United States Gluten-Free Food And Beverages Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

United States Gluten-Free Food And Beverages Market Overview

The United States Gluten-free Food Market is experiencing substantial growth, with an estimated market size of USD 3.23 billion in 2025, and is projected to reach USD 4.93 billion by 2030, expanding at a CAGR of 8.73% during the forecast period 2025-2030. The United States Gluten-Free Food and Beverages Market has seen significant growth and transformation, driven by increasing consumer demand for healthier, allergy-friendly, and specialized dietary products. The market, projected to expand from 2025 to 2030, reflects a growing awareness of gluten intolerance, celiac disease, and the rising popularity of gluten-free diets among the general population.

As more consumers opt for gluten-free alternatives, the demand for a wide variety of food and beverage options, including snacks, packaged foods, beverages, and frozen items, has surged. Leading companies are continuously innovating to develop gluten-free formulations without compromising taste, texture, and nutritional value. Additionally, an increasing number of retail channels, both online and offline, are contributing to market expansion, making gluten-free products more accessible to consumers. The report provides a comprehensive analysis of market trends, growth drivers, challenges, and opportunities from 2025 to 2030, offering valuable insights for industry stakeholders. Key players, market shares, and the competitive landscape are also highlighted to give a clear view of the future potential and direction of the market.

Market Report Coverage:

The “United States Gluten-free Food And Beverages Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

The United States Gluten-free Food and Beverages Market (2025-2030) report is based on several key assumptions and definitions to ensure the accuracy and relevance of the data presented. The market forecast assumes a steady growth rate driven by an increasing awareness of gluten intolerance, dietary preferences, and the rising prevalence of celiac disease. Additionally, the expanding availability of gluten-free products across various retail channels, including online platforms, is expected to boost market demand during the forecast period.

The market segments include product types such as snacks, baked goods, packaged foods, and beverages, which are considered in the report based on their popularity and consumer adoption. Distribution channels are categorized into retail stores, online platforms, and specialty stores, reflecting the growing preference for convenience and accessibility among consumers. End-users are defined as individuals with gluten intolerance or celiac disease, as well as the broader population seeking gluten-free options for health and wellness.

For this study, all data, including market size, growth rate, and market share, is projected for the period 2025 to 2030, considering current trends, technological advancements, and consumer preferences. This report is intended to provide stakeholders with valuable insights into future market opportunities and challenges.

Market Scope

The market scope of the United States Gluten-free Food and Beverages Market (2025-2030) encompasses a comprehensive analysis of the growing demand for gluten-free products across multiple sectors, including food and beverages. The report covers key market segments, such as gluten-free snacks, packaged foods, baked goods, and beverages, focusing on their consumption patterns, growth drivers, and future potential. It evaluates the distribution channels that are driving market expansion, including supermarkets, hypermarkets, specialty stores, and online platforms.

Additionally, the scope includes a detailed examination of the end-users, which include individuals with gluten intolerance, celiac disease, and the broader population opting for gluten-free diets due to health and lifestyle choices. The report also provides insights into regional market dynamics within the United States, helping stakeholders understand local trends and consumer behavior. The analysis from 2025 to 2030 offers valuable information for companies seeking to tap into the growing demand for gluten-free options in a competitive market.

MARKET OUTLOOK

Executive Summary

The United States Gluten-free Food and Beverages Market (2025-2030) is experiencing robust growth, driven by increasing consumer demand for gluten-free alternatives due to health concerns, dietary preferences, and the rising awareness of gluten intolerance and celiac disease. The market is expected to expand significantly during the forecast period, supported by a shift toward healthier, specialized diets and the growing number of individuals diagnosed with gluten-related disorders.

This market includes a wide range of product categories such as gluten-free snacks, packaged foods, baked goods, and beverages. Among these, gluten-free snacks and beverages are projected to show the highest growth rates, as consumers increasingly seek convenient and ready-to-eat gluten-free options. Companies are also focusing on improving the taste, texture, and nutritional profiles of gluten-free products, ensuring they appeal to a broader demographic beyond those with medical conditions.

The rise of e-commerce and online grocery shopping has further fueled market growth, offering consumers easier access to gluten-free products. Additionally, traditional retail channels such as supermarkets and specialty stores remain essential for product distribution, with many stores expanding their gluten-free offerings to meet demand.

End-users in this market include individuals with gluten intolerance, celiac disease, and health-conscious consumers who choose gluten-free products as part of their wellness lifestyle. The demand for gluten-free foods has extended beyond niche markets, becoming mainstream among the general population.

The report offers a comprehensive analysis of the United States Gluten-Free Food and Beverages Market from 2025 to 2030, identifying key trends, growth drivers, and challenges. It also examines competitive dynamics and provides strategic insights to help stakeholders capitalize on emerging opportunities in this rapidly evolving market.

COMPETITIVE LANDSCAPE

The United States Gluten-free Food And Beverages Market is moderately fragmented, with regional and multinational players competing fiercely for market share.

Key Market Players

• General Mills, Inc.
• Nestlé S.A.
• The Kraft Heinz Company
• Dr. Schär AG/SPA
• The Hain Celestial Group, Inc.
• Conagra Brands, Inc.
• Gluten-Free Prairie
• Boulder Brands, Inc.
• Schar USA, Inc.
• CeliAct

Market Share Analysis

The United States Gluten-free Food and Beverages Market (2025-2030) is highly competitive, with several key players commanding significant market share. The market is largely driven by major food and beverage companies such as General Mills, Nestlé, and The Kraft Heinz Company, who have expanded their product lines to include gluten-free options. These companies leverage strong brand recognition, vast distribution networks, and significant R&D investments to maintain a competitive edge in the market.

General Mills holds a dominant market share, driven by its popular gluten-free brands like Cheerios and Betty Crocker. Nestlé also maintains a strong position with its gluten-free offerings in the frozen food and snack categories, while The Kraft Heinz Company has seen growing demand for its gluten-free sauces and condiments.

Smaller players like Dr. Schär AG, Amy’s Kitchen, and Enjoy Life Foods cater to niche markets and capitalize on the increasing demand for gluten-free products among consumers with celiac disease or gluten intolerance. These brands have earned consumer loyalty through specialized product offerings and health-conscious formulations.

The rise of e-commerce and online grocery shopping has further diversified the market, enabling both large and small players to capture a wider consumer base. The growing preference for gluten-free foods as part of a healthy lifestyle is expected to drive market share shifts, with established brands continuing to dominate but offering opportunities for smaller, innovative companies to grow in the market.

MARKET DYNAMICS

Market Drivers and Key Innovations

Market Drivers

The United States Gluten-free Food and Beverages Market (2025-2030) is driven by several key factors, including rising consumer awareness of gluten intolerance, celiac disease, and health-conscious dietary preferences. As more individuals are diagnosed with gluten sensitivity and celiac disease, the demand for gluten-free products has surged. Additionally, many consumers are adopting gluten-free diets for general wellness purposes, believing these products offer health benefits such as improved digestion and reduced inflammation.

The growing trend of clean-label and organic foods is also fueling market growth. Consumers are increasingly seeking transparency in ingredient sourcing and manufacturing processes, prompting companies to innovate with simpler, non-GMO, and allergen-free gluten-free products. The convenience factor plays a major role as well, with ready-to-eat gluten-free snacks, frozen foods, and beverages gaining popularity among time-strapped consumers looking for healthier options.

Key Innovations

Key innovations in the gluten-free food and beverages market include the development of better tasting and nutritionally balanced gluten-free alternatives. Advances in ingredient formulations have led to improved textures and flavors, addressing previous consumer concerns about gluten-free products being dry or bland. New ingredients like ancient grains (quinoa, sorghum), flaxseeds, and chickpea flour are being used to enhance product nutrition.

Additionally, companies are focusing on functional beverages, such as gluten-free kombucha, plant-based protein drinks, and gluten-free functional waters, to cater to the growing demand for healthy, on-the-go options. Innovation in packaging, including eco-friendly and resealable packaging, is also helping to attract environmentally-conscious consumers, enhancing the appeal of gluten-free products. These innovations contribute to expanding the market’s reach beyond those with medical conditions, appealing to health-conscious individuals and general consumers.

Market Challenges

1. High Product Cost: Gluten-free ingredients and production processes are often more expensive than traditional ones, leading to higher costs for gluten-free products. This can limit affordability and market penetration, especially among price-sensitive consumers.
2. Cross-Contamination Risks: Gluten-free foods are at risk of cross-contamination during manufacturing, distribution, and retail, which can be a significant concern for individuals with severe gluten intolerance or celiac disease. Ensuring strict adherence to gluten-free standards can be challenging for manufacturers.
3. Taste and Texture Concerns: While advancements have been made, many gluten-free products still face challenges in matching the taste and texture of their gluten-containing counterparts. This remains a barrier for some consumers who are reluctant to switch due to taste preferences.
4. Limited Consumer Awareness: Although gluten-free products are growing in popularity, some consumers may still be unaware of the full range of available products or the health benefits of gluten-free diets, limiting market growth.
5. Competition from Alternative Diet Trends: The market faces competition from other health trends such as keto, paleo, and plant-based diets, which may divert consumer attention away from gluten-free products, impacting market share.
6. Regulatory Compliance: Strict regulations governing labeling and production standards for gluten-free products add to the complexity and costs of market entry, particularly for small players or new entrants.
7. Supply Chain and Ingredient Sourcing: Sourcing specialized gluten-free ingredients can be difficult, especially with fluctuating supply chain dynamics, affecting product availability and consistency.

Market Opportunities

1. Immersive Technologies: Rising Health Consciousness: The growing focus on wellness, balanced diets, and preventative healthcare presents an opportunity for gluten-free products to appeal to a broader consumer base, beyond those with gluten intolerance or celiac disease.
2. Expansion of E-commerce: The increasing shift toward online grocery shopping provides a significant opportunity for gluten-free product companies to reach a wider audience, offering convenience and accessibility for consumers seeking gluten-free alternatives.
3. Innovative Product Development: There is a growing demand for new and innovative gluten-free products, particularly in snack foods, beverages, and functional foods. Companies can capitalize on consumer preferences by developing gluten-free options that cater to other dietary needs, such as organic, low-sugar, or high-protein.
4. Clean Label and Organic Trends: Consumers are increasingly looking for transparency in ingredients and production processes. Gluten-free products that are clean-label, organic, and free from artificial additives and preservatives can tap into this expanding market of health-conscious shoppers.
5. International Expansion: As the demand for gluten-free products grows globally, there is an opportunity for U.S.-based companies to expand their reach into international markets, particularly in regions with increasing awareness of gluten-free diets.
6. Targeting the Younger Demographic: Younger consumers, particularly millennials and Gen Z, are more inclined to adopt gluten-free diets as part of their health and lifestyle choices. Targeting this demographic with tailored marketing strategies and innovative products can drive growth.
7. Functional and Nutritional Innovations: Developing gluten-free products with added functional benefits, such as probiotics, plant-based proteins, or immune-boosting ingredients, offers an opportunity to meet the growing demand for multi-functional foods and beverages.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

Expansion of Product Offerings:

• Major companies are increasingly diversifying their gluten-free product lines to include snacks, beverages, and ready-to-eat meals. For example, General Mills has expanded its gluten-free portfolio, including adding more gluten-free varieties of Cheerios and Betty Crocker cake mixes, tapping into the increasing demand for convenient, gluten-free meal options.
• Nestlé introduced new gluten-free frozen foods and snacks, with a focus on organic and clean-label formulations, aligning with consumer preference for healthier, natural products.

Acquisitions and Partnerships:

• In 2023, Conagra Brands acquired Angie’s Boomchickapop, a leading gluten-free snack company, to enhance its position in the growing gluten-free snack segment.
• The Hain Celestial Group partnered with several retailers, including Walmart and Target, to expand the availability of its gluten-free products, ensuring wider consumer access through both physical and online channels.

Increased Focus on E-commerce and Direct-to-Consumer Channels:

• Companies are ramping up investments in e-commerce to cater to the growing online shopping trend. Dr. Schär has improved its online presence by launching a direct-to-consumer e-commerce platform in 2024, contributing to a more personalized shopping experience for gluten-free consumers.
• As of 2023, e-commerce sales of gluten-free foods in the U.S. grew by 25%, reflecting the shift toward digital grocery shopping and the increasing importance of online retail channels.

New Product Innovations:

• Simple Mills has innovated with gluten-free, plant-based snacks such as crackers and baking mixes that combine multiple dietary needs (gluten-free, dairy-free, non-GMO). This innovation responds to growing consumer demand for plant-based and allergen-friendly products.
• Enjoy Life Foods launched new gluten-free baking chips and snack bars with added protein and fiber, catering to the growing demand for nutritious, on-the-go options.

Sustainability Initiatives:

• Boulder Brands has committed to sustainability by implementing eco-friendly packaging solutions for its gluten-free products, reducing plastic use by 30% in the past year. This move appeals to environmentally conscious consumers who prioritize sustainable brands.

Health and Functional Product Development:

• Amy’s Kitchen has incorporated functional ingredients like probiotics and adaptogens into its gluten-free meals and snacks, tapping into the health and wellness trend that emphasizes functional foods.
• In 2024, The Kraft Heinz Company introduced gluten-free versions of its popular sauces and condiments with added nutritional benefits, such as fortified vitamins and minerals.

KEY BENEFITS FOR STAKEHOLDERS

1. Revenue Growth: Market Growth Opportunities: Stakeholders can capitalize on the rapid growth of the gluten-free food market, driven by rising consumer awareness of gluten intolerance, celiac disease, and health-conscious dietary choices. This growing demand presents numerous opportunities for product innovation, brand expansion, and market entry.
2. Access to Emerging Trends: The market offers stakeholders insight into emerging consumer trends, such as clean-label products, plant-based options, and functional foods. Companies can leverage these trends to meet the evolving preferences of health-conscious consumers and gain a competitive edge.
3. Diversified Consumer Base: With gluten-free products expanding beyond individuals with medical conditions, stakeholders can tap into a broader, more diverse consumer base. This includes health-conscious individuals and those adopting gluten-free diets for wellness purposes, helping to increase the target audience for gluten-free products.
4. Increased Sales Channels: The growing prevalence of e-commerce provides stakeholders with expanded sales channels, enabling direct-to-consumer models and easier access to global markets. Online platforms and digital marketing strategies can enhance brand visibility and drive growth.
5. Improved Product Innovation: Stakeholders can benefit from advancements in gluten-free product innovation, including new ingredients, improved taste and texture, and functional benefits. These innovations help meet consumer demand for healthier, more nutritious, and convenient gluten-free options.
6. Sustainability Initiatives: Emphasizing eco-friendly practices such as sustainable sourcing, packaging, and production methods can help stakeholders strengthen their brand image and appeal to environmentally conscious consumers.
7. Enhanced Brand Loyalty: Offering high-quality, reliable gluten-free products can increase consumer trust and loyalty, ensuring long-term success and a strong position in a growing market segment.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• INTRODUCTION

  • Market Overview
  • Years Considered for Study
  • Market Segmentation
  • Study Assumptions and Definitions
  • Market Scope

• RESEARCH METHODOLOGY

• MARKET OUTLOOK

  • Executive Summary
  • Market Snapshot
• Market Segments 
  • Product Type:
    • Gluten-free foods such as snacks, packaged foods, baked goods, and beverages.
  • Distribution Channel:
    • Retail (supermarkets, hypermarkets), online stores, and specialty stores.
  • Geography:
    • Regional segmentation: North East, South, Midwest, and West Coast.

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • General Mills, Inc.
  • Nestlé S.A.
  • The Kraft Heinz Company
  • Dr. Schär AG/SPA
  • The Hain Celestial Group, Inc.
  • Conagra Brands, Inc.
  • Gluten-Free Prairie
  • Boulder Brands, Inc.
  • Schar USA, Inc.
  • CeliAct

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US