparent labeling and natural ingredients, driving the adoption of fruit and vegetable-based components in processed foods.
5. Technological Advancements in Processing: The industry is witnessing advancements in processing technologies, such as freeze-drying and high-pressure processing, which help retain more nutrients and flavor in fruit and vegetable ingredients compared to traditional methods.
6. Sustainability Initiatives and Waste Reduction: Manufacturers are focusing on sustainability by utilizing the whole fruit or vegetable, minimizing waste in the production of ingredients like powders and purees. This approach aligns with the growing consumer demand for sustainable and eco-friendly products.
7. Regional Expansion and Market Penetration: Companies are expanding their presence in emerging markets. North America led the fruit and vegetable ingredients market in 2023, and Asia-Pacific is projected to experience the fastest growth in the forecast period, indicating opportunities for regional market penetration.

KEY BENEFITS FOR STAKEHOLDERS

1. Manufacturers
   • Access to a diverse range of natural, clean-label ingredients that meet growing consumer demand for healthier and sustainable products.
   • Opportunity to innovate with new product offerings such as plant-based, organic, and nutrient-dense formulations.
   • Improved product shelf-life and quality through advancements in processing technologies like freeze-drying and high-pressure processing.
2. Retailers
   • The rising popularity of health-conscious and plant-based products increases demand for fruit and vegetable-based ingredients, leading to a broader consumer base.
   • Ability to stock a variety of clean-label, functional food items that attract premium pricing.
   • Expansion of product categories (e.g., smoothies, snack bars, ready meals) by incorporating fruit/vegetable ingredients into consumer-facing products.
3. Investors
   • Growth opportunities in a high-demand, dynamic market driven by clean-label trends and health-focused eating habits.
   • Investment potential in emerging markets such as Asia-Pacific and Latin America, where demand for processed fruit and vegetable ingredients is rising.
   • Access to a steady revenue stream driven by long-term shifts in consumer behavior toward plant-based and functional foods.
4. Consumers
   • Greater availability of nutritious, clean-label products that are free from artificial preservatives, colors, and flavors.
   • Increased access to functional foods and beverages that promote better health and wellness, providing added nutritional benefits such as fiber, vitamins, and antioxidants.
   • More options for sustainable, environmentally friendly food choices, as companies adopt sustainable sourcing practices and waste-reduction strategies.
5. Agricultural Producers
   • Opportunities to diversify into higher-value markets for fruit and vegetable ingredients, particularly organic and non-GMO segments.
   • Expansion of direct-to-manufacturer partnerships to supply raw materials for processed ingredients, creating new revenue streams.
   • Increased demand for sustainable farming practices and upcycled agricultural products, benefiting producers that adopt eco-friendly techniques.
6. R&D Teams
   • Access to a wealth of novel ingredient possibilities for product development, leading to breakthrough innovations in health-focused foods and beverages.
   • Opportunities to leverage advanced processing methods to enhance ingredient properties, improve flavor profiles, and boost nutrient retention.
   • Support for creating customized ingredient blends for specific dietary needs, such as vegan, gluten-free, or allergen-free products.
7. Regulatory Bodies
   • The rise of transparency in ingredient sourcing and manufacturing processes leads to better product traceability and easier compliance with food safety standards.
   • Enhanced monitoring of sustainability practices in sourcing, contributing to environmental protection and responsible resource management.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• INTRODUCTION

  • Market Overview
  • Years Considered for Study
  • Market Segmentation
  • Study Assumptions and Definitions
  • Market Scope

• RESEARCH METHODOLOGY

• MARKET OUTLOOK

  • Executive Summary
  • Market Snapshot
• Market Segments 
  • By Type:
    •  Concentrates, Pastes & Purees, NFC Juices, Powders, Pieces & Flakes
  • By Region:
    • North America, Europe, Asia-Pacific, Latin America, Middle East & Africa

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • Archer Daniels Midland Company (ADM)
  • Kerry Group plc
  • Döhler Group
  • Ingredion Incorporated
  • Sensient Technologies Corporation
  • SVZ Industrial Fruit & Vegetable Ingredients
  • AGRANA Beteiligungs-AG
  • Diana Food (part of Symrise AG)
  • Olam International
  • SensoryEffects (part of Balchem Corporation)

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US