Thailand Pet Food Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Thailand Pet Food Market Overview

The Thailand Pet Food Market is anticipated to reach a whooping market size of USD 2.85 billion in 2025, and is forecasted to reach USD 4.46 billion by 2030, growing rapidly at a CAGR of 9.38% during the forecast period 2025-2030. The Thailand Pet Food Market report provides a comprehensive analysis of the country’s growing pet food industry, focusing on trends, key drivers, and future market potential. With a rising number of pet ownership and increasing consumer awareness regarding pet health and nutrition, Thailand has seen a steady demand for high-quality pet food products. This report delves into the market’s segmentation, including product types (dry food, wet food, and snacks), distribution channels (offline and online), and the leading brands that are shaping the market landscape.

In addition, the report highlights the economic factors influencing the pet food market in Thailand, such as income levels, changing lifestyles, and pet adoption rates. It also covers the competitive environment, identifying key market players and their strategies to capture consumer attention. The market is expected to grow due to the rising trend of pet humanization, where pet owners treat their pets as family members. This detailed analysis offers insights into the opportunities and challenges in the market, providing businesses with valuable information to formulate effective strategies for market entry or expansion in Thailand.

This report is designed to aid stakeholders, including manufacturers, investors, and pet food retailers, in making informed decisions.

Market Report Coverage:

The “Thailand Pet Food Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

This report on the Thailand Pet Food Market is based on several key assumptions that provide a framework for analysis and forecasting. It assumes that pet ownership trends in Thailand will continue to rise due to increasing urbanization, higher disposable incomes, and a growing trend of pet humanization, where pets are increasingly treated as family members. It is also assumed that the demand for pet food will evolve with consumers seeking more variety and quality in pet products, including premium and organic options.

The report defines “pet food” as any commercially prepared food specifically formulated and intended for consumption by pets, including dogs, cats, and other domestic animals. The study focuses on three main product types: dry food, wet food, and snacks, with each segment representing different consumer preferences and usage patterns.

“Distribution channels” refer to the means through which pet food products are sold, including offline channels such as retail stores and pet shops, and online channels via e-commerce platforms. “Pet type” includes domesticated dogs, cats, and other household pets. “Price range” categorizes products into economy, premium, and super premium based on pricing and quality.

These assumptions and definitions guide the analysis of market trends, competition, and consumer behavior, providing a clear understanding of the pet food market landscape in Thailand.

Market Scope

The scope of the Thailand Pet Food Market report encompasses a detailed analysis of the country’s pet food industry, covering key aspects such as market trends, growth drivers, challenges, and future opportunities. The report examines various segments, including product types (dry food, wet food, and snacks), distribution channels (offline and online), pet types (dogs, cats, and other pets), and pricing strategies (economy, premium, super premium).

The geographical scope of the report covers all regions of Thailand, with a particular focus on urban areas where pet ownership is most prevalent. The analysis also includes insights into consumer demographics, such as age, income levels, and buying behavior, to provide a comprehensive understanding of the target market.

The market scope also considers the competitive landscape, highlighting key players and their strategies, as well as emerging trends like pet humanization and increasing demand for natural, organic, and health-conscious pet food products. This scope offers businesses valuable insights for decision-making and strategic planning in the Thai pet food market.

MARKET OUTLOOK

Executive Summary

The Thailand Pet Food Market has experienced significant growth in recent years, driven by increasing pet ownership, rising disposable incomes, and a shift in consumer attitudes toward pets as family members. This market is evolving rapidly, with pet owners becoming more conscious of their pets’ health and nutrition, leading to greater demand for high-quality, premium pet food products.

This report provides an in-depth analysis of the pet food industry in Thailand, focusing on key market drivers, trends, and future growth prospects. The market is segmented into product types—dry food, wet food, and snacks—with dry food holding the largest share, driven by its convenience and affordability. Wet food and snacks are gaining traction, particularly among health-conscious pet owners seeking natural and nutritious alternatives.

The distribution channels for pet food in Thailand include both offline and online platforms, with retail stores, pet shops, and supermarkets being the most popular offline channels. The online market is expanding rapidly due to the rise of e-commerce and increased access to digital platforms.

Geographically, urban centers such as Bangkok and Chiang Mai dominate the market, with the highest concentration of pet owners and pet care facilities. However, smaller cities and rural areas are also witnessing growing interest in pet ownership, offering untapped opportunities for market expansion.

The market is highly competitive, with both local and international brands vying for market share. Leading players focus on product innovation, quality improvement, and branding to capture consumer attention. Premium and super-premium segments are expected to see the highest growth as more pet owners opt for health-conscious and specialized pet food options.

Overall, the Thailand Pet Food Market is poised for continued growth, driven by consumer demand for quality pet products, convenience, and a deeper emotional connection between pets and their owners.

COMPETITIVE LANDSCAPE

The Thailand Pet Food Market is moderately fragmented, with regional and multinational players competing fiercely for market share.

Key Market Players

• Nestlé Purina Petcare
• Mars Petcare
• Hill’s Pet Nutrition
• Colgate-Palmolive (Hill’s Pet Nutrition)
• ProPet
• Unicharm Corporation
• Challenger Petfood
• Petworld
• Oishi Group
• Blue Buffalo

Market Share Analysis

The Thailand Pet Food Market is highly competitive, with both global and local players capturing significant market shares. The market is primarily divided into three key segments: dry food, wet food, and snacks, with dry food leading in terms of market share. This segment’s dominance is attributed to its affordability, longer shelf life, and convenience for pet owners.

Global brands such as Nestlé Purina Petcare, Mars Petcare, and Hill’s Pet Nutrition hold a substantial portion of the market, driven by their strong brand recognition, extensive product offerings, and wide distribution networks. Mars Petcare, with its flagship brands like Pedigree and Whiskas, is one of the largest players in the Thai pet food market, focusing on both premium and economy segments.

Local players like ProPet and Challenger Petfood are gaining traction by offering affordable and regionally tailored products. These brands are particularly popular in the economy segment, which continues to see significant demand due to cost-sensitive consumers.

Premium and super-premium segments are experiencing strong growth, driven by increasing consumer awareness of pet health and nutrition. Brands like Royal Canin and Wellness Pet Food dominate these segments, capitalizing on trends such as organic and specialized diets.

The online channel is rapidly expanding, further diversifying market share as e-commerce platforms play an increasingly critical role in pet food distribution.

MARKET DYNAMICS

Market Drivers and Key Innovations

The Thailand Pet Food Market is experiencing robust growth, driven by several key factors. Increasing Pet Ownership is one of the primary drivers, as more Thai households adopt pets, particularly dogs and cats. This trend is being fueled by urbanization, higher disposable incomes, and changing lifestyles, where pets are increasingly seen as family members.

Rising Awareness of Pet Health and Nutrition is another significant driver. As consumers become more health-conscious, they are seeking higher-quality pet food products that offer better nutrition, health benefits, and premium ingredients. This shift has led to growing demand for specialized products, such as organic, grain-free, and high-protein pet foods, which cater to the evolving needs of pets.

E-commerce Growth also plays a pivotal role in expanding the market. With more consumers shopping online, the accessibility of pet food products through e-commerce platforms has become a major factor driving sales, especially for premium and niche products.

Key innovations in the market include the development of functional pet food, which includes products designed to address specific health concerns such as obesity, digestive issues, and skin allergies. Brands are also innovating in packaging, offering convenient, eco-friendly, and resealable options to enhance product appeal.

Another innovation is the growing popularity of natural and organic pet foods, reflecting the global trend of clean-label products. Companies are leveraging advanced technologies to create more palatable and nutritious food, such as freeze-drying and slow-cooking methods, which retain essential nutrients and flavors for pets.

These innovations, coupled with increasing consumer demand, are shaping the future of the Thailand pet food market.

Market Challenges

1. Price Sensitivity: A significant portion of the market is price-sensitive, with many consumers opting for budget-friendly pet food options, which may limit the growth of premium brands.
2. Intense Competition: The market is highly competitive, with numerous global and local players vying for market share. This competition can lead to price wars and make differentiation difficult for brands.
3. Supply Chain Issues: Disruptions in the supply chain, such as raw material shortages or transportation delays, can affect the availability and cost of pet food products, particularly premium or specialized options.
4. Regulatory Challenges: Ensuring compliance with local food safety regulations and standards can be complex, especially for international brands that need to adapt their products to meet Thai regulations.
5. Consumer Education: While awareness of pet health and nutrition is growing, there is still a need for greater consumer education on the benefits of premium and specialized pet foods, especially in rural areas.
6. Changing Consumer Preferences: As consumer preferences evolve toward organic, natural, and specialized pet foods, brands must continually innovate and adapt to meet these demands, which can require significant investment.
7. Pet Overpopulation: In some areas, pet overpopulation could lead to a limited market for pet food products, particularly in low-income households or rural regions.
8. Economic Uncertainty: Economic downturns or fluctuations can impact consumer spending on non-essential items like premium pet food, leading to potential market slowdowns.

Market Opportunities

1. Growing Premium Pet Food Demand: There is increasing demand for high-quality, nutritious pet food, especially in the premium and super-premium segments. This trend presents an opportunity for brands to introduce specialized and health-focused products.
2. Expansion of E-Commerce: With the growth of online shopping, there is an opportunity to expand the online sales channel for pet food, allowing brands to reach a broader audience, including those in remote areas.
3. Natural and Organic Pet Food: The rising trend toward natural and organic products presents an opportunity for pet food brands to develop clean-label, sustainable, and healthy food options to cater to health-conscious pet owners.
4. Pet Humanization Trend: As pets are increasingly viewed as family members, there is a growing market for pet food that offers human-grade ingredients, specialized diets, and functional foods designed to improve pet health.
5. Regional Expansion: While urban areas like Bangkok dominate the market, there are untapped opportunities in smaller cities and rural regions where pet ownership is on the rise.
6. Product Innovation: Innovations in pet food, such as functional foods targeting specific health issues (e.g., obesity, joint health, digestive issues), present opportunities for differentiation and market growth.
7. Sustainability Initiatives: With increasing awareness around environmental impact, there is an opportunity for brands to develop eco-friendly packaging and sustainable sourcing of ingredients.
8. Pet Health and Wellness: The growing interest in pet wellness provides opportunities for brands to create products focusing on holistic health, including supplements, probiotics, and foods for specific health concerns.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

Expansion of Online Presence:

• Data Point: E-commerce sales of pet food in Thailand are expected to grow by 20% annually, with increasing adoption of online shopping platforms like Lazada and Shopee. Brands are focusing on strengthening their online sales channels to cater to tech-savvy consumers.

Product Diversification and Innovation:

• Data Point: Nestlé Purina recently launched new premium products in the Thai market, such as Purina Pro Plan for pets with specific health needs, including digestive and skin health. This is in response to the growing demand for functional pet foods.

Sustainability Focus:

• Data Point: Mars Petcare has committed to reducing its environmental impact by using 100% recyclable packaging for its pet food brands like Pedigree and Whiskas by 2025. This initiative aligns with growing consumer preferences for eco-friendly products.

Health-Conscious Product Offerings:

• Data Point: Brands like Hill’s Pet Nutrition are focusing on natural, grain-free, and organic formulations, responding to the demand for healthier options. In 2023, Hill’s introduced a new line of Hill’s Science Diet with organic ingredients in Thailand, catering to the rising trend of health-focused pet foods.

Partnerships and Collaborations:

• Data Point: ProPet, a local brand, partnered with veterinary clinics across Thailand to offer exclusive pet food products tailored for specific health conditions, further expanding its consumer base in the premium segment.

Regional Expansion:

• Data Point: Unicharm Corporation has expanded its distribution network into Thailand’s southern provinces, where pet ownership is rising rapidly. The company aims to increase its regional market share by 15% in the next two years.

Social Media Marketing & Influencer Partnerships:

• Data Point: Pet food brands like Royal Canin and Pedigree have increasingly engaged with Thai pet influencers and online communities to promote their products. This strategy has led to a 30% increase in brand visibility among young pet owners on platforms like Instagram and TikTok.

Customizable Pet Food Solutions:

• Data Point: Petworld recently launched a subscription-based model for customizable pet food, allowing customers to tailor the food based on their pet’s breed, age, and health requirements. This service is expected to grow by 25% annually in the next five years.

KEY BENEFITS FOR STAKEHOLDERS

Market Growth Opportunities:

• Stakeholders can benefit from the expanding pet food market, driven by increasing pet ownership, rising disposable incomes, and the growing humanization of pets. This offers long-term growth prospects, especially in the premium and specialized segments.

Access to Emerging Trends:

• Stakeholders, including manufacturers and retailers, can capitalize on emerging consumer trends such as demand for natural, organic, and functional pet foods. This enables them to meet evolving customer preferences and gain a competitive edge.

E-Commerce Expansion:

• With the rise of online shopping, stakeholders can tap into the growing e-commerce sector, reaching a wider audience and boosting sales through digital platforms, especially in remote areas where offline retail presence may be limited.

Product Innovation and Diversification:

• By introducing innovative, health-focused, and customizable pet food products, stakeholders can diversify their portfolios, cater to niche markets, and differentiate their offerings to attract health-conscious pet owners.

Sustainability and Brand Loyalty:

• Stakeholders can benefit from aligning with sustainability initiatives, such as eco-friendly packaging and sourcing, which not only appeal to environmentally conscious consumers but also enhance brand reputation and customer loyalty.

Strategic Partnerships and Collaborations:

• Collaborating with veterinary clinics, influencers, and pet care professionals offers stakeholders opportunities for targeted marketing, expanding brand awareness, and building consumer trust, especially in the premium pet food market.

Regional Market Penetration:

• Stakeholders can expand their presence in untapped regional markets across Thailand, particularly in rural areas, where pet ownership is growing. This enables them to capture new customers and increase market share.

Health & Wellness Focus:

• By focusing on health-conscious products, stakeholders can tap into the growing demand for functional pet foods that address specific health concerns, such as obesity, digestive issues, and skin allergies, increasing sales and customer retention.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• INTRODUCTION

  • Market Overview
  • Years Considered for Study
  • Market Segmentation
  • Study Assumptions and Definitions
  • Market Scope

• RESEARCH METHODOLOGY

• MARKET OUTLOOK

  • Executive Summary
  • Market Snapshot
• Market Segments 
  • Product Type
    • Dry Food
    • Wet Food
    • Snacks
  • Distribution Channel
    • Offline (Retail stores, pet shops)
    • Online (E-commerce platforms)
  • Geography
    • Central Thailand
    • Eastern Thailand
    • Northern Thailand
    • Southern Thailand

• COMPETITIVE LANDSCAPE

  • Recent Strategies (Key Strategic Moves)
  • Market Share Analysis
  • Company Profiles
    • Nestlé Purina Petcare
    • Mars Petcare
    • Hill’s Pet Nutrition
    • Colgate-Palmolive (Hill’s Pet Nutrition)
    • ProPet
    • Unicharm Corporation
    • Challenger Petfood
    • Petworld
    • Oishi Group
    • Blue Buffalo
    • Royal Canin
    • Wellness Pet Food
    • Siam Food Products
    • Brit Care
    • Nature’s Logic

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US