North America Drinkable Yogurt Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

North America Drinkable Yogurt Market Overview

The North America Drinkable Yogurt Market is experiencing consistent growth, with an estimated market size of USD 14.22 billion in 2025, projected to reach USD 18.03 billion by 2030, expanding at a CAGR of 4.72% during the forecast period 2025-2030. The North America Drinkable Yogurt Market is experiencing significant growth, driven by the rising demand for health-conscious products, especially those containing probiotics. The market is fueled by increasing awareness of digestive health benefits. Consumers are shifting towards yogurt as a convenient and nutritious option, preferring drinkable variants that are rich in probiotics, vitamins, and minerals.

The market is also seeing a surge in the popularity of dairy-free options, such as coconut and almond-based yogurts, catering to the growing vegan and lactose-intolerant population. Key players like Chobani, Danone, Yoplait, and Groupe Lactalis dominate the market, focusing on innovation by introducing new flavors, lower sugar options, and plant-based products to cater to consumer preferences.

The convenience of online grocery shopping, with platforms like Amazon Pantry and Walmart, has further boosted the market, providing easy access to a variety of yogurt products at competitive prices. This trend, coupled with the increasing popularity of probiotic and functional beverages, is expected to drive the market’s growth in the coming years.

This report provides an in-depth analysis of market trends, competitive landscape, and key opportunities in the North American drinkable yogurt sector.

Market Report Coverage:

The “North America Drinkable Yogurt Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

The North America Drinkable Yogurt Market study is based on several key assumptions that ensure the accuracy and reliability of the market data presented. It assumes that the market’s growth is influenced by factors such as consumer awareness of health benefits, dietary preferences, and the increasing adoption of probiotics, especially among younger generations. The report assumes steady economic conditions, with a growing inclination towards convenient and nutritious food options like drinkable yogurt.

Definitions:

1. Drinkable Yogurt: A type of yogurt formulated for consumption in liquid form, typically containing probiotics, vitamins, and minerals. It can be either dairy-based or non-dairy (plant-based).
2. Probiotics: Live microorganisms found in drinkable yogurt that contribute to digestive health and immunity.
3. Dairy-based Yogurt: Yogurt made from cow’s milk or other animal-based milk products.
4. Non-dairy-based Yogurt: Yogurt alternatives made from plant-based milk like almond, coconut, or soy milk, catering to lactose-intolerant or vegan consumers.
5. Flavored Yogurt: Drinkable yogurt that contains added flavors, such as strawberry, pineapple, or coconut.
6. Market Segmentation: The division of the market into categories based on product types, distribution channels, and geographic regions.

Market Scope

The North America Drinkable Yogurt Market scope covers an in-depth analysis of market trends, growth drivers, challenges, and opportunities within the region. The report evaluates both dairy-based and non-dairy-based yogurt, emphasizing the growing preference for plant-based alternatives. It also includes insights on plain versus flavored yogurt, highlighting the rising demand for flavored options across various consumer demographics. The scope of the market is segmented by distribution channels, including supermarkets, hypermarkets, convenience stores, specialty stores, and online retailers, which reflects changing consumer shopping behaviors. 

The geographical coverage spans the United States, Canada, and Mexico, focusing on regional variations in demand and consumer preferences. Additionally, the report examines the competitive landscape, detailing key players such as Chobani, Danone, and Yoplait, along with their market strategies and product innovations. The study provides market projections, identifying opportunities for growth and expansion within the drinkable yogurt segment over the forecast period.

MARKET OUTLOOK

Executive Summary

The North America Drinkable Yogurt Market is experiencing robust growth, driven by increasing consumer demand for health-focused products, particularly those containing probiotics. Yogurt, especially in its drinkable form, is gaining popularity due to its digestive health benefits, immunity-boosting properties, and convenience. These factors have fueled widespread adoption across various demographics, with younger generations being particularly inclined toward probiotic-rich products.

The market is segmented into dairy-based and non-dairy-based drinkable yogurts, with the latter segment gaining significant traction due to the growing popularity of plant-based diets and increasing lactose intolerance. Additionally, flavored drinkable yogurts, including those made with tropical fruits like coconut, pineapple, and strawberry, are increasingly sought after, contributing to market expansion.

Online retail channels, including major platforms like Amazon, Walmart, and Costco, are significantly boosting sales, as consumers increasingly turn to online grocery shopping for convenience and competitive pricing. The availability of same-day doorstep delivery and self-pickup options for yogurt products further accelerates this trend.

Key players in the market include Chobani, Danone, Yoplait, and Groupe Lactalis, all of which are innovating with new flavors, plant-based variants, and reduced sugar options to cater to evolving consumer preferences. Danone, for instance, launched the Wallaby Aussie Crème Yogurts in the U.S., offering organic, gluten-free options with low sugar content.

The North America drinkable yogurt market is highly competitive and fragmented, with both regional and global players vying for market share. The report forecasts continued market growth, with emerging trends such as personalized nutrition and vegan options set to influence the market’s trajectory.

COMPETITIVE LANDSCAPE

The North America Drinkable Yogurt Market is moderately fragmented, with regional and multinational players competing fiercely for market share.

Key Market Players

• Chobani LLC
• Cie Gervais Danone
• Yoplait USA, Inc.
• Groupe Lactalis
• Esteson Corporation
• Califia Farms
• LALA U.S., Inc.
• Materne North America Corp.
• GoodBelly
• FAGE USA Dairy Industry, Inc.

Market Share Analysis

The North America Drinkable Yogurt Market is highly competitive and fragmented, with several key players vying for market share. As of recent market trends, Chobani LLC holds a significant portion of the market, leveraging its strong brand recognition and wide range of probiotic-rich, flavored, and plant-based drinkable yogurts. Danone (Gervais) also commands a notable share, particularly through its popular Oikos and Wallaby brands, which offer organic and gluten-free options.

Yoplait USA is another prominent player, maintaining a strong market presence with its established product lines, including low-fat and flavored yogurt drinks, catering to health-conscious consumers. Similarly, Groupe Lactalis, with its global dairy expertise, has strengthened its position in North America by introducing products under brands like Siggi’s and Stonyfield Farm.

Non-dairy-based drinkable yogurt is gaining significant traction, especially as more consumers shift towards plant-based diets due to lactose intolerance or lifestyle choices. Companies like Califia Farms and Esteson Corporation are capitalizing on this trend with almond, coconut, and oat-based options, further diversifying the market landscape.

Online retail channels, such as Amazon, Walmart, and Costco, have disrupted traditional brick-and-mortar stores, making it easier for consumers to access a variety of drinkable yogurt products at competitive prices. The rise of e-commerce is likely to continue reshaping the market dynamics and influencing future market share distribution.

MARKET DYNAMICS

Market Drivers and Key Innovations

The North America Drinkable Yogurt Market is driven by several key factors that continue to influence consumer behavior and shape market trends:

1. Health and Wellness Trends: As consumers become more health-conscious, the demand for probiotic-rich, digestive health-focused products like drinkable yogurt has surged. The growing awareness of the benefits of probiotics, including improved gut health and immunity, has made yogurt a popular dietary choice.
2. Rising Demand for Plant-Based Products: The increasing adoption of plant-based diets, driven by factors like lactose intolerance, veganism, and environmental concerns, has fueled the growth of non-dairy drinkable yogurts. Products made from almond, coconut, and oat milk are rapidly gaining popularity, broadening the market.
3. Convenience and On-the-Go Consumption: With busy lifestyles, consumers are seeking convenient, portable snack options. Drinkable yogurt, with its easy-to-consume format, meets this demand, making it an attractive choice for those looking for a quick and nutritious meal or snack.
4. E-commerce Growth: The rise of online grocery shopping has made it easier for consumers to access a wide variety of drinkable yogurt products, often at competitive prices. This convenience is a major driver in the market, as platforms like Amazon, Walmart, and Costco continue to expand their offerings.

Key Innovations

Innovation is central to the market’s growth, with companies introducing new product offerings to cater to evolving consumer preferences:

1. Plant-Based Alternatives: Leading brands like Chobani and Danone have introduced plant-based yogurt drinks made from coconut, almond, and oat milk, catering to the increasing demand for dairy-free options.
2. Reduced Sugar and Functional Ingredients: In response to health-conscious consumers, brands are innovating with low-sugar or sugar-free drinkable yogurt options, as well as adding functional ingredients like added fibers, vitamins, and minerals.
3. Flavored Varieties: To appeal to a wide range of tastes, manufacturers are launching unique flavor combinations, including exotic fruits and spices, further diversifying the drinkable yogurt market.

Market Challenges

1. High Price of Premium Products: Premium drinkable yogurt products, especially organic and plant-based varieties, tend to be more expensive than conventional options. This price disparity can limit their appeal to budget-conscious consumers.
2. Lack of Consumer Awareness: Despite growing popularity, many consumers are still unaware of the health benefits associated with probiotics and drinkable yogurt. This lack of education can slow adoption rates in certain demographics.
3. Intense Competition: The market is highly fragmented with numerous local and international players competing for market share. New entrants and existing companies constantly innovate, making it challenging for any single brand to dominate long-term.
4. Supply Chain Issues: Disruptions in the supply chain, such as the availability of raw materials for non-dairy yogurts, could affect production costs and product availability, impacting market growth.
5. Regulatory Challenges: Regulations regarding health claims, labeling, and product formulations, especially for probiotic and plant-based products, can create compliance challenges for manufacturers, potentially slowing product innovation and market entry.
6. Consumer Preferences and Taste Sensitivity: The success of flavored and plant-based drinkable yogurts depends largely on consumer acceptance of new tastes and textures, which can vary greatly. Ensuring these products appeal to a broad audience remains a challenge for manufacturers.
7. Shelf Life and Storage Issues: Drinkable yogurts, particularly those containing probiotics, require careful handling and refrigeration, which can limit distribution channels and product shelf life.

Market Opportunities

1. Expansion of Plant-Based Offerings: With the growing demand for plant-based and lactose-free products, there is a significant opportunity for brands to develop and expand their range of non-dairy drinkable yogurts, catering to vegan, lactose-intolerant, and health-conscious consumers.
2. Health-Conscious Consumers: As more consumers prioritize gut health, immunity, and overall wellness, the demand for probiotic-rich drinkable yogurts continues to rise. Companies can capitalize on this trend by offering products with enhanced health benefits, such as added fibers, vitamins, and prebiotics.
3. Customization and Personalization: The trend toward personalized nutrition opens opportunities for developing tailored drinkable yogurt products. These could include options based on specific dietary needs, such as low-sugar, high-protein, or keto-friendly drinkable yogurts.
4. Flavored Variants and New Ingredients: Offering innovative flavors or incorporating exotic ingredients, such as superfoods, could attract a broader range of consumers. Unique combinations of fruits, spices, and herbs could differentiate brands in a competitive market.
5. Growth in E-commerce: With the rise of online grocery shopping, there is a growing opportunity for companies to increase their direct-to-consumer sales. Partnerships with online retailers like Amazon, Walmart, and Costco can facilitate broader reach and accessibility.
6. Strategic Partnerships and Acquisitions: Collaborating with or acquiring smaller, emerging companies specializing in niche products like organic, plant-based, or functional drinks can enhance product portfolios and expand market reach.
7. Sustainability and Eco-Friendly Products: As sustainability becomes a priority for consumers, manufacturers can innovate with eco-friendly packaging and more sustainable production methods, appealing to environmentally-conscious buyers.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

Expansion of Plant-Based Product Lines

• Chobani launched a range of plant-based drinkable yogurts made from oat milk to cater to the growing demand for dairy-free alternatives. These products feature probiotic benefits and a variety of flavors.
• Danone expanded its dairy-free portfolio with new plant-based yogurt drinks under the Oikos brand, targeting health-conscious and vegan consumers.

Product Innovation & Health-Oriented Offerings

• General Mills launched its GoodBelly probiotic drinkable yogurt, featuring 1 billion live probiotics and designed to boost digestive health. The product is lactose-free, gluten-free, and has low-fat content.
• Yoplait USA introduced Yoplait Go-Gurt Probiotic Drinkable Yogurt to cater to families and individuals seeking a quick, nutritious snack with added probiotics.

Focus on Reduced Sugar Options

• Many leading brands are reformulating their products to reduce sugar content, aligning with increasing consumer demand for healthier, low-sugar options. Danone and Chobani have launched low-sugar versions of their drinkable yogurt products, appealing to health-conscious consumers.

Increased E-commerce Presence

• With the rise of online shopping, brands like Chobani and Yoplait have significantly expanded their online presence via platforms such as Amazon and Walmart, making their products more accessible to a broader audience.
• Costco and Target have also reported increased sales of drinkable yogurt products, especially through their online channels, highlighting the shift toward e-commerce.

Sustainability Initiatives

• Califia Farms has implemented eco-friendly packaging for its drinkable yogurts, offering products in recyclable and compostable packaging. This initiative is aimed at attracting environmentally conscious consumers.
• Danone is working towards achieving carbon-neutral operations by 2050, including sustainable sourcing of ingredients for their drinkable yogurt products.

Strategic Acquisitions and Partnerships

• Lactalis acquired the U.S.-based yogurt company Stonyfield to expand its market share in North America, particularly in the organic drinkable yogurt segment.
• Nestlé entered a partnership with GoodBelly to further enhance their probiotic product portfolio in North America, positioning itself as a leader in the health-focused yogurt segment.

KEY BENEFITS FOR STAKEHOLDERS

Increased Market Opportunities

• Producers and Manufacturers can tap into the growing demand for health-conscious, probiotic-rich, and plant-based drinkable yogurt products, which cater to the diverse dietary preferences of North American consumers. Innovations in flavor and ingredient offerings can further enhance market reach.

Expansion of Consumer Base

• Retailers and E-commerce Platforms benefit from increased consumer interest in online grocery shopping. By stocking a wide variety of drinkable yogurts—ranging from dairy-based to plant-based—retailers can appeal to a broader audience, including health-conscious and vegan customers.

Brand Differentiation Through Health and Wellness Trends

• Brands and Manufacturers can leverage the growing focus on digestive health, immunity-boosting properties, and low-sugar or dairy-free options. This allows for differentiation in a competitive market by catering to increasingly health-focused consumers, creating loyalty and higher margins.

Sustainability and Eco-friendly Initiatives

• Environmental Organizations and Sustainability-Focused Brands benefit from the industry’s move toward more eco-friendly packaging and sustainable production practices. Manufacturers adopting greener methods are increasingly attracting environmentally-conscious consumers and meeting corporate social responsibility goals.

Revenue Growth from New Product Offerings

• Investors and Shareholders can expect growth opportunities from the increasing demand for innovative products. Companies introducing new variants, flavors, and functional ingredients—such as probiotics, vitamins, and plant-based options—are likely to see higher sales and increased market share.

Access to Emerging Markets and E-commerce Channels

• Distribution Partners and Online Retailers can expand their reach by incorporating drinkable yogurt into their offerings. The rise of online shopping platforms allows products to reach a broader audience beyond traditional retail spaces, improving sales and accessibility.

Informed Decision Making and Risk Mitigation

• Market Analysts and Research Agencies gain valuable insights into emerging consumer trends, competitive dynamics, and market forecasts, which can aid in informed decision-making, risk mitigation, and strategy development for various stakeholders.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• INTRODUCTION

  • Market Overview
  • Years Considered for Study
  • Market Segmentation
  • Study Assumptions and Definitions
  • Market Scope

• RESEARCH METHODOLOGY

• MARKET OUTLOOK

  • Executive Summary
  • Market Snapshot
• Market Segments 
  • By Type
    • Plain Yogurt
    • Flavored Yogurt
  • By Distribution Channel
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retailers
    • Others (e.g., Direct-to-Consumer)
  • By Country
    • United States
    • Mexico
    • Canada
    • Rest of North America

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • Chobani LLC
  • Cie Gervais Danone
  • Yoplait USA, Inc.
  • Groupe Lactalis
  • Esteson Corporation
  • Califia Farms
  • LALA U.S., Inc.
  • Materne North America Corp.
  • GoodBelly
  • FAGE USA Dairy Industry, Inc.
  • Kirkland Signature (Costco)
  • Stonyfield Farm, Inc.
  • Tillamook County Creamery Association
  • Häagen-Dazs (General Mills)
  • Blue Diamond Growers

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US