South America Nut-based Spread Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

South America Nut-based Spread Market Overview

The South America Nut-based Spread Market is experiencing significant growth, driven by increasing consumer demand for healthy and convenient food options. This report provides a detailed analysis of market trends, key drivers, challenges, and competitive dynamics shaping the industry.

Rising health consciousness, coupled with the popularity of plant-based diets, has fueled demand for nut-based spreads such as peanut butter, almond butter, and hazelnut spreads. Consumers are increasingly seeking natural, organic, and protein-rich products, influencing manufacturers to innovate with clean-label ingredients and sustainable packaging.

The report covers key market segments, including product types, distribution channels, and regional insights across Brazil, Argentina, Chile, and other South American countries. It also highlights leading market players, their strategies, and emerging opportunities within the industry.

With a focus on growth projections, investment potential, and evolving consumer preferences, this study offers valuable insights for businesses looking to expand in the South American nut-based spread market.

Market Report Coverage:

The “South America Nut-based Spread Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

Study Assumptions and Definitions

This report on the South America Nut-based Spread Market is based on comprehensive research and analysis of industry trends, consumer behavior, and market dynamics. The study follows key assumptions to ensure accuracy and reliability.

Assumptions:

1. Market Stability: The study assumes a stable economic environment in South America, with no major disruptions impacting supply chains or consumer purchasing power.
2. Consumer Trends: Rising health consciousness and demand for natural, organic, and plant-based products are expected to continue influencing market growth.
3. Regulatory Impact: Government policies on food labeling, health claims, and import/export regulations will remain consistent without drastic changes.
4. Competitive Landscape: Existing market players will continue to innovate, while new entrants may enter with differentiated product offerings.
5. Data Accuracy: Historical data, industry reports, and expert opinions are considered reliable for forecasting market trends.

Definitions:

• Nut-based Spread: A food product made from ground nuts, often mixed with ingredients like oils, sweeteners, or cocoa to create a creamy, spreadable texture.
• Organic Products: Spreads made without synthetic additives, pesticides, or genetically modified ingredients.
• Distribution Channels: Methods through which products reach consumers, including supermarkets, online platforms, and specialty stores.
• Consumer Segments: Groups classified based on preferences such as organic, sugar-free, or protein-enriched spreads.

Market Scope

The South America Nut-based Spread Market encompasses a wide range of nut-derived spreads, including peanut butter, almond butter, hazelnut spreads, and other mixed nut varieties. The market is driven by increasing consumer demand for nutritious, plant-based, and convenient food options.

This report covers market segmentation by product type, distribution channel, consumer preference, and regional insights across Brazil, Argentina, Chile, Colombia, and other South American countries. It examines factors such as health trends, innovation in flavors and packaging, and the impact of organic and clean-label products on consumer choices.

The scope also includes an analysis of key players, emerging startups, and private-label brands competing in the market. Additionally, the study assesses market size, growth projections, investment opportunities, and regulatory factors influencing the industry.

By providing a comprehensive view of market trends and future growth potential, this report serves as a strategic guide for manufacturers, retailers, and investors looking to expand in the South American nut-based spread sector.

MARKET OUTLOOK

Executive Summary

The South America Nut-based Spread Market is experiencing substantial growth, driven by increasing consumer awareness of health and wellness, rising demand for plant-based products, and evolving dietary preferences. Nut-based spreads such as peanut butter, almond butter, and hazelnut spreads have gained popularity due to their nutritional benefits, convenience, and versatility in various diets.

Market Growth Drivers:

• The rising adoption of healthy eating habits and protein-rich diets has boosted the demand for nut-based spreads.
• Consumers are increasingly seeking organic, sugar-free, and clean-label products, influencing manufacturers to innovate with natural ingredients and sustainable packaging.
• Expansion of e-commerce and online grocery platforms has facilitated easy access to nut-based spreads, contributing to market growth.

Key Market Segments:
The market is segmented based on product type (peanut, almond, hazelnut, mixed nuts, etc.), distribution channels (supermarkets, online retail, specialty stores), and consumer preferences (organic, protein-enriched, low-sugar). The study also highlights regional markets, including Brazil, Argentina, Chile, and Colombia.

Challenges and Opportunities:

• Challenges: Price volatility of raw materials, competition from alternative spreads, and regulatory challenges related to food labeling.
• Opportunities: Growing interest in vegan and functional food products presents opportunities for new product development and market expansion. Brands investing in sustainable sourcing and innovative flavors can gain a competitive edge.

Competitive Landscape:
The market includes global brands, regional manufacturers, and private-label products. Companies are focusing on product differentiation, strategic partnerships, and marketing campaigns to strengthen their presence.

This report provides valuable insights into market trends, growth projections, investment opportunities, and competitive strategies, making it a crucial resource for businesses looking to expand in the South American nut-based spread industry.

COMPETITIVE LANDSCAPE

Key Market Players

• The J.M. Smucker Company

• Hormel Foods Corporation

• Ferrero Group

• Unilever

• Nestlé S.A.

• Conagra Brands, Inc.

• Kraft Heinz Company

• San Jorge S.A.

• Grupo Bimbo

• Andorinha (Grupo Sovena)

• Local & Private Label Brands

Market Share Analysis

The South America Nut-based Spread Market is highly competitive, with both global brands and regional manufacturers vying for market share. Multinational corporations such as Ferrero Group (Nutella), The J.M. Smucker Company (Jif), and Hormel Foods (Skippy) dominate the market, leveraging strong brand recognition, large-scale production, and extensive distribution networks. These companies hold a significant share due to their premium product offerings and aggressive marketing strategies.

Local and regional brands, including San Jorge S.A. and Grupo Bimbo, capture a substantial portion of the market by catering to country-specific tastes, offering affordable pricing, and focusing on locally sourced ingredients. Private-label brands from major supermarkets also contribute to market fragmentation, providing budget-friendly alternatives that appeal to price-sensitive consumers.

The market is segmented based on product type, distribution channels, and consumer preferences, influencing share distribution. Supermarkets and hypermarkets account for the largest share of sales, but e-commerce and online grocery platforms are rapidly growing, driven by changing shopping habits.

The rising demand for organic, sugar-free, and high-protein spreads presents opportunities for new players to gain market share through innovation and product differentiation. Companies investing in sustainability, unique flavors, and health-focused formulations are expected to strengthen their position in the competitive landscape.

MARKET DYNAMICS

Market Drivers and Key Innovations

Market Drivers:

1. Growing Health Consciousness: Consumers are increasingly prioritizing healthy, high-protein, and nutrient-rich foods, driving demand for nut-based spreads. The rise of fitness trends and plant-based diets further supports market growth.
2. Shift Toward Organic & Clean-label Products: Consumers prefer natural, organic, sugar-free, and additive-free spreads, prompting brands to reformulate their offerings with minimal processing and transparent labeling.
3. Expanding Retail & E-commerce Channels: The growing penetration of online grocery platforms and supermarkets has made nut-based spreads more accessible. Convenience-focused shopping habits are boosting online sales.
4. Rising Demand for Vegan & Plant-based Foods: The increasing adoption of vegan and flexitarian diets has fueled interest in nut-based alternatives as dairy-free and protein-rich spreads.
5. Innovative Product Flavors & Formats: Companies are introducing flavored, protein-enriched, and functional spreads to cater to diverse consumer tastes and dietary needs.

Key Innovations:

1. Functional & Fortified Spreads: New products feature added proteins, vitamins, probiotics, and superfoods to enhance health benefits.
2. Alternative Nut Butters: Beyond traditional peanut butter, manufacturers are introducing cashew, walnut, macadamia, and mixed-nut spreads to cater to niche markets.
3. Sustainable & Eco-friendly Packaging: Brands are adopting biodegradable, recyclable, and glass packaging to meet sustainability goals and consumer preferences.
4. Sugar-free & Low-calorie Variants: Formulations with natural sweeteners (like stevia or honey) appeal to health-conscious and diabetic consumers.
5. Spreads for Cooking & Snacking: Companies are developing multi-use nut spreads that can be used in smoothies, baking, and savory dishes.

Market Challenges

1. Raw Material Price Volatility – Fluctuating prices of nuts, especially peanuts, almonds, and hazelnuts, impact production costs and profit margins.
2. Supply Chain Disruptions – Transportation challenges, import/export restrictions, and climate-related agricultural issues can affect product availability.
3. High Competition & Market Saturation – The presence of global brands, regional players, and private-label alternatives increases competition, making differentiation difficult.
4. Consumer Price Sensitivity – Many South American consumers are price-conscious, making premium, organic, or specialty nut-based spreads less accessible to a broader audience.
5. Regulatory & Labeling Challenges – Strict food safety regulations, organic certifications, and labeling requirements create compliance burdens for manufacturers.
6. Health Concerns Over Sugar & Additives – Some traditional nut-based spreads contain added sugars, preservatives, and unhealthy fats, leading to growing scrutiny from health-conscious consumers.
7. Limited Awareness & Cultural Preferences – In certain South American regions, traditional breakfast spreads (like jams or dairy-based products) dominate, limiting nut-based spread adoption.
8. Sustainability & Environmental Concerns – The demand for sustainably sourced nuts and eco-friendly packaging poses challenges in balancing cost efficiency with environmental responsibility.
9. Short Shelf Life of Natural Products – Organic and preservative-free spreads often have a shorter shelf life, leading to inventory management challenges.
10. Consumer Trust & Brand Loyalty – New entrants struggle to gain consumer trust, as established brands already hold strong market loyalty.

Market Opportunities

1. Growing Demand for Health-focused Products – Rising consumer interest in organic, sugar-free, high-protein, and functional spreads presents opportunities for innovation.
2. Expansion of Vegan and Plant-based Diets – The increasing adoption of vegan and flexitarian lifestyles fuels demand for dairy-free and protein-rich nut-based spreads.
3. E-commerce & Online Retail Growth – The surge in online grocery shopping and direct-to-consumer sales allows brands to reach a wider audience with minimal distribution costs.
4. Product Diversification & Flavor Innovation – Introducing unique flavors (e.g., cocoa, honey-infused, spiced, or nut blends) can attract adventurous consumers and expand market reach.
5. Sustainable & Eco-friendly Packaging – Brands investing in biodegradable, recyclable, or reusable packaging can appeal to environmentally conscious consumers.
6. Nutrient-enriched & Functional Spreads – Opportunities exist in fortified nut spreads with added probiotics, superfoods, collagen, or vitamins for enhanced health benefits.
7. Emerging Markets & Untapped Regions – Expanding into rural areas and less saturated South American markets presents new growth avenues.
8. Strategic Collaborations & Private Label Growth – Partnering with supermarkets, health food chains, and fitness brands can increase brand exposure and sales.
9. Ready-to-eat & On-the-go Packaging – Single-serve nut butter pouches, snack packs, and squeezable tubes cater to convenience-driven consumers.
10. Marketing & Consumer Awareness Campaigns – Brands that invest in health education, influencer partnerships, and digital marketing can drive stronger consumer engagement and loyalty.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

1. Product Innovation & Health-focused Formulations
   • Brands are launching low-sugar, organic, and high-protein nut spreads to cater to health-conscious consumers.
   • Example: Ferrero Group introduced a no-added-sugar Nutella variant to meet clean-label demands.
2. Expansion of E-commerce & Direct-to-Consumer Sales
   • Online grocery sales of nut-based spreads have grown by 25%+ in major South American markets due to changing shopping habits.
   • Companies like Nestlé and J.M. Smucker are increasing investments in DTC platforms and partnerships with e-commerce giants.
3. Sustainability & Ethical Sourcing Initiatives
   • Growing consumer demand for eco-friendly packaging and responsibly sourced nuts has led brands to adopt sustainable practices.
   • Example: Grupo Bimbo committed to using 100% recyclable packaging for its peanut butter line by 2025.
4. Premium & Gourmet Nut Spreads Gaining Popularity
   • High-end nut butter brands with unique flavors (e.g., honey-almond, cocoa-hazelnut, and superfood-infused spreads) are capturing niche markets.
   • Example: Local South American brands have reported a 15-20% annual growth in the premium nut spread segment.
5. Strategic Mergers, Acquisitions & Partnerships
   • Leading brands are acquiring regional nut butter companies to expand their footprint in South America.
   • Example: In 2023, Kraft Heinz invested in a Latin American peanut butter startup to strengthen its presence in emerging markets.
6. Retail Expansion & Private Label Growth
   • Supermarkets are increasing their private-label nut spread offerings, leading to affordable product options and intensified competition.
   • Example: Carrefour and Walmart launched affordable, organic peanut butter brands targeting budget-conscious consumers.
7. Functional & Fortified Nut Spreads on the Rise
   • Growth in protein-enriched, probiotic-infused, and superfood-based nut spreads is being driven by the fitness and wellness trend.
   • Example: The functional nut butter segment grew by 18% in 2023 across South America.
8. Localization of Flavors & Regional Adaptations
   • Companies are developing flavor profiles tailored to local tastes, such as dulce de leche-infused peanut butter for the Argentine market.
9. Innovative Marketing & Influencer Collaborations
   • Brands are investing in social media marketing, influencer partnerships, and nutrition awareness campaigns to boost consumer engagement.
   • Example: Jif and Skippy launched influencer-driven campaigns on TikTok & Instagram, increasing sales by 12% in targeted regions.
10. Regulatory Compliance & Clean Label Focus

• Governments in Brazil, Argentina, and Chile are enforcing stricter food labeling laws, pushing brands to reduce artificial additives and enhance transparency.

KEY BENEFITS FOR STAKEHOLDERS

1. Manufacturers & Producers
   • Opportunity to expand product lines with organic, functional, and innovative nut-based spreads.
   • Increased demand for sustainable and clean-label products drives new product development.
   • Growth in private-label partnerships with major retailers enhances market penetration.
2. Retailers & Distributors
   • Expanding consumer demand for health-conscious and plant-based foods increases sales opportunities.
   • Growth in e-commerce and online grocery platforms enables retailers to reach a wider audience.
   • Rising popularity of supermarket-branded nut spreads enhances profit margins.
3. Investors & Market Entrants
   • High-growth potential in emerging markets like Brazil, Argentina, and Chile.
   • Opportunities to invest in startups focusing on premium, functional, and niche nut spreads.
   • Expanding digital marketing and influencer-driven promotions offer high ROI.
4. Consumers
   • Access to a wider variety of healthier, organic, and protein-rich nut-based spreads.
   • Increased availability of affordable and premium options through supermarkets and online stores.
   • Sustainable and eco-friendly products align with growing environmental concerns.
5. Regulatory Bodies & Policymakers
   • Stricter food labeling and quality standards enhance consumer safety and transparency.
   • Support for sustainable agriculture and ethical sourcing benefits the local economy.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• • INTRODUCTION

    • Market Overview
    • Years Considered for Study
    • Market Segmentation
    • Study Assumptions and Definitions
    • Market Scope

  • RESEARCH METHODOLOGY

  • MARKET OUTLOOK

    • Executive Summary
    • Market Snapshot
  • Market Segments 

• Product Type

• • • • – Peanut Butter
      • – Almond Butter
      • – Hazelnut Spread
      • – Cashew Butter
      • – Mixed Nut Butter
      • – Others (Walnut, Macadamia, etc.)

• Distribution Channel

• • • – Supermarkets & Hypermarkets
    • – Convenience Stores
    • – Online Retail
    • – Specialty Stores
    • – Others (Direct Sales, Health Stores)

• COMPETITIVE LANDSCAPE

• • Recent Strategies (Key Strategic Moves)
  • Market Share Analysis
  • Company Profiles

• The J.M. Smucker Company

• Hormel Foods Corporation

• Ferrero Group

• Unilever

• Nestlé S.A.

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US