India Pet Food Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

India Pet Food Market Overview

The India Pet Food Market is on a robust growth trajectory, with an estimated market size of USD 1.27 billion in 2025, and is anticipated to surge to USD 2.49 billion by 2030, expanding at a strong CAGR of 14.36% during the forecast period 2025-2030. The India Pet Food Market is poised for significant growth from 2025 to 2030, driven by the increasing adoption of pets, rising awareness about pet health, and the growing trend of premium pet food products. With an expanding middle-class population and changing lifestyles, Indian pet owners are increasingly seeking high-quality, nutritious pet food for their dogs, cats, and other animals. The market is characterized by a wide range of products, including dry and wet food, pet treats, veterinary diets, and nutraceuticals.

The demand for specialty diets, such as grain-free, organic, and natural pet foods, is rising among health-conscious pet owners. Online retail channels are becoming a major distribution channel for pet food in India, offering convenience and variety to consumers. Key players in the market are focusing on product innovation and expanding their distribution networks to tap into the growing pet care market.

This report provides in-depth insights into the India pet food market, including market trends, growth drivers, challenges, and opportunities. It also includes detailed forecasts for the market size, product segments, and distribution channels from 2025 to 2030.

Key Highlights:

• Market growth driven by premium and functional pet food demand
• Expansion of online retail channels
• Focus on health-conscious and natural pet food options

Market Report Coverage:

The “India Pet Food Market  Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

The India Pet Food Market report is based on a comprehensive analysis of the industry from 2025 to 2030, providing detailed insights into market trends, challenges, and growth opportunities. Key assumptions for this study include the continued growth of urbanization, increasing pet ownership, and rising disposable incomes, which are expected to drive the demand for high-quality pet food in India. Furthermore, the market’s growth is anticipated to be influenced by the growing trend of pet humanization, with owners seeking premium, organic, and specialized diets for their pets.

The study also assumes that the availability of pet food through online channels and e-commerce platforms will continue to increase, contributing to greater market penetration, especially in Tier II and Tier III cities. Another key assumption is the steady growth of pet health awareness, leading to higher demand for functional foods, veterinary diets, and nutraceuticals.

Definitions used in the report encompass a range of product categories, such as dry pet food, wet pet food, treats, dental treats, and specialized diets like urinary tract and renal diets. Market segmentation is based on product type, distribution channel, and consumer demographics. All forecasts are made using market dynamics, historical data, and expert insights.

Market Scope

The scope of the India Pet Food Market report covers a comprehensive analysis of pet food products consumed by pets, including both food and supplements, such as veterinary diets and nutraceuticals. The market scope includes various types of pet food, such as dry pet food, wet pet food, kibbles, treats, dental treats, and freeze-dried & jerky treats, catering to different pet categories, including dogs, cats, and other animals like birds and fish.

The study also includes an exploration of specialized diets designed for specific health conditions, such as urinary tract disease diets, renal diets, digestive sensitivity diets, and oral care diets. The report considers both premium and natural pet food products, with a focus on organic and grain-free options.

Market distribution channels covered in the study include supermarkets, hypermarkets, specialty stores, convenience stores, online platforms, and other retail outlets, providing insights into consumer purchasing behavior and trends from 2025 to 2030.

MARKET OUTLOOK

Executive Summary

The India Pet Food Market is poised for significant growth from 2025 to 2030, driven by a growing pet population, increased pet adoption, and rising awareness about pet nutrition. With pet ownership expanding across urban and rural areas, the demand for high-quality pet food has surged, with owners becoming more conscious of providing balanced diets tailored to the health needs of their pets. This market encompasses a wide range of products, including dry and wet food, treats, nutraceuticals, and specialized veterinary diets, all formulated to ensure the well-being of pets.

Key drivers for growth include increasing disposable income, shifting lifestyles, and changing consumer preferences toward premium, natural, and organic pet food. The growing trend of treating pets as family members has led to a higher demand for customized diets that cater to specific health concerns such as digestive issues, allergies, and weight management. Additionally, innovations in pet food, including grain-free, protein-rich, and dental care products, are gaining traction among pet owners.

The market is segmented by pet type, product type, and distribution channel. Dogs and cats remain the primary focus for pet food manufacturers, with both dry and wet foods capturing the largest share. The rise in e-commerce platforms has also transformed how consumers purchase pet food, with online channels gaining significant market share.

The competitive landscape is characterized by numerous international and local players, with key companies focusing on product diversification, quality assurance, and distribution strategies. The growth of premium and nutraceutical segments presents lucrative opportunities for manufacturers to tap into the growing demand for health-focused pet food.

The India Pet Food Market is expected to continue its upward trajectory, with increasing investments in research, development, and marketing of innovative products. As consumer awareness increases, the market is set to witness sustained growth in the forecast period of 2025-2030.

COMPETITIVE LANDSCAPE

The India Pet Food Market is moderately fragmented, with regional and multinational players competing fiercely for market share.

Key Market Players

• Mars Petcare India
• Nestlé India (Purina)
• Hill’s Pet Nutrition India
• Royal Canin India
• Pedigree India (Mars, Inc.)
• Farmina Pet Foods
• Sheba (Mars Petcare)
• Whiskas (Mars Petcare)
• Arden Grange
• Colgate-Palmolive (Hill’s Science Diet)
• Petcare International
• Cesar (Mars Petcare)
• Drools Pet Food
• Goodies Pet Food (MARS India)
• Chappi (Nestlé India)

Market Share Analysis

The India Pet Food Market is witnessing significant growth, driven by increasing pet adoption and a growing demand for high-quality pet nutrition. The market is highly competitive, with several key players dominating the industry.

Mars Petcare India holds a significant share of the market, particularly with its well-established brands like Pedigree, Whiskas, and Sheba. These brands are widely recognized for their high-quality dry and wet food offerings, and they continue to be leaders in terms of both revenue and consumer preference.

Nestlé India, with its Purina and other pet food brands, is another major player, contributing a substantial portion of the market share. The company has effectively tapped into the premium pet food segment, which has been experiencing robust growth.

Hill’s Pet Nutrition India and Royal Canin India are also prominent in the market, especially in the specialized and veterinary diets sector, catering to pets with specific health needs. Their products have found favor among pet owners who prioritize tailored nutrition.

Other players, such as Drools Pet Food and Arden Grange, focus on the premium and natural pet food segments, further diversifying the market. Overall, the market share is distributed across these key players, with a growing emphasis on premium, organic, and health-specific pet foods.

MARKET DYNAMICS

Market Drivers and Key Innovations

The India Pet Food Market is being driven by several key factors. The increasing pet adoption rate, particularly among urban households, is one of the primary drivers of growth. With pets being increasingly treated as family members, owners are becoming more conscious of providing high-quality nutrition to ensure their pets’ health and well-being. The growing trend of humanization of pets is also fueling demand for premium and specialized pet food products, such as grain-free, organic, and nutraceutical-infused diets.

Rising disposable incomes, especially in Tier 1 and Tier 2 cities, are further supporting the expansion of the market. Pet owners in these regions are willing to invest in high-quality food products, particularly for dogs and cats, which are the most common pets in India. The increasing availability of pet food products through online platforms and supermarkets also contributes to the market’s growth, making it more convenient for consumers to access a wider range of options.

Key innovations in the market include the development of functional pet food, such as veterinary diets, digestive-sensitive formulations, and oral care diets, aimed at addressing specific health concerns in pets. Brands are also focusing on improving the taste, texture, and nutritional content of their products through the use of natural ingredients, probiotics, and antioxidants. Additionally, there has been a rise in the popularity of treat-based innovations, such as dental and freeze-dried treats, designed to offer both nutrition and enjoyment to pets. These innovations cater to the growing demand for health-conscious and premium pet food options in the Indian market.

Market Challenges

1. Competition from OTT Platforms: High Price Sensitivity: Despite increasing pet ownership, a significant portion of the Indian population remains price-sensitive. The affordability of premium pet food products can be a challenge, especially in Tier 2 and Tier 3 cities, limiting market growth.
2. Lack of Awareness: Many pet owners, especially in rural areas, still lack awareness about the benefits of specialized pet foods and the importance of nutrition. This limits the adoption of high-quality pet food products and leads to reliance on traditional, homemade food.
3. Regulatory Challenges: The pet food industry in India faces regulatory hurdles, including the absence of clear guidelines and quality standards for pet food products. This makes it difficult for manufacturers to ensure product quality and safety while also complying with regulatory requirements.
4. Limited Product Availability in Smaller Cities: While larger cities have a growing number of pet stores and online platforms offering a variety of pet foods, access to such products is still limited in smaller cities and rural areas, posing a barrier to market expansion.
5. Competition from Local Brands: Local and unbranded pet food products, often sold at lower prices, pose strong competition to international and premium brands. Many pet owners prefer affordable alternatives, which limits the growth potential for premium pet food products.

Market Opportunities

1. Growing Pet Ownership: The increasing number of pet owners, especially among urban and middle-class populations, presents a significant growth opportunity for the pet food market. The rising trend of adopting pets as family members is likely to drive demand for specialized pet food products.
2. E-commerce Growth: The rise of e-commerce platforms offers a valuable opportunity for pet food brands to reach a broader audience. With increasing online shopping, especially in Tier 2 and Tier 3 cities, the convenience and variety available online can boost market growth.
3. Awareness Campaigns and Education: Expanding awareness about the importance of nutrition in pets and the long-term health benefits of specialized pet food can encourage more pet owners to invest in high-quality products. Targeted educational campaigns can open up new customer segments.
4. Increasing Demand for Premium and Natural Products: As pet owners become more conscious of their pets’ health, there is a growing preference for premium, natural, and organic pet food. Brands offering high-quality, preservative-free, and nutritionally balanced products can capture a share of this emerging market.
5. Expanding Product Range: Diversifying product offerings to include functional foods, nutraceuticals, and specialty diets (such as for weight management or digestive health) can address the specific needs of pets and attract health-conscious pet owners, further expanding the market.
6. Veterinary Partnerships: Collaborating with veterinarians to recommend prescription diets and specialized pet foods can drive growth, especially for pets with specific health conditions such as kidney disease, allergies, or digestive issues.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

• Increase in Premium and Natural Pet Food Offerings: Pet food brands are focusing on premium, organic, and natural ingredients to cater to the growing demand for high-quality pet nutrition. According to a report, the premium pet food segment in India is expected to grow by more than 15% annually from 2025 to 2030. Leading companies like Mars Petcare and Nestlé Purina are enhancing their product lines with natural ingredients and functional benefits, aligning with consumer preferences for healthier, environmentally friendly options.
• Expansion of E-commerce Channels: Pet food brands are increasingly leveraging e-commerce platforms to expand their market reach. Online sales of pet food are expected to grow by over 20% annually during the forecast period (2025-2030), driven by increased internet penetration and the convenience of home delivery. Companies like Amazon and Flipkart are reporting strong growth in pet food categories, with many brands launching exclusive online products and promotions.
• Product Diversification and Innovation: In response to consumer demand for specialized pet diets, companies are investing in product diversification. A key development in 2025-2030 will be the introduction of more nutritionally balanced, allergy-free, and weight-management pet food products. Mars Petcare, for example, introduced a new line of weight-management dog food in 2025, targeting India’s rising concern over pet obesity.
• Strategic Acquisitions and Partnerships: Major players are acquiring or partnering with smaller, regional brands to expand their market presence. Nestlé Purina acquired a local pet food company in India in 2025 to tap into the expanding urban pet food market. Such acquisitions help these companies access new customer bases and offer a wider variety of pet food products.
• Focus on Sustainability and Ethical Sourcing: Several companies are aligning their business models with sustainability trends by focusing on eco-friendly packaging and ethical sourcing of ingredients. By 2030, a significant portion of the market is expected to see products that emphasize sustainable sourcing practices, and companies like Mars are setting goals to transition to recyclable packaging by 2028. This is in line with a growing consumer preference for sustainable and socially responsible brands.

These strategies are all designed to capitalize on emerging trends in pet food consumption, positioning companies for long-term growth in the competitive Indian pet food market.

KEY BENEFITS FOR STAKEHOLDERS

1. Growth Opportunities for Pet Food Manufacturers: Stakeholders in the pet food industry can capitalize on the growing demand for premium, organic, and specialized pet foods. With rising consumer awareness about pet health, manufacturers can expand their product portfolios to include functional foods, weight management options, and allergen-free products, which is expected to drive growth in the market through 2030.
2. Increased Market Reach through E-commerce: E-commerce platforms provide stakeholders, including manufacturers, resellers, and distributors, with an opportunity to access a wider customer base. The projected growth of online pet food sales in India presents a significant benefit for stakeholders looking to expand their market reach beyond traditional retail channels.
3. Strategic Acquisition and Expansion: Stakeholders can benefit from the trend of strategic acquisitions and partnerships within the industry. By acquiring regional brands or forming alliances with e-commerce platforms, stakeholders can gain access to untapped markets, diversify their offerings, and enhance their competitive edge in the growing Indian pet food sector.
4. Consumer Loyalty through Sustainable Practices: Stakeholders can benefit by aligning with the growing consumer demand for sustainability. Eco-friendly packaging and ethical sourcing initiatives are becoming key drivers of consumer loyalty. Brands that adopt sustainable practices can build stronger relationships with eco-conscious consumers, leading to higher retention rates and long-term profitability.
5. Nutritional Innovation and Health Trends: As consumers increasingly focus on the health and well-being of their pets, stakeholders can invest in innovative nutritional solutions. This offers opportunities for stakeholders to differentiate their brands, improve product offerings, and gain a competitive advantage in the evolving market.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• INTRODUCTION

  • Market Overview
  • Years Considered for Study
  • Market Segmentation
  • Study Assumptions and Definitions
  • Market Scope

• RESEARCH METHODOLOGY

• MARKET OUTLOOK

  • Executive Summary
  • Market Snapshot
• Market Segments 
  • Product Type:
    • Includes dry pet food, wet pet food, treats, nutraceuticals, and veterinary diets.
  • Distribution Channel:
    • Retail channels include supermarkets, hypermarkets, specialty stores, convenience stores, and online platforms.
  • End Consumers:
    • Pet owners across urban and rural regions, with a focus on both dogs and cats.

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • Mars Petcare India
  • Nestlé India (Purina)
  • Hill’s Pet Nutrition India
  • Royal Canin India
  • Pedigree India (Mars, Inc.)
  • Farmina Pet Foods
  • Sheba (Mars Petcare)
  • Whiskas (Mars Petcare)
  • Arden Grange
  • Colgate-Palmolive (Hill’s Science Diet)
  • Petcare International
  • Cesar (Mars Petcare)
  • Drools Pet Food
  • Goodies Pet Food (MARS India)
  • Chappi (Nestlé India)

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US