Middle-East and Africa Halal Food and Beverage Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Middle-East and Africa Halal Food and Beverage Market Report Overview

The Middle-East and Africa Halal Food and Beverage Market is experiencing significant growth, driven by rising consumer demand for halal-certified products, increasing Muslim populations, and government regulations supporting halal food standards. This report provides a comprehensive analysis of market trends, key drivers, challenges, and growth opportunities.

The study covers various product categories, including halal meat, dairy, beverages, confectionery, and packaged foods. It also examines distribution channels such as supermarkets, hypermarkets, specialty stores, and online retail. Additionally, the report highlights key market players, competitive strategies, and emerging trends shaping the industry.

Factors such as economic development, urbanization, and rising disposable incomes further contribute to market expansion. Moreover, technological advancements and innovation in halal food processing enhance product quality and safety.

Market Report Coverage:

The “Middle-East and Africa Halal Food and Beverage Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

This report on the Middle-East and Africa Halal Food and Beverage Market is based on a combination of primary and secondary research sources, industry expert insights, and market data analysis. The study assumes that the demand for halal-certified products will continue to grow due to increasing Muslim populations, rising consumer awareness, and regulatory enforcement. It also considers economic factors such as urbanization, disposable income levels, and changing food consumption patterns.

For the purpose of this study, halal food and beverages are defined as products that comply with Islamic dietary laws as outlined in the Quran and certified by recognized halal certification authorities. This includes halal slaughter methods, prohibition of alcohol and certain additives, and strict hygiene practices. The market scope covers multiple product categories, including meat, dairy, confectionery, beverages, and processed foods.

Assumptions also include the continued expansion of distribution channels, particularly through e-commerce and modern retail formats. Additionally, technological advancements in food processing and packaging are expected to enhance halal product quality and shelf life.

The study defines the Middle-East and Africa region based on economic and geographical factors, covering key markets such as the GCC, North Africa, and Sub-Saharan Africa.

Market Scope

The Middle-East and Africa Halal Food and Beverage Market encompasses a wide range of halal-certified food and beverage products, catering to both Muslim and non-Muslim consumers. The market includes key product categories such as meat and poultry, dairy, confectionery, beverages, bakery, and packaged foods. The study covers various distribution channels, including supermarkets, hypermarkets, specialty stores, convenience stores, and online retail platforms.

Geographically, the market spans the GCC countries (Saudi Arabia, UAE, Qatar, etc.), North Africa (Egypt, Morocco, Algeria, etc.), and Sub-Saharan Africa (Nigeria, South Africa, etc.). It analyzes factors influencing market growth, such as rising disposable incomes, regulatory policies, urbanization, and technological advancements in halal food production.

The report evaluates current market trends, competitive landscape, and future growth opportunities, making it a valuable resource for businesses, investors, and stakeholders looking to understand and capitalize on the expanding halal food and beverage industry in the region

MARKET OUTLOOK

Executive Summary

The Middle-East and Africa Halal Food and Beverage Market is experiencing significant growth, driven by increasing demand for halal-certified products, a rising Muslim population, and supportive government regulations. As consumer preferences shift towards safe, high-quality, and ethically produced food, halal certification has become a key factor influencing purchasing decisions. This report provides an in-depth analysis of market trends, challenges, opportunities, and competitive dynamics shaping the industry.

The market is segmented by product type, including halal meat, dairy, beverages, bakery, confectionery, and packaged foods. Distribution channels such as supermarkets, hypermarkets, specialty stores, and online retail platforms play a crucial role in making halal products widely accessible. Geographically, the market spans the GCC countries, North Africa, and Sub-Saharan Africa, each with unique consumer behaviors and regulatory frameworks.

Key drivers of market growth include urbanization, rising disposable incomes, and technological advancements in halal food processing. Additionally, increased awareness about halal compliance and ethical sourcing is boosting demand beyond Muslim consumers, as non-Muslim populations increasingly adopt halal food for its perceived quality and safety.

Despite its rapid expansion, the market faces challenges such as complex certification processes, supply chain constraints, and competition from non-halal alternatives. However, growing investment in halal food infrastructure, government support, and innovation in halal product offerings present significant opportunities for industry players.

COMPETITIVE LANDSCAPE

Key Market Players

• Al Islami Foods

• BRF S.A. (Sadia Halal)

• Nestlé S.A.

• Al Kabeer Group ME

• JBS S.A. (Friboi Halal)

• Midamar Corporation

• Qatar Meat Production Co.

• Al Rawdah (Emirates Modern Poultry Co.)

• Tahira Foods Ltd.

• Halwani Bros.

• Saffron Road

Market Share Analysis

The Middle-East and Africa Halal Food and Beverage Market is highly competitive, with both regional and international players vying for market dominance. The market is fragmented, with a mix of multinational food corporations, regional manufacturers, and specialty halal brands contributing to the overall industry growth.

Major players like BRF S.A. (Sadia Halal), JBS S.A. (Friboi Halal), and Nestlé S.A. hold a significant share due to their extensive distribution networks, established brand reputation, and ability to scale production. These companies cater to both domestic markets and export demands, making them key contributors to industry growth.

Regional players such as Al Islami Foods, Al Kabeer Group, Halwani Bros, and Al Rawdah have a strong presence in the GCC and North Africa, leveraging local consumer preferences and regulatory compliance to maintain their competitive edge. Meanwhile, emerging brands and private-label halal food manufacturers are expanding their market reach through specialty stores and e-commerce platforms.

With increasing investments in halal certification, product innovation, and retail expansion, the market share dynamics are expected to evolve. Companies that focus on supply chain transparency, technological advancements, and consumer engagement are likely to strengthen their market position in the coming years.

MARKET DYNAMICS

Market Drivers and Key Innovations

Market Drivers

The Middle-East and Africa Halal Food and Beverage Market is driven by several key factors:

1. Growing Muslim Population – The increasing Muslim population in the region fuels demand for halal-certified food and beverages. With Islam being the dominant religion, halal compliance is a crucial factor influencing purchasing decisions.
2. Government Regulations and Support – Many countries in the Middle East and Africa have implemented strict halal certification guidelines, ensuring food safety and compliance. Government initiatives promote halal industry growth through investment and policy support.
3. Rising Disposable Incomes – As economic conditions improve, consumers are willing to spend more on premium, high-quality halal products, driving market expansion.
4. Globalization and Export Growth – The Middle East and Africa serve as key halal food export markets, attracting international players and increasing product availability.
5. E-commerce and Retail Expansion – The rise of online grocery shopping and the expansion of supermarkets and specialty halal stores enhance consumer access to halal food and beverages.

Key Innovations

1. Technological Advancements in Halal Processing – Innovations in food processing and blockchain technology improve transparency in halal certification and supply chain tracking.
2. Plant-Based and Organic Halal Foods – The growing health-conscious consumer base is driving demand for halal-certified plant-based meat substitutes, organic dairy, and clean-label products.
3. Ready-to-Eat and Convenience Foods – The demand for on-the-go halal meals, snacks, and frozen foods is increasing due to urbanization and changing consumer lifestyles.
4. AI and Digital Authentication – Artificial intelligence and digital platforms are being integrated to enhance halal product authentication and traceability.

Market Challenges

1. Complex and Varied Halal Certification Standards – Different countries have unique halal certification regulations, creating inconsistencies and challenges for manufacturers and exporters.
2. Supply Chain and Logistics Constraints – Ensuring halal compliance throughout the supply chain, from sourcing to distribution, can be challenging, especially in remote or underdeveloped areas.
3. High Costs of Certification and Compliance – Obtaining halal certification requires significant investment in audits, documentation, and process modifications, which can be burdensome for small and medium-sized enterprises (SMEs).
4. Competition from Non-Halal and Conventional Products – Non-halal and unregulated products often compete with halal-certified food due to price differences, affecting market penetration.
5. Limited Consumer Awareness in Non-Muslim Populations – Although halal food is gaining traction among health-conscious consumers, there is still limited awareness and demand beyond Muslim consumers.
6. Economic Instability and Currency Fluctuations – Political and economic uncertainties in certain African and Middle Eastern countries impact purchasing power and disrupt food imports and exports.
7. Risk of Fraudulent Halal Labeling – The presence of counterfeit halal certifications or misleading labels undermines consumer trust and affects market credibility.
8. Limited Availability of Skilled Workforce – There is a shortage of professionals trained in halal food science, processing, and certification, which affects industry growth and innovation.

Market Opportunities

1. Expansion of Halal-Certified Organic and Health Foods – Growing consumer preference for organic, clean-label, and health-conscious products presents an opportunity for halal-certified organic foods, including dairy, snacks, and beverages.
2. Rising Demand for Plant-Based Halal Products – The increasing trend of vegan and vegetarian diets creates a market for halal-certified plant-based meat substitutes, dairy alternatives, and functional foods.
3. Growth of E-Commerce and Digital Retailing – Online grocery platforms and halal-focused e-commerce businesses offer a scalable opportunity for companies to reach a broader consumer base across the region.
4. Government Support and Investment in Halal Infrastructure – Many Middle Eastern and African governments are promoting halal industries through investments in food parks, trade policies, and export incentives, fostering market expansion.
5. Technological Advancements in Halal Authentication – AI-driven traceability solutions, blockchain technology, and QR code-based halal verification can enhance transparency and trust in halal food products.
6. Expansion into Non-Muslim Consumer Markets – Positioning halal food as a high-quality and ethical choice can attract non-Muslim consumers, especially those seeking food safety, sustainability, and humane animal treatment.
7. Innovations in Ready-to-Eat and Convenience Halal Foods – Urbanization and busy lifestyles are driving demand for halal-certified ready meals, frozen foods, and packaged snacks.
8. Emerging Halal Food Export Markets – Increasing global demand for halal-certified food presents opportunities for Middle Eastern and African companies to expand exports to Europe, Asia, and North America.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

1. Expansion of Halal-Certified Product Lines
   • In 2023, Nestlé Middle East expanded its halal-certified product portfolio, introducing new halal dairy and snack products to cater to growing demand.
2. Strategic Mergers & Acquisitions
   • BRF S.A. (Sadia Halal) acquired stakes in Middle Eastern food companies to strengthen its regional halal food distribution network.
   • In 2022, JBS S.A. expanded its halal beef processing operations in Brazil to boost exports to the Middle East and Africa.
3. Investment in Halal Food Infrastructure
   • Saudi Arabia invested over $2 billion in halal food processing zones and logistics hubs to enhance local production and reduce reliance on imports.
   • The UAE launched a halal food certification center to streamline export approvals and strengthen its position as a global halal trade hub.
4. Growth in Halal E-Commerce
   • Carrefour and Noon.com reported a 40% increase in online halal food sales across the GCC region in 2023, reflecting the shift towards digital grocery shopping.
5. Adoption of Blockchain for Halal Traceability
   • In 2023, Malaysia and the UAE collaborated on a blockchain-based halal certification system to prevent fraud and ensure supply chain transparency.
6. Launch of Plant-Based Halal Products
   • Al Islami Foods introduced its first halal-certified plant-based burger in 2023, targeting health-conscious and flexitarian consumers.
7. Expansion into African Markets
   • Halwani Bros (Saudi Arabia) expanded operations into Nigeria and South Africa in 2022, capitalizing on growing halal food demand in Sub-Saharan Africa.

KEY BENEFITS FOR STAKEHOLDERS

1. Market Expansion Opportunities – Businesses can capitalize on the growing demand for halal-certified products across the Middle East and Africa, reaching both Muslim and non-Muslim consumers.
2. Increased Revenue Potential – The rising disposable income and preference for premium halal food create opportunities for higher profit margins in halal-certified product categories.
3. Government and Regulatory Support – Stakeholders benefit from supportive government policies, trade agreements, and investment in halal food infrastructure, facilitating easier market entry and expansion.
4. Technological Advancements in Halal Authentication – The adoption of blockchain, AI-driven traceability, and digital halal certification enhances supply chain transparency, reducing fraud risks and improving consumer trust.
5. Diversification into New Consumer Segments – Companies can target health-conscious, organic, plant-based, and convenience food segments, expanding beyond traditional halal consumers.
6. Growth in Halal E-Commerce and Retail Channels – Digital platforms provide new distribution channels, increasing accessibility and customer reach while reducing operational costs.
7. Competitive Advantage through Innovation – Investing in product innovation, sustainable packaging, and halal-compliant functional foods can differentiate brands in the competitive market.
8. Expansion into International Markets – With increasing global halal food demand, companies can scale their operations through exports to Europe, Asia, and North America.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• • INTRODUCTION

    • Market Overview
    • Years Considered for Study
    • Market Segmentation
    • Study Assumptions and Definitions
    • Market Scope

  • RESEARCH METHODOLOGY

  • MARKET OUTLOOK

    • Executive Summary
    • Market Snapshot
  • Market Segments 

• Product Type

• • • • – Halal Meat & Poultry
      • – Dairy Products
      • – Beverages
      • – Confectionery & Snacks
      • – Packaged & Processed Foods
      • – Bakery & Cereals
      • – Others

• Distribution Channel

• • • – Supermarkets & Hypermarkets
    • – Specialty Stores
    • – Convenience Stores
    • – Online Retail
    • – Others

• COMPETITIVE LANDSCAPE

• • Recent Strategies (Key Strategic Moves)
  • Market Share Analysis
  • Company Profiles

• Al Islami Foods

• BRF S.A. (Sadia Halal)

• Nestlé S.A.

• Al Kabeer Group ME

• JBS S.A. (Friboi Halal)

• Midamar Corporation

• Qatar Meat Production Co.

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US