Rice Milk Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Rice Milk Market Overview

The global Rice Milk Market is experiencing significant growth due to increasing consumer preference for plant-based dairy alternatives. Rice milk, derived from milled rice and water, is a popular lactose-free, vegan-friendly beverage known for its mild flavor and digestibility. The rising demand for dairy-free products among lactose-intolerant individuals and health-conscious consumers is driving market expansion.

The growing trend of veganism, coupled with an increasing awareness of sustainable and ethical food choices, further supports market growth. Additionally, the rising incidence of dairy allergies and digestive disorders fuels demand for rice milk as a healthier alternative to conventional dairy products. Manufacturers are introducing fortified rice milk options with added vitamins and minerals to enhance nutritional value, further boosting its popularity.

Asia-Pacific dominates the rice milk market due to its strong rice production base, while North America and Europe witness increasing adoption due to health and wellness trends. The market faces challenges such as competition from other plant-based milk alternatives like almond and soy milk. However, innovation in flavors, packaging, and organic product lines is expected to drive future growth.

This report provides an in-depth analysis of market trends, key players, growth drivers, and future opportunities shaping the rice milk industry.

Market Report Coverage:

The “Rice Milk Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

This study on the Rice Milk Market is based on key assumptions regarding market trends, growth drivers, and consumer preferences. It considers historical data, current market conditions, and projected growth patterns to provide accurate insights. The study assumes that the demand for plant-based dairy alternatives will continue to rise due to increasing lactose intolerance, veganism, and health consciousness. It also factors in government regulations, sustainability trends, and innovations in product formulations. The impact of economic conditions, trade policies, and technological advancements in food processing are also considered.

Definitions:

• Rice Milk: A plant-based milk alternative made from milled rice and water, often fortified with vitamins and minerals.
• Plant-Based Milk Alternatives: Dairy-free beverages derived from plant sources such as rice, almond, soy, and oats.
• Lactose Intolerance: A condition where individuals are unable to digest lactose, leading to increased demand for dairy-free products.
• HoReCa: Hotels, Restaurants, and Cafés that serve food and beverages, contributing to market demand.
• Fortified Rice Milk: Rice milk enriched with nutrients like calcium, vitamin D, and B12 to improve nutritional value.

Market Scope

The Rice Milk Market encompasses the production, distribution, and consumption of rice-based dairy alternatives across global regions. This study covers various product types, including plain and flavored rice milk, available in liquid and powdered forms. The market scope extends to different distribution channels such as supermarkets, hypermarkets, convenience stores, online retail, and specialty stores. It also includes diverse end-user segments, including households, the food and beverage industry, and the HoReCa sector (hotels, restaurants, and cafés).

Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. The study examines key growth drivers such as rising lactose intolerance, increasing veganism, and growing consumer awareness of plant-based alternatives. Additionally, it evaluates market challenges, including competition from other dairy-free beverages and production cost constraints.

This report provides insights into market trends, opportunities, and future outlook to help stakeholders make informed business decisions.

MARKET OUTLOOK

Executive Summary

The Rice Milk Market is witnessing steady growth, driven by increasing consumer demand for plant-based dairy alternatives. Rice milk, made from milled rice and water, is widely recognized for its lactose-free and hypoallergenic properties, making it a preferred choice among individuals with dairy allergies and lactose intolerance. Additionally, the rising popularity of vegan and plant-based diets is significantly contributing to market expansion.

Key market drivers include growing health consciousness, increased awareness of sustainable and ethical food choices, and innovations in fortified rice milk with added nutrients such as calcium, vitamin D, and B12. The demand is further fueled by the rising incidence of digestive disorders, prompting consumers to seek healthier dairy-free alternatives. However, the market faces challenges such as competition from other plant-based milk alternatives like almond, soy, and oat milk. Additionally, fluctuating raw material costs and limited consumer awareness in certain regions may hinder growth.

The market segmentation covers product type (plain and flavored rice milk), form (liquid and powder), distribution channels (supermarkets, online retail, convenience stores, specialty stores), and end-user applications (households, food & beverage industry, HoReCa). The market is analyzed across key regions, including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia-Pacific currently dominates due to its abundant rice production and strong consumer base, while North America and Europe are experiencing increasing adoption due to shifting dietary preferences.

Despite competition, the rice milk industry is expected to grow due to product innovations, expanding distribution networks, and increasing consumer awareness. Manufacturers are focusing on organic, fortified, and flavored rice milk variants to cater to diverse consumer needs. This report provides a detailed analysis of market trends, growth potential, challenges, and future opportunities shaping the rice milk industry.

COMPETITIVE LANDSCAPE

Key Market Players

• Pacific Foods

• The Hain Celestial Group

• Alpro (Danone)

• Vitasoy International Holdings Ltd.

• Nature’s Choice

• SunOpta Inc.

• Pureharvest

• Riso Scotti S.p.A.

• Good Karma Foods

• Fine Japan Co., Ltd.

Market Share Analysis

The Rice Milk Market is highly competitive, with several key players contributing to global market growth. Leading companies such as Pacific Foods, Alpro (Danone), Vitasoy International, and The Hain Celestial Group hold a significant market share due to their strong brand presence, extensive distribution networks, and continuous product innovations. These companies focus on launching fortified and flavored rice milk variants to attract health-conscious consumers.

Asia-Pacific dominates the rice milk market, accounting for the largest share due to abundant rice production and widespread lactose intolerance. North America and Europe are experiencing rapid growth, driven by the rising adoption of plant-based diets and increasing awareness of dairy alternatives. The demand for organic and fortified rice milk is particularly strong in these regions.

Supermarkets and online retail platforms hold the highest market share in distribution channels, as consumers prefer convenient purchasing options. However, specialty stores catering to vegan and health-conscious consumers are also gaining traction.

Despite the competition from other plant-based milk alternatives like almond, soy, and oat milk, the rice milk market continues to expand due to its hypoallergenic properties and growing demand for non-dairy beverages. The market is expected to grow further as companies invest in product development and regional expansion.

MARKET DYNAMICS

Market Drivers and Key Innovations

Market Drivers

1. Rising Lactose Intolerance & Dairy Allergies – Increasing cases of lactose intolerance and dairy-related allergies are driving demand for rice milk as a safe, plant-based alternative.
2. Growing Vegan and Plant-Based Diet Trends – The global shift towards veganism and flexitarian diets has significantly boosted the consumption of dairy-free products, including rice milk.
3. Health and Wellness Awareness – Consumers are prioritizing healthier, low-fat, and cholesterol-free beverage options, making rice milk a preferred choice.
4. Sustainability and Ethical Consumption – Rice milk production has a lower environmental footprint compared to dairy milk, aligning with consumer preferences for sustainable food choices.
5. Expansion of Retail and Online Distribution Channels – The availability of rice milk in supermarkets, convenience stores, and e-commerce platforms has improved accessibility and market penetration.

Key Innovations

1. Fortified Rice Milk – Manufacturers are enhancing nutritional value by adding calcium, vitamin D, B12, and plant-based proteins to rice milk.
2. Flavored Rice Milk Varieties – Companies are introducing vanilla, chocolate, and fruit-infused rice milk to attract diverse consumer segments.
3. Organic and Sugar-Free Options – The development of organic, unsweetened, and clean-label rice milk caters to health-conscious consumers.
4. Sustainable Packaging Solutions – Brands are adopting eco-friendly and biodegradable packaging to align with global sustainability trends.
5. Hybrid Plant-Based Beverages – Innovations in blending rice milk with other plant-based ingredients like oats or almonds create unique flavors and enhanced nutrition profiles.

Market Challenges

1. Intense Competition from Other Plant-Based Milk Alternatives – Rice milk faces stiff competition from almond, soy, oat, and coconut milk, which offer different nutritional benefits and taste preferences.

2. Low Protein Content Compared to Other Alternatives – Unlike soy or almond milk, rice milk has lower protein content, which may limit its appeal to health-conscious consumers seeking high-protein dairy alternatives.

3. High Production Costs – The cost of processing and fortifying rice milk, along with sustainable packaging, can increase production expenses, affecting pricing and profitability.

4. Fluctuating Raw Material Prices – Variations in rice production due to climatic changes, supply chain disruptions, or trade restrictions can impact the availability and cost of rice milk.

5. Limited Consumer Awareness in Some Regions – While rice milk is popular in Asia-Pacific, it remains less recognized in some parts of Latin America, Africa, and other emerging markets.

6. Taste and Texture Preferences – Some consumers find rice milk to be too watery or bland compared to other plant-based milks, limiting its adoption.

7. Short Shelf Life and Storage Issues – Rice milk, especially organic or preservative-free variants, has a shorter shelf life, requiring proper storage conditions that may challenge distribution.

8. Regulatory and Labeling Challenges – Strict regulations regarding labeling, fortification, and dairy-free claims can create compliance challenges for manufacturers entering new markets.

Market Opportunities

1. Rising Demand for Plant-Based and Dairy-Free Diets – Increasing awareness of veganism, lactose intolerance, and dairy allergies presents a strong growth opportunity for rice milk as a preferred dairy alternative.

2. Expansion in Emerging Markets – Growing health consciousness in Latin America, Africa, and the Middle East creates opportunities for rice milk manufacturers to expand their presence in untapped regions.

3. Innovation in Fortified and Functional Rice Milk – Developing high-protein, vitamin-enriched, and probiotic-infused rice milk can attract health-conscious consumers seeking enhanced nutritional benefits.

4. Development of Organic and Clean-Label Products – The demand for organic, non-GMO, gluten-free, and sugar-free rice milk is increasing, offering brands a chance to capture health-focused consumers.

5. Growth in E-Commerce and Online Retailing – The expansion of digital shopping platforms and direct-to-consumer sales provides a cost-effective way for brands to reach a global audience.

6. Introduction of New Flavors and Blended Plant-Based Beverages – Combining rice milk with almond, oat, or coconut milk and offering unique flavors can appeal to a broader consumer base.

7. Sustainable Packaging and Eco-Friendly Initiatives – Investment in biodegradable and recyclable packaging solutions aligns with consumer preferences for sustainability and environmental responsibility.

8. Increased Use in Food & Beverage Applications – The rising use of rice milk in bakery, confectionery, smoothies, and infant nutrition opens new business opportunities for manufacturers.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

• Product Innovation & Fortification –
  • Leading brands like Alpro (Danone) and Vitasoy have introduced fortified rice milk with added calcium, vitamin D, and plant-based proteins to enhance nutritional value.
  • Pacific Foods launched organic unsweetened rice milk, catering to clean-label and health-conscious consumers.
• Expansion of Distribution Channels –
  • SunOpta Inc. expanded its e-commerce presence, making rice milk available on Amazon, Walmart, and direct-to-consumer platforms.
  • Vitasoy International strengthened its distribution network in North America and Europe to meet growing demand.
• Sustainable Packaging Initiatives –
  • Pureharvest and Riso Scotti adopted biodegradable and recyclable Tetra Pak cartons to support eco-friendly production.
  • Companies are focusing on reducing carbon footprints by implementing sustainable sourcing of rice grains.
• Strategic Mergers & Acquisitions –
  • In 2023, The Hain Celestial Group acquired a plant-based beverage company to expand its dairy-free portfolio, including rice milk.
  • Danone (Alpro) continues investing in plant-based innovation centers to strengthen its market leadership.
• Geographical Expansion –
  • Riso Scotti entered new markets in Latin America and the Middle East, responding to rising demand for dairy alternatives.
  • Asian brands are targeting European and North American consumers with innovative rice milk offerings.
• Introduction of New Flavors & Blends –
  • Companies like Good Karma Foods launched vanilla, chocolate, and blended rice-oat milk variants to appeal to wider taste preferences.

KEY BENEFITS FOR STAKEHOLDERS

• For Manufacturers & Producers –
  • Opportunity to expand product portfolios with fortified, organic, and flavored rice milk.
  • Growing global demand for plant-based alternatives increases profitability.
  • Adoption of sustainable practices enhances brand reputation and regulatory compliance.
• For Retailers & Distributors –
  • Increased sales due to rising consumer preference for dairy-free beverages.
  • Expansion of online and offline retail channels boosts market penetration.
  • Opportunity to offer private-label rice milk under supermarket brands.
• For Investors & Business Developers –
  • High growth potential in emerging markets such as Latin America, Africa, and the Middle East.
  • Innovation in plant-based beverages attracts new investment opportunities.
  • Strong consumer demand for sustainable and health-conscious products ensures long-term returns.
• For Consumers –
  • Availability of lactose-free, allergen-free, and vegan-friendly dairy alternatives.
  • Access to nutrient-fortified rice milk for improved health benefits.
  • More choices with flavored, organic, and low-sugar options.
• For Regulatory & Environmental Bodies –
  • Encourages sustainable agricultural practices and reduced dairy-related carbon emissions.
  • Supports initiatives for healthier food alternatives in public nutrition programs.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• • INTRODUCTION

    • Market Overview
    • Years Considered for Study
    • Market Segmentation
    • Study Assumptions and Definitions
    • Market Scope

  • RESEARCH METHODOLOGY

  • MARKET OUTLOOK

    • Executive Summary
    • Market Snapshot
  • Market Segments 

• By Product Type

• • • • Plain Rice Milk, Flavored Rice Milk (Vanilla, Chocolate, Others)

• By Form

• • • • Liquid, Powder

• By Distribution Channel

• • • Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Specialty Stores

• COMPETITIVE LANDSCAPE

• • Recent Strategies (Key Strategic Moves)
  • Market Share Analysis
  • Company Profiles

• Pacific Foods

• The Hain Celestial Group

• Alpro (Danone)

• Vitasoy International Holdings Ltd

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US