US Jam, Jelly and Preserve Market | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

US Jam, Jelly and Preserve Market Overview

The US Jam, Jelly, and Preserve Market is witnessing steady growth, driven by increasing consumer preference for natural, organic, and low-sugar spreads. The rising demand for convenient breakfast options, along with innovations in flavors and packaging, is further propelling market expansion. With the growing trend of clean-label and health-conscious products, manufacturers are focusing on organic and reduced-sugar alternatives to cater to evolving consumer needs.

Supermarkets, hypermarkets, and online retail channels play a crucial role in product distribution, ensuring accessibility and convenience. Leading brands are leveraging digital marketing and e-commerce platforms to enhance their customer reach. The market is also witnessing a surge in artisanal and homemade jam varieties, appealing to consumers seeking premium and locally sourced products.

North America remains a dominant region for the jam and jelly market, with the US leading in both production and consumption. The report provides a comprehensive analysis of market trends, competitive dynamics, key players, and future growth opportunities, making it an essential resource for businesses and investors.

Market Report Coverage:

The “US Jam, Jelly and Preserve Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

Study Assumptions

• The base year for this study is 2024, with historical data analyzed from 2020 to 2023 and market forecasts projected for 2025 to 2030.
• Market figures are estimated in USD million and represent revenue generated from jam, jelly, and preserves across various segments.
• Growth rates (CAGR) are calculated based on historical trends, current market conditions, and anticipated industry developments.
• The study considers commercially sold jam, jelly, and preserves, excluding homemade or non-commercially distributed products.
• Macroeconomic factors such as GDP growth, inflation, consumer spending, and trade policies affecting the food industry are incorporated into market projections.

Definitions

• Jam: A fruit-based spread made by boiling crushed or puréed fruit with sugar and pectin.
• Jelly: A clear, gel-like fruit spread made from fruit juice, sugar, and pectin.
• Preserves: Whole or large fruit pieces suspended in a sugar-based syrup.
• Marmalade: A citrus-based preserve containing fruit peel and pulp, commonly made with oranges.
• Organic Products: Jam, jelly, and preserves made from organically grown fruits without synthetic additives.
• Low-Sugar/Reduced-Sugar Variants: Products formulated with lower sugar content to cater to health-conscious consumers.
• Distribution Channels: The pathways through which these products reach consumers, including retail stores, online platforms, and foodservice establishments.

Market Scope

The US Jam, Jelly, and Preserve Market is experiencing steady growth, driven by evolving consumer preferences, increasing demand for organic and low-sugar variants, and expanding distribution channels. The market encompasses a wide range of fruit-based spreads, including jam, jelly, preserves, and marmalades, catering to diverse consumer needs.

This study examines key market segments based on product type (jam, jelly, preserves, marmalade), fruit type (strawberry, raspberry, blueberry, mixed fruit, others), distribution channel (supermarkets/hypermarkets, convenience stores, online retail, foodservice), and consumer preferences (organic, conventional, low-sugar, high-fructose variants).

The report provides an in-depth analysis of market trends, competitive landscape, key players, and growth opportunities across the United States. It also evaluates factors such as government regulations, packaging innovations, and sustainability trends influencing market expansion. With increasing consumer inclination toward healthier and premium-quality products, the US jam, jelly, and preserve market is expected to witness continued growth in the coming years.

MARKET OUTLOOK

Executive Summary

The US Jam, Jelly, and Preserve Market is experiencing steady growth, driven by increasing consumer demand for natural, organic, and reduced-sugar spreads. Health-conscious consumers are shifting towards clean-label, high-fruit-content, and functional ingredient-based products, influencing market dynamics. Additionally, product innovation and premiumization are reshaping the competitive landscape.

Market Dynamics

Drivers:

• Health-conscious trends: Rising preference for organic, low-sugar, and preservative-free jam and jelly options.
• Flavor innovation: Growing demand for exotic fruit blends, gourmet flavors, and artisanal products.
• E-commerce expansion: Increasing online retail presence enhances accessibility and convenience for consumers.

Challenges:

• Price fluctuations: Variability in raw material costs, particularly fruit and sugar, impacts pricing.
• Regulatory compliance: Stringent food labeling and ingredient regulations affect product formulation.
• Competition from alternatives: The popularity of nut butters, honey, and plant-based spreads poses a challenge to market growth.

Market Segmentation

The US jam, jelly, and preserve market is categorized based on:

• Product Type: Jam, jelly, preserves, marmalade.
• Fruit Type: Strawberry, raspberry, blueberry, mixed fruit, others.
• Distribution Channel: Supermarkets/hypermarkets, convenience stores, online retail, foodservice.
• Consumer Preference: Organic, conventional, low-sugar, high-fructose variants.

Competitive Landscape & Future Outlook

Leading market players are focusing on sustainability, clean-label ingredients, and innovative flavor profiles to attract consumers. The demand for organic, sugar-free, and functional spreads is expected to drive market expansion.

With ongoing investments in product development, digital marketing, and sustainable packaging, the US Jam, Jelly, and Preserve Market is set to witness consistent growth, presenting profitable opportunities for manufacturers and retailers.

COMPETITIVE LANDSCAPE

Key Market Players

• The J.M. Smucker Company

• Welch’s

• Bonne Maman (Andros Group)

• Hero Group

• B&G Foods, Inc.

• Polaner (B&G Foods)

• Rigoni di Asiago

• Crofters Food Ltd.

• Nature’s Hollow

• Tiptree (Wilkin & Sons Ltd.)

Market Share Analysis

The US Jam, Jelly, and Preserve Market is highly competitive, with key players leveraging brand reputation, product innovation, and extensive distribution networks to maintain market dominance. The J.M. Smucker Company leads the market with its popular brands such as Smucker’s and Jif, benefiting from strong consumer trust and widespread availability across retail channels. Welch’s, known for its grape-based spreads, holds a significant share, particularly in the jelly segment.

Premium brands like Bonne Maman and Tiptree have gained traction due to the rising demand for organic, natural, and artisanal spreads. Hero Group and Crofters Food Ltd. are also expanding their presence by focusing on clean-label and sugar-free options. Private-label brands from supermarkets and hypermarkets contribute to market fragmentation, offering cost-effective alternatives to branded products.

The e-commerce sector is playing an increasing role in market share distribution, with online grocery platforms and direct-to-consumer sales gaining momentum. With shifting consumer preferences toward healthier and low-sugar options, companies investing in innovation, natural ingredients, and sustainable packaging are expected to gain a competitive advantage in the coming years.

MARKET DYNAMICS

Market Drivers and Key Innovations

Market Drivers:

1. Rising Health Consciousness: Consumers are increasingly opting for healthier alternatives, leading to a growing demand for low-sugar, organic, and all-natural jams, jellies, and preserves.
2. Growing Popularity of Clean-Label Products: The shift toward transparent ingredient labeling and non-GMO, preservative-free products is influencing purchasing decisions.
3. Increase in Breakfast Consumption Trends: The rising preference for quick and easy breakfast options has boosted the demand for fruit spreads as accompaniments to bread, pancakes, and yogurt.
4. E-Commerce Growth: The expansion of online grocery platforms has improved product accessibility, allowing companies to reach a broader consumer base.
5. Premiumization of Products: Consumers are willing to pay more for gourmet and artisanal spreads that offer unique flavors, high fruit content, and innovative packaging.

Key Innovations:

1. Sugar-Free and Low-Calorie Alternatives: Companies are launching jams and jellies sweetened with natural alternatives like stevia, monk fruit, and agave syrup to cater to health-conscious consumers.
2. Exotic and Functional Flavors: Brands are experimenting with unique combinations such as chili-infused fruit spreads, floral-infused jams (like lavender or rose), and superfood-infused preserves (such as chia seed or turmeric).
3. Sustainable Packaging: Manufacturers are shifting to eco-friendly, recyclable, and biodegradable packaging to reduce environmental impact and attract sustainability-conscious consumers.
4. Fortified and Functional Spreads: Some brands are introducing vitamin-enriched and probiotic-infused spreads to align with the growing demand for functional foods.
5. Plant-Based and Vegan Options: The rise of veganism has encouraged companies to launch plant-based spreads without gelatin or artificial thickeners.

Market Challenges

• Fluctuating Raw Material Prices: The cost of key ingredients like fruits, sugar, and natural sweeteners is highly volatile, impacting production costs and profit margins.
• Rising Competition: The market is highly competitive, with numerous global and local brands vying for consumer attention, making differentiation difficult.
• Health Concerns Over Sugar Content: Increasing consumer awareness about the negative health effects of high sugar consumption has led to a shift in demand toward low-sugar and sugar-free alternatives.
• Stringent Food Regulations: Compliance with labeling laws, ingredient restrictions, and food safety standards increases operational complexities for manufacturers.
• Limited Shelf Life of Natural Products: Preservative-free and organic jams and jellies have a shorter shelf life, leading to distribution and storage challenges.
• Supply Chain Disruptions: Unpredictable weather conditions, transportation delays, and logistical inefficiencies can impact the steady supply of raw materials and finished products.
• Changing Consumer Preferences: Consumers are increasingly seeking innovative flavors and functional ingredients, requiring constant product innovation and R&D investments.
• Growth of Alternative Spreads: The rising popularity of nut butters, honey, and plant-based spreads is creating competition, potentially reducing market share for traditional jams and jellies.

Market Opportunities

• Rising Demand for Organic and Natural Products: Consumers are increasingly seeking organic, preservative-free, and natural fruit spreads, creating opportunities for brands to expand their product lines.
• Innovation in Low-Sugar and Sugar-Free Varieties: The growing health-conscious consumer base presents a strong market for low-sugar, sugar-free, and diabetic-friendly jam and jelly products.
• Expansion in Emerging Markets: Developing regions with rising disposable incomes and changing dietary habits offer significant growth potential for jam, jelly, and preserve manufacturers.
• Premium and Gourmet Offerings: The demand for artisanal, handcrafted, and premium fruit preserves made from exotic or locally sourced ingredients is increasing.
• Diversification of Product Flavors and Ingredients: Introducing unique flavors, superfruits, and functional ingredients (e.g., added vitamins, fiber, or probiotics) can attract a broader consumer base.
• Growth of Online Retail and E-Commerce: The expanding digital marketplace provides brands with direct-to-consumer sales channels, enabling greater market reach and consumer engagement.
• Sustainable and Eco-Friendly Packaging: Consumers are becoming more environmentally conscious, creating opportunities for brands that adopt biodegradable, recyclable, or reusable packaging solutions.
• Private Label and Customization Trends: Supermarkets and specialty stores are increasing their focus on private-label jam and jelly products, offering cost-effective alternatives to branded products.
• Partnerships with Foodservice and Hospitality Sectors: Collaborations with hotels, restaurants, and cafes to supply premium fruit spreads can boost sales and brand recognition.
• Innovation in Functional and Fortified Products: The addition of superfoods, plant-based ingredients, and functional benefits (e.g., immune-boosting or gut-health-supporting properties) can drive consumer interest.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

1. Product Innovation and New Launches: Major players are introducing organic, sugar-free, and functional fruit spreads to cater to health-conscious consumers. In 2024, Smucker’s launched a new line of reduced-sugar preserves with natural sweeteners.
2. Sustainable Packaging Initiatives: Leading brands are shifting toward eco-friendly packaging solutions. Bonne Maman recently transitioned to fully recyclable glass jars and paper labels to reduce environmental impact.
3. Mergers & Acquisitions: In 2023, Ferrero Group acquired a stake in a leading European jam brand to expand its global presence in the premium fruit spread segment.
4. Expansion in Emerging Markets: Companies are investing in new production facilities and distribution networks in Latin America and Asia-Pacific to meet rising demand. Hero Group expanded its presence in Brazil with a new manufacturing unit in 2023.
5. E-Commerce and Digital Transformation: Brands are strengthening their online presence through direct-to-consumer (DTC) platforms and e-commerce partnerships. Smucker’s reported a 25% increase in online sales in 2023 through Amazon and Walmart’s online platforms.
6. Private Label Growth: Retailers like Walmart and Aldi have expanded their private-label jam and jelly offerings, capturing a significant share of the budget-conscious consumer segment.
7. Collaborations with Foodservice and Bakeries: Leading brands are partnering with cafes, hotels, and bakeries to provide exclusive jam and preserve flavors. In 2023, Bonne Maman partnered with Starbucks to introduce limited-edition fruit spreads in select stores.
   Health & Wellness Trends: Companies are incorporating superfruits, probiotics, and added nutrients into their products. Crofter’s Organic introduced a new line of antioxidant-rich jam made from açai and goji berries in 2024.
8. Regulatory Compliance and Clean Labeling: Brands are reformulating products to meet clean-label demands by eliminating artificial preservatives and high-fructose corn syrup. Hero Group announced in 2023 that all its products would be free from artificial additives.
9. Marketing and Consumer Engagement Strategies: Companies are leveraging social media, influencer partnerships, and interactive campaigns to promote new products. Smucker’s launched a “Spread the Love” campaign on Instagram in 2023, generating high consumer engagement.

KEY BENEFITS FOR STAKEHOLDERS

• Market Insights & Growth Opportunities – Provides a comprehensive analysis of current market trends, growth drivers, challenges, and future opportunities to help stakeholders make informed business decisions.
• Competitive Landscape Analysis – Offers insights into key market players, their strategies, recent developments, and market positioning, enabling businesses to benchmark against competitors.
• Consumer Behavior & Demand Trends – Highlights changing consumer preferences, including demand for organic, sugar-free, and functional fruit spreads, helping manufacturers align their product offerings.
• Investment & Expansion Opportunities – Identifies potential regions and segments for investment, guiding businesses on market entry and expansion strategies.
• Regulatory & Compliance Insights – Assesses the impact of food safety regulations, labeling laws, and sustainability mandates, ensuring stakeholders remain compliant and competitive.
• Supply Chain & Distribution Analysis – Examines the efficiency of distribution channels, including supermarkets, e-commerce, and foodservice partnerships, helping businesses optimize their supply chain operations.
• Technological Innovations & Product Development – Covers advancements in packaging, ingredient sourcing, and production techniques that enhance product quality, shelf life, and sustainability.
• Revenue & Profitability Forecasts – Provides market size estimations, revenue projections, and profitability outlooks to support financial planning and strategic investments.
• E-commerce & Digital Transformation Strategies – Evaluates the role of online retail and digital marketing in driving sales, helping businesses leverage online channels for growth.
• Sustainability & Ethical Sourcing Trends – Highlights the growing importance of eco-friendly packaging, ethical ingredient sourcing, and corporate social responsibility initiatives, assisting companies in building a strong brand reputation.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• • INTRODUCTION

    • Market Overview
    • Years Considered for Study
    • Market Segmentation
    • Study Assumptions and Definitions
    • Market Scope

  • RESEARCH METHODOLOGY

  • MARKET OUTLOOK

    • Executive Summary
    • Market Snapshot
  • Market Segments 

• Product Type

• • • • Jam, Jelly, Preserves, Marmalade, Fruit Spreads

• Distribution Channel

• • • • Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Specialty Stores

• End-User

• • • Household, Foodservice Industry, Bakery & Confectionery, Others

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • The J.M. Smucker Company
  • Welch’s
  • Bonne Maman (Andros Group)
  • Hero Group
  • B&G Foods, Inc.

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US