Vietnam Foodservice Market Overview

The Vietnam Foodservice Market is a dynamic and diverse industry, characterized by a variety of service types and cuisines. It is dominated by full-service restaurants (FSRs), which accounted for the largest market share in 2022. The demand for FSRs is driven by increasing preference for authentic regional and international cuisines, such as Turkish doner, Asian-Pacific dishes, and Italian fare, including low-carb, gluten-free, and vegan options. FSRs are also gaining traction due to rising tourism, with tourists seeking local cuisine and health-conscious dining options. The market is expected to grow steadily, fueled by innovative menu offerings and increasing consumer interest in diverse food experiences.

Quick Service Restaurants (QSRs), while traditional fast-food chains remain competitive, have seen an uptick in demand for regional and international concepts. Cloud kitchens, a fast-growing segment, are leading the market’s transformation due to the rising popularity of online food delivery services through apps like Uber Eats and Just Eat. These cloud kitchens are projected to register a compound annual growth rate (CAGR) of 13.08%, owing to their ability to offer flexible and scalable services with higher profit margins.

The Vietnam Foodservice Market is highly competitive and fragmented, with key players such as McDonald’s, Domino’s, and AmRest Holdings, along with several regional and independent operators. The industry’s growth is supported by technological advancements, such as point-of-sale and kitchen display systems, which improve operational efficiency and customer satisfaction. Additionally, consumer trends, such as the increasing demand for plant-based foods, have shaped menu offerings, reflecting the country’s evolving culinary landscape.

Market Report Coverage:

The “Vietnam Foodservice Market Report—Future (2024-2029)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

This study on the Vietnam Foodservice Market is based on several assumptions and standardized definitions to ensure accuracy and clarity in the analysis. The market covers various foodservice types, including Quick Service Restaurants (QSRs), Full-Service Restaurants (FSRs), Cafés & Bars, and Cloud Kitchens, along with their respective sub-segments based on cuisine types such as Asian, European, Middle Eastern, and North American.

Key assumptions include the use of historical and current market data to forecast future trends and a consistent economic environment without significant disruptions. The analysis considers the impact of evolving consumer preferences, technological advancements, and regulatory policies shaping the foodservice industry.

Definitions for the study are as follows:

Quick Service Restaurants (QSRs): Establishments offering fast food with minimal table service, including bakeries and ice cream parlors.

Full-Service Restaurants (FSRs): Restaurants providing table service, with diverse menu offerings ranging from regional to international cuisines.

Cloud Kitchens: Delivery-only establishments utilizing online platforms for order fulfillment.

Cafés & Bars: Outlets focusing on beverages like coffee, tea, and alcoholic drinks, often complemented by light snacks or desserts.

The study also incorporates technological advancements, like online delivery platforms and kitchen management systems, which influence market dynamics. These assumptions and definitions provide a structured framework for analyzing the market comprehensively.

Market Scope

The Vietnam Foodservice Market encompasses a broad range of food establishments, including Quick Service Restaurants (QSRs), Full-Service Restaurants (FSRs), Cafés & Bars, and Cloud Kitchens. This study examines market trends, competitive dynamics, and growth opportunities across these segments, categorized further by cuisine types such as Asian, European, Middle Eastern, and North American. It evaluates both chained and independent outlets and analyzes their performance across various locations, including standalone establishments, retail, lodging, leisure, and travel sectors. The study provides insights into market size, revenue forecasts, and consumer preferences, offering a comprehensive understanding of the industry’s evolution and future potential.

MARKET OUTLOOK

Executive Summary

The Vietnam Foodservice Market is witnessing robust growth, driven by evolving consumer preferences, technological advancements, and increasing demand for diverse and convenient dining options. In 2022, full-service restaurants (FSRs) dominated the market with a significant share, supported by a rising inclination toward authentic regional and international cuisines. Asian and European cuisines remain the most preferred, accounting for 41.31% and 30.98% of FSR consumption, respectively. Meanwhile, Quick Service Restaurants (QSRs) are gaining traction due to their affordability and the popularity of international fast-food chains like McDonald’s and Burger King.

Cloud kitchens represent the fastest-growing segment, fueled by the expansion of online food delivery platforms like Uber Eats and Just Eat. Offering operational flexibility and cost efficiency, cloud kitchens cater to the growing demand for convenient meal options. Additionally, cafés and bars are experiencing steady growth, with an increased preference for specialty coffee and tea contributing to a forecasted CAGR of 5.77%.

The competitive landscape is fragmented, with major players like AmRest Holdings SE, McDonald’s Corporation, and LSG Group holding only 1.92% of the market share collectively. Emerging concepts, such as plant-based offerings and innovative menu designs, are reshaping the industry. For instance, McDonald’s recently introduced its McPlant burger, reflecting the growing interest in sustainable dining options.

This report provides an in-depth analysis of market dynamics, segmentation, and future growth opportunities, making it an essential guide for stakeholders aiming to capitalize on the German foodservice industry’s potential. From regional culinary trends to the rise of digital-first dining models, the report highlights key factors shaping the market’s trajectory.

COMPETITIVE LANDSCAPE

The Vietnam Foodservice Market is moderately fragmented, with regional and multinational players competing fiercely for market share.

Key Market Players

• AmRest Holdings SE
• Coop Gruppe Genossenschaft
• Doctor’s Associates Inc. (Subway)
• LSG Group
• McDonald’s Corporation
• DO & CO Aktiengesellschaft
• Domino’s Pizza Enterprises Ltd.
• Edeka Group
• Groupe Le Duff
• Marché Mövenpick Deutschland GmbH
• Meisterbäckerei Steinecke GmbH & Co. KG
• QSR Platform Holding SCA
• SSP Group PLC
• Yum! Brands Inc.

Market Share Analysis

The Vietnam Foodservice Market is dominated by full-service restaurants (FSRs), accounting for 43.28% of the value share in 2023. This growth is attributed to the increasing demand for international cuisines, especially Asian food, driven by the influx of Asian tourists.

Independent outlets hold the largest share of the market by outlet type, capturing 74.92% of the value share in 2023.

Cloud kitchens are emerging as the fastest-growing segment by foodservice type, with a projected CAGR of 12.75% during 2024-2029. The rise of online food delivery platforms and changing consumer preferences are driving the growth of this segment.

Chained outlets are the fastest-growing segment by outlet type, with a projected CAGR of 6.39% during 2024-2029. This growth is fueled by accelerated infrastructure development in emerging economies, enabling chain restaurants to expand their presence.

MARKET DYNAMICS

Market Drivers and Key Innovations

The Vietnam Foodservice Market is driven by several factors and innovations reshaping the industry landscape. The rising demand for international cuisines, such as Asian, Italian, and Turkish, reflects the growing preference for diverse culinary experiences, especially in full-service and quick-service restaurants. Additionally, the convenience and popularity of online food delivery services, supported by cloud kitchen models, have spurred significant growth, with platforms like Uber Eats and Just Eat leading the market.

Health-conscious dining trends are prompting restaurants to innovate with plant-based, organic, and vegan menu options, catering to consumers’ changing preferences. The growth of tourism is another critical driver, as international visitors seek authentic local cuisines, enhancing the demand for full-service restaurants.

Key innovations in the sector include the integration of advanced technologies in cloud kitchens, such as POS systems and inventory management, to improve operational efficiency. Restaurants are introducing plant-based products like McDonald’s McPlant burger and Domino’s “Oh Jacky” Jackfruit Pizza to address the growing vegan demographic. Furthermore, the specialty coffee trend has led to the expansion of premium tea and coffee shops, while digital tools like AI-driven personalization and contactless payment systems enhance customer experiences and streamline operations.

Market Challenges

1. Intense Competition: The German foodservice market is highly competitive, with numerous international and local players vying for market share, leading to price wars and thin profit margins. Established chains like McDonald’s and Burger King dominate the QSR segment, making it challenging for new entrants and smaller players to maintain profitability.
2. Labor Shortages: The foodservice industry faces significant labor shortages, particularly in the hospitality sector. Recruiting and retaining skilled staff, especially in full-service restaurants, is a persistent challenge, affecting service quality and operational efficiency.
3. Rising Food and Ingredient Costs: Fluctuations in food prices and supply chain disruptions, driven by factors like inflation and international trade conditions, have led to increased costs for restaurants. This poses a challenge for foodservice businesses to maintain profitability while managing price-sensitive consumers.
4. Changing Consumer Preferences: As consumer preferences shift towards healthier, sustainable, and plant-based diets, foodservice businesses must adapt quickly to cater to these new trends. Failing to innovate with menu offerings and align with changing tastes can lead to reduced customer loyalty and a decline in sales.

Market Opportunities

1. Growth of Cloud Kitchens: With the increasing demand for online food delivery, cloud kitchens present a significant opportunity. These kitchens, operating without physical dine-in space, offer lower operational costs and greater flexibility, allowing businesses to cater to a broader market through online platforms like Uber Eats and Just Eat.
2. Rising Popularity of Plant-based and Health-conscious Options: The growing consumer preference for vegan, vegetarian, and plant-based diets presents an opportunity for foodservice businesses to innovate their menus. Introducing healthier and sustainable food options can attract health-conscious customers and tap into a rapidly expanding market.
3. Expansion of Regional and International Cuisines: There is a rising demand for ethnic and international cuisines. Foodservice businesses can explore new cuisines, such as Middle Eastern, Asian, and Latin American, to cater to the diverse and adventurous tastes of German consumers.
4. Technological Integration: The adoption of advanced technologies, such as AI-powered menu optimization, online ordering systems, and kitchen automation, provides opportunities to streamline operations, enhance customer experience, and reduce costs. This can improve service speed, accuracy, and customer satisfaction, driving business growth.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

• Expansion of Plant-Based Menus: In response to the growing demand for plant-based and sustainable food options, several foodservice companies, including McDonald’s and Domino’s, have introduced plant-based items. McDonald’s launched its McPlant burger and nuggets, while Domino’s introduced the “Oh Jacky” Jackfruit Pizza, catering to the increasing consumer interest in vegan and vegetarian alternatives.
• Cloud Kitchen Growth: The rise of cloud kitchens reflects the growing trend of online food delivery. Major brands have started expanding their digital-only outlets, leveraging platforms like Uber Eats and Just Eat to cater to the increasing demand for convenience. Cloud kitchens provide operational flexibility and reduce costs, which has led to their rapid growth, particularly during the COVID-19 pandemic.
• Technological Integration: Many foodservice operators have adopted advanced technologies to improve customer experience and operational efficiency. Integration of AI for menu optimization, contactless payment systems, and enhanced online ordering platforms has become a key strategy. These innovations allow businesses to improve service delivery and streamline back-end operations.
• Focus on International and Regional Cuisines: Foodservice companies are diversifying their menus to include regional and international cuisines. Asian and Mediterranean cuisines, such as sushi, poke bowls, and Mediterranean wraps, are becoming more popular in area. This strategy helps attract a more diverse customer base and capitalize on growing trends for ethnic food experiences.
• Strategic Acquisitions: Companies in the market have also pursued acquisitions to strengthen their market position. For instance, in December 2022, Lagardère Travel Retail acquired 100% of the shares in Marché International AG, a leading company in the foodservice and retail sector, further expanding their portfolio in the city.

KEY BENEFITS FOR STAKEHOLDERS

1. Market Growth and Revenue Generation: Stakeholders, including investors and business owners, benefit from the consistent growth of the German foodservice market, driven by expanding consumer demand for diverse cuisines, convenience, and health-conscious dining. The rise of cloud kitchens and increasing consumer preference for plant-based options present lucrative opportunities for revenue generation.
2. Diversification Opportunities: For operators and suppliers, the growing variety of consumer preferences offers an opportunity to diversify product offerings. The rising demand for international, plant-based, and health-conscious cuisines allows businesses to cater to a broader demographic, attracting a wide range of consumers and increasing market share.
3. Technological Advancements: Integrating advanced technology like cloud kitchens, AI-driven menu optimizations, and contactless ordering systems gives businesses a competitive edge. Stakeholders involved in technology and logistics benefit from this shift by providing innovative solutions that improve operational efficiency and enhance customer experiences.
4. Sustainability and Ethical Positioning: The increasing demand for sustainable and ethically sourced food creates a key advantage for stakeholders, such as producers and suppliers, who align with sustainability goals. Providing eco-friendly packaging and offering plant-based or locally sourced ingredients enhances a company’s reputation and helps attract environmentally-conscious consumers.
5. Expansion and Investment Opportunities: For investors, the German foodservice market presents opportunities for expansion. Given the competitive landscape, potential stakeholders can invest in emerging trends like cloud kitchens, health-conscious dining, and digital platforms, capitalizing on the shift towards convenience and online food delivery services.
6. Regulatory Compliance and Market Leadership: With the evolving regulations in the foodservice sector, companies that proactively adapt to new policies—such as sustainability certifications and food safety standards—gain a leadership position in the market, which benefits stakeholders in terms of long-term stability and brand reputation.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2029. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

●       INTRODUCTION

• Market Overview
• Years Considered for Study
• Market Segmentation
• Study Assumptions and Definitions
• Market Scope

●       RESEARCH METHODOLOGY

●       MARKET OUTLOOK

• Executive Summary
• Market Snapshot)

●      Market Segments

• By Outlets:
  1. Chained Outlets
  2. Independent Outlets
• By Distribution Channel:
  1. Hlodging
  2. Retail
  3. Standalone
  4. and travel
• By Type:
  1. Cafes & Bars
  2. Cloud Kitchen
  3. Full Service Restaurants
  4. Quick Service Restaurants

●       COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • AmRest Holdings SE
  • Coop Gruppe Genossenschaft
  • Doctor’s Associates Inc. (Subway)
  • LSG Group
  • McDonald’s Corporation
  • DO & CO Aktiengesellschaft
  • Domino’s Pizza Enterprises Ltd.
  • Edeka Group
  • Groupe Le Duff
  • Marché Mövenpick Deutschland GmbH
  • Meisterbäckerei Steinecke GmbH & Co. KG
  • QSR Platform Holding SCA
  • SSP Group PLC
  • Yum! Brands Inc.

●       MARKET DYNAMICS

• Market Drivers
• Market Challenges
• Market opportunities
• Porter’s Five Forces’ Analysis
  • Bargaining Power of Suppliers
  • Bargaining Power of Buyers
  • Threat of New Entrant
  • Threat of Substitutes
  • Competitive Rivalry

●       GLOSSARY OF PROMINENT SECODNARY SOURCES

●       DISCLAIMER

●       ABOUT US