India Poultry Meat Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

India Poultry Meat Market Overview

The India Poultry Meat Market is on a steady growth trajectory, with an estimated market size of USD 7.47 billion in 2025, projected to reach USD 9.05 billion by 2030, expanding at a CAGR of 3.91% during the forecast period 2025-2030. The India Poultry Meat Market is projected to experience significant growth from 2025 to 2030, driven by an increasing demand for high-protein food, rising disposable incomes, and shifting dietary preferences towards poultry over traditional meat options. This comprehensive market report offers a detailed analysis of the poultry meat industry, covering key segments such as broilers, layers, and other poultry products. It examines the market dynamics, including the impact of government policies, consumer trends, and technological advancements in poultry farming. 

The report also highlights the role of major players in shaping the market, including local and international suppliers, and discusses the challenges they face, such as disease outbreaks, regulatory changes, and supply chain disruptions. Additionally, the report provides projections and forecasts for the poultry meat market, offering insights into market size, trends, growth drivers, and competitive strategies. This report serves as an essential tool for stakeholders in the poultry industry, including producers, distributors, and investors, looking to navigate the evolving landscape of India’s poultry meat market in the coming years.

This analysis is crucial for decision-making and strategy formulation in the rapidly changing poultry sector, with a focus on the 2025-2030 period.

Market Report Coverage:

The “India Poultry Meat Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

The India Poultry Meat Market report is based on several key assumptions to ensure accuracy and reliability in the forecasted data for 2025-2030. It assumes steady growth in the poultry meat industry driven by increasing demand from both domestic consumers and commercial consumers, as well as the growth of modern retail and foodservice channels. The market is also assumed to be influenced by the rising popularity of processed poultry products, including marinated and ready-to-cook items, in response to evolving consumer preferences for convenience and healthier food options.

The definitions within the study cover various types of poultry meat products, including broilers (chicken raised for meat production), layers (egg-laying poultry), and processed poultry products such as frozen, fresh/chilled, and value-added items. The report also includes distribution channels such as retail (supermarkets, grocery stores), foodservice (restaurants, hotels), and institutional catering (schools, hospitals). Regional variations in demand are also factored, with distinctions between North, South, East, and West India. The study assumes a stable regulatory environment and considers key drivers like increased consumer spending, urbanization, and growing health-consciousness among Indian consumers in shaping the poultry meat market.

Market Scope

The India Poultry Meat Market report covers a comprehensive analysis of the industry from 2025 to 2030, focusing on key segments such as poultry types, processing methods, distribution channels, and regional variations. It examines the demand for broiler and layer poultry, along with processed meat products like fresh/chilled, frozen, and value-added options. The market scope includes the major end-use applications, including retail, foodservice, and institutional catering, which contribute to the increasing consumption of poultry meat across the country.

The report also analyzes distribution networks such as supermarkets, grocery stores, restaurants, hotels, and institutional sectors like schools and hospitals. Regional analysis highlights the differences in poultry meat consumption patterns across North, South, East, and West India. Additionally, the scope of the study explores market drivers such as population growth, urbanization, changing consumer preferences, and the rise of health-consciousness among consumers, providing insights into the opportunities and challenges within the poultry meat sector.

MARKET OUTLOOK

Executive Summary

The India Poultry Meat Market is poised for significant growth from 2025 to 2030, driven by factors such as a growing population, increasing urbanization, and a shift towards protein-rich diets. As one of the largest consumers of poultry meat in the world, India is experiencing a steady rise in demand for both broiler and layer poultry, with a growing preference for value-added and processed meat products.

Broiler poultry remains the dominant segment, while processed poultry products like frozen, chilled, and value-added options (such as marinated or ready-to-cook products) are seeing increasing adoption, especially among urban consumers. This trend is further amplified by the increasing availability of poultry meat in supermarkets, grocery stores, and through online platforms. The foodservice sector, including restaurants, hotels, and cafes, is also witnessing growing demand as eating out becomes an integral part of urban lifestyles.

The market is further segmented by distribution channels, with retail (supermarkets and grocery stores) being a key player, followed by foodservice and institutional catering. As disposable incomes rise and consumers become more health-conscious, there is a marked shift towards higher-quality and healthier poultry products, particularly those free from antibiotics and hormones.

Key drivers of the market include population growth, evolving consumer preferences, and increasing health awareness. The rising demand for poultry meat in institutional catering, particularly in schools and hospitals, presents significant opportunities for market expansion.

However, the industry faces challenges related to supply chain inefficiencies, fluctuating feed costs, and regulatory concerns. Despite these challenges, the India Poultry Meat Market is expected to continue its upward trajectory, offering numerous growth opportunities for industry players over the forecast period.

COMPETITIVE LANDSCAPE

The India Poultry Meat Market is moderately fragmented, with regional and multinational players competing fiercely for market share.

Key Market Players

• Venky’s (Venkateshwara Hatcheries Pvt. Ltd.)
• Sundaresan Poultry Farms
• Suguna Foods Pvt. Ltd.
• Keggfarms Pvt. Ltd.
• Godrej Agrovet Ltd.
• Britannia Industries Ltd.
• Triveni Poultry
• Amul (Gujarat Cooperative Milk Marketing Federation)
• HatchTech
• Varun Agro Industries

Market Share Analysis

The India Poultry Meat Market is highly fragmented, with a few major players holding significant market share while numerous small and regional players contribute to the overall market landscape. As of 2025, Venky’s (Venkateshwara Hatcheries Pvt. Ltd.), Suguna Foods Pvt. Ltd., and Godrej Agrovet Ltd. are among the leading players, commanding a considerable share due to their extensive production capabilities, strong distribution networks, and established brand presence.

Venky’s, with its diversified product range including fresh and value-added poultry, leads the market, followed closely by Suguna Foods, which has a stronghold in the organized retail and foodservice segments. These companies are expanding their reach across tier-II and tier-III cities to capture the growing demand from smaller urban markets. Additionally, players like Keggfarms Pvt. Ltd. and Sundaresan Poultry Farms cater to regional demand with focused supply chains and local market expertise.

The frozen and value-added poultry segments are witnessing rapid growth, driven by evolving consumer preferences for convenience and longer shelf life. While larger players dominate these segments, smaller companies are focusing on niche products and local markets to cater to specific regional tastes.

The market share distribution will continue to evolve, with increased consolidation as leading players focus on expanding their product portfolios and regional presence.

MARKET DYNAMICS

Market Drivers and Key Innovations

The India Poultry Meat Market is driven by several key factors, including rising disposable income, changing consumer preferences, and urbanization. The increasing demand for protein-rich foods, particularly poultry meat, has led to a surge in consumption across various segments, especially among the growing middle class in urban areas. The shift towards health-conscious eating habits and protein-based diets is further propelling the market, as poultry meat is considered a lean source of protein compared to red meat.

Urbanization and the expansion of modern retail formats, such as supermarkets and hypermarkets, are contributing to the market’s growth by making poultry meat more accessible. The foodservice sector, especially quick-service restaurants (QSRs) and hotels, is a significant driver due to the growing preference for ready-to-eat and convenient poultry-based products. The increased adoption of frozen and value-added poultry products, such as marinated and ready-to-cook offerings, is also contributing to market expansion.

Key innovations in the market include advancements in poultry processing technology, which have improved shelf life and food safety. The rise of plant-based meat alternatives and the growing popularity of lab-grown meat are reshaping the traditional poultry industry. Companies are exploring innovative packaging solutions, such as vacuum-sealed and retort packaging, to maintain product freshness and ensure longer shelf life. Additionally, the focus on automation and efficiency in poultry farming and processing is improving production capabilities, thereby enhancing product quality and cost-efficiency. These innovations are enabling players to meet the evolving demands of consumers while ensuring sustainability and compliance with food safety regulations.

Market Challenges

1. Competition from OTT Platforms: Disease Outbreaks: Poultry diseases like Avian Influenza and Bird Flu can significantly impact production, leading to supply disruptions and a decline in consumer confidence.
2. Fluctuating Raw Material Costs: The cost of animal feed and other inputs is volatile, affecting the overall cost of poultry production and price stability in the market.
3. Rising Competition from Plant-based Alternatives: The growing popularity of plant-based meat alternatives poses a challenge to the traditional poultry meat market, especially among health-conscious and environmentally aware consumers.
4. Stringent Regulatory Standards: Compliance with food safety and animal welfare regulations, including quality control and hygiene standards, can be costly and challenging for producers, particularly small-scale farmers.
5. Supply Chain Issues: Inefficiencies in the cold chain and distribution network, especially in rural areas, can lead to spoilage, higher costs, and product unavailability in certain regions.
6. Consumer Price Sensitivity: Rising prices of poultry meat due to input costs or external factors can lead to reduced consumption, particularly among price-sensitive consumers.
7. Environmental Concerns: The environmental impact of large-scale poultry farming, including waste disposal and greenhouse gas emissions, is raising sustainability concerns and may face increasing regulatory scrutiny.
8. Lack of Awareness: Despite increasing consumption, there remains a gap in consumer awareness about the nutritional benefits and safe handling of poultry meat, which may limit further market expansion.

Market Opportunities

1. Immersive Technologies: Growing Demand for Processed and Value-added Products: Increasing consumer preference for convenience and ready-to-cook poultry products presents a significant opportunity for producers to offer value-added options like marinated and ready-to-cook products.
2. Rising Health Consciousness: As health awareness grows, consumers are increasingly opting for lean protein sources like poultry meat, especially chicken, due to its lower fat content compared to red meat, creating opportunities for healthier product offerings.
3. Expansion of Organized Retail and Online Channels: The rapid growth of supermarkets, hypermarkets, and e-commerce platforms in India offers new distribution channels for poultry meat, making it more accessible to a broader consumer base.
4. Increase in Disposable Income: With rising disposable incomes and an expanding middle class, there is an increasing willingness to spend on premium poultry products, including organic and hormone-free varieties.
5. Untapped Rural Markets: Expanding the availability of poultry products in rural regions, where consumption is currently lower, presents a significant growth opportunity.
6. Export Potential: India’s poultry industry has the potential to increase exports to countries in the Middle East, Southeast Asia, and Africa, capitalizing on the global demand for halal and high-quality poultry products.
7. Technological Advancements: The adoption of advanced farming techniques, automation in processing, and improvements in supply chain management can enhance efficiency, reduce costs, and improve product quality.
8. Sustainability Initiatives: Focusing on sustainable and ethical poultry farming practices can appeal to environmentally-conscious consumers and provide a competitive edge in the market.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

Increased Focus on Value-added Products:

• Companies like Suguna Foods and Venky’s are investing in value-added poultry products such as marinated, ready-to-cook, and ready-to-eat offerings to meet growing consumer demand for convenience.
• The processed poultry market has seen significant growth, with value-added products accounting for a larger share of overall sales.

Expansion into Rural Markets:

• Major players such as Godrej Tyson Foods are expanding their presence in rural India, aiming to tap into the under-penetrated rural poultry market.
• Distribution networks are being strengthened through partnerships with local retailers to increase reach.

Technological Advancements in Poultry Farming:

• Integration of technology in poultry farming, including automated feeding systems, health monitoring technologies, and smart farm solutions, is helping producers increase efficiency and reduce costs.
• Innovations like precision farming techniques are gaining traction to enhance production yields and reduce wastage.

Sustainability and Ethical Sourcing:

• Several companies are adopting sustainable farming practices, with a focus on reducing the carbon footprint and ensuring animal welfare.
• Godrej Agrovet has introduced antibiotic-free chicken in response to growing consumer demand for healthier and more ethically produced meat.

Expansion of Distribution Channels:

• E-commerce platforms and online delivery services are being increasingly leveraged by poultry producers to reach consumers. Companies like Licious have grown their market share by offering fresh poultry products through online sales.
• Organized retail channels are being expanded with the rise of supermarkets and hypermarkets in urban areas, giving poultry products more visibility.

Global Market Expansion and Exports:

• India is strengthening its export capabilities, particularly to the Middle East, Southeast Asia, and Africa. Exports of poultry meat have increased, driven by high demand for halal meat.
• Companies are complying with international standards to capture opportunities in global markets, particularly for halal and premium-quality products.

Strategic Acquisitions and Partnerships:

• Companies like Venky’s and Amrit Group are expanding their market presence through strategic acquisitions and partnerships with other players in the poultry supply chain.
• These moves help expand product portfolios and distribution networks, enhancing competitiveness.

Consumer Education and Marketing:

• Major brands are investing in marketing campaigns that emphasize the health benefits of poultry meat, particularly chicken, which is seen as a leaner and healthier protein source.
• Consumer education campaigns focus on the nutritional benefits and the importance of sourcing poultry products from reliable and ethical producers.

KEY BENEFITS FOR STAKEHOLDERS

For Poultry Meat Producers:

• Market Growth: Increasing consumer demand for poultry products, particularly value-added and convenience items, provides opportunities for producers to expand their market share.
• Diversification: The growing preference for organic, antibiotic-free, and sustainable poultry products allows producers to diversify their offerings, catering to a broader consumer base.
• Technological Advancements: Adoption of automated and smart farming technologies enhances productivity and reduces operational costs, leading to higher profitability.

For Retailers & Distributors:

• Expanding Market Reach: The rise of organized retail and e-commerce platforms allows retailers to tap into both urban and rural markets, driving higher sales volumes.
• Increased Product Variety: With a focus on value-added and ready-to-eat products, retailers can offer a wider variety of products to cater to evolving consumer preferences.
• Enhanced Supply Chain Efficiency: Improved distribution networks and logistics ensure fresher products, leading to better customer satisfaction and repeat sales.

For Consumers:

• Higher Quality and Variety: Increased market competition encourages the availability of higher-quality poultry meat and a wider range of product options, such as healthier, sustainable, and ethically sourced meats.
• Convenience: The availability of ready-to-cook and ready-to-eat products makes meal preparation more convenient for busy consumers, saving time and effort.

For Investors:

• Strong Growth Prospects: With the increasing demand for poultry products in both domestic and international markets, there are significant investment opportunities in the sector.
• Innovation-Driven Returns: Investing in companies that focus on innovation, sustainable practices, and value-added products can yield strong returns as consumer preferences shift toward healthier, more sustainable options.

For Exporters:

• Global Market Expansion: The growing demand for Indian poultry products, particularly halal meat, in international markets (Middle East, Southeast Asia, and Africa) offers expansion opportunities for exporters.
• Premium Product Opportunities: As India strengthens its position in global markets, exporters can tap into premium segments by offering high-quality, ethically produced poultry products.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• INTRODUCTION

  • Market Overview
  • Years Considered for Study
  • Market Segmentation
  • Study Assumptions and Definitions
  • Market Scope

• RESEARCH METHODOLOGY

• MARKET OUTLOOK

  • Executive Summary
  • Market Snapshot
• Market Segments 
  • Product Type:
    • Broilers, Layers, Processed Poultry Products, Other Poultry
  • Distribution Channel:
    • Direct Sales, Retail, Online/E-commerce
  • By Region:
    • North India, South India, East India, West India

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • AMC Entertainment Holdings, Inc.
  • B&B Theatres
  • CGR Cinemas
  • Cinemark Holdings, Inc.
  • Cinemex
  • Cineplex Inc.
  • Cinepolis
  • Cineworld Group plc.
  • CJ CGV
  • Odeon Cinemas Group
  • PVR INOX Ltd
  • UGC
  • Vue International
  • Wanda Film Holding Co.
  • Yelmo Cines   

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US