Indonesia Frozen Food Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Indonesia Frozen Food Market Overview

The Indonesia Frozen Food Market is poised for significant expansion, with an estimated market size of USD 2.55 billion in 2025, and is projected to reach USD 3.73 billion by 2030, growing at a CAGR of 7.83% during the forecast period 2025-2030. This growth is primarily driven by the increasing demand for convenient and nutritious meal solutions, particularly among busy households and working professionals. The rise of nuclear families and the shift in consumer lifestyles are propelling the demand for frozen food products, such as frozen ready meals, fruits, vegetables, meat, and seafood. The market is segmented into various categories, including frozen processed meat products, frozen seafood, and frozen bakery items, catering to diverse consumer preferences.

Key factors contributing to market growth include the convenience and affordability of frozen food, along with its long shelf life and preserved nutritional value. Additionally, the surge in online retail shopping, driven by tech-savvy consumers and e-commerce platforms, has further boosted the availability of frozen food products. Major players like Unilever, General Mills, and PT Charoen Pokphand are continuously innovating to meet growing consumer demands, ensuring product quality and sustainability. The Indonesia Frozen Food Market is poised for significant expansion, driven by increasing consumer preference for ready-to-eat meals and premium frozen food options.

This report offers comprehensive insights into market trends, growth drivers, and competitive dynamics.

Market Report Coverage:

The “Indonesia Frozen Food Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

This study on the Indonesia Frozen Food Market is based on several assumptions to ensure accurate analysis and forecast. The market size, growth projections, and trends are derived from both historical data and current market conditions, with a forecast period from 2025 to 2030. It is assumed that the market will continue to experience growth driven by changing consumer preferences for convenience, health-conscious eating habits, and a busy lifestyle, which is expected to persist throughout the forecast period. Furthermore, the rise in nuclear family structures and increased workforce participation are considered key drivers of demand for frozen food.

The market analysis is conducted across several segments: type of product and distribution channels. The products analyzed include frozen fruits and vegetables, frozen ready meals, frozen processed meat and seafood, and frozen bakery products. The distribution channels considered include hypermarkets/supermarkets, grocery stores/convenience stores, and online retail stores.

The definitions of frozen food in this report cover products that are pre-cooked, assembled, and frozen for retail sale, offering convenience and extended shelf life. These products are typically preserved by freezing to maintain their nutritional content and are available in various forms for quick and easy meal preparation.

This report aims to provide valuable insights for stakeholders, including investors, manufacturers, and retailers in the Indonesian frozen food sector.

Market Scope

The Indonesia Frozen Food Market report provides a comprehensive analysis of the market dynamics, growth trends, and forecasts for the period 2025-2030. It covers a broad spectrum of frozen food products, including frozen fruits and vegetables, ready meals, processed meat, seafood, and bakery products, catering to various consumer preferences. The market is segmented by product type and distribution channels, such as hypermarkets, supermarkets, grocery stores, and online retail stores, offering insights into purchasing patterns and consumer behavior.

The scope of this report includes market size estimation, growth drivers, challenges, and emerging trends that influence the sector. Key players, such as Unilever, General Mills, and PT Charoen Pokphand, are profiled to understand their market strategies and competitive landscape. Additionally, the study examines the growing role of e-commerce and convenience in shaping consumer demand. This report serves as a valuable resource for industry stakeholders looking to capitalize on opportunities in the expanding frozen food sector in Indonesia.

MARKET OUTLOOK

Executive Summary

The Indonesia Frozen Food Market is poised for significant growth, with a projected CAGR of 7.83% from 2025 to 2030. The market’s expansion is primarily driven by shifting consumer lifestyles, increased demand for convenient and healthy meal options, and a growing preference for ready-to-eat or easy-to-cook foods. This surge in demand is fueled by busy work schedules, the rise of nuclear families, and the increasing number of dual-income households in Indonesia, all of which are changing food consumption patterns.

Frozen food products such as frozen vegetables, fruits, ready meals, processed meat, seafood, and bakery items have gained popularity due to their extended shelf life, nutritional preservation, and convenience. Consumers are opting for frozen food products as an affordable, quick solution that retains the same nutritional value as fresh alternatives. As consumers increasingly prioritize convenience without compromising on quality, the market for frozen food in Indonesia continues to grow.

Distribution channels for frozen food products are expanding rapidly, particularly with the rise of e-commerce and online retail. The tech-savvy population and digital payment systems such as GoPay, DANA, and ShopeePay have encouraged the growth of online grocery platforms, making frozen foods more accessible to a broader audience.

Major players in the Indonesian frozen food sector, including Unilever, General Mills, PT Charoen Pokphand, and Japfa Ltd, are heavily investing in product innovation, R&D, and expansion strategies to meet the evolving demand for frozen food. Additionally, brands are focusing on offering premium and health-conscious products to cater to changing consumer preferences towards healthier food options.

This report offers a detailed analysis of market trends, consumer behavior, competitive strategies, and growth opportunities in the Indonesian frozen food market, providing valuable insights for stakeholders aiming to capitalize on this dynamic sector.

COMPETITIVE LANDSCAPE

The Indonesia Frozen Food Market is moderately fragmented, with regional and multinational players competing fiercely for market share.

Key Market Players

• Unilever PLC
• PT Charoen Pokphand Indonesia Group (CP Foods)
• Japfa Ltd
• Aice Group Holdings
• General Mills Inc.
• Gunung Sewu Group (Belfoods Indonesia)
• Nestlé S.A.
• Conagra Brands, Inc.
• Kraft Heinz Company
• Tyson Foods, Inc.

Market Share Analysis

The Indonesia Frozen Food Market is highly competitive, with both domestic and international players vying for market share. Major players, including Unilever, PT Charoen Pokphand Indonesia Group, Japfa Ltd, Aice Group Holdings, and General Mills Inc., dominate the market by leveraging strong brand recognition, extensive distribution networks, and continuous product innovation. These companies have managed to secure significant portions of the market by offering a wide range of frozen food products, from ready meals to frozen meats, seafood, and bakery products, catering to the diverse needs of Indonesian consumers.

In terms of distribution channels, hypermarkets and supermarkets capture a substantial share of the market due to their widespread presence and consumer familiarity. However, the online retail segment is experiencing rapid growth, driven by increasing internet penetration, the rise of e-commerce platforms, and a tech-savvy, young consumer base. The availability of frozen food products via digital platforms has made it more convenient for consumers to purchase frozen food products, thereby shifting buying patterns.

The market is also seeing a growing trend of premiumization, with an increasing demand for health-conscious, high-quality frozen food. Players focusing on product innovation, including health-focused options and value-added products, are gaining an edge. As the demand for convenience and healthy meals rises, market players are expected to expand their market share by offering solutions that align with these changing consumer preferences.

MARKET DYNAMICS

Market Drivers and Key Innovations

Market Drivers:

1. Changing Consumer Lifestyles: With the increasing number of nuclear families and dual-income households, time constraints have led to a surge in demand for convenient food options. Frozen foods, which require minimal preparation, align with the fast-paced, on-the-go lifestyle of consumers, especially working professionals and busy families.
2. Health and Nutritional Consciousness: There is a growing trend towards health-conscious eating, with consumers seeking nutritious meal options without compromising on convenience. Frozen food products, which retain their nutritional content better than fresh alternatives, are increasingly seen as a healthy and practical option.
3. Expansion of E-commerce: The rise in online shopping, driven by Indonesia’s tech-savvy population, has been a significant driver. E-commerce platforms have made it easier for consumers to purchase frozen foods, broadening the market reach and driving sales growth.
4. Longer Shelf Life and Hygiene: Frozen foods offer a longer shelf life compared to fresh products, reducing food waste and ensuring hygiene, which is a growing concern among consumers. This has contributed to the increasing demand for frozen processed meats and seafood.

Key Innovations:

1. Health-Focused Products: Key players are introducing frozen foods that cater to health-conscious consumers, such as low-fat, organic, gluten-free, and plant-based frozen meals.
2. Premium Frozen Products: To cater to the demand for high-quality, convenient meals, manufacturers are offering premium frozen products, such as gourmet frozen meals, which feature unique ingredients and high-quality packaging.
3. Sustainability Efforts: Innovations in packaging, such as the use of biodegradable or recyclable materials, and efforts to reduce food waste through improved freezing technology, are gaining traction in the market.

Market Challenges

1. Supply Chain and Storage Issues: Maintaining the cold chain throughout the distribution process is challenging, especially in remote or rural areas. Inconsistent refrigeration infrastructure can affect the quality and shelf life of frozen products.
2. Price Sensitivity: While there is an increasing demand for premium frozen food, a significant portion of the population is still price-sensitive. This poses challenges for manufacturers to balance product quality and affordability.
3. Consumer Perception of Frozen Food: Despite its convenience and nutritional benefits, some consumers still perceive frozen food as less fresh or inferior compared to fresh alternatives, limiting its adoption.
4. Competition from Fresh Alternatives: In a market like Indonesia, where fresh produce is readily available, frozen food products face stiff competition from fresh food offerings, which are often preferred for their perceived superior taste and quality.
5. Regulatory Challenges: Stringent food safety regulations and standards, along with compliance requirements for labeling and packaging, can increase costs and complicate the market entry process for both local and international players.
6. Environmental Concerns: The environmental impact of packaging waste and energy consumption in freezing technology raises concerns. Manufacturers are under pressure to adopt more sustainable practices, which can increase production costs and require substantial investment.
7. Fluctuations in Raw Material Costs: Volatile prices of raw materials, particularly meat and seafood, can affect the pricing and profitability of frozen food products.

Market Opportunities

1. Expansion of E-commerce: The growing use of online shopping platforms presents an opportunity for frozen food companies to reach a broader, tech-savvy consumer base, especially in urban areas. Developing strong e-commerce strategies can drive sales growth.
2. Health-Conscious Product Offerings: With the rising demand for healthy food options, there is an opportunity for companies to introduce low-calorie, organic, plant-based, gluten-free, and allergen-free frozen foods that cater to the health-conscious segment of the population.
3. Product Innovation and Premium Offerings: The market presents opportunities for innovation in frozen food products. Offering premium, gourmet meals or unique flavors, along with value-added options like easy-to-prepare meals, can help capture affluent and convenience-seeking consumers.
4. Rural Market Penetration: Expanding distribution to rural and remote areas, where traditional frozen food availability is limited, offers a significant growth opportunity. Improving cold chain logistics in these regions can help tap into an underserved market.
5. Sustainability and Eco-Friendly Packaging: As consumers become more environmentally conscious, there is a growing opportunity for manufacturers to invest in sustainable packaging solutions, such as biodegradable or recyclable materials, and eco-friendly freezing technologies.
6. Growing Middle-Class Population: The increasing middle-class population in Indonesia, along with rising disposable incomes, creates a growing demand for premium, convenient, and quick meal solutions, presenting a lucrative market for frozen food.
7. Collaborations and Partnerships: Collaborating with local supermarkets, online retailers, and foodservice businesses can help brands expand their reach and market presence, making frozen food more accessible to a wider audience.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

Product Innovation and Diversification:

• Health-Conscious Offerings: Companies are focusing on developing healthier frozen food options, such as plant-based meals and gluten-free products, to meet the growing demand for nutritious and convenient meals. For example, General Mills has introduced a range of healthier frozen meals in response to consumer demand for wellness-focused foods.

Expansion of Distribution Channels:

• E-Commerce Growth: The rise of online grocery platforms in Indonesia has led companies like Aice Group Holdings and PT Charoen Pokphand to focus on expanding their presence in the e-commerce space. Traveloka’s launch of its e-grocery service, Mart, in March 2022, is an example of companies tapping into the growing online food shopping trend, including frozen food sales.

Sustainability and Eco-Friendly Practices:

• Sustainable Packaging: As part of their sustainability efforts, brands are focusing on reducing packaging waste. Unilever has committed to reducing plastic usage in packaging across its frozen food brands, with a goal to achieve fully recyclable or reusable packaging by 2025.

Strategic Mergers and Acquisitions:

• International Expansion: In January 2022, Yili Group, a major Chinese dairy and food producer, expanded its operations in Indonesia by launching a new facility, tapping into the growing demand for frozen food products in the country. The expansion of Joyday Ice Cream across 260 cities in Indonesia since 2018 is an example of how international players are increasing their footprint in the market.

Focus on Premium and Convenience Products:

• Companies are capitalizing on the growing preference for premium frozen food options, offering high-quality frozen ready meals and gourmet frozen products. For example, Japfa Ltd continues to focus on premiumization in frozen meats and seafood products to cater to the rising demand for quality and convenience.

Increased Investments in Cold Chain Logistics:

• Improved Storage and Distribution: Companies are investing in better cold chain logistics to ensure product quality and expand distribution networks. This includes establishing advanced freezing technology and improving transportation systems for efficient delivery of frozen food products to both urban and rural areas.

KEY BENEFITS FOR STAKEHOLDERS

Increased Market Access:

• Stakeholders, including manufacturers and distributors, can benefit from accessing a growing market driven by increasing demand for convenience, ready-to-eat, and health-conscious frozen food products. The expansion of e-commerce platforms further broadens market reach, enabling businesses to cater to both urban and rural populations.

Consumer Insights for Targeted Offerings:

• By understanding changing consumer preferences, such as the shift toward healthier and premium frozen food options, stakeholders can develop targeted products that meet the needs of health-conscious, time-strapped consumers. This can drive higher sales and customer loyalty.

Expansion Opportunities:

• With the rise of the middle-class population and increasing disposable incomes in Indonesia, there are substantial opportunities for stakeholders to expand their product offerings and reach new consumer segments. The growing demand for premium, nutritious, and convenient meals presents a lucrative avenue for market growth.

Sustainability Initiatives:

• Stakeholders can capitalize on growing consumer interest in sustainability. By adopting eco-friendly practices, such as using recyclable packaging and reducing food waste through improved freezing techniques, companies can strengthen their brand reputation and attract environmentally-conscious consumers.

Strategic Partnerships and Collaborations:

• Collaborating with online retailers, supermarkets, and foodservice businesses allows stakeholders to tap into existing distribution networks. Partnerships with e-commerce platforms and local businesses can enhance product accessibility and customer reach, contributing to stronger market penetration.

Innovation-Driven Market Positioning:

• By investing in research and development (R&D) to create innovative frozen food products, stakeholders can differentiate their offerings in a competitive market. Offering unique flavors, health-focused options, and premium frozen meals enables stakeholders to gain a competitive advantage and improve brand positioning.

Supply Chain Optimization:

• Improving cold chain logistics and distribution infrastructure can reduce operational costs and ensure product quality. By optimizing the supply chain, stakeholders can improve product availability, reduce waste, and ensure timely delivery, contributing to higher profitability and customer satisfaction.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• INTRODUCTION

  • Market Overview
  • Years Considered for Study
  • Market Segmentation
  • Study Assumptions and Definitions
  • Market Scope

• RESEARCH METHODOLOGY

• MARKET OUTLOOK

  • Executive Summary
  • Market Snapshot
• Market Segments 
  • By Type:
    • Frozen Fruits and Vegetables
    • Frozen Ready Meals
    • Frozen Processed Meat Products
    • Frozen Processed Seafood
    • Frozen Bakery Products
    • Other Types
  • By Distribution Channel:
    • Hypermarkets/Supermarkets
    • Grocery Stores/Convenience Stores
    • Online Retail Stores

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • Unilever PLC
  • PT Charoen Pokphand Indonesia Group (CP Foods)
  • Japfa Ltd
  • Aice Group Holdings
  • General Mills Inc.
  • Gunung Sewu Group (Belfoods Indonesia)
  • Nestlé S.A.
  • Conagra Brands, Inc.
  • Kraft Heinz Company
  • Tyson Foods, Inc.

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US