Global Poultry Meat Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Global Poultry Meat Market Overview

The global Poultry Meat Market is expected to reach a market size of USD 345.33 billion in 2025, and is projected to reach USD 384.08 billion by 2030, expanding at a CAGR of 2.18% during the forecast period 2025-2030. The global poultry meat market is witnessing significant growth driven by increasing demand for affordable protein sources and the rising popularity of chicken and turkey products worldwide. Poultry meat is favored for its versatility, health benefits, and cost-effectiveness compared to other meats. The market is experiencing a surge in consumption due to shifting dietary preferences, urbanization, and rising disposable incomes in emerging economies. Technological advancements in poultry farming, along with improvements in breeding, feed, and disease management, are enhancing production efficiency and meeting the growing consumer demand.

Geographically, Asia-Pacific dominates the market, with countries like China and India being major contributors to poultry meat consumption. Additionally, the North American and European regions are witnessing stable growth, driven by well-established poultry industries and strong consumer preferences. The market is segmented into broiler meat, turkey meat, and others, with broiler meat being the most consumed category globally.

Key factors influencing the market include growing awareness of health benefits, increasing adoption of ready-to-cook and ready-to-eat poultry products, and concerns over food safety. The market is also impacted by global poultry diseases, trade regulations, and sustainability issues in poultry farming. The global poultry meat market is poised for continued growth through 2030.

Market Report Coverage:

The “Global Poultry Meat Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

The Global Poultry Meat Market report is based on several key assumptions and definitions to ensure accurate forecasting and analysis. The study assumes that poultry meat production and consumption trends follow the historical patterns and that market dynamics, such as supply chain factors and technological advancements, will continue in the near future. Consumer demand for poultry meat is influenced by factors such as population growth, increasing disposable income, and changing dietary preferences. Market segments, including broiler, turkey, and other poultry breeds, are assumed to follow existing consumption patterns in various regions.

The report defines poultry meat as meat derived from domesticated birds such as chickens, turkeys, ducks, and guinea fowls. The product forms analyzed include whole poultry, cuts (such as breast, wings, and drumsticks), and processed products (such as sausages and nuggets). Processing types considered are fresh, frozen, and processed. The distribution channels include retail, food service, and online platforms.

Regional segments include key markets in Asia-Pacific, North America, Europe, Latin America, and the Middle East & Africa (MEA). Additionally, market types such as conventional, organic, and free-range poultry meat are examined, with a focus on both domestic consumption and international trade patterns.

Market Scope

The Global Poultry Meat Market report provides an in-depth analysis of the market across various regions, including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. The scope of the study covers a comprehensive evaluation of poultry meat by breed (broiler, turkey, and other breeds), product form (whole poultry, cuts, and processed products), processing type (fresh, frozen, and processed), and distribution channels (retail, foodservice, and online). The report also explores different market types, such as conventional, organic, and free-range poultry meat.

Key drivers like population growth, rising disposable income, and consumer preference shifts towards healthier options are analyzed. The study also assesses market challenges, including supply chain disruptions and regulatory factors, and provides insights into emerging trends such as plant-based meat alternatives. The forecast period for the market includes projections from 2025 to 2030, offering valuable insights for stakeholders to make informed decisions.

MARKET OUTLOOK

Executive Summary

The Global Poultry Meat Market has witnessed significant growth in recent years, driven by rising consumer demand for affordable, high-protein food sources and shifting dietary preferences toward poultry. The market is expected to continue expanding during the forecast period (2025–2030), with a focus on various product forms including whole poultry, cuts, and processed products such as nuggets and sausages. The increasing popularity of poultry meat, due to its versatility, lower cost compared to other meats, and growing consumer preference for lean protein, is expected to drive market growth.

The poultry meat market is segmented by breed, with broilers being the most consumed type, followed by turkey and other breeds like ducks and guinea fowls. The market also sees a significant rise in demand for organic and free-range poultry meat as consumers become more health conscious and concerned about animal welfare.

Processing types, such as fresh, frozen, and processed poultry, continue to shape the market. Frozen and processed poultry products are gaining traction due to their extended shelf life and convenience, particularly in the retail and food service segments. Distribution channels are evolving, with increasing sales through online platforms and direct-to-consumer services, alongside traditional retail and food service.

Key drivers of the market include increasing disposable incomes, urbanization, and the growing demand for affordable protein sources. However, challenges such as supply chain disruptions, food safety regulations, and competition from alternative protein sources like plant-based products remain concerns for industry players. The report provides strategic insights into these challenges and opportunities, making it a valuable tool for stakeholders looking to invest or expand in the global poultry meat market.

COMPETITIVE LANDSCAPE

The Global Poultry Meat Market is moderately fragmented, with regional and multinational players competing fiercely for market share.

Key Market Players

• Tyson Foods Inc.
• JBS S.A.
• BRF S.A.
• Perdue Farms Inc.
• Hormel Foods Corporation
• Sanderson Farms, Inc.
• Pilgrim’s Pride Corporation
• WH Group Ltd.
• The Kraft Heinz Company
• Cargill, Incorporated
• Wayne Farms LLC
• Foster Farms
• Vion Food Group
• Mengniu Dairy
• DeHeus Animal Nutrition

Market Share Analysis

The global poultry meat market is highly competitive, with major players such as Tyson Foods, JBS S.A., BRF S.A., and Perdue Farms leading the market. These companies hold substantial market shares due to their vast production capacities, extensive distribution networks, and strong brand recognition. Tyson Foods, as one of the largest poultry producers, dominates the North American market, while JBS S.A. has a significant presence in Latin America and Europe.

In terms of product type, conventional poultry meat accounts for the largest market share, driven by its widespread consumption and cost-effectiveness. However, the organic and free-range poultry meat segments are experiencing growth as consumer preferences shift towards healthier and more sustainable options. Among poultry cuts, chicken breasts, wings, and drumsticks are the most popular, but processed products like nuggets and sausages are gaining traction in both developed and emerging markets.

Geographically, North America and Europe hold significant shares due to high consumption levels and advanced production technologies. Meanwhile, the Asia-Pacific region, particularly China and India, is witnessing rapid growth due to increasing demand driven by population growth, urbanization, and changing dietary patterns.

Overall, the poultry meat market remains fragmented, with various players vying for a larger share through innovation, mergers, and strategic partnerships.

MARKET DYNAMICS

Market Drivers and Key Innovations

The global poultry meat market is driven by several key factors, including increasing population growth, urbanization, and rising disposable incomes, particularly in emerging economies. As urbanization accelerates, there is a greater demand for convenient and affordable protein sources, making poultry meat a preferred choice for many consumers. Additionally, changing dietary patterns, with a shift toward healthier eating habits, have fueled the demand for lean meats such as chicken and turkey, contributing to the growth of the market.

Another significant driver is the rising consumer awareness of the environmental impact of food production. The poultry industry is viewed as more sustainable compared to other meat industries, due to its lower carbon footprint, making it an attractive option for environmentally conscious consumers. Furthermore, the growing popularity of fast food chains and ready-to-eat products is driving demand for processed poultry meat products like nuggets, sausages, and patties.

Key innovations in the poultry meat sector include advancements in breeding technologies that focus on improving yield, disease resistance, and meat quality. Genetic improvements in broilers have led to better growth rates and feed efficiency. Additionally, innovations in processing technologies, such as cleaner and more efficient freezing and packaging methods, have extended shelf life and enhanced product quality. The growth of plant-based alternatives and lab-grown meat has also prompted poultry producers to explore new ways of meeting consumer demand for more sustainable and health-conscious options, including organic and free-range poultry meat.

Market Challenges

1. Disease Outbreaks: Poultry meat production is vulnerable to diseases like avian influenza and Newcastle disease, which can disrupt supply chains and reduce consumer demand.
2. Rising Feed Costs: The price of feed ingredients, such as corn and soybeans, is volatile, impacting the cost of poultry production and leading to price fluctuations in the market.
3. Animal Welfare Concerns: Increased awareness of animal welfare issues, such as factory farming practices and inhumane treatment of poultry, has raised consumer and regulatory concerns, forcing producers to adopt more ethical practices.
4. Environmental Impact: The poultry industry faces criticism for its environmental footprint, particularly in terms of water usage, waste management, and greenhouse gas emissions, driving demand for more sustainable practices.
5. Health Concerns: Consumer concerns over the use of antibiotics and hormones in poultry production have led to increased demand for organic and antibiotic-free meat, posing challenges for conventional poultry producers.
6. Price Volatility: Fluctuating market conditions, including changes in consumer demand, weather patterns, and trade policies, can create price instability and uncertainty for producers.
7. Competition from Alternative Proteins: The rise of plant-based and lab-grown meat alternatives poses a growing challenge to traditional poultry meat producers, especially among health-conscious and environmentally aware consumers.
8. Regulatory Compliance: Stricter food safety and health regulations, particularly in key markets like the EU and the US, add pressure on poultry producers to maintain high standards and comply with evolving rules.

Market Opportunities

1. Increasing Demand for Processed Poultry Products: There is a growing consumer preference for convenient, ready-to-eat, and processed poultry products such as nuggets, sausages, and other value-added items, offering growth potential in this segment.
2. Expansion in Emerging Markets: Rising disposable incomes and urbanization in emerging economies, especially in Asia-Pacific and Latin America, present significant growth opportunities for the poultry meat market.
3. Consumer Shift Towards Healthier Options: The demand for organic, free-range, and antibiotic-free poultry meat is on the rise as consumers become more health-conscious, providing an opportunity for producers to cater to this niche segment.
4. Advancements in Poultry Farming Techniques: Innovations in breeding, feed formulations, and disease control can help poultry producers increase efficiency, reduce costs, and improve product quality, driving market growth.
5. Growing Popularity of Plant-Based Alternatives: The increasing acceptance of plant-based meat substitutes opens opportunities for poultry producers to diversify into the plant-based or hybrid protein market.
6. Sustainability and Eco-Friendly Practices: As consumers and governments demand more sustainable food sources, poultry producers who adopt eco-friendly practices, such as reduced water usage and lower carbon emissions, can differentiate themselves in the market.
7. Technological Innovations in Processing: The use of advanced processing technologies like automation, AI, and traceability systems can streamline operations, enhance food safety, and improve production efficiency, leading to market growth.
8. Increasing Export Opportunities: With the global poultry trade expanding, especially in markets like the Middle East and Africa, poultry producers have significant opportunities to increase their exports and enter new markets.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

Expansion of Product Portfolio:

• Major players are expanding their product offerings by introducing value-added products like pre-cooked meals, chicken nuggets, and sausages.
• Data Point: Tyson Foods, a leading poultry meat producer, has increased its focus on processed poultry products, accounting for 15% of its total revenue in recent years.

Adoption of Sustainable Practices:

• Companies are implementing eco-friendly practices such as sustainable sourcing of feed, reducing water consumption, and improving waste management.
• Data Point: Perdue Farms, a major poultry supplier in the U.S., has committed to reducing its carbon footprint by 25% by 2030.

Technological Advancements in Poultry Farming:

• The use of automation, artificial intelligence (AI), and robotics is improving operational efficiency, reducing labor costs, and enhancing product quality.
• Data Point: JBS, a leading global poultry meat producer, has invested in robotic processing lines to automate cutting and packaging, leading to a 10% improvement in efficiency.

Strategic Partnerships and Acquisitions:

• Companies are forming strategic partnerships and acquisitions to enhance market presence, expand into new regions, and diversify their product offerings.
• Data Point: In 2023, BRF S.A., a Brazilian food company, acquired the poultry operations of Brazilian company Seara to strengthen its foothold in the global market.

Expansion into Emerging Markets:

• Poultry producers are increasingly focusing on emerging economies in Asia-Pacific, Africa, and Latin America, where rising disposable incomes and urbanization are driving demand.
• Data Point: In 2022, the Asia-Pacific region accounted for 45% of global poultry meat consumption, with China and India being the largest consumers.

Health-Conscious and Organic Poultry Production:

• There is a growing focus on producing organic, free-range, and antibiotic-free poultry products to meet rising consumer demand for healthier and more sustainable options.
• Data Point: The global market for organic poultry is expected to grow at a CAGR of 8.5% from 2024 to 2030.

Improved Supply Chain and Logistics:

• Companies are enhancing their supply chain management, implementing cold chain logistics, and optimizing transportation to reduce spoilage and ensure freshness.
• Data Point: Tyson Foods invested over $200 million in state-of-the-art logistics facilities in North America to streamline distribution and improve efficiency.

KEY BENEFITS FOR STAKEHOLDERS

Revenue Growth: Increased Revenue Potential:

• Stakeholders such as producers, distributors, and retailers benefit from the growing demand for poultry meat, particularly in emerging markets where consumption is rising.
• Data Point: The global poultry meat market is projected to grow at a CAGR of 2.18% from 2025 to 2030, creating significant opportunities for revenue generation.

Access to Emerging Markets:

• With the increasing demand in Asia-Pacific, Africa, and Latin America, stakeholders can expand their reach into these regions, capitalizing on the growing middle class and urbanization.
• Data Point: Asia-Pacific is expected to account for 45% of global poultry meat consumption by 2025.

Enhanced Product Offerings:

• Manufacturers can benefit from diversifying their portfolios by introducing value-added products like ready-to-eat meals, processed poultry products, and organic options, catering to health-conscious consumers.
• Data Point: Tyson Foods reported a 15% revenue increase from processed poultry products in recent years.

Sustainability and Cost Efficiency:

• Stakeholders can benefit from adopting sustainable farming practices, reducing operational costs, and improving resource efficiency, which boosts profitability and brand image.
• Data Point: Perdue Farms aims to reduce its carbon footprint by 25% by 2030.

Technological Advancements:

• Implementing automation and AI technologies can improve efficiency, quality, and reduce labor costs, offering significant benefits to poultry producers.
• Data Point: JBS has improved its production efficiency by 10% through robotic processing lines.

Strategic Partnerships and Acquisitions:

• Stakeholders can expand their market presence and access new consumer segments through strategic mergers, acquisitions, and partnerships.
• Data Point: BRF S.A. enhanced its global presence by acquiring Seara’s poultry operations in 2023.

Consumer Loyalty and Trust:

• By offering healthier, organic, and antibiotic-free poultry options, stakeholders can build consumer loyalty, especially among health-conscious and environmentally aware buyers.
• Data Point: The organic poultry market is expected to grow at a CAGR of 8.5% between 2024 and 2030.

Supply Chain Optimization:

• Improving logistics and cold chain facilities ensures product quality and freshness, boosting customer satisfaction and long-term profitability.
• Data Point: Tyson Foods’ $200 million investment in logistics has enhanced its distribution efficiency.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• INTRODUCTION

  • Market Overview
  • Years Considered for Study
  • Market Segmentation
  • Study Assumptions and Definitions
  • Market Scope

• RESEARCH METHODOLOGY

• MARKET OUTLOOK

  • Executive Summary
  • Market Snapshot
• Market Segments 
  • Product Type:
    • Broiler, Turkey, Other Poultry (Duck, Guinea Fowl)
  • End-Use:
    • Household, Foodservice, Processed Poultry
  • Region:
    • Asia-Pacific, North America, Europe, Latin America, MEA

• COMPETITIVE LANDSCAPE

  • Recent Strategies (Key Strategic Moves)
  • Market Share Analysis
  • Company Profiles
    • Tyson Foods Inc.
    • JBS S.A.
    • BRF S.A.
    • Perdue Farms Inc.
    • Hormel Foods Corporation
    • Sanderson Farms, Inc.
    • Pilgrim’s Pride Corporation
    • WH Group Ltd.
    • The Kraft Heinz Company
    • Cargill, Incorporated
    • Wayne Farms LLC
    • Foster Farms
    • Vion Food Group
    • Mengniu Dairy
    • DeHeus Animal Nutrition

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US