United States Frozen and Canned Seafood Market

United States Frozen and Canned Seafood Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

United States Frozen and Canned Seafood Market Overview

The United States frozen and canned seafood market is witnessing robust growth, driven by rising consumer demand for convenient, long-lasting, and nutrient-dense food options. With changing lifestyles and increased awareness of the health benefits associated with seafood consumption, frozen and canned seafood products have gained significant traction. These products offer the advantage of extended shelf life without compromising on quality, taste, or nutritional value. Key market categories include frozen fish, shrimp, squid, canned tuna, mackerel, and sardines.

Increasing consumer preference for easy-to-cook meal options, coupled with the growing popularity of seafood-based diets like pescatarian and flexitarian diets, is further fueling market growth. Additionally, the expansion of e-commerce platforms has simplified the availability and accessibility of frozen and canned seafood products.

The market is also shaped by sustainability trends, with growing consumer demand for eco-friendly packaging and responsibly sourced seafood. Regulatory guidelines emphasizing food safety and traceability are further influencing market dynamics. Leading companies are focusing on product innovations, such as organic and low-sodium variants, to cater to health-conscious consumers.

This report provides valuable insights into key market trends, segmentation, competitive landscape, and growth opportunities, helping stakeholders make informed business decisions.

Market Report Coverage:

The “United States Frozen and Canned Seafood Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

The report on the United States Frozen and Canned Seafood Market is based on several key assumptions and standardized definitions to ensure accurate analysis and clarity. The study assumes stable macroeconomic conditions, such as inflation rates, consumer purchasing power, and trade regulations, which influence market growth and consumer behavior. It also considers the impact of evolving dietary preferences, particularly the rising popularity of seafood-based diets, convenience foods, and health-focused product variants.

In this context, frozen seafood refers to fish, shrimp, squid, and other seafood items preserved through freezing to maintain freshness, texture, and nutrients. Canned seafood includes products packed in cans, such as tuna, mackerel, sardines, and crab, offering extended shelf life.

Distribution channels are categorized into supermarkets and hypermarkets, convenience stores, online retail/e-commerce, and foodservice (restaurants and catering). Packaging types include metal cans, vacuum-sealed packs, and eco-friendly materials.

The report also assumes compliance with regulatory guidelines on seafood safety, sustainability, and traceability, which play a significant role in market dynamics. The analysis accounts for consumer demand shifts toward organic, low-sodium, and sustainably sourced products due to increasing health and environmental awareness.

Market Scope

The United States Frozen and Canned Seafood Market report provides a comprehensive analysis of current market dynamics, key trends, and growth opportunities. It examines the market scope by analyzing different product types, including frozen fish, shrimp, squid, and canned seafood such as tuna, sardines, and mackerel.

The report covers key distribution channels, including supermarkets, hypermarkets, convenience stores, e-commerce, and foodservice, which significantly influence product accessibility and sales. Consumer categories, such as retail buyers and institutional consumers (hotels, restaurants, and caterers), are also analyzed.

Furthermore, the market scope considers packaging types like metal cans, vacuum-sealed, and eco-friendly options, reflecting changing consumer preferences. Key trends, including the rising demand for organic, low-sodium, and sustainably sourced seafood, are highlighted to address the growing health and environmental consciousness among U.S. consumers.

This study aims to provide actionable insights for stakeholders, including manufacturers, suppliers, retailers, and investors.

MARKET OUTLOOK

Executive Summary

The United States Frozen and Canned Seafood Market is experiencing steady growth, driven by rising consumer demand for convenient, nutritious, and shelf-stable seafood options. Increasing health consciousness, coupled with a preference for high-protein, low-fat foods, has significantly boosted the popularity of frozen and canned seafood. Key products analyzed include frozen fish, shrimp, squid, and canned options such as tuna, sardines, and mackerel. These products offer extended shelf life, ease of preparation, and enhanced accessibility, meeting the needs of time-constrained consumers.

Distribution channels play a vital role in market expansion. Supermarkets, hypermarkets, convenience stores, and online retail platforms dominate sales, with e-commerce witnessing rapid growth due to changing shopping habits. The report also highlights the rising demand for organic, low-sodium, and sustainably sourced seafood, as environmental concerns and health awareness shape purchasing patterns.

In the competitive landscape, key market players are focusing on product innovation, including ready-to-eat frozen seafood and eco-friendly packaging, to meet evolving consumer preferences. They are also adopting strategic mergers, acquisitions, and collaborations to strengthen their market presence and expand distribution networks.

Despite growth opportunities, challenges such as fluctuating seafood prices, stringent regulatory standards, and concerns over overfishing impact the market. However, technological advancements in freezing, packaging, and sustainable fishing practices are expected to mitigate these challenges and enhance supply chain efficiency.

The report aims to offer stakeholders, including manufacturers, retailers, suppliers, and investors, valuable insights to capitalize on emerging trends and optimize market strategies. By analyzing current market dynamics, consumer preferences, and growth drivers, the study provides a clear outlook on the potential opportunities and risks shaping the future of the U.S. Frozen and Canned Seafood Market.

COMPETITIVE LANDSCAPE

The competitive landscape of the U.S. Frozen and Canned Seafood Market features key players focusing on innovation, sustainability, and distribution expansion.

Key Market Players

• Bumble Bee Foods, LLC
• Thai Union Group PCL
• StarKist Co.
• Chicken of the Sea International
• Maruha Nichiro Corporation
• Trident Seafoods Corporation
• High Liner Foods Inc.
• Pacific Seafood Group
• Crown Prince, Inc.
• Wild Planet Foods Inc.
• SeaPak Shrimp & Seafood Company
• Ocean Beauty Seafoods, LLC
• John West Foods Ltd
• Peter Pan Seafood Company, LLC
• Nippon Suisan Kaisha, Ltd.

Market Share Analysis

The United States Frozen and Canned Seafood Market is highly competitive, with key players dominating market share through strong product portfolios, innovative offerings, and extensive distribution networks. Established companies like Bumble Bee Foods, StarKist Co., and Thai Union Group PCL hold significant market shares due to their focus on product quality, sustainability, and brand loyalty. These players benefit from widespread distribution through major supermarkets, hypermarkets, convenience stores, and growing e-commerce platforms.

Canned seafood, particularly canned tuna and sardines, holds a notable portion of the market, driven by the products’ long shelf life, affordability, and convenience. Meanwhile, frozen seafood products, including fish fillets, shrimp, and squid, are gaining traction due to increasing consumer demand for minimally processed, preservative-free foods.

Private-label brands are also gaining market share by offering affordable options to price-sensitive consumers. Additionally, rising consumer preference for organic, sustainably sourced seafood has allowed niche brands like Wild Planet Foods and eco-friendly seafood lines to carve out a growing share.

The market’s competitive intensity is further amplified by companies expanding their portfolios, launching value-added products like ready-to-cook frozen seafood, and adopting eco-friendly packaging to attract environmentally conscious consumers.

MARKET DYNAMICS

Market Drivers and Key Innovations

The United States Frozen and Canned Seafood Market is witnessing significant growth, fueled by several key market drivers and innovations. A major driver is the increasing demand for convenient, ready-to-eat, and shelf-stable seafood due to the fast-paced lifestyle of U.S. consumers. Products like canned tuna, sardines, and frozen shrimp offer convenience, long shelf life, and easy preparation, aligning with consumer needs for time-saving meal options.

Another driving factor is the growing health consciousness among consumers. Seafood is a rich source of protein, omega-3 fatty acids, vitamins, and minerals, contributing to its rising demand as part of a balanced diet. Additionally, the trend toward sustainable and ethically sourced seafood is gaining momentum, driven by environmental concerns and consumer preference for eco-friendly products.

Key innovations are shaping the market landscape. Companies are investing in advanced freezing technologies, such as flash freezing, to enhance product freshness, texture, and flavor. Eco-friendly packaging solutions, including biodegradable and recyclable materials, are being adopted to reduce environmental impact. Product diversification is also evident, with manufacturers launching value-added options such as marinated frozen fish, seasoned shrimp, and ready-to-cook seafood meals.

Innovative plant-based seafood alternatives are emerging as a niche segment, catering to vegan and vegetarian consumers. Additionally, the integration of blockchain technology in supply chain management is improving seafood traceability and transparency, addressing concerns about food safety, authenticity, and sustainability.

These drivers and innovations collectively enhance market opportunities, improve customer engagement, and ensure the long-term growth of the U.S. Frozen and Canned Seafood Market.

Market Challenges

1. Sustainability and Overfishing Concerns: Growing concerns about overfishing, depletion of marine resources, and unsustainable fishing practices pose challenges to seafood supply chains.
2. Stringent Regulatory Environment: Compliance with food safety regulations, labeling requirements, and sustainability certifications adds operational complexity and costs for manufacturers.
3. Rising Competition from Plant-Based Alternatives: The increasing popularity of plant-based seafood alternatives presents competition, especially among health-conscious and environmentally aware consumers.
4. Fluctuating Raw Material Prices: Price volatility of seafood, driven by factors like climate change, supply chain disruptions, and geopolitical tensions, impacts profit margins.
5. Consumer Perception of Canned Products: Negative perceptions regarding the nutritional value, freshness, and preservative content of canned seafood can hinder demand growth.
6. Supply Chain Disruptions: Disruptions caused by pandemics, natural disasters, or logistical bottlenecks can affect product availability and increase lead times.
7. Storage and Cold Chain Challenges: Maintaining an uninterrupted cold chain for frozen seafood is essential but costly, especially for small and mid-sized players.
8. Environmental Concerns about Plastic Packaging: The reliance on plastic packaging has led to criticism, prompting companies to seek more sustainable, eco-friendly packaging solutions.
9. Changing Consumer Preferences: Consumers increasingly demand traceable, organic, and sustainably sourced seafood, requiring companies to adapt their sourcing and product strategies.

Market Opportunities

1. Increasing Demand for Ready-to-Eat and Convenient Products: There is growing consumer interest in frozen and canned seafood due to its convenience, long shelf life, and easy meal preparation benefits.
2. Rising Health Consciousness and Preference for Nutrient-Rich Foods: Increased awareness about the health benefits of seafood, including high protein and omega-3 content, presents an opportunity for expanding product offerings.
3. Expansion of E-commerce Channels: The growing penetration of e-commerce platforms allows seafood brands to reach a broader customer base and offer direct-to-consumer services.
4. Sustainability and Traceability Initiatives: Opportunities exist in aligning with consumer demand for eco-friendly and ethically sourced products, with certifications like MSC (Marine Stewardship Council) enhancing brand credibility.
5. Product Diversification and Value-Added Offerings: Launching innovative products, such as marinated, pre-seasoned, or ready-to-cook frozen seafood meals, can attract busy consumers seeking flavorful, time-saving options.
6. Technological Advancements in Preservation and Packaging: Adoption of advanced freezing techniques (e.g., flash freezing) and eco-friendly packaging solutions can improve product quality and reduce environmental impact.
7. Growing Popularity of Premium and Organic Seafood: Rising disposable income and demand for premium, organic, and sustainably sourced seafood present opportunities in niche, high-value product segments.
8. Emergence of Plant-Based and Alternative Seafood: Developing plant-based seafood alternatives can help companies tap into the growing vegan, vegetarian, and flexitarian consumer markets.
9. Increased Focus on Emerging Markets and Foodservice Sector: Expansion into emerging markets and partnerships with foodservice providers can boost sales and strengthen market presence.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

1. Product Innovation and Launches: In 2023, several companies launched ready-to-eat frozen seafood products, focusing on convenience and innovative flavor profiles to attract urban consumers.
2. Strategic Partnerships and Collaborations: A major seafood brand partnered with e-commerce platforms to expand its online presence and offer direct-to-consumer delivery services, capitalizing on growing online seafood sales.
3. Sustainability Initiatives: In 2022, leading market players adopted sustainable fishing practices and secured certifications like MSC (Marine Stewardship Council) to align with consumer preferences for eco-friendly and traceable seafood.
4. Expansion in Emerging Markets: Key brands expanded operations into developing regions by setting up distribution networks to meet the rising demand for frozen and canned seafood.
5. Technological Advancements in Cold Chain Logistics: Companies invested in advanced freezing technologies, such as cryogenic freezing, to preserve seafood freshness and quality while reducing food waste during transportation.
6. Focus on Premium Product Segments: In 2023, brands introduced premium offerings, including organic seafood and exotic varieties like lobster and crab, targeting high-income consumers.
7. Acquisitions and Mergers: Notable acquisitions in the seafood industry in 2022 strengthened market consolidation, with larger players acquiring smaller, regional brands to enhance their product portfolios.
8. Eco-Friendly Packaging Solutions: Market leaders adopted biodegradable and recyclable packaging to address growing concerns about plastic waste and environmental impact.
9. Growth in Private Label Products: Retail chains launched private label frozen and canned seafood products, offering competitive pricing and driving market competition.
10. Marketing Campaigns for Health Awareness: Companies intensified health-focused marketing campaigns, emphasizing the nutritional benefits of seafood, particularly omega-3 fatty acids and lean protein.

KEY BENEFITS FOR STAKEHOLDERS

Market Insights for Strategic Planning

Detailed analysis of current market trends, future growth opportunities, and competitive dynamics helps stakeholders make informed business decisions and plan effective strategies.

Understanding Consumer Preferences

Provides insights into shifting consumer preferences, including demand for sustainable, organic, premium, and ready-to-eat seafood products, enabling tailored product development.

Identification of Growth Opportunities

Identifies emerging markets, new product segments, and technological innovations that stakeholders can leverage to expand their market presence and enhance profitability.

Competitive Analysis

Offers a thorough assessment of key market players, their market shares, product offerings, and recent developments, helping stakeholders benchmark their performance and identify competitive gaps.

Technological and Sustainability Trends

Highlights advancements in freezing techniques, eco-friendly packaging, and sustainable sourcing practices that can help companies improve product quality, reduce costs, and meet regulatory requirements.

Investment and Expansion Guidance

Provides data-driven insights for investors, manufacturers, and retailers on high-growth areas, mergers and acquisitions (M&A) opportunities, and supply chain improvements.

Enhanced Supply Chain Efficiency

Analysis of logistics, cold chain technologies, and distribution networks helps streamline operations and reduce product spoilage, enhancing overall efficiency.

Regulatory and Compliance Awareness

Guides stakeholders on key regulatory frameworks and industry standards, ensuring compliance and reducing risks associated with product safety and sustainability mandates.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

Contact Us For More Inquiry. 

Table of Contents

• INTRODUCTION

  • Market Overview
  • Years Considered for Study
  • Market Segmentation
  • Study Assumptions and Definitions
  • Market Scope

• RESEARCH METHODOLOGY

• MARKET OUTLOOK

  • Executive Summary
  • Market Snapshot
• Market Segments 

• By Product Type :
  • Frozen Fish, Frozen Shrimp, Canned Tuna, Canned Sardines

• By Packaging Type :
  • Cans, Vacuum-Sealed, Eco-Friendly Packaging

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • Marine Harvest ASA
  • Thai Union Group PCL
  • High Liner Foods Inc.
  • Nomad Foods Limited
  • Bumble Bee Foods, LLC
  • Maruha Nichiro Corporation
  • Pacific Seafood Group
  • Starkist Co.
  • Nippon Suisan Kaisha, Ltd. (Nissui)
  • Trident Seafoods Corporation
  • Austevoll Seafood ASA
  • American Seafoods Group LLC
  • Icicle Seafoods, Inc.
  • Clearwater Seafoods Incorporated
  • Dongwon Group

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US