Saudi Arabia Poultry Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Saudi Arabia Poultry Market – Overview

The Saudi Arabia poultry market is experiencing steady growth, driven by rising consumer demand for high-quality protein sources, government initiatives to enhance food security, and advancements in poultry farming technologies. This report provides a comprehensive analysis of the market, covering key trends, growth drivers, challenges, and opportunities.

The study explores the impact of increasing domestic production, changing consumer preferences, and the role of imports in meeting demand. It also examines the competitive landscape, highlighting major poultry producers, their market share, and strategic developments.

Additionally, the report delves into regulatory frameworks, halal certification standards, and sustainability efforts within the industry. The influence of economic factors, supply chain dynamics, and technological innovations is also discussed.

This in-depth analysis equips industry stakeholders, investors, and policymakers with valuable insights to make informed decisions. The report follows Yoast SEO and readability guidelines, ensuring clear, concise, and well-structured content. With a balanced use of keywords, active voice, and short paragraphs, it enhances reader engagement and search engine visibility.

Market Report Coverage:

The “Saudi Arabia Poultry Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

• Stable Economic Conditions – The study assumes a steady economic environment without significant disruptions that could impact poultry demand and production.

• Government Policies & Regulations – Existing and anticipated government regulations, including import restrictions, subsidies, and halal certification requirements, are factored into the analysis.

• Consumer Behavior – Changing dietary preferences, increasing protein consumption, and demand for fresh and processed poultry products are considered.

• Market Competition – The competitive landscape includes local and international players, with an emphasis on their production capabilities, supply chains, and pricing strategies.

• Technological Advancements – Innovations in farming techniques, feed additives, and disease control measures are expected to continue shaping market trends.

Definitions:

• Broilers – Chickens raised specifically for meat production.

• Layers – Chickens bred for egg production.

• Processed Poultry – Poultry that has undergone value-added processing, such as marination, cutting, or freezing.

• Halal Poultry – Poultry processed according to Islamic dietary laws.

• Supply Chain Optimization – Strategies to improve efficiency in production, storage, and distribution.

Market Scope

The Saudi Arabia poultry market encompasses the production, distribution, and consumption of poultry products, including fresh, frozen, and processed varieties. The study examines market trends, demand patterns, and key growth drivers such as rising population, increasing protein consumption, and government support for food security.

This report covers various market segments, including product types (broilers, layers, turkeys), distribution channels (supermarkets, online retail, foodservice), and end-users (households, restaurants, and food processing industries). It also evaluates the role of local producers, importers, and regulatory frameworks, such as halal certification and food safety standards.

Additionally, the analysis highlights technological advancements in poultry farming, disease control, and supply chain optimization. Economic factors, pricing trends, and competition from global suppliers are also assessed.

With a focus on industry insights, the Saudi Arabia poultry market report provides valuable information for investors, policymakers, and businesses looking to navigate the evolving poultry sector.

MARKET OUTLOOK

Executive Summary

The Saudi Arabia poultry market is witnessing significant growth, driven by increasing consumer demand for high-quality protein sources, government initiatives to enhance food security, and advancements in poultry farming technologies. The market benefits from strong domestic production, strategic investments in modern poultry farming techniques, and a rising preference for fresh and processed poultry products among consumers.

Saudi Arabia’s Vision 2030 aims to boost local poultry production and reduce dependency on imports. Government subsidies, support for poultry farming infrastructure, and strict halal certification standards further contribute to market expansion. Despite these efforts, the industry faces challenges such as fluctuating feed costs, disease outbreaks, and competition from imported poultry.

This report provides an in-depth analysis of market dynamics, covering key segments, including product types (broilers, layers, and turkeys), distribution channels (supermarkets, online retail, and foodservice), and end-users (households, restaurants, and food processors). It examines the competitive landscape, highlighting the role of major domestic and international poultry suppliers.

Technological advancements, such as automated farming, feed optimization, and disease control, are transforming the industry. Additionally, sustainability initiatives, including eco-friendly farming practices and efficient supply chain management, are gaining traction.

Economic factors, such as changing consumer preferences, rising disposable incomes, and urbanization, continue to shape demand. The market is also influenced by regulatory policies governing food safety, halal compliance, and trade restrictions.

This study offers valuable insights into market trends, opportunities, and challenges, helping stakeholders make informed decisions. With continued investment and innovation, the Saudi Arabia poultry market is poised for steady growth, positioning itself as a key player in the regional poultry industry.

COMPETITIVE LANDSCAPE

The Saudi Arabia poultry market is highly competitive, with a mix of local producers, international suppliers, and government-backed entities driving industry growth. The market is characterized by increasing investments in poultry farming, production efficiency, and strict adherence to halal certification and food safety standards.

Key Market Players

• Al-Watania Poultry
• Al-Fakieh Poultry Farms
• Almarai (Alyoum Poultry)
• Tanmiah Food Company
• Saudi Radwa Food Co.
• BRF S.A. (Brazil)
• Tyson Foods (USA)
• JBS S.A. (Brazil)

Market Share Analysis

The Saudi Arabia poultry market is dominated by a few key players, with local producers holding a significant share due to government support, investment in poultry farming infrastructure, and strict halal certification requirements. Major domestic companies like Al-Watania Poultry, Al-Fakieh Poultry Farms, and Almarai (Alyoum Poultry) lead the market with vertically integrated operations, ensuring quality control and efficient supply chains.

Local producers account for a large portion of fresh poultry sales, while imported poultry, primarily from Brazil and the U.S., meets the demand for frozen products. Companies like BRF S.A., Tyson Foods, and JBS S.A. hold a notable share in the frozen poultry segment, catering to foodservice and wholesale markets.

The market share distribution is influenced by product availability, pricing strategies, brand reputation, and distribution networks. Government initiatives under Vision 2030 aim to increase local production, which may gradually reduce import reliance.

Technological advancements, sustainability initiatives, and changing consumer preferences for organic and processed poultry products are expected to reshape market dynamics. As competition intensifies, companies focusing on product innovation, supply chain optimization, and strategic partnerships will gain a competitive edge in Saudi Arabia’s growing poultry sector.

MARKET DYNAMICS

Market Drivers and Key Innovations

1. Rising Demand for Protein – Increasing health consciousness and population growth drive higher consumption of poultry as a primary protein source.
2. Government Support & Vision 2030 – Policies promoting local poultry production, subsidies, and food security initiatives boost industry growth.
3. Halal Compliance & Food Safety – Strict halal certification standards ensure consumer trust, benefiting domestic producers.
4. Urbanization & Changing Lifestyles – A growing urban population and busy lifestyles increase demand for processed and convenience poultry products.
5. Technological Advancements – Automation, disease control, and feed optimization improve production efficiency and product quality.
6. Rising Investment in Poultry Farming – Expansion of commercial farms and biosecurity measures strengthens market growth.
7. Increasing Retail & E-Commerce Presence – The growth of supermarkets, hypermarkets, and online grocery platforms enhances accessibility to poultry products.

Key Innovations:

1. Automated Poultry Farming – Use of robotics and IoT-based monitoring systems to enhance efficiency and reduce labor costs.
2. Feed Optimization & Alternative Proteins – Introduction of nutrient-rich and eco-friendly feed for better poultry health and sustainability.
3. Biosecurity & Disease Control Technologies – Advanced vaccination programs and AI-driven disease detection to minimize outbreaks.
4. Sustainable Poultry Farming – Focus on water conservation, waste recycling, and carbon footprint reduction in poultry production.
5. Smart Supply Chain & Cold Storage Innovations – Enhanced logistics, AI-driven inventory management, and temperature-controlled storage for better product freshness.

Market Challenges

1. Fluctuating Feed Costs – High dependency on imported feed ingredients (soybean, corn) makes production costs volatile.
2. Disease Outbreaks & Biosecurity Risks – Poultry diseases like avian influenza pose threats to production and supply stability.
3. Heavy Reliance on Imports – Despite efforts to boost local production, Saudi Arabia still imports a significant portion of poultry.
4. High Production Costs – Energy, water usage, and labor costs in poultry farming increase the financial burden on producers.
5. Strict Regulatory & Halal Compliance – Meeting stringent food safety and halal certification requirements adds complexity and costs.
6. Environmental & Sustainability Concerns – Managing waste disposal, water conservation, and carbon footprint remains a challenge.
7. Competition from International Suppliers – Imported poultry, especially from Brazil and the U.S., competes with local producers on price and availability.
8. Changing Consumer Preferences – Increasing demand for organic, antibiotic-free, and processed poultry requires producers to adapt quickly.
9. Cold Chain & Logistics Issues – Ensuring proper storage and transportation for frozen and fresh poultry remains a challenge.
10. Market Price Fluctuations – Variations in production, supply chain disruptions, and economic factors lead to price instability.

Market Opportunities

1. Expansion of Local Poultry Production – Government initiatives under Vision 2030 aim to boost domestic poultry farming and reduce import dependence.
2. Growth in Processed & Value-Added Poultry – Rising demand for ready-to-cook and marinated poultry products presents a lucrative market.
3. Organic & Antibiotic-Free Poultry – Increasing health awareness is driving demand for organic, free-range, and antibiotic-free chicken.
4. Technological Advancements in Poultry Farming – Adoption of AI, IoT, and automated farming can enhance efficiency and productivity.
5. Expansion of Cold Chain & Logistics – Investments in temperature-controlled storage and efficient supply chains can improve poultry distribution.
6. Growth of E-Commerce & Online Grocery Platforms – Increasing digitalization and online meat delivery services provide a new sales channel.
7. Rising Demand from Foodservice Industry – Restaurants, hotels, and catering businesses are increasing their poultry procurement, fueling market growth.
8. Investment in Alternative & Sustainable Feeds – Development of plant-based and insect protein feeds can lower costs and improve sustainability.
9. Exports to Neighboring Countries – Saudi Arabia has the potential to become a regional poultry export hub with the right production strategies.
10. Public-Private Partnerships (PPP) & Foreign Investments – Collaborations between government entities and global poultry companies can drive industry expansion.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

• MHP and Tanmiah Joint Venture: In September 2023, Ukraine’s largest poultry processor, MHP, partnered with Tanmiah Food Company to invest over SAR 200 million (approximately US$53.3 million) in Saudi Arabia’s poultry sector. This collaboration aims to establish farming operations capable of housing over 1 million parent stock, producing approximately 175 million hatching eggs annually, alongside a state-of-the-art hatchery and feed mill. The joint venture is structured with Desert Hills Veterinary Services Company Limited (DHV), a subsidiary of Tanmiah, holding a 55% stake, and MHP holding 45%.

• Balady Poultry Expansion Plan: In early 2025, Balady Poultry Trading Co. announced a five-year expansion strategy involving an investment of SAR 1.14 billion (US$304 million). The plan includes constructing a new slaughterhouse, processing facility, and hatcheries, aiming to increase production capacity by 200 million birds annually. Funding sources comprise the Saudi government’s Agricultural Development Fund, surplus cash resources, and Sharia-compliant loans from commercial banks.

• Tanmiah and Chinese Partnership: In January 2025, Tanmiah’s subsidiary, the Agricultural Development Company (ADC), entered a strategic partnership with the Chengdu Design and Research Institute of China. This collaboration focuses on constructing 100 modern broiler houses across Saudi Arabia, aligning with the nation’s Vision 2030 objectives to enhance domestic poultry production and food security. The project, valued at SAR 165 million, is expected to be completed by December 2026, with a long-term deferred payment plan in place.

• Entaj’s IPO on Saudi Stock Exchange: Arabian Company for Agricultural and Industrial Investment (Entaj) initiated an initial public offering (IPO) on the Saudi Exchange’s Parallel Market (Nomu) in February 2025. The IPO involves nine million ordinary shares, representing 30% of Entaj’s total issued share capital, with proceeds directed to the selling shareholder, Arabian Agricultural Services Company (ARASCO).

• Market Share Distribution (2023): As of 2023, the fresh poultry market in Saudi Arabia was dominated by seven firms, accounting for 87% of the market by volume. Al Watania led with a 24.7% share, followed by Almarai’s Al-Youm brand (21.2%), Tanmiah (13.0%), Fakieh (8.6%), Entaj (7.6%), Radwa (6.2%), and Golden Chicken (6.0%). In the frozen poultry segment, Brazil-based BRF, through its brands Sadia and Doux, held an 85% market share.

KEY BENEFITS FOR STAKEHOLDERS

• Poultry Producers & Farmers – Increased government support, subsidies, and investments in modern farming technologies improve production efficiency and profitability.

• Investors & Business Owners – Expansion opportunities in poultry processing, distribution, and retail due to growing demand and Vision 2030 initiatives.

• Retailers & Supermarkets – Rising consumer preference for fresh, organic, and processed poultry enhances sales and market growth.

• Foodservice Industry (Hotels, Restaurants, & Catering) – Reliable supply of high-quality poultry products supports business expansion and menu diversification.

• Importers & Exporters – Opportunities to bridge the demand-supply gap by supplying frozen and specialized poultry products.

• Technology & Equipment Providers – Increased adoption of automated poultry farming, AI-driven disease control, and feed optimization creates demand for advanced solutions.

• Government & Policymakers – Strengthened food security, reduced import dependency, and job creation align with Vision 2030 objectives.

• Consumers – Greater access to affordable, high-quality, and halal-certified poultry products, along with healthier and organic options.

• Logistics & Cold Chain Companies – Expanding poultry production increases demand for efficient transportation, storage, and supply chain solutions.

• Sustainability Advocates – Growing focus on eco-friendly farming practices, waste management, and reduced carbon footprint supports environmental goals.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• INTRODUCTION

  • Market Overview
  • Years Considered for Study
  • Market Segmentation
  • Study Assumptions and Definitions
  • Market Scope

• RESEARCH METHODOLOGY

• MARKET OUTLOOK

  • Executive Summary
  • Market Snapshot
• Market Segments 

• By Product Type :
  • Broilers, Layers, Turkeys, Others

• By Economic & Market Influences :
  • Government Subsidies, Import Regulations, Consumer Spending Power

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • Al-Watania Poultry
  • Al-Fakieh Poultry Farms
  • Almarai (Alyoum Poultry)
  • Tanmiah Food Company
  • Saudi Radwa Food Co.
  • BRF S.A. (Brazil)
  • Tyson Foods (USA)
  • JBS S.A. (Brazil)

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US