Asia Pacific Shrimp Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Asia Pacific Shrimp Market Overview

The Asia Pacific Shrimp Market is poised for steady expansion, with an estimated market size of USD 90.78 billion in 2025, projected to reach USD 109.04 billion by 2030, growing at a CAGR of 3.66% during the forecast period 2025-2030. The Asia-Pacific shrimp market is poised for significant growth between 2025 and 2030, driven by expanding aquaculture practices, rising demand for processed shrimp, and shifting consumer preferences. With key players like Thai Union Group, Wynntech Star Sdn Bhd, and Apex Frozen Foods Ltd leading the charge, the market is benefiting from innovations in product offerings and strategic distribution channels.

The market is segmented into various forms, including canned, fresh/chilled, frozen, and processed shrimp, each catering to diverse consumer needs. Distribution channels are divided into off-trade and on-trade, with off-trade channels, particularly supermarkets, online retail, and convenience stores, exhibiting rapid growth. On the other hand, foodservice channels dominate the processed shrimp sector due to quality control and food safety.

Countries like Australia, China, India, Indonesia, Japan, Malaysia, and South Korea are witnessing a rise in shrimp consumption and trade. The pandemic accelerated e-commerce, creating an even more substantial demand for online shrimp purchases. As a result, this report delves into trends, challenges, and opportunities shaping the shrimp market in the Asia-Pacific region, providing insights into market drivers, strategies, and projections for the next decade.

This analysis is essential for stakeholders looking to capitalize on the booming shrimp market in the Asia-Pacific region.

Market Report Coverage:

The “Asia Pacific Shrimp Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

The study on the Asia Pacific Shrimp Market for the 2025-2030 period is based on several key assumptions and definitions to ensure a comprehensive and reliable analysis. It assumes that market trends and factors such as consumer demand, production practices, and distribution channel dynamics will remain consistent throughout the forecast period, with only moderate shifts driven by regional economic growth and technological advancements.

Definitions used in the study are standardized to ensure clarity. “Shrimp” refers to swimming crustaceans with long, slender abdomens and antennae. Market segments are categorized by form (e.g., canned, fresh/chilled, frozen, processed) and distribution channel (e.g., off-trade and on-trade). Off-trade involves retail channels like supermarkets and online platforms, while on-trade refers to foodservice sectors like restaurants and cafeterias.

The study also takes into account the impact of key factors such as disease outbreaks affecting shrimp populations, technological innovations in shrimp farming, and the growing demand for processed shrimp due to changing consumer preferences. Additionally, the effects of e-commerce growth and the increasing working population in the Asia-Pacific region are considered, especially with the rise of online grocery shopping. These assumptions and definitions guide the analysis and projections for the shrimp market in this dynamic and fast-evolving region.

Market Scope

The scope of the Asia Pacific Shrimp Market report covers a comprehensive analysis of the market from 2025 to 2030. It includes an in-depth examination of shrimp production, consumption, distribution channels, and market trends in key countries such as Australia, China, India, Indonesia, Japan, Malaysia, South Korea, and the rest of the Asia-Pacific region. The report segments the market by form (canned, fresh/chilled, frozen, processed) and distribution channel (off-trade and on-trade), offering detailed insights into the evolving consumer preferences and buying behaviors.

It also evaluates the impact of regional economic factors, technological advancements, and disease outbreaks on shrimp farming and production. Furthermore, the report covers the growing significance of online retail channels, particularly during the post-pandemic period, and how they are influencing shrimp market dynamics. The market scope incorporates both qualitative and quantitative data, providing a thorough understanding of market drivers, challenges, and opportunities within the Asia-Pacific shrimp industry.

MARKET OUTLOOK

Executive Summary

The Asia Pacific Shrimp Market is experiencing steady growth from 2025 to 2030, driven by increasing demand for shrimp across various countries in the region. As one of the world’s largest seafood consumers, the Asia-Pacific region has witnessed notable shifts in consumer preferences, with processed shrimp becoming a key part of dietary habits. The market is divided into four primary segments: canned, fresh/chilled, frozen, and processed shrimp, with processed shrimp gaining significant traction due to its convenience and versatility.

Among the distribution channels, the on-trade sector, including foodservice and restaurants, is a dominant force. On the other hand, the off-trade sector, particularly e-commerce, is rapidly expanding, fueled by changing consumer behaviors and increased online shopping. This trend has been amplified by the pandemic, which accelerated the adoption of online retail channels for purchasing shrimp. E-commerce penetration in countries like China has been substantial, with further growth expected during the forecast period.

Country-specific insights show that nations like China, India, Indonesia, and Japan are crucial players in the shrimp market, with China leading in both volume and value. Additionally, disease management in aquaculture continues to impact shrimp production, making disease-free, processed shrimp an essential product for ensuring health safety in consumption.

Key players such as Thai Union Group, Wynntech Star, Apex Frozen Foods, and Blue Snow Food are focusing on product innovation and expanding their market presence through diverse retail channels. This competitive landscape is expected to intensify in the coming years, with companies looking to diversify their offerings and meet the evolving demands of the Asia-Pacific market.

Overall, the Asia-Pacific Shrimp Market is poised for growth, driven by evolving consumer trends, technological advancements, and a dynamic retail environment.

COMPETITIVE LANDSCAPE

The Asia Pacific Shrimp Market is moderately fragmented, with regional and multinational players competing fiercely for market share.

Key Market Players

• Thai Union Group PCL
• Wynntech Star Sdn Bhd
• Apex Frozen Foods Ltd
• Blue Snow Food Co. Ltd
• Pacific Seafood Group
• Cargill Inc.
• Maruha Nichiro Corporation
• Charoen Pokphand Foods PCL
• Seajoy Seafood Corporation
• PT. Central Proteina Prima Tbk
• Surapon Foods Public Company Limited
• Royal Icing Co. Ltd
• P.T. Indofood Sukses Makmur Tbk

Market Share Analysis

The Asia Pacific shrimp market is highly competitive, with a diverse range of players across various segments. Market share is distributed among key players in different segments, including form (frozen, canned, fresh/chilled, and processed shrimp), distribution channels (off-trade and on-trade), and countries.

The off-trade channel, including supermarkets, hypermarkets, and e-commerce platforms, is growing rapidly, driven by the increasing demand for convenient, ready-to-cook shrimp products. Online sales, in particular, have seen substantial growth, especially following the pandemic, as consumers increasingly seek the convenience of home delivery.

The on-trade channel, predominantly in the foodservice sector, holds a significant portion of the market, particularly for high-quality processed shrimp. The foodservice industry demands safe, processed shrimp to avoid the risks of diseases transmitted by raw shrimp.

Geographically, countries like China, India, and Indonesia are major contributors to both production and consumption. Thailand, Vietnam, and other Southeast Asian nations also play significant roles.

Overall, the market is witnessing shifting dynamics, with innovations in shrimp products, growth in online retail, and changing consumer preferences all influencing the market share distribution. The largest market share is often dominated by established players like Thai Union Group, Cargill, and Apex Frozen Foods, which leverage economies of scale and distribution channels for widespread reach.

MARKET DYNAMICS

Market Drivers and Key Innovations

1. Increasing Shrimp Consumption: Shrimp is a popular seafood, and its consumption continues to rise, particularly in countries like China, India, and Japan. The growing demand for healthy, protein-rich diets, as well as the increasing popularity of shrimp in both home-cooked and restaurant meals, is driving market growth.
2. Rising Disposable Incomes and Urbanization: With rising disposable incomes and a growing middle class in the Asia-Pacific region, more consumers are able to afford high-quality seafood, including shrimp. Urbanization also leads to changes in dietary habits, with a preference for more convenient and processed shrimp products, such as frozen and ready-to-cook options.
3. Expanding Distribution Channels: The growth of online and retail channels, particularly supermarkets, hypermarkets, and e-commerce, is making shrimp more accessible to consumers. The convenience of online shopping and the increasing penetration of smartphones and broadband are enhancing the reach of shrimp products.
4. Sustainability and Traceability: Increasing awareness about sustainability has driven innovations in shrimp farming. Sustainable shrimp farming practices, including better feed management, reduced use of antibiotics, and responsible aquaculture, are becoming more prevalent. Traceability systems are also improving, providing consumers with information about the origin and quality of shrimp.

Key Innovations include:

• Value-added Shrimp Products: Processed, ready-to-cook, and marinated shrimp products are becoming more popular as they cater to busy lifestyles and offer convenience.
• Aquaculture Innovations: Advances in shrimp farming technology are enhancing yields and minimizing environmental impacts, boosting the supply of farmed shrimp.

Market Challenges

1. Disease Outbreaks: Shrimp farming is highly susceptible to diseases such as Acute Hepatopancreatic Necrosis Disease (AHPND), which can lead to significant mortality rates and disrupt production. Disease outbreaks can severely affect the shrimp supply and impact market stability.
2. Environmental Concerns: Shrimp farming, especially in coastal regions, can contribute to environmental degradation, such as mangrove deforestation and water pollution. Growing awareness of these environmental impacts is pushing for more sustainable practices, but the industry still faces challenges in balancing production and environmental responsibility.
3. Fluctuating Prices: Shrimp prices can be volatile due to various factors, including changes in supply and demand, input costs, and weather conditions. This price volatility can lead to difficulties for both producers and consumers.
4. Regulatory Challenges: The shrimp industry is subject to complex and varying regulations across countries in the Asia-Pacific region. Compliance with stringent food safety and quality standards, along with export regulations, can create barriers for producers and exporters.
5. Labor Shortages: Shrimp farming and processing require substantial labor, but the industry is facing labor shortages, particularly in regions that rely on manual harvesting and processing. This shortage can increase production costs and impact supply chains.
6. Competition from Other Protein Sources: The growing popularity of alternative protein sources, including plant-based and lab-grown proteins, presents a competitive challenge to the shrimp market, particularly among health-conscious consumers.

Market Opportunities

1. Growth in Export Markets: As the global demand for shrimp continues to rise, particularly in Western markets, there is an opportunity for Asia-Pacific countries to expand their export volumes. Strengthening trade agreements and enhancing product quality can further open doors to lucrative international markets.
2. Increase in Online Sales: With the rapid growth of e-commerce and online grocery shopping, there is an opportunity to increase shrimp sales through digital platforms. The convenience and accessibility of online channels are especially appealing to the younger, tech-savvy consumer base.
3. Sustainable and Eco-Friendly Farming: Consumers are increasingly conscious of sustainability, creating an opportunity for shrimp producers to adopt eco-friendly and responsible farming practices. Implementing sustainable aquaculture techniques can cater to this growing demand and potentially command premium prices.
4. Value-Added Products: The growing trend of convenience foods offers an opportunity to innovate in value-added shrimp products, such as ready-to-cook or ready-to-eat shrimp, which align with the busy lifestyles of consumers in the Asia-Pacific region.
5. Health and Wellness Trends: The increasing demand for protein-rich, low-fat, and nutrient-dense foods presents an opportunity for shrimp to be positioned as a healthy alternative to other meats. Highlighting shrimp’s health benefits can attract health-conscious consumers.
6. Diversification into New Markets: Emerging markets within Asia-Pacific, such as Southeast Asia and India, are showing significant growth potential for shrimp consumption. Expanding shrimp production and distribution networks into these regions presents a major opportunity.
7. Technological Advancements: Advancements in shrimp farming technology, such as automation, disease control, and breeding innovations, provide opportunities to increase yield and efficiency, ultimately driving market growth.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

Expansion of Shrimp Farming Operations:

• In 2024, India and Vietnam increased their shrimp farming capacity due to the rising demand for shrimp globally. India’s shrimp farming output reached over 800,000 metric tons in 2024, making it one of the largest shrimp producers in the region.

Adoption of Sustainable Aquaculture Practices:

• Several shrimp producers, including those in Thailand and Indonesia, have adopted eco-friendly practices such as zero-water exchange systems and integrated multi-trophic aquaculture (IMTA) to reduce environmental impact. The industry is increasingly focusing on sustainable feed, reducing the use of antibiotics, and improving waste management.

Investments in Technology and Automation:

• Companies like Thai Union Group have invested heavily in automation and digital tools to improve farming efficiency and shrimp processing. This includes using AI-driven monitoring systems to track shrimp health and optimize breeding.

Product Diversification and Value-Added Products:

• Major players such as Maruha Nichiro Corporation have introduced value-added shrimp products, including ready-to-cook and ready-to-eat offerings, to cater to the growing demand for convenience foods. In 2024, the demand for processed shrimp products grew significantly in the Asia-Pacific region.

Strategic Partnerships and Acquisitions:

• Companies in the region, such as CJ Seafood and Prawnstar, have entered joint ventures and partnerships to expand their market share. In 2024, CJ Seafood formed a partnership with a U.S.-based retail chain to supply shrimp to North American consumers.

Focus on Export Market Growth:

• Vietnam’s shrimp industry has placed emphasis on increasing exports to key markets such as the U.S., Japan, and the European Union. In 2024, Vietnam’s shrimp exports were valued at over $4 billion, with a forecasted growth rate of 5% annually through 2030.

Government Support and Initiatives:

• Governments in countries like India, Thailand, and Vietnam have introduced subsidies and incentives for shrimp farming, aiming to boost production and support farmers. For example, the Thai government launched a program in 2024 to provide financial assistance to shrimp farmers adopting new technology.

KEY BENEFITS FOR STAKEHOLDERS

     Increased Market Access and Export Opportunities:

• Stakeholders, including shrimp producers and exporters, benefit from the growing demand for shrimp globally, particularly in developed markets like the U.S., Japan, and the European Union. With a high annual growth rate, the Asia-Pacific shrimp export market is a lucrative opportunity for exporters.

Sustainability and Eco-Friendly Practices:

• Shrimp producers focusing on sustainable aquaculture methods can appeal to environmentally conscious consumers and investors. Practices such as reduced antibiotic use, water recycling systems, and eco-friendly farming methods help meet global sustainability standards, ensuring long-term market competitiveness.

Technological Advancements and Efficiency:

• Adoption of innovative technologies such as AI-driven monitoring systems and automation in shrimp farming and processing helps stakeholders improve productivity, reduce operational costs, and maintain high-quality production. This leads to enhanced profit margins for farmers and processors.

Product Diversification and Consumer Demand:

• Stakeholders involved in the processing and packaging of shrimp benefit from rising consumer demand for value-added shrimp products like ready-to-cook and ready-to-eat meals. This diversification offers higher margins and new growth channels.

Government Support and Incentives:

• Government initiatives such as subsidies and incentives for adopting new technologies, environmental practices, and expanding shrimp farms help stakeholders reduce financial risks and increase investment in the industry.

Rising Domestic and Regional Consumption:

• Increased consumption of shrimp within Asia-Pacific, particularly in countries like China and India, offers stakeholders new domestic growth opportunities, ensuring a more balanced market presence between export and local demand.

Access to Competitive Market Insights:

• Stakeholders gain valuable market insights and data trends, enabling better decision-making related to pricing, production, and marketing strategies. Understanding shifts in consumer preferences, such as the rise of plant-based and sustainable seafood, helps stay ahead in the market.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• INTRODUCTION

  • Market Overview
  • Years Considered for Study
  • Market Segmentation
  • Study Assumptions and Definitions
  • Market Scope

• RESEARCH METHODOLOGY

• MARKET OUTLOOK

  • Executive Summary
  • Market Snapshot
• Market Segments 
  • Form:
    • Canned, Fresh/Chilled, Frozen, Processed
  • Distribution Channel:
    • Off-Trade, On-Trade
  • Country:
    • Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Rest of Asia-Pacific 

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • Thai Union Group PCL
  • Wynntech Star Sdn Bhd
  • Apex Frozen Foods Ltd
  • Blue Snow Food Co. Ltd
  • Pacific Seafood Group
  • Cargill Inc.
  • Maruha Nichiro Corporation
  • Charoen Pokphand Foods PCL
  • Seajoy Seafood Corporation
  • PT. Central Proteina Prima Tbk
  • Surapon Foods Public Company Limited
  • Royal Icing Co. Ltd
  • P.T. Indofood Sukses Makmur Tbk

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US