Vietnam Collagen Supplements Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Vietnam Collagen Supplements Market Overview

The Vietnam Collagen Supplements Market is experiencing significant growth, driven by rising consumer awareness of health, wellness, and beauty. Collagen supplements, known for their anti-aging and skin-enhancing properties, are increasingly popular among both younger and older demographics. This report provides an in-depth analysis of the market trends, key drivers, challenges, and opportunities shaping the collagen supplements industry in Vietnam.

The study covers various product forms, including powders, capsules, and drinks, and examines the preferences of different consumer segments. It also highlights the role of e-commerce, pharmacies, and retail chains in driving sales. The impact of local and international brands, along with changing lifestyle patterns and the influence of social media and celebrity endorsements, is thoroughly analyzed.

Market Report Coverage

The “Vietnam Collagen Supplements Market  Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

This report on the Vietnam Collagen Supplements Market is based on several key assumptions to ensure accurate and consistent analysis. It assumes that the current economic conditions, consumer behavior, and regulatory environment in Vietnam remain stable over the forecast period unless otherwise noted. Market growth projections consider ongoing trends such as increasing health awareness, the rise of e-commerce, and changing lifestyles that influence supplement consumption. Data sources include verified market databases, company reports, expert interviews, and industry publications, ensuring reliability and relevance.

Definitions within this study clarify terminology used throughout the report. Collagen supplements refer to products designed to enhance collagen levels in the body, typically consumed orally in forms such as powders, capsules, tablets, liquids, and gummies. The term marine-based collagen relates to collagen derived from fish or marine sources, while bovine and porcine collagen are sourced from cows and pigs, respectively. The consumer demographics segment categorizes users by age groups and gender to better understand consumption patterns. Distribution channels include all points of sale such as pharmacies, supermarkets, online platforms, and specialty stores. Lastly, market players encompass both domestic Vietnamese brands and international companies operating in the market. These assumptions and definitions provide a structured framework, ensuring clarity and consistency in analyzing the Vietnam collagen supplements market.

Market Scope

The Vietnam Collagen Supplements Market report covers a comprehensive analysis of the industry, focusing on product types, sources, applications, consumer demographics, and distribution channels within the Vietnamese market. It includes various collagen supplement forms such as powders, capsules, liquids, tablets, and gummies, sourced from marine, bovine, porcine, and plant-based origins. The report examines key applications, including skin care, joint health, and anti-aging benefits, highlighting consumer preferences across different age groups and genders.

Geographically, the study focuses exclusively on Vietnam, exploring urban and rural market dynamics. It evaluates the competitive landscape, featuring both domestic and international brands, and assesses the impact of marketing strategies, social media influence, and regulatory factors. The scope also extends to distribution channels, including pharmacies, supermarkets, specialty stores, and e-commerce platforms. Overall, this report offers detailed insights and forecasts designed to assist stakeholders in making informed decisions and capitalizing on growth opportunities in Vietnam’s collagen supplements market.

MARKET OUTLOOK

Executive Summary

The Vietnam Collagen Supplements Market is witnessing rapid growth, fueled by rising consumer awareness about health, wellness, and beauty. Increasing demand for anti-aging and skin health products, alongside a growing middle-class population with higher disposable income, is driving market expansion. Collagen supplements have become a popular choice among Vietnamese consumers seeking to improve skin elasticity, reduce wrinkles, and support joint and bone health.

This report provides an in-depth analysis of the market’s key segments, including product form, source, application, consumer demographics, and distribution channels. Powders, capsules, and liquids are the most preferred supplement forms, with marine-based collagen gaining significant traction due to its perceived higher absorption rates and purity. Skin care remains the dominant application, followed by joint health and overall wellness.

The market is characterized by intense competition between domestic and international brands. International players leverage advanced formulations and strong marketing campaigns, while local brands compete on affordability and accessibility. E-commerce platforms and specialty health stores have emerged as vital channels, complementing traditional pharmacies and supermarkets.

Social media influencers and celebrity endorsements heavily influence buying behavior, especially among younger consumers. Regulatory frameworks in Vietnam support the market’s growth but require companies to maintain high-quality standards and transparent labeling.

Looking ahead, the Vietnam collagen supplements market is poised for continued growth, driven by increasing health consciousness, urbanization, and evolving consumer lifestyles. Opportunities exist for innovation in product offerings and expansion into untapped rural areas. This report serves as a comprehensive guide for stakeholders seeking to understand market dynamics, forecast demand, and develop effective strategies for growth in Vietnam’s vibrant collagen supplement industry.

COMPETITIVE LANDSCAPE

Key Market Players

1. Amway Vietnam
2. Nature’s Way
3. Vital Proteins
4. Neocell
5. The Nature’s Co
6. DHC Corporation
7. Fancl Corporation
8. L’Oreal (Sub-brands related to supplements)
9. An Phuoc Pharma
10. Bioisland

Market Share Analysis

The Vietnam collagen supplements market is highly competitive, with both international and domestic players vying for market share. International brands currently hold a significant portion of the market due to their established reputation, advanced product formulations, and strong marketing capabilities. Companies like Vital Proteins, Neocell, and Nature’s Way have leveraged global trust and quality certifications to capture premium segments, particularly among urban and affluent consumers.

Domestic brands such as An Phuoc Pharma and The Nature’s Co have gained ground by offering competitively priced products tailored to local preferences. Their accessibility through traditional retail outlets and growing presence on e-commerce platforms has expanded their reach, especially in emerging urban centers and tier-2 cities.

Product form also influences market share. Powdered collagen supplements lead in sales volume due to their versatility and affordability, while capsules and liquid forms attract niche segments seeking convenience and faster absorption. Marine collagen products are capturing increasing market share because of perceived superior bioavailability, appealing mainly to younger consumers focused on beauty and wellness.

Distribution channels like online retail have rapidly expanded, contributing to shifts in market share as digital-savvy consumers prefer convenient purchasing options. Pharmacies and specialty health stores maintain strong sales through trust and product expertise. Overall, the market share landscape continues to evolve with consumer trends, innovation, and channel diversification shaping competitive dynamics.

MARKET DYNAMICS

Market Drivers and Key Innovations

The Vietnam Collagen Supplements Market is propelled by several strong drivers. First, increasing health consciousness among Vietnamese consumers is a primary factor, with a growing emphasis on skin care, anti-aging, and overall wellness. Rising disposable incomes and expanding middle-class demographics further boost demand for premium health supplements, including collagen products. Additionally, urbanization and busy lifestyles create a preference for convenient, ready-to-consume supplement forms such as capsules and drinks.

Social media influence and celebrity endorsements also play a critical role in shaping consumer preferences, particularly among younger demographics, making collagen supplements a popular beauty and wellness trend. Furthermore, the expanding e-commerce sector provides easy access and a broader product selection, accelerating market growth.

Key innovations in the market focus on product formulation and delivery methods. Marine collagen, known for higher bioavailability, is gaining popularity, driving product development in this segment. Manufacturers are innovating with multi-functional supplements that combine collagen with vitamins, minerals, and antioxidants to enhance skin, hair, and joint health simultaneously. Additionally, clean-label products featuring natural, organic, and plant-based collagen alternatives are emerging to meet demand from health-conscious and vegan consumers. Packaging innovations, such as single-serve sachets and ready-to-drink formats, enhance convenience and portability, catering to on-the-go lifestyles. These drivers and innovations collectively stimulate growth and diversify the Vietnam collagen supplements market.

Market Challenges

1. Counterfeit and Substandard Products

The proliferation of counterfeit and low-quality collagen supplements poses significant risks to consumer health and undermines trust in the market. In 2025 alone, authorities uncovered over 1,100 cases of counterfeit goods, including supplements, highlighting the severity of this issue. 

2. Regulatory Gaps and Quality Control

The lack of stringent regulations and standardized testing for collagen supplements leads to inconsistencies in product quality. This absence of oversight makes it challenging for consumers to assess the safety and efficacy of products, potentially deterring purchases.

3. Price Sensitivity Among Consumers

High prices of premium collagen supplements limit accessibility for a significant portion of the population. Approximately 65% of Vietnamese consumers cite price as the primary barrier to purchasing these products, with average prices increasing by 12% between 2021 and 2023. 

4. Misinformation and Misleading Advertising

Widespread misinformation and exaggerated claims on digital platforms like Facebook, Zalo, and YouTube contribute to consumer confusion. A 2021 study found that 72% of Vietnamese supplement users could not correctly identify clinically effective dosages of collagen, and 63% based purchasing decisions primarily on advertising claims. 

5. Distribution Challenges in Rural Areas

Limited distribution networks in rural regions hinder the availability of collagen supplements, restricting market reach. This disparity between urban and rural access poses a challenge for companies aiming for nationwide penetration.

Market Opportunities

1. Rising Health and Beauty Awareness
   Growing consumer focus on skincare, anti-aging, and overall wellness presents significant potential for collagen supplement sales.
2. Expanding E-commerce Channels
   The rapid growth of online retail platforms in Vietnam allows brands to reach wider audiences, including younger, tech-savvy consumers.
3. Product Innovation and Diversification
   Opportunities exist for developing new collagen formulations, such as plant-based collagen, multi-nutrient blends, and improved delivery formats like gummies and ready-to-drink products.
4. Growing Middle-Class and Disposable Income
   Increasing income levels in urban and semi-urban areas boost demand for premium health supplements.
5. Untapped Rural Markets
   Expanding distribution networks into rural and tier-2 cities can unlock new customer bases with rising health awareness.
6. Collaborations with Beauty and Wellness Brands
   Partnerships with skincare brands, spas, and wellness centers can enhance product visibility and credibility.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

1. Product Innovation and Diversification
   • Companies are introducing collagen supplements with added ingredients like hyaluronic acid, vitamins, and antioxidants to cater to diverse consumer needs such as skin health, joint support, and overall wellness.
2. Expansion of Online Retail Channels
   • E-commerce platforms like Shopee and Lazada have become significant sales channels, with over 70% of the population accessing these platforms. This shift is driven by convenience, discounts, and a wider product selection, especially among younger, tech-savvy consumers.
3. Focus on Clean-Label and Organic Products
   • There is a growing demand for natural and organic collagen supplements, free from additives and artificial ingredients. Manufacturers are responding by developing products that align with these preferences, meeting the evolving needs of health-conscious consumers
4. Personalized Collagen Solutions
   • Market players are developing personalized collagen supplement options to cater to specific consumer needs, such as skin health, joint support, or anti-aging, enhancing customer satisfaction and loyalty.
5. Strategic Partnerships and Collaborations
   • Collaborations between collagen supplement manufacturers and beauty and wellness centers have emerged, offering consumers integrated solutions and a holistic approach to beauty and wellness.
6. Investment in Scientific Research and Clinical Studies
   • Companies are investing in scientific research and clinical studies to provide evidence of the effectiveness and benefits of collagen supplements, strengthening consumer confidence and differentiating their products in the market. 

KEY BENEFITS FOR STAKEHOLDERS

1. Market Growth Opportunities
   Stakeholders can capitalize on the rapidly expanding Vietnam collagen supplements market, driven by increasing consumer health awareness and demand for beauty and wellness products.
2. Diverse Consumer Segments
   Access to a broad range of consumer groups—from millennials to older adults—allows tailored marketing and product development strategies, enhancing customer reach and satisfaction.
3. Product Innovation Potential
   Opportunities to develop innovative products, such as marine collagen, plant-based alternatives, and multi-functional supplements, help stakeholders differentiate their offerings and capture niche markets.
4. Expanding Distribution Channels
   Growth in e-commerce, pharmacies, specialty stores, and supermarkets offers multiple pathways to increase sales and improve market penetration.
5. Strategic Partnerships
   Collaborations with beauty brands, wellness centers, and influencers provide stakeholders with enhanced brand visibility and credibility.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• • INTRODUCTION

    • Market Overview
    • Years Considered for Study
    • Market Segmentation
    • Study Assumptions and Definitions
    • Market Scope

  • RESEARCH METHODOLOGY

  • MARKET OUTLOOK

    • Executive Summary
    • Market Snapshot
  • Market Segments 

• By Product Form

• • • • – Powder
      • – Capsule
      • – Liquid/Drink
      • – Tablet
      • – Gummies

• By Source

• • • • – Marine-based Collagen
      • – Bovine Collagen
      • – Porcine Collagen
      • – Plant-based Alternatives

• By Application

• • • – Skin Care
    • – Hair and Nail Health
    • – Joint & Bone Health
    • – Anti-aging

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • Amway Vietnam
  • Nature’s Way
  • Vital Proteins
  • Neocell
  • The Nature’s Co
  • DHC Corporation

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US