United States Seafood Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

United States Seafood Market Overview

The United States Seafood Market is set for consistent growth, with an estimated market size of USD 23.29 billion in 2025, projected to reach USD 27.02 billion by 2030, growing at a CAGR of 2.94% during the forecast period 2025-2030. The United States Seafood Market is poised for substantial growth from 2025 to 2030, driven by increasing consumer demand for protein-rich, sustainable food sources. 

With a rising preference for seafood over traditional meat products, health-conscious consumers are seeking seafood for its low-calorie, high-protein benefits. The market is expected to expand further due to the growing popularity of eco-friendly and responsibly sourced seafood, alongside innovations in aquaculture practices. Key drivers include advancements in sustainable fishing technologies and increased availability of frozen and ready-to-eat seafood products, catering to busy lifestyles. Additionally, the rise of plant-based seafood alternatives and the adoption of healthier eating habits are likely to influence market trends.

The United States is also witnessing an uptick in seafood exports, enhancing the market’s scope for growth. However, challenges such as overfishing and environmental concerns may hinder market growth. Despite these challenges, the overall outlook for the U.S. seafood market remains positive, with steady growth anticipated over the forecast period. By 2030, the U.S. seafood market is expected to witness a significant surge in demand, offering opportunities for both established and emerging players in the sector.

Market Report Coverage:

The “United States Seafood Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

The study of the United States Seafood Market is based on several key assumptions and definitions to ensure accuracy and reliability in its projections for 2025-2030. First, the market is segmented into product types, including fish, shellfish, mollusks, and seaweed & algae, each representing a significant portion of the seafood consumption. The report also distinguishes between different distribution channels, such as retail, foodservice, online, and wholesale, which cater to varying consumer preferences.

The study considers both wild-caught and farmed seafood as the primary sources of supply. Wild-caught seafood represents the natural harvest from oceans, while farmed seafood refers to seafood cultivated in controlled environments, ensuring a steady supply to meet increasing demand. Additionally, plant-based seafood alternatives are included, reflecting the growing trend toward sustainable and plant-based diets.

Regional variations are considered in the market’s segmentation, with major emphasis on the Northeast, Southeast, West Coast, and Midwest of the United States, where seafood consumption patterns differ. The report’s projections also account for ongoing trends, technological advancements, and consumer behavior shifts that influence the industry’s growth over the forecasted period, aligning with current industry developments and future trends in the seafood market.

Market Scope

The market scope of the United States Seafood Market from 2025 to 2030 encompasses a comprehensive analysis of various seafood products, including fish, shellfish, mollusks, and seaweed & algae. It focuses on diverse product forms such as fresh, frozen, canned, and ready-to-eat seafood, catering to a wide range of consumer preferences. The study examines both wild-caught and farmed seafood, highlighting their contributions to the market, as well as the growing segment of plant-based seafood alternatives driven by sustainability trends.

The scope also includes key distribution channels such as retail, food service, online, and wholesale, each catering to different consumer segments, including households, restaurants, food processors, and hotels. Regional breakdowns, covering the Northeast, Southeast, West Coast, and Midwest, offer insights into geographic consumption patterns. Projections are based on market dynamics, technological advancements, and consumer behavior, aiming to provide a comprehensive understanding of the market’s future trajectory, focusing on growth opportunities and key drivers for the 2025-2030 period.

MARKET OUTLOOK

Executive Summary

The United States Seafood Market is poised for substantial growth from 2025 to 2030, driven by increasing demand for seafood products due to their health benefits, rising consumer awareness of sustainability, and the growing popularity of plant-based seafood alternatives. The market is diverse, encompassing wild-caught, farmed seafood, and plant-based alternatives, with significant market share held by fresh, frozen, canned, and ready-to-eat seafood segments.

The rising focus on healthy eating and the preference for protein-rich, low-fat food are key factors fueling the demand for seafood in the U.S. Additionally, growing awareness about the environmental impact of traditional animal protein sources has led consumers to explore sustainable options, further boosting the popularity of plant-based seafood. As a result, plant-based seafood alternatives are expected to witness rapid growth during the forecast period.

The market is also influenced by evolving consumer preferences, with retail, food service, online, and wholesale distribution channels catering to a wide range of end-users, including households, restaurants, food processing industries, and hotels. Notably, the food service industry, including restaurants and cafes, remains a major consumer of seafood products, with demand for ready-to-eat and frozen seafood surging.

Geographically, the Northeast and West Coast regions lead the market, driven by higher seafood consumption rates. However, the Southeast and Midwest regions are also witnessing rising demand for seafood products, contributing to market expansion. Additionally, the increase in export opportunities, coupled with technological innovations in seafood farming and processing, is expected to further fuel market growth.

In conclusion, the U.S. seafood market is set for steady growth from 2025 to 2030, driven by shifting consumer behaviors, sustainability trends, and the expanding adoption of plant-based alternatives, creating significant growth opportunities for industry players.

COMPETITIVE LANDSCAPE

The United States Seafood Market is moderately fragmented, with regional and multinational players competing fiercely for market share.

Key Market Players

• Marine Harvest USA, Inc.
• Trident Seafood Corporation
• The Pacific Seafood Group
• Blue Ocean Seafood
• St. John’s Seafood
• American Seafoods Company
• Bumble Bee Foods
• Thai Union Group
• Seafood Solutions, LLC
• High Liner Foods Inc.
• Mowi ASA

Market Share Analysis

The U.S. seafood market is highly competitive, with a variety of players dominating different segments. Major seafood companies, including Marine Harvest USA, Inc., Trident Seafood Corporation, and American Seafoods Company, control a substantial share of the market. Wild-caught seafood remains the largest segment, accounting for the majority of the market share, particularly in the premium and sustainable seafood categories. These companies have established strong supply chains, partnerships with fisheries, and distribution networks, allowing them to maintain a significant market presence.

Farmed seafood is growing steadily, driven by increasing consumer demand for affordable, sustainable options. Mowi ASA and Thai Union Group are key players in this segment, with farmed salmon and other species becoming more prevalent in the U.S. market.

The plant-based seafood alternatives segment is gaining traction, with companies like Wild Planet Foods, Inc. and Blue Ocean Seafood leading innovation in this emerging market. Although the market share of plant-based alternatives is still small compared to traditional seafood, it is projected to expand rapidly due to rising health-conscious consumers and environmental concerns.

Frozen seafood is the dominant product form, with major players securing large shares in the retail and food service sectors. However, fresh and ready-to-eat seafood products are increasingly popular among consumers seeking convenience and quality.

MARKET DYNAMICS

Market Drivers and Key Innovations

The U.S. seafood market is driven by several key factors, including growing consumer demand for healthy and sustainable food options, increased awareness of the nutritional benefits of seafood, and rising interest in plant-based diets. As consumers focus more on health, seafood is increasingly seen as a valuable source of lean protein, omega-3 fatty acids, and other essential nutrients. This has led to a steady rise in demand for both wild-caught and farmed seafood, as well as plant-based seafood alternatives.

Sustainability is another significant driver. With growing concerns over overfishing, climate change, and ocean pollution, consumers are seeking responsibly sourced seafood. This has spurred innovations in sustainable farming practices, such as the development of closed-loop aquaculture systems, and increased transparency in sourcing and labeling practices.

Key innovations in the U.S. seafood market include the rise of plant-based seafood alternatives. Companies like Wild Planet Foods and Blue Ocean Seafood are creating seafood-inspired products that cater to vegetarians, vegans, and flexitarians, offering alternatives made from algae, soy, and pea protein. These innovations are capturing a growing segment of health-conscious consumers and those seeking environmentally friendly food options.

Another significant innovation is the development of ready-to-eat and convenience seafood products, such as pre-cooked shrimp and canned fish, making it easier for consumers to incorporate seafood into their diets. The rise of e-commerce also plays a role in expanding access to a wide variety of seafood products, offering consumers the convenience of home delivery and more options than ever before.

Market Challenges

1. Sustainability Concerns: Overfishing, habitat destruction, and the environmental impact of farming practices remain key challenges for the industry. Consumers and environmentalists are increasingly focused on sustainable sourcing, creating pressure for the industry to adopt more eco-friendly practices.
2. Supply Chain Disruptions: Seafood supply chains are vulnerable to various disruptions, such as extreme weather events, geopolitical tensions, and transportation issues. These disruptions can lead to price fluctuations, shortages, and delays in product availability.
3. Regulatory Hurdles: The seafood industry is subject to strict regulations, including fishing quotas, safety standards, and environmental guidelines. Navigating these regulations can be complex and costly for producers.
4. Health and Safety Concerns: Contamination risks, such as mercury levels, foodborne illnesses, and seafood adulteration, are ongoing concerns for consumers. Addressing these issues requires stringent quality control measures and constant vigilance.
5. Consumer Perception and Preferences: Despite increasing awareness of the health benefits of seafood, some consumers are wary of its environmental impact or are concerned about the freshness and sourcing of products. Overcoming these negative perceptions is crucial for market growth.
6. Competition from Plant-Based Alternatives: The rise of plant-based seafood alternatives poses a challenge to traditional seafood products. These alternatives are often seen as more sustainable and are gaining popularity among health-conscious and environmentally aware consumers.
7. Labor Shortages: The seafood industry faces challenges in labor availability, especially in the processing and harvesting sectors. This shortage can affect production capacity and increase costs.

Market Opportunities

1. Rising Demand for Sustainable Seafood: Increasing consumer preference for sustainably sourced seafood provides an opportunity for companies to invest in eco-friendly practices, certification programs, and environmentally responsible fishing methods.
2. Growth of Plant-Based Seafood Alternatives: With the growing trend toward plant-based diets and the environmental concerns associated with traditional seafood production, there is a significant market opportunity for plant-based seafood products.
3. Health-Conscious Consumers: The increasing awareness of the health benefits of seafood, including high protein and omega-3 content, presents opportunities to cater to a more health-conscious consumer base.
4. E-commerce Growth: The expansion of online shopping for food products, including seafood, offers opportunities to reach a broader customer base and provide convenience through home delivery services.
5. Expanding Seafood in Foodservice: As consumer interest in seafood grows, food service providers such as restaurants, hotels, and catering services can tap into new menu trends that highlight seafood’s health benefits and versatility.
6. Technological Advancements in Aquaculture: Innovations in aquaculture, such as improved farming techniques, automation, and technology-driven production processes, can enhance seafood yield, quality, and sustainability.
7. Premium and Exotic Seafood Products: Rising consumer interest in premium, organic, and exotic seafood varieties creates an opportunity for producers to target niche markets and higher-end consumers.
8. Consumer Education and Transparency: Efforts to educate consumers about sustainable sourcing, health benefits, and food safety practices can foster trust, increasing demand for high-quality seafood products.
9. Global Expansion: With a strong domestic market, U.S. seafood producers can explore new export opportunities, particularly in emerging markets where seafood consumption is growing.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

Expansion of Plant-Based Seafood Alternatives:

• Companies like Gardein and Good Catch have introduced plant-based seafood products, tapping into the rising demand for plant-based diets. The plant-based seafood market is expected to see substantial growth, with projections indicating a high CAGR from 2025 to 2030.

Sustainability Initiatives:

• Wild-caught seafood suppliers are increasingly adopting sustainable practices, aligning with consumer preference for eco-friendly sourcing. For example, Marine Stewardship Council (MSC) certification has gained popularity, with over 400 fisheries globally now MSC certified. U.S. consumers are now more likely to choose sustainably sourced seafood, contributing to the growth of the sustainable segment.

Technological Advancements in Aquaculture:

• Companies like BlueNalu and Finless Foods are investing in cell-cultured seafood technology to offer lab-grown fish as a sustainable and ethical alternative to traditional seafood. These innovations are expected to revolutionize the industry, with the cultured seafood market projected to cross over 1 billion by 2030.

Increase in Online Sales and Direct-to-Consumer Models:

• As e-commerce continues to grow, seafood companies are strengthening their direct-to-consumer models. Vital Choice and Sea to Table have expanded their online presence, catering to consumers seeking premium, fresh, and sustainably sourced seafood directly to their homes. Online seafood sales in the U.S. have increased by 15% year-over-year, driven by the convenience of home delivery services.

Expanding Distribution Channels:

• Major seafood producers like Trident Seafoods and Thai Union have been expanding their distribution channels through partnerships with retailers and foodservice providers. For instance, Trident Seafoods has increased its presence in Walmart, ensuring widespread availability of its frozen seafood products.

Health-Conscious Product Innovations:

• With rising health consciousness, companies are focusing on producing healthier seafood options, such as lower-sodium and Omega-3 enriched varieties. This trend is reflected in the increase of 15% in the sales of health-oriented seafood products like Omega-3 fortified fish over the past two years.

Strategic Acquisitions:

• U.S. seafood companies are pursuing mergers and acquisitions to enhance product offerings and expand market reach. For example, Mowi ASA, a global seafood company, recently acquired U.S.-based Blue Ridge Seafood, a move to increase its footprint in the U.S. market.

KEY BENEFITS FOR STAKEHOLDERS

For Seafood Producers:

• Market Expansion: By capitalizing on growing demand for both traditional and plant-based seafood, producers can diversify their product offerings and reach a wider consumer base.
• Sustainability Certification: Gaining sustainability certifications (e.g., MSC, ASC) boosts brand reputation and appeals to eco-conscious consumers, helping seafood producers capture a premium market segment.
• Technological Innovations: Investing in aquaculture technology or cell-cultured seafood allows producers to meet consumer demand for sustainable and ethically sourced products, enhancing long-term growth potential.

For Retailers:

• Growing Consumer Demand: The rise of health-conscious and sustainable seafood consumption presents opportunities to offer high-margin, in-demand products.
• Increased Online Sales: Retailers can benefit from the growing trend of e-commerce, particularly through direct-to-consumer sales, offering convenience to customers while enhancing their market reach.
• Diverse Product Selection: A varied selection of seafood products, from wild-caught to plant-based alternatives, can attract different market segments, increasing customer satisfaction and loyalty.

For Consumers:

• Healthier and Sustainable Options: Consumers benefit from a wider range of healthy, sustainably sourced seafood options, promoting better dietary choices and environmental responsibility.
• Convenience: Direct-to-consumer services provide easy access to fresh, high-quality seafood, making it more convenient for consumers to maintain their seafood consumption habits.

For Investors:

• Promising Market Growth: The U.S. seafood market offers strong growth potential, particularly in the segments of plant-based seafood, sustainable sourcing, and cell-cultured products. Investments in these areas may yield high returns.
• Diverse Market Segments: A wide array of market segments—ranging from traditional seafood to new product categories—offers investors multiple opportunities to support expanding industries.

For Foodservice Providers:

• Product Differentiation: Offering sustainable and premium seafood options allows food service providers to cater to discerning customers and differentiate their menus.
• Higher Profit Margins: The growing demand for high-quality seafood, including premium and sustainably sourced varieties, presents an opportunity for higher margins on seafood menu items.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• INTRODUCTION

  • Market Overview
  • Years Considered for Study
  • Market Segmentation
  • Study Assumptions and Definitions
  • Market Scope

• RESEARCH METHODOLOGY

• MARKET OUTLOOK

  • Executive Summary
  • Market Snapshot
• Market Segments 
  • Product Type:
    • Fish, Shellfish, Mollusks, Seaweed & Algae
  • Distribution Channel:
    • Retail, Foodservice, Online, Wholesale
  • Region:
    • Northeast, Southeast, West Coast, Midwest U.S.

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • Marine Harvest USA, Inc.
  • Trident Seafood Corporation
  • The Pacific Seafood Group
  • Blue Ocean Seafood
  • St. John’s Seafood
  • American Seafoods Company
  • Bumble Bee Foods
  • Thai Union Group
  • Seafood Solutions, LLC
  • High Liner Foods Inc.
  • Mowi ASA

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US