Morocco Poultry Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Morocco Poultry Market Overview

The Morocco Poultry Market is experiencing steady growth, driven by rising demand for affordable protein sources, increasing urbanization, and evolving dietary preferences. Poultry, particularly chicken and turkey, remains a staple in Moroccan households, contributing significantly to the country’s meat consumption and agricultural economy.

The market is influenced by factors such as population growth, changing consumer lifestyles, and expanding quick-service restaurants (QSRs). Additionally, government initiatives to modernize poultry farming, improve biosecurity measures, and ensure food safety regulations are supporting industry expansion.

This report provides a comprehensive analysis of the Morocco poultry industry, covering market size, trends, key players, production methods, distribution channels, and consumer behavior. It also examines export potential, technological advancements, and sustainability efforts in the sector.

With the rising demand for processed and halal-certified poultry products, the market presents significant opportunities for local producers, investors, and international stakeholders. Challenges such as disease outbreaks, feed costs, and supply chain inefficiencies are also discussed.

This report serves as a valuable resource for businesses, policymakers, and investors looking to understand the current landscape and future growth prospects of Morocco’s poultry industry.

Market Report Coverage:

The “Morocco Poultry Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

This report on the Morocco Poultry Market is based on a detailed analysis of market trends, production data, consumer behavior, regulatory frameworks, and competitive dynamics. The study assumes a stable economic and political environment in Morocco, allowing for consistent market growth. It considers inflation rates, feed costs, and trade policies as influencing factors. Additionally, the report accounts for seasonal variations in poultry demand, particularly during religious and cultural festivals.

For this study, poultry refers to domesticated birds raised for meat and egg production, including chicken, turkey, duck, and quail. The market is segmented by product type, farming method, processing type, distribution channels, end-users, and export markets.

Key definitions:

• Conventional Poultry Farming – Poultry raised in controlled environments with commercial feed and intensive farming practices.
• Organic & Free-Range Farming – Birds raised with natural feed, access to outdoor spaces, and no antibiotics or growth hormones.
• Halal-Certified Poultry – Poultry slaughtered according to Islamic guidelines, which dominates the Moroccan market.
• Processed Poultry – Poultry products that have undergone processing, such as freezing, marination, or smoking, for retail or foodservice use.

Market Scope

The Morocco Poultry Market encompasses the production, processing, distribution, and consumption of poultry products, including chicken, turkey, duck, and other poultry. The market is segmented based on farming methods (conventional, organic), product type (fresh, frozen, processed), distribution channels (supermarkets, butcher shops, online retail), and end-users (households, restaurants, foodservice, exports).

This report analyzes market trends, growth drivers, challenges, competitive landscape, and regulatory frameworks shaping the industry. Key factors include rising poultry consumption, urbanization, evolving consumer preferences, and advancements in poultry farming technologies. Additionally, the study evaluates export potential, sustainability efforts, and halal certification requirements, which play a crucial role in market dynamics.

The report provides data-driven insights, market forecasts, and investment opportunities, making it valuable for poultry producers, retailers, investors, and policymakers. By assessing both domestic demand and international trade potential, it offers a comprehensive understanding of the current landscape and future growth prospects of Morocco’s poultry industry.

MARKET OUTLOOK

Executive Summary

The Morocco Poultry Market is witnessing steady growth, driven by rising demand for affordable protein sources, urbanization, and evolving dietary preferences. Poultry, particularly chicken and turkey, remains a staple in Moroccan households and foodservice industries, significantly contributing to the country’s agricultural economy. The market is further supported by government initiatives aimed at modernizing poultry farming, improving food safety regulations, and ensuring disease control measures.

Market Dynamics

• Drivers: Growing population, increasing disposable income, expansion of quick-service restaurants (QSRs), and the dominance of halal-certified poultry.
• Challenges: Disease outbreaks, rising feed costs, supply chain inefficiencies, and consumer concerns regarding food safety and antibiotic use.
• Opportunities: Growth in organic and free-range poultry, expansion of processed and frozen poultry products, and increasing exports to Middle Eastern and African markets.

Market Segmentation

The market is categorized by product type (chicken, turkey, duck, quail), farming methods (conventional, organic), processing type (fresh, frozen, processed), and distribution channels (supermarkets, butcher shops, online retail, foodservice, and exports). The demand for ready-to-eat poultry products is also rising due to shifting consumer lifestyles.

Competitive Landscape

Leading market players include local poultry producers, large-scale agribusinesses, and multinational exporters. Companies are focusing on vertical integration, technology-driven poultry farming, and sustainable practices to meet growing demand.

Market Outlook

With increasing investments in modern poultry production, sustainability efforts, and export capabilities, the Morocco poultry industry is expected to experience steady growth over the next five years. This report provides a comprehensive analysis of industry trends, key players, market forecasts, and business opportunities, making it a valuable resource for investors, policymakers, and market participants.

COMPETITIVE LANDSCAPE

Key Market Players

• Doux Group 
• Zalar Holding
• Al Dayfe Poultry 
• Koutoubia Holding
• Agro Food Industrie (AFI) 
• Dindy 
• Charcuterie du Sud 
• Al Ain Poultry Farm 
• Watania Poultry
• Morocco’s Poultry Federation (FISA)

Market Share Analysis

The Morocco Poultry Market is dominated by a few key players, with large-scale integrated poultry producers controlling a significant market share. Companies such as Zalar Holding, Koutoubia Holding, and Doux Group lead the market due to their vertical integration, which includes hatcheries, feed production, poultry farming, processing, and distribution. These firms benefit from economies of scale, allowing them to offer competitive pricing and maintain quality control across the supply chain.

The processed poultry segment is growing, with companies like Dindy and Agro Food Industrie (AFI) expanding their market presence through value-added products such as frozen, marinated, and ready-to-cook poultry. The demand for halal-certified poultry also contributes to the dominance of local and regional players, as they cater specifically to consumer preferences and religious dietary requirements.

Small and medium-sized poultry farms account for a notable portion of fresh poultry sales, particularly in traditional butcher shops and local markets. However, modern retail formats, including supermarkets and e-commerce platforms, are increasing their market share due to shifting consumer preferences for hygienic, packaged, and convenient poultry options.

With rising investment in poultry production, government support, and export potential, the Moroccan poultry market is expected to witness steady growth, further strengthening the market position of key players.

MARKET DYNAMICS

Market Drivers and Key Innovations

Market Drivers

1. Rising Poultry Consumption – Poultry is the most affordable and widely consumed meat in Morocco, with increasing demand from households, restaurants, and foodservice industries.
2. Urbanization & Changing Lifestyles – The shift towards convenience-based diets has led to increased demand for processed, frozen, and ready-to-eat poultry products.
3. Government Support & Regulations – The Moroccan government promotes modern poultry farming, food safety standards, and biosecurity measures, ensuring industry growth.
4. Halal-Certified Poultry Demand – Since Morocco’s population is predominantly Muslim, halal certification remains a key market driver, particularly for exports.
5. Growth of Quick Service Restaurants (QSRs) & Retail Chains – The expansion of fast food chains, supermarkets, and online grocery platforms is boosting demand for standardized and packaged poultry products.
6. Export Potential – Morocco is expanding its poultry exports to African and Middle Eastern countries, strengthening its market presence internationally.

Key Innovations

1. Vertical Integration & Smart Poultry Farming – Leading players are investing in automated farming systems, AI-based monitoring, and disease control technologies to enhance production efficiency.
2. Organic & Free-Range Poultry – There is growing interest in antibiotic-free, hormone-free, and organic poultry, catering to health-conscious consumers.
3. Processed & Value-Added Products – Companies are introducing flavored, marinated, and pre-cooked poultry to meet rising consumer demand for convenient meal options.
4. Sustainable & Eco-Friendly Initiatives – Investments in biodegradable packaging, feed sustainability, and waste reduction are gaining traction.
5. E-commerce & Direct-to-Consumer Sales – Online poultry sales are increasing, with brands offering doorstep delivery, subscription services, and customized poultry orders.

Market Challenges

1. High Feed Costs – Poultry feed, especially corn and soy, is heavily imported, making costs volatile and affecting profit margins.
2. Disease Outbreaks & Biosecurity Risks – Frequent outbreaks of avian influenza and other poultry diseases pose serious threats to production and supply stability.
3. Supply Chain Inefficiencies – Poor cold chain infrastructure and logistical challenges lead to high wastage and inconsistent poultry distribution, especially in rural areas.
4. Regulatory & Compliance Hurdles – Strict food safety, halal certification, and import/export regulations increase operational costs for producers.
5. Price Fluctuations – Seasonal demand variations and shifting global commodity prices impact poultry pricing and industry profitability.
6. Competition from Imported Poultry – Imported frozen poultry, mainly from Europe and Brazil, creates competitive pressure on local producers.
7. Environmental & Sustainability Concerns – Waste management, water usage, and the carbon footprint of poultry farming are growing concerns among policymakers and consumers.
8. Consumer Health Concerns – Increasing awareness of antibiotic residues and artificial growth enhancers is pushing demand for organic alternatives, challenging traditional poultry producers.
9. Limited Market Penetration in Rural Areas – Despite rising poultry consumption, lack of modern retail infrastructure in smaller cities and villages slows market expansion.
10. Fluctuating Export Opportunities – Trade restrictions, tariffs, and changing bilateral agreements impact Morocco’s ability to expand poultry exports to foreign markets.

Market Opportunities

1. Expansion of Processed & Value-Added Poultry Products – Rising demand for ready-to-cook, marinated, and frozen poultry creates growth opportunities for manufacturers.
2. Growth of Organic & Free-Range Poultry – Increasing health consciousness is driving demand for antibiotic-free, hormone-free, and organic poultry options.
3. Rising E-Commerce & Online Grocery Sales – The digital transformation of retail allows poultry brands to reach more consumers via direct-to-consumer delivery, subscription models, and online marketplaces.
4. Increasing Poultry Exports – Expanding trade agreements with Middle Eastern and African nations can boost Morocco’s poultry exports.
5. Development of Sustainable & Eco-Friendly Practices – Companies investing in biodegradable packaging, feed sustainability, and waste reduction can gain a competitive edge.
6. Growing Demand from Quick-Service Restaurants (QSRs) – The fast food industry’s expansion in Morocco is increasing bulk orders for processed poultry.
7. Advancements in Smart Poultry Farming – Integrating AI, IoT, and automated farming systems can enhance productivity and reduce disease risks.
8. Strengthening Cold Chain & Logistics Infrastructure – Improving storage and transportation networks will reduce poultry wastage and increase supply efficiency.
9. Government Support for Poultry Modernization – Policies promoting poultry farm investments, disease control measures, and food safety standards create business-friendly opportunities.
10. Innovations in Alternative Poultry Feeds – Exploring cost-effective and sustainable feed options (such as insect-based protein or locally grown grains) can reduce reliance on expensive imports.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

1. Expansion of Poultry Processing Facilities – Leading companies like Zalar Holding and Koutoubia Holding have invested in modern processing plants to increase production capacity and meet rising demand for processed and frozen poultry.
2. Growth of Export Markets – Morocco has strengthened poultry trade agreements with West African and Middle Eastern countries, boosting poultry exports by 15% in 2023.
3. Investment in Organic & Free-Range Poultry – Rising consumer demand for hormone-free and antibiotic-free poultry has led producers to introduce organic-certified poultry brands, with the organic poultry market growing at 8% CAGR.
4. Adoption of Smart Farming Technologies – Companies are integrating AI-driven monitoring systems and automated feeding solutions to improve poultry health and productivity, reducing mortality rates by 10%.
5. Expansion of E-Commerce & Online Sales Channels – Major poultry brands are launching direct-to-consumer (D2C) platforms and partnering with e-commerce retailers, leading to a 30% increase in online poultry sales.
6. Government Support for Biosecurity & Disease Control – The Moroccan government has allocated $50 million for avian disease prevention programs, improving biosecurity measures across poultry farms.
7. Sustainability Initiatives in Poultry Farming – Companies are shifting towards eco-friendly packaging, renewable energy use in farms, and alternative feed sources to reduce their carbon footprint by 20%.
8. Expansion of Quick-Service Restaurant (QSR) Partnerships – Poultry producers are securing contracts with fast-food chains such as KFC and local restaurant franchises, increasing bulk sales in the foodservice sector by 25%.
9. Modernization of Cold Chain Logistics – Investments in advanced refrigeration and transportation infrastructure have improved poultry distribution efficiency, reducing supply chain losses by 15%.
10. New Product Launches in Processed Poultry – Companies are introducing ready-to-cook, marinated, and pre-seasoned poultry products, capturing the growing urban consumer base and increasing market share.

KEY BENEFITS FOR STAKEHOLDERS

For Poultry Producers & Farmers

• Increased demand for fresh, frozen, and processed poultry drives higher revenue.
• Government support for modern farming techniques and disease control enhances productivity.
• Growing export opportunities create new revenue streams.

For Retailers & Distributors

• Expanding supermarket and e-commerce sales improves market reach.
• Rising preference for packaged and halal-certified poultry boosts sales potential.
• Improved cold chain logistics ensures better inventory management and reduced wastage.

For Investors & Agribusiness Companies

• High growth potential in processed poultry and organic poultry segments.
• Technological advancements in smart farming and AI-based monitoring offer investment avenues.
• Increasing QSR and foodservice sector demand provides long-term profitability.

For Government & Regulatory Bodies

• Strengthening food safety and biosecurity measures ensures public health.
• Growth of the poultry industry contributes to job creation and economic stability.
• Sustainable poultry farming practices align with environmental goals.

For Consumers

• Availability of high-quality, affordable, and halal-certified poultry.
• Wider access to processed and ready-to-eat poultry products for convenience.
• Growing trend of organic and antibiotic-free poultry options supports healthier choices.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• • INTRODUCTION

    • Market Overview
    • Years Considered for Study
    • Market Segmentation
    • Study Assumptions and Definitions
    • Market Scope

  • RESEARCH METHODOLOGY

  • MARKET OUTLOOK

    • Executive Summary
    • Market Snapshot
  • Market Segments 
    • By Product Type

• Chicken (Broilers, Layers), Turkey ,Duck

• Other Poultry (Quail, Guinea Fowl)

• • • By Farming Method

• Conventional Poultry Farming,

•  Organic & Free-Range Farming

• • • By Processing Type

• Fresh Poultry, Frozen Poultry,  

• Processed Poultry (Marinated, Ready-to-Cook, Smoked)

• • COMPETITIVE LANDSCAPE

    • Recent Strategies (Key Strategic Moves)
    • Market Share Analysis
    • Company Profiles
      • Doux Group 

• Zalar Holding

• • • • Al Dayfe Poultry 

• Koutoubia Holding

• • • Agro Food Industrie (AFI) 

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US