Pea Flakes Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Pea Flakes Market Overview

The Pea Flakes Market report offers a comprehensive analysis of industry trends, growth drivers, challenges, and opportunities shaping the market landscape. Pea flakes, derived from dried and flattened peas, are gaining popularity due to their nutritional value, ease of preparation, and versatility in various culinary applications. This report explores key market segments, including product types, end-user industries, and distribution channels. It also examines regional trends across North America, Europe, Asia-Pacific, and other key markets.

The increasing demand for plant-based food options and sustainable protein sources is a major factor propelling the growth of the pea flakes market. Additionally, rising awareness of health and wellness among consumers is driving the preference for natural and minimally processed foods.

Market Report Coverage:

The “Pea Flakes Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.:

Study Assumptions and Definitions

The Pea Flakes Market report is based on several key assumptions and definitions to ensure accurate analysis and projections. The market is assumed to be driven by rising demand for plant-based and healthy food alternatives, with pea flakes gaining popularity due to their nutritional benefits, such as high protein and fiber content. It is assumed that the growth of the market will be largely influenced by consumer preferences for natural, minimally processed ingredients in the food industry, as well as the shift towards sustainable and environmentally friendly products.

For the purpose of this study, “pea flakes” are defined as dried, flattened peas that are processed into flakes to be used in various culinary applications, such as snacks, soups, and plant-based meals. “End-user industries” refer to sectors like food & beverage, nutraceuticals, and animal feed, all of which utilize pea flakes as ingredients or additives. “Distribution channels” are categorized into supermarkets, convenience stores, online retail, and specialty stores, each serving different customer bases and offering various access points for consumers.

Regional analysis considers the geographical spread and economic conditions in North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, assuming that these regions have distinct growth trajectories based on local market dynamics.

Market Scope

The scope of the Pea Flakes Market encompasses a detailed analysis of key market trends, growth opportunities, challenges, and competitive dynamics within the food and beverage industry, nutraceuticals, and animal feed sectors. The market is driven by increasing demand for plant-based, healthy food alternatives and sustainable protein sources, positioning pea flakes as a significant ingredient in plant-based diets.

This report covers various market segments, including product types such as organic and conventional pea flakes, and end-user industries, which include food & beverage, nutraceuticals, and animal feed. It also examines distribution channels like supermarkets, online retail, and specialty stores. The geographical scope includes key regions like North America, Europe, Asia-Pacific, and emerging markets in Latin America and the Middle East & Africa.

The study provides in-depth insights into market drivers, restraints, and future trends, enabling stakeholders to make informed decisions based on regional and industry-specific developments.

MARKET OUTLOOK

Executive Summary

The Pea Flakes Market is experiencing significant growth driven by the rising demand for plant-based, sustainable food ingredients. Pea flakes, made from dried and flattened peas, have gained popularity due to their nutritional benefits, including high protein, fiber, and essential minerals. These flakes are widely used in various applications, such as plant-based meals, snacks, soups, and animal feed, positioning them as a versatile and eco-friendly alternative to traditional protein sources.

The market is primarily influenced by consumer trends towards health-conscious, natural, and minimally processed food products. Additionally, the global shift towards plant-based diets and sustainable sourcing has amplified the demand for pea-based ingredients, with pea flakes emerging as a popular choice for both health-conscious individuals and food manufacturers. Increased awareness of the environmental impact of animal farming and the desire for more sustainable food options are key drivers of market growth.

The report segments the pea flakes market into several categories, including product types (organic vs. conventional), end-user industries (food & beverage, animal feed, and nutraceuticals), and distribution channels (supermarkets, online retail, convenience stores, and specialty stores). Regional analysis covers key markets such as North America, Europe, Asia-Pacific, and Latin America, providing insights into local trends, consumer behavior, and market potential in each region.

Key players in the market are focusing on innovation, product development, and strategic partnerships to expand their market presence. The competitive landscape is evolving, with both established and emerging companies vying for market share. The report also highlights future opportunities, including the increasing use of pea flakes in various industrial applications, such as functional foods and plant-based protein products.

This comprehensive analysis offers valuable insights for stakeholders, investors, and industry professionals to make informed decisions in the growing pea flakes market.

COMPETITIVE LANDSCAPE

Key Market Players

1. Roquette Frères
2. Cargill, Incorporated
3. Ingredion Incorporated
4. Burcon NutraScience Corporation
5. PepsiCo, Inc. (via its subsidiary, Quaker Oats)
6. ADM (Archer Daniels Midland Company)
7. The Green Protein Company
8. Vita Group
9. Pulse Canada
10. The Scoular Company
11. Merit Functional Foods

Market Share Analysis

The Pea Flakes Market is witnessing a shift towards plant-based ingredients, driven by increasing consumer demand for sustainable and healthy food options. As a result, key players in the market are positioning themselves to capture a significant share by focusing on innovation, product diversification, and regional expansion.

Roquette Frères, Cargill, and Ingredion are among the leading players with a substantial market share, primarily due to their strong presence in the pea protein and ingredient markets. These companies have invested heavily in research and development to create high-quality pea-based products, including pea flakes, that cater to the growing demand for plant-based proteins in food and beverage applications.

Smaller, emerging companies are also making strides by focusing on niche markets, such as organic or functional pea flakes. These companies often capitalize on growing consumer awareness about the benefits of organic and non-GMO ingredients.

Geographically, North America and Europe hold a major share of the market due to the high demand for plant-based alternatives and increasing adoption of vegan and vegetarian diets. However, Asia-Pacific is projected to witness rapid growth, driven by rising health awareness and an increasing preference for plant-based diets in countries like China and India.

Overall, the pea flakes market is becoming more competitive, with both established companies and startups vying for dominance in this rapidly expanding sector.

MARKET DYNAMICS

Market Drivers and Key Innovations

The Pea Flakes Market is witnessing significant growth driven by several key factors that align with changing consumer preferences and industry trends.

Market Drivers:

1. Rising Demand for Plant-Based Foods: A major driver is the growing adoption of plant-based diets, especially among consumers seeking alternative sources of protein. Pea flakes, being rich in plant-based protein and fiber, are in high demand for their nutritional benefits.

2. Health and Wellness Trends: Increasing consumer awareness about the health benefits of plant-based ingredients, including improved digestion, heart health, and weight management, is fueling market growth. Pea flakes are a healthy, low-calorie ingredient suitable for various diets, including vegan, gluten-free, and non-GMO options.

3. Sustainability and Eco-Friendly Choices: The environmental impact of traditional animal farming is prompting more sustainable food choices. Pea flakes, being a byproduct of pea crops, are eco-friendly and require less water and land compared to animal-derived proteins.

4. Growing Demand in Snacks and Beverages: The expanding plant-based snack market and the increased incorporation of plant proteins in beverages are boosting the demand for pea flakes.

Key Innovations:

1. Product Diversification: Key players are innovating with new pea flake formulations for various applications, such as functional foods, plant-based meat alternatives, and fortified snacks.

2. Clean Label Products: Consumers are increasingly seeking clean label products with minimal processing. Innovations around organic and non-GMO pea flakes cater to this demand.

3. Advanced Processing Techniques: The development of new processing methods to enhance the texture, flavor, and nutritional profile of pea flakes is also driving innovation in the market.

Market Challenges

1. Price Volatility of Raw Materials: The cost of peas, the primary raw material for producing pea flakes, can be highly volatile due to factors like climate conditions, agricultural yields, and supply chain disruptions, impacting overall market stability.

2. Competition with Other Plant Proteins: The market faces intense competition from other plant-based proteins, such as soy, rice, and pea protein isolates, which offer similar benefits and may be preferred in certain applications, limiting market share for pea flakes.

3. Consumer Awareness and Education: Although pea flakes offer numerous health benefits, consumers may lack awareness of their nutritional advantages and versatile applications, hindering broader adoption, particularly in regions where plant-based diets are not yet mainstream.

4. Processing Challenges: Pea flakes require specific processing techniques to retain their nutritional profile, flavor, and texture. Ensuring high-quality production while maintaining cost-efficiency is a challenge for manufacturers.

5. Regulatory and Quality Standards: Different regions have varying regulations regarding food ingredients, labeling, and production standards, which can pose challenges for market entry and product development in multiple territories.

6. Supply Chain and Distribution Issues: The logistics of sourcing peas and distributing pea flakes efficiently across global markets can be complex and costly, especially as demand grows in regions with limited production capabilities.

7. Taste and Texture Preferences: While pea flakes are a healthy option, some consumers may not favor their taste or texture, which can limit adoption in mainstream food products unless improvements are made.

Market Opportunities

1. Rising Demand for Plant-Based Proteins: The growing preference for plant-based diets, driven by health, environmental, and ethical reasons, presents a significant opportunity for pea flakes as a nutritious alternative to animal-based proteins.

2. Health and Wellness Trend: Increasing consumer awareness about healthy eating and the benefits of plant-based ingredients, such as high fiber and protein content, is opening up new opportunities for pea flakes in functional foods and supplements.

3. Expanding Vegan and Vegetarian Markets: As veganism and vegetarianism gain popularity, pea flakes can cater to the needs of consumers seeking alternative protein sources, offering a versatile ingredient in snacks, protein bars, and dairy-free products.

4. Sustainability and Eco-Friendly Ingredients: Pea flakes are considered a more sustainable ingredient compared to animal-based proteins, aligning with the growing consumer preference for eco-friendly, ethically sourced foods.

5. Innovative Product Development: There is significant potential for new product innovations using pea flakes in various categories like snacks, baked goods, soups, and ready-to-eat meals, as well as expanding their use in plant-based meat alternatives.

6. Expansion in Emerging Markets: Growing health consciousness and the increasing demand for plant-based food in emerging markets, especially in Asia-Pacific and Latin America, offer new avenues for market growth.

7. Collaboration with Food Manufacturers: Partnerships with food manufacturers and the development of co-branded products can enhance market reach and product adoption, leading to wider availability of pea flakes-based products.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

1. Product Innovations:
   • BENEO GmbH: At the Food Ingredients Europe (FiE) expo in November 2023, BENEO GmbH showcased pea flakes used in products like beef bites to enhance juiciness and in a meatless vegan binder to improve texture and cohesiveness. ​

   • Gold&Green: In December 2021, this Finnish company introduced protein granules and flakes made from oat bran, pea, and fava bean protein, offering a neutral flavor and versatile texture suitable for various food applications. ​

2. Strategic Acquisitions:
   • Benson Hill, Inc.: In January 2022, Benson Hill acquired ZFS Creston LLC, a U.S.-based manufacturer of food-grade pea flakes and soy flour, aiming to enhance its plant-based ingredient offerings. ​

3. Market Expansion Initiatives:
   • Calbee Inc.: In August 2023, Calbee launched a new flavor of their Harvest Snaps snacks in collaboration with Walmart, introducing plant-based, gluten-free snacks to a broader consumer base. ​

4. E-commerce and Distribution Enhancements:
   • Companies are increasingly leveraging online retail channels to meet the rising demand for healthy and convenient food options, enhancing accessibility and consumer reach. ​

5. Sustainability and Clean Label Focus:
   • The pea flakes market is witnessing a trend towards clean label products, with pea flakes serving as natural, non-GMO, and additive-free ingredients, aligning with consumer preferences for transparency and sustainability. ​

6. Pet Food Industry Integration:
   • Pea flakes are gaining popularity in pet food formulations due to their high protein and nutritional content, catering to the growing demand for natural and healthy pet food options. ​

7. Collaborative Partnerships:
   • Strategic collaborations among food manufacturers, ingredient suppliers, and research institutions are fostering product development and distribution efficiencies, ensuring consistent quality and availability of pea flakes. ​

KEY BENEFITS FOR STAKEHOLDERS

1. For Food Manufacturers:
   • Diversification of Product Offerings: Incorporating pea flakes allows manufacturers to expand their product portfolios into the growing demand for plant-based, protein-rich food options.

   • Cost-Effective Ingredient: Pea flakes are often more affordable than animal-derived protein sources, providing manufacturers with a cost-effective alternative.

   • Health-Conscious Consumer Appeal: Pea flakes are a healthy, nutrient-dense option that attracts health-conscious consumers, enabling manufacturers to cater to the increasing demand for functional and nutritious foods.

2. For Retailers:
   • Meeting Consumer Demand: Retailers can tap into the expanding market of plant-based foods, offering a diverse range of pea-based products to attract the growing number of vegan, vegetarian, and flexitarian customers.

   • Product Differentiation: Offering pea flakes-based products can differentiate retailers from competitors, particularly as the trend for clean-label and sustainable products continues to rise.

3. For Suppliers and Ingredient Providers:
   • Growth in Supply Chain Demand: As the popularity of pea flakes grows, suppliers of raw materials and pea-based ingredients can benefit from a stable increase in demand, fostering business growth.

   • Sustainability Edge: Pea farming is considered more environmentally sustainable than other protein sources like animal-based products, offering a competitive edge for suppliers focused on sustainable ingredients.

4. For Consumers:
   • Nutritional Benefits: Pea flakes provide an excellent source of plant-based protein, fiber, and essential nutrients, promoting better health and offering an allergen-free alternative to traditional animal protein.

   • Dietary Flexibility: They cater to a variety of dietary needs, including vegan, gluten-free, and allergen-free diets, providing consumers with more options for healthy eating.

   • Sustainability: Consumers are increasingly drawn to products that contribute to a more sustainable food system. Pea flakes offer an environmentally friendly alternative to animal-based proteins.

5. For Investors:
   • High Growth Potential: The pea flakes market is expected to grow as consumer interest in plant-based and sustainable food options rises. Investors can benefit from supporting companies involved in this expanding market.

   • Strong Consumer Trends: The increasing demand for health-conscious, environmentally friendly products ensures long-term growth opportunities, making the pea flakes market an attractive investment option.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• • INTRODUCTION

    • Market Overview
    • Years Considered for Study
    • Market Segmentation
    • Study Assumptions and Definitions
    • Market Scope

  • RESEARCH METHODOLOGY

  • MARKET OUTLOOK

    • Executive Summary
    • Market Snapshot
  • Market Segments 

• By Product Type

• • • • – Organic Pea Flakes
      • – Conventional Pea Flakes

• By End-User Industry

• • • • – Food & Beverage
      • – Animal Feed
      • – Nutraceuticals
      • -Foodservice Industry

• By Distribution Channel

• • •  Supermarkets/Hypermarkets
    • – Convenience Stores
    • – Online Retail

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • Roquette Frères
  • Cargill, Incorporated
  • Ingredion Incorporated
  • Burcon NutraScience Corporation

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US