Vietnam Pet Food Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Vietnam Pet Food Market Overview

The Vietnam Pet Food Market is poised for significant growth, with an estimated market size of USD 170.18 million in 2025, projected to reach USD 259.58 million by 2030, expanding at a CAGR of 8.68% during the forecast period 2025-2030. The Vietnam Pet Food Market is experiencing rapid growth, driven by the increasing pet adoption rates and changing consumer preferences. With younger adults and teenagers increasingly becoming pet parents, the demand for high-quality pet food products is set to surge from 2025 to 2030. In 2022, Vietnam accounted for 0.4% of the Asia-Pacific pet food market, with projections indicating a faster growth rate in the coming years as disposable incomes rise, especially among younger, salaried individuals.

This market report covers key segments, including pet food products (such as dry and wet food, treats, supplements, and veterinary diets), the growing pet population, and distribution channels. Dogs continue to dominate the pet food market, but the cat segment is the fastest-growing, with an expected CAGR of 10.7% during the forecast period. Additionally, the rise of e-commerce and online channels is reshaping the pet food distribution landscape.

With increasing pet adoption, a shift towards commercial food products, and innovations in premium and natural food offerings, the Vietnam Pet Food Market is poised for significant growth. This report provides insights into trends, challenges, and forecasts to help businesses understand and navigate this dynamic market landscape.

Market Report Coverage:

The “Vietnam Pet Food Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

This report on the Vietnam Pet Food Market is based on several key assumptions to ensure a comprehensive and accurate analysis. The market is defined as the production, sale, and consumption of pet food products, which include food, nutraceuticals/supplements, pet treats, and veterinary diets. The scope covers both commercially available pet food and supplements, with a focus on products used for nutritional purposes.

Key assumptions include a stable economic environment in Vietnam during the forecast period (2025-2030), with a continued increase in pet adoption, especially among younger adults. The study assumes that market growth will be primarily driven by the increasing disposable income of pet owners, the rising shift from homemade food to commercial pet food, and the expanding pet population, particularly among dogs and cats.

Additionally, the market is segmented by product type, including dry and wet pet foods, as well as distribution channels like convenience stores, online channels, and supermarkets/hypermarkets. It is assumed that digital sales and specialized retail will continue to play a significant role in market growth.

Definitions within the report are aligned with industry standards. “Pet food” encompasses all consumable products for pets, including food, treats, supplements, and specialized veterinary diets, formulated to meet specific nutritional needs.

Market Scope

The scope of this report covers the Vietnam Pet Food Market, focusing on the production, sale, and consumption of pet food products, including food, nutraceuticals/supplements, pet treats, and veterinary diets. It includes both dry and wet pet food categories, as well as specific pet-related products like dental and soft treats, alongside specialized veterinary diets.

The market is segmented by product type, including dry pet food (e.g., kibbles), wet pet food, pet nutraceuticals/supplements, pet treats, and pet veterinary diets. Additionally, the study examines various distribution channels such as convenience stores, online channels, specialty stores, and supermarkets/hypermarkets.

Geographically, the report focuses on Vietnam, analyzing factors influencing the market from 2025 to 2030. This includes trends such as the increasing shift from homemade to commercial pet food, rising disposable incomes, and growing pet adoption among younger demographics. Market dynamics and forecasts are provided within this context.

MARKET OUTLOOK

Executive Summary

The Vietnam Pet Food Market is experiencing rapid growth, driven by an expanding pet population, increasing pet ownership among younger adults, and rising disposable incomes. With Vietnam’s growing urbanization and changing consumer behavior, the market is expected to witness significant growth from 2025 to 2030. As of 2022, the Vietnamese pet food market accounted for 0.4% of the Asia-Pacific pet food market, but the country’s share is projected to increase significantly as younger adults become salaried, boosting demand for high-quality pet food products.

The market is segmented into several categories: pet food (dry and wet), pet nutraceuticals/supplements, pet treats, and pet veterinary diets. Dry pet food, particularly kibbles, is the most consumed category, while wet pet food is also gaining popularity due to its high moisture content. Pet nutraceuticals, including omega-3 fatty acids, probiotics, and vitamins, are becoming increasingly common as owners focus on enhancing their pets’ health and well-being. Pet treats, such as dental and crunchy treats, continue to capture consumer interest due to their functional benefits.

Dogs represent the largest pet category in Vietnam, accounting for the majority of pet food sales, followed by cats, which are the fastest-growing segment. The distribution of pet food is expanding through various channels, including supermarkets/hypermarkets, specialty stores, online platforms, and convenience stores, making pet products more accessible to a wider consumer base.

This report provides a comprehensive analysis of the Vietnam Pet Food Market, covering market trends, growth drivers, and opportunities. It also explores the challenges faced by the industry and offers detailed forecasts for the period 2025-2030.

COMPETITIVE LANDSCAPE

The Vietnam Pet Food Market is moderately fragmented, with regional and multinational players competing fiercely for market share.

Key Market Players

• Mars Petcare
• Nestlé Purina Petcare
• Colgate-Palmolive (Hill’s Pet Nutrition)
• Procter & Gamble (Iams, Eukanuba)
• Unicharm Corporation
• Diamond Pet Foods
• Royal Canin (a subsidiary of Mars Inc.)
• Nestlé S.A. (Purina)
• PetCurean Pet Nutrition
• Cargill
• Greenies (Mars Petcare)

Market Share Analysis

The Vietnam pet food market has witnessed significant growth, driven by increasing pet adoption and rising disposable incomes. As of the latest data, dogs dominate the pet food market. This segment is expected to continue growing, with increasing demand for premium, nutritious food products.

Cats follow as the second-largest segment. This shift is largely attributed to the growing trend of adopting cats as pets among younger adults, who are more inclined towards commercial pet food products.

The remaining share of the market share is accounted for by other animals, such as birds, rabbits, and fish. The commercial pet food category is expanding rapidly as consumers increasingly shift from homemade food to ready-made options, driven by convenience and the nutritional benefits offered by commercial brands.

Key market players like Mars Petcare, Nestlé Purina, and Royal Canin dominate the landscape, benefiting from strong distribution networks, effective branding, and innovative product offerings that cater to the evolving needs of the pet-owning population in Vietnam.

MARKET DYNAMICS

Market Drivers and Key Innovations

The Vietnam pet food market is driven by several key factors that are contributing to its rapid expansion. One of the primary drivers is the increasing pet adoption across the country, particularly among younger adults and millennials. As pet ownership grows, there is a rising demand for high-quality, convenient pet food options. This demographic is increasingly becoming more affluent, which in turn boosts their ability to spend on premium pet food products.

Another key driver is the shift from homemade to commercially prepared pet food. This trend is supported by growing awareness about the nutritional benefits and convenience offered by packaged pet foods. With more pet owners seeking specialized diets, such as those for specific health conditions or breeds, the demand for nutritionally balanced food products is escalating.

In terms of innovations, companies are introducing a variety of products to meet the diverse needs of pets. There has been a significant rise in premium, natural, and organic pet food offerings, catering to the growing demand for healthier, eco-friendly options. Brands are also focusing on functional pet foods, including those designed to improve pet health, such as foods promoting joint care, digestive health, and oral hygiene.

Additionally, innovations in packaging, such as recyclable and eco-friendly materials, are gaining traction as consumers become more conscious of environmental sustainability. Technological advancements in food manufacturing, such as extrusion processes and the use of bioactive ingredients, are also helping to improve the quality and palatability of pet food products, further boosting market growth.

Market Challenges

1. High Price Sensitivity: Many pet owners, especially in lower-income segments, may be hesitant to pay premium prices for high-quality pet food, which can limit market growth in certain consumer segments.
2. Lack of Awareness: Despite increasing awareness, a significant portion of the population remains uninformed about the benefits of commercial pet food, leading to continued reliance on homemade meals for pets.
3. Regulatory Issues: The pet food industry in Vietnam faces regulatory hurdles, including compliance with quality and safety standards for ingredients and manufacturing processes, which can hinder product innovation and market entry.
4. Supply Chain and Distribution Challenges: Limited access to rural areas, inconsistent supply chains, and a lack of infrastructure for cold storage and distribution can impact the availability of pet food products in less urbanized regions.
5. Competition from Local Brands: Local and unregulated brands often offer lower-priced alternatives, creating intense price competition for international and premium pet food brands.
6. Limited Product Variety: Although the market is growing, there is still a limited variety of specialized products catering to specific pet needs like medical diets, dietary restrictions, or breed-specific food.
7. Cultural Preferences: Traditional feeding habits, such as feeding pets with homemade food or table scraps, persist among many pet owners, posing challenges to the adoption of commercial pet food.
8. Economic Volatility: Economic fluctuations and uncertainties may affect discretionary spending, leading to reduced spending on pet food products during times of economic downturn.

Market Opportunities

1. Immersive Technologies: Rising Pet Ownership: The increasing number of pet owners in Vietnam, especially in urban areas, presents a significant opportunity for pet food manufacturers to cater to a growing demand for quality products.
2. Growing Middle-Class Population: With a growing middle class, more pet owners are willing to invest in premium and specialized pet food products, leading to increased market potential for high-quality and health-conscious pet food brands.
3. Expansion of E-commerce: The growth of online retail platforms presents a valuable opportunity for pet food brands to reach a broader customer base, including pet owners in rural areas, who may not have easy access to physical stores.
4. Health and Wellness Trends: As consumers become more health-conscious, the demand for nutritious, natural, and organic pet food is expected to rise. This trend creates opportunities for brands offering specialized diets, such as grain-free or protein-rich options.
5. Premium and Specialized Pet Foods: The increasing awareness of pet health has led to a demand for specialized food products like veterinary diets, senior pet food, and breed-specific formulations, creating niche market opportunities for manufacturers.
6. Pet Food Innovations: The growing interest in functional ingredients, such as probiotics, omega-3 fatty acids, and vitamins, opens avenues for product innovation, particularly in the nutraceutical and specialty food segments.
7. Pet Services and Veterinary Care Growth: As veterinary care services expand, there is a growing opportunity to integrate pet food with health services, such as prescribed medical diets and nutraceuticals tailored to specific health conditions.
8. Rural Market Expansion: While urban areas are the primary target, expanding distribution networks to rural areas can unlock untapped potential, especially as pet ownership continues to grow outside metropolitan regions.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

Expansion of Product Offerings by Leading Brands:

• Major players like Mars Petcare, Nestlé Purina, and The J.M. Smucker Company has expanded their product portfolios to include premium and specialized pet food products. This includes the launch of breed-specific, organic, and natural formulations in response to rising demand for healthy pet food options.
• For example, Nestlé Purina launched a new line of grain-free pet food options catering to pet owners with concerns about allergies in pets.

Increased Focus on E-Commerce and Online Sales Channels:

• Pet food companies have ramped up their investments in digital platforms and e-commerce channels. Brands are leveraging platforms such as Lazada, Shopee, and Tiki to reach more customers, especially in remote areas.
• Data from Vietnam’s e-commerce association indicates that online sales of pet food grew by around 25% in 2025, signaling the growing importance of e-commerce for the pet food industry.

Strategic Partnerships and Collaborations:

• Companies like Mars Petcare and local Vietnamese pet food producers are forming partnerships to strengthen market presence and improve distribution networks.
• Mars Petcare’s collaboration with a local Vietnamese retailer in 2023 allowed for more widespread distribution of its premium pet food offerings.

Adoption of Sustainable Packaging:

• With increasing consumer awareness around sustainability, companies are adopting eco-friendly and recyclable packaging for their products. For example, Nestlé Purina introduced sustainable packaging for some of its products in Vietnam, with a goal to reduce environmental impact by 2025.

Product Innovation and Focus on Health and Nutrition:

• Pet food brands are increasingly focusing on pet health by introducing products containing probiotics, vitamins, and omega-3 fatty acids to improve pet immunity and overall health. This is in line with growing pet owner interest in nutraceuticals and functional foods.
• In 2024, a new pet food line formulated with functional ingredients like turmeric and probiotics was launched by a leading brand to promote joint health and digestion.

Acquisitions and Mergers:

• The acquisition of local pet food manufacturers by international brands is becoming more common as global players look to expand in the Vietnamese market. For example, in 2023, Mars Petcare acquired a Vietnamese pet food startup, enabling them to expand their product offerings and grow their market share in Vietnam.

Focus on Customization and Personalization:

• There has been an emerging trend of personalized pet food, with brands offering customized food plans based on the pet’s breed, age, health conditions, and lifestyle.
• Pet food brands are investing in AI and data analytics to personalize pet food recommendations, enhancing customer experience and satisfaction.

Veterinary Diet and Specialized Products Growth:

• There has been a noticeable shift towards veterinary diet products, especially for pets with specific health conditions like kidney disease, obesity, and diabetes. Brands are introducing specialized veterinary formulations in response to growing demand from health-conscious pet owners.
• The veterinary diet segment in Vietnam is expected to grow at a significant CAGR from 2025 to 2030, driven by the increasing prevalence of chronic pet health conditions.

KEY BENEFITS FOR STAKEHOLDERS

For Pet Food Manufacturers:

• Access to a Growing Market: With the increasing pet adoption rates in Vietnam, manufacturers can tap into a growing consumer base. The rise in disposable income and changing attitudes towards pets present significant opportunities.
• Expansion Opportunities: The increasing demand for premium, specialized, and functional pet food opens doors for manufacturers to introduce innovative products, thereby expanding their product portfolios and market share.
• E-commerce Growth: The shift towards online shopping allows manufacturers to expand their reach without the need for extensive physical retail networks, reducing distribution costs and increasing sales.

For Retailers:

• Diverse Product Offerings: Retailers can benefit from a wide variety of premium and specialized pet food products to meet the diverse preferences of pet owners, including natural, organic, and nutritionally enriched options.
• Enhanced Customer Engagement: The shift toward customized and personalized pet food products offers retailers the chance to engage directly with pet owners, creating loyalty and driving repeat purchases.
• Increased Profit Margins: With the rising demand for premium pet food, retailers can benefit from higher margins on specialized products.

For Pet Owners:

• Improved Pet Health: The availability of nutritionally enriched and specialized pet foods, such as functional and veterinary diet products, offers pet owners the opportunity to improve the health and well-being of their pets.
• Convenience: Online availability and the growing range of product options provide convenience in purchasing, ensuring that pet owners can easily access the best products for their pets.
• Personalized Solutions: With the growing trend of personalized pet food, pet owners can offer their pets food tailored to their specific health needs, age, and breed.

For Investors:

• Attractive Investment Potential: The rapid growth of the pet food market in Vietnam presents an attractive opportunity for investors, with high returns expected from both premium products and e-commerce expansion.
• Market Diversification: The increasing shift towards specialized products and the untapped market in rural and semi-urban areas make this market an attractive option for investors looking to diversify their portfolios.

For Veterinarians and Pet Health Providers:

• Increased Demand for Specialized Products: As pet owners become more health-conscious, veterinarians and pet health providers will see an increase in demand for veterinary diets and supplements that help address specific health issues in pets.
• New Revenue Streams: Offering recommendations for specialized pet food and collaborating with manufacturers can create new revenue streams for veterinarians and pet health providers.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• INTRODUCTION

  • Market Overview
  • Years Considered for Study
  • Market Segmentation
  • Study Assumptions and Definitions
  • Market Scope

• RESEARCH METHODOLOGY

• MARKET OUTLOOK

  • Executive Summary
  • Market Snapshot
• Market Segments 
  • Pet Food Product:
    • Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets
  • Pet Food – By Sub Product:
    • Dry Pet Food (Kibbles, Other Dry Pet Food), Wet Pet Food
  • Distribution Channel:
    • Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets, Other Channels

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • Mars Petcare
  • Nestlé Purina Petcare
  • Colgate-Palmolive (Hill’s Pet Nutrition)
  • Procter & Gamble (Iams, Eukanuba)
  • Unicharm Corporation
  • Diamond Pet Foods
  • Royal Canin (a subsidiary of Mars Inc.)
  • Nestlé S.A. (Purina)
  • PetCurean Pet Nutrition
  • Cargill
  • Greenies (Mars Petcare) 

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US