Oman Poultry Meat Market | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Oman Poultry Meat Market Overview

The Oman Poultry Meat Market is witnessing significant growth, driven by increasing consumer demand for fresh, high-quality protein sources. Poultry remains a staple in Omani households due to its affordability, nutritional value, and preference for halal-certified meat. The rising population, urbanization, and changing dietary habits are further contributing to market expansion.

Government initiatives to enhance domestic poultry production, reduce import dependency, and ensure food security are key growth drivers. Investments in modern poultry farming techniques, disease control measures, and feed quality improvements are strengthening the supply chain. Additionally, the growing trend toward organic and antibiotic-free poultry is reshaping consumer preferences.

Retail channels, including supermarkets, hypermarkets, and online grocery platforms, are expanding the accessibility of poultry products. However, challenges such as fluctuating feed costs, disease outbreaks, and competition from imports pose potential risks to market stability. 

With increasing investments in poultry infrastructure, technological advancements, and evolving consumer preferences, the Oman poultry meat market is poised for steady growth. This report provides a detailed analysis of market trends, segmentation, key players, and opportunities, offering valuable insights for businesses, investors, and industry stakeholders.

Market Report Coverage:

The “Oman Poultry Meat Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

This report on the Oman Poultry Meat Market is based on a detailed analysis of industry trends, market dynamics, and consumer behavior. The study incorporates both primary and secondary research methodologies to ensure accuracy and reliability.

Assumptions

1. Market Growth Projections – The forecast period considers economic conditions, government policies, and industry developments affecting poultry production and consumption.
2. Consumer Demand Trends – The study assumes a steady rise in poultry consumption due to population growth, urbanization, and increasing preference for protein-rich diets.
3. Regulatory Environment – Halal certification and food safety regulations are expected to play a crucial role in shaping market trends.
4. Economic Factors – Fluctuations in poultry feed costs, inflation, and international trade policies are considered while estimating market growth.
5. Technological Advancements – The report assumes continuous innovation in poultry farming, processing, and packaging will impact market expansion.

Definitions

• Poultry Meat – Refers to meat derived from domesticated birds such as chicken, turkey, and duck, commonly consumed as a protein source.
• Processed Poultry – Includes value-added products like nuggets, sausages, and marinated poultry.
• Halal-Certified Poultry – Poultry meat that meets Islamic dietary laws and is certified by authorized bodies.
• Organic Poultry – Poultry raised without antibiotics, hormones, or synthetic additives.
• Distribution Channels – Refers to the various means of poultry meat sales, including supermarkets, convenience stores, online platforms, and butcher shops.

Market Scope

The Oman Poultry Meat Market report provides an in-depth analysis of industry trends, market size, growth drivers, challenges, and opportunities. It covers key segments such as product type, poultry type, distribution channels, end-users, and certification types. The study evaluates both fresh and processed poultry meat consumption across various sectors, including households, foodservice, and institutional buyers.

The report focuses on geographical coverage within Oman, analyzing major regions like Muscat, Dhofar, Al Batinah, and Al Dakhiliyah to assess regional demand patterns and market potential. It also explores the impact of Halal certification, organic poultry, and antibiotic-free meat on consumer preferences.

Additionally, the study examines the competitive landscape, identifying key players, recent developments, and industry innovations. It considers macroeconomic factors, regulatory frameworks, and technological advancements shaping the poultry meat sector. The report provides valuable insights for manufacturers, suppliers, retailers, investors, and policymakers looking to navigate the dynamic Oman poultry market.

MARKET OUTLOOK

Executive Summary

Market Overview

The Oman Poultry Meat Market is experiencing steady growth, driven by increasing consumer demand for high-quality protein sources, rising health awareness, and government initiatives to enhance local poultry production. Poultry meat remains a staple in Omani households due to its affordability, nutritional value, and adherence to halal dietary requirements. With evolving consumer preferences, the market is witnessing a growing inclination toward organic, antibiotic-free, and locally sourced poultry.

The market is segmented based on product type (fresh poultry, frozen poultry, organic poultry, processed poultry), distribution channels (supermarkets, specialty stores, online platforms, food service providers), and end-users (households, HORECA, and institutional buyers). The rise of modern retail chains and e-commerce platforms has further improved accessibility and convenience for consumers.

Key Market Drivers

• Government Support for Domestic Poultry Production – Investment in modern poultry farms, biosecurity measures, and sustainability initiatives to reduce import dependency.
• Rising Demand for Organic & Antibiotic-Free Poultry – Consumers are shifting toward non-GMO, hormone-free, and antibiotic-free poultry options.
• Expansion of Retail & E-Commerce Networks – Growth of supermarkets, hypermarkets, and digital grocery platforms is increasing market penetration.
• Health & Wellness Trends – Poultry’s lean protein profile is fueling demand among fitness-conscious and health-driven consumers.

Market Challenges

• Import Dependency – Despite local production efforts, Oman still relies on imports, making the market vulnerable to global supply chain disruptions.
• High Production Costs – Fluctuating feed prices and operational expenses affect pricing and profitability.
• Cold Chain & Storage Limitations – Ensuring freshness and extended shelf life remains a key logistical challenge.

Future Outlook

With government-driven food security programs, growing demand for premium poultry options, and expanding distribution networks, the Oman Poultry Meat Market is poised for long-term growth. Producers, retailers, and investors can capitalize on these trends to strengthen their market position and introduce innovative poultry products.

COMPETITIVE LANDSCAPE

Key Market Players

• A’Saffa Foods SAOG

• Dhofar Poultry Company SAOG

• Al Batinah Poultry Company

• Al-Watania Poultry (Saudi Arabia)

• Oman Flour Mills Company SAOG (Atyab Foodtech)

• Al Zain Poultry

• Tanmiah Food Company

• Al Islami Foods

• Seara Foods (JBS S.A.)

• BRF S.A. (Sadia & Perdix)

Market Share Analysis

The Oman Poultry Meat Market is characterized by a mix of domestic producers and imported brands, with local production gaining momentum due to government-driven initiatives. The market is currently dominated by a few key players, including local poultry farms, international exporters, and regional food conglomerates. While domestic brands are expanding their presence, imported poultry products from countries such as Brazil, the United States, and the Netherlands still hold a significant share of the market.

Local producers are strengthening their market position by investing in advanced poultry farming technologies, improved biosecurity measures, and sustainable production practices. Government policies aimed at reducing import dependency and promoting self-sufficiency are further bolstering the share of local poultry producers.

Supermarkets and hypermarkets remain the primary distribution channels, accounting for a major share of poultry meat sales, while online platforms and direct-to-consumer channels are experiencing rapid growth due to changing consumer preferences and digital transformation.

Despite increasing competition, opportunities exist for companies that focus on organic, antibiotic-free, and value-added poultry products. As consumer preferences continue to evolve, market players who invest in product differentiation, quality assurance, and efficient distribution networks are likely to capture a larger share of the market.

MARKET DYNAMICS

Market Drivers and Key Innovations

Market Drivers

• Government Support for Local Poultry Production – The Omani government is investing in poultry farming through subsidies, modern farming techniques, and biosecurity measures to enhance domestic production and reduce reliance on imports.
• Rising Demand for Protein-Rich Diets – Poultry meat is a preferred protein source due to its affordability, high nutritional value, and lower fat content compared to red meat. This shift in dietary preferences is fueling market growth.
• Increasing Preference for Organic & Antibiotic-Free Poultry – Consumers are demanding healthier alternatives, leading to a rise in organic, free-range, and antibiotic-free poultry products.
• Expansion of Retail & E-Commerce Channels – Supermarkets, hypermarkets, and online grocery platforms are making poultry meat more accessible to urban and rural consumers. The convenience of online shopping further boosts sales.
• Growing Hospitality & Food Service Industry – The expansion of hotels, restaurants, and catering (HORECA) is driving demand for high-quality poultry products in Oman.

Key Innovations

• Smart Poultry Farming – Adoption of AI-based monitoring, automated feeding systems, and climate-controlled poultry houses is improving efficiency and yield.
• Sustainable Farming Practices – Poultry producers are focusing on waste management, reduced water usage, and renewable energy integration to promote eco-friendly operations.
• Advanced Packaging Solutions – Innovations such as vacuum-sealed, biodegradable, and modified atmosphere packaging (MAP) are extending shelf life and reducing spoilage.
• Value-Added Poultry Products – The introduction of ready-to-cook, pre-seasoned, and marinated poultry products is catering to growing consumer demand for convenience.

Market Challenges

1. Import Dependency – Despite efforts to boost domestic poultry production, Oman still relies on imports, making the market vulnerable to global supply chain disruptions.
2. High Production Costs – Rising feed prices, expensive farming infrastructure, and energy costs impact the profitability of poultry producers.
3. Price Volatility – Fluctuations in feed costs and global poultry prices create instability in local market pricing.
4. Short Shelf Life of Fresh Poultry – Ensuring efficient cold storage and distribution remains a challenge, leading to potential food waste.
5. Disease Outbreaks & Biosecurity Risks – Poultry farms are at risk of avian influenza and other diseases, necessitating strict biosecurity measures and increasing operational costs.
6. Regulatory Compliance & Quality Standards – Meeting stringent food safety, halal certification, and antibiotic-free regulations can be costly and complex for producers.
7. Consumer Price Sensitivity – Higher-priced organic and antibiotic-free poultry products face resistance from price-conscious consumers.
8. Environmental Concerns – Waste management, water consumption, and carbon footprint from poultry farming present sustainability challenges.

Market Opportunities

• Expansion of Local Poultry Production – Government initiatives and investments in poultry farming can reduce import dependency and enhance food security.
• Growing Demand for Organic & Antibiotic-Free Poultry – Increasing consumer preference for healthier, non-GMO, and antibiotic-free poultry products presents a lucrative opportunity for producers.
• Advancements in Poultry Farming Technologies – Adoption of automation, precision farming, and biosecurity measures can improve efficiency and yield.
• Expansion of Retail & E-Commerce Channels – The rise of supermarkets, hypermarkets, and online grocery platforms provides better accessibility and convenience for consumers.
• Rising Health Awareness – Increased demand for protein-rich diets and lean meat options like poultry is driving higher consumption rates.
• Strategic Partnerships & Investments – Collaborations between local poultry farms, government agencies, and private investors can enhance production capabilities and market reach.
• Growth in Foodservice & HORECA Sector – The expansion of restaurants, hotels, and catering services increases the demand for high-quality poultry meat.
• Export Potential – Strengthening poultry production can create opportunities for regional exports to neighboring GCC countries.
• Sustainability & Eco-Friendly Practices – Investments in environmentally friendly farming practices, waste management, and sustainable feed sources can appeal to eco-conscious consumers.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

1. Expansion of Local Poultry Farms – Leading poultry companies in Oman have significantly increased production capacity to support national food security goals and reduce reliance on imports.
2. Government Investments in Domestic Poultry Production – The Omani government has introduced subsidies and funding initiatives to boost local poultry output by 25% by 2030, ensuring a stable and self-sufficient supply.
3. Introduction of Antibiotic-Free & Organic Poultry – Producers are launching organic, non-GMO, and antibiotic-free poultry products to meet the rising consumer demand for healthier food options.
4. Growth in Processed & Value-Added Poultry Products – Companies have expanded their product offerings with ready-to-cook, marinated, and frozen poultry options to cater to the demand for convenience.
5. Advancements in Cold Chain & Logistics – Investments in refrigeration, storage, and transport technologies have strengthened the poultry supply chain, reducing spoilage and maintaining product freshness.
6. Increased E-Commerce & Online Retail Presence – Major poultry brands are partnering with online grocery platforms like Carrefour Oman and Lulu Hypermarket to expand digital sales channels and enhance accessibility.
7. Sustainability Initiatives in Poultry Farming – Oman’s poultry industry is adopting eco-friendly feed alternatives, water conservation methods, and waste reduction measures to promote sustainable farming.
8. Strategic Partnerships with HORECA Sector – Poultry suppliers are collaborating with hotels, restaurants, and catering services to meet the growing demand for high-quality poultry meat in the hospitality industry.
9. Foreign Investment & Joint Ventures – International poultry producers are forming strategic alliances with Omani companies to establish processing facilities and strengthen their regional market presence.
10. Innovation in Packaging & Shelf-Life Extension – The adoption of Modified Atmosphere Packaging (MAP) and vacuum-sealed technology is extending poultry product shelf life and reducing waste.

KEY BENEFITS FOR STAKEHOLDERS

• Poultry Producers & Farmers – Benefit from government support, subsidies, and investments aimed at boosting domestic poultry production and reducing import dependency.
• Retailers & Distributors – Gain from the expansion of online and offline sales channels, including supermarkets, hypermarkets, and e-commerce platforms, increasing market reach.
• Food Service Providers (HORECA) – Hotels, restaurants, and catering businesses can access high-quality, fresh, and processed poultry products to meet growing consumer demand.
• Consumers – Enjoy a diverse range of poultry options, including organic, antibiotic-free, and value-added products, catering to health-conscious and convenience-driven preferences.
• Government & Policymakers – Achieve food security goals by promoting local poultry farming, creating employment opportunities, and reducing reliance on imported poultry.
• Investors & Market Players – Capitalize on a growing market with opportunities in infrastructure development, advanced poultry farming techniques, and innovative product offerings.
• E-Commerce & Digital Retailers – Leverage increasing consumer preference for online grocery shopping by offering poultry products through digital platforms and direct-to-consumer models.
• Cold Chain & Logistics Providers – Benefit from rising demand for efficient storage, transportation, and distribution solutions to maintain poultry freshness and reduce waste.
• Research & Development Institutions – Innovate in poultry breeding, sustainable farming practices, and shelf-life extension technologies to enhance market competitiveness.
• Sustainability Advocates – Support eco-friendly poultry farming initiatives, including alternative feed sources and waste reduction efforts, aligning with global sustainability goals.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• • INTRODUCTION

    • Market Overview
    • Years Considered for Study
    • Market Segmentation
    • Study Assumptions and Definitions
    • Market Scope

  • RESEARCH METHODOLOGY

  • MARKET OUTLOOK

    • Executive Summary
    • Market Snapshot
  • Market Segments 

• Product Type

• • • • Fresh Poultry Meat
      •  Frozen Poultry Meat
      •  Processed Poultry (Nuggets, Sausages, etc.)

• Distribution Channel

• • • • Supermarkets/Hypermarkets
      •  Convenience Stores
      •  Online Retail (E-commerce, Grocery Apps)
      •  Butcher Shops & Specialty Meat Stores

• End-User

• • • Household Consumers
    •  Foodservice Industry (Restaurants, Hotels)
    •  Institutional Buyers (Schools, Hospitals, Catering)

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • A’Saffa Foods SAOG
  • Dhofar Poultry Company SAOG
  • Al Batinah Poultry Company
  • Al-Watania Poultry (Saudi Arabia)
  • Oman Flour Mills Company SAOG (Atyab Foodtech)

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US