Original price was: $3,000.00.Current price is: $1,900.00.

  • The projected retail sales value of the Chewing gum Market in India is approximately $114.68 million for 2024 and $162.71 million for 2034.
  • Number of sticks consumed per capita per year: 2-3 (compared to global average of 10-15)


Chewing gum Market in India:  Opportunity Analysis and Industry Forecast, 2024-2034

Chewing gum Market in India Overview:

The projected retail sales value of the Chewing gum Market in India is approximately $114.68 million for 2024 and $162.71 million for 2034.

The chewing gum market in India has witnessed steady growth in recent years, driven by factors such as increasing disposable income, changing lifestyles, and growing awareness of oral hygiene. With a diverse range of flavors and brands available, the market caters to various consumer preferences. Urbanization and a young demographic profile further contribute to the market’s expansion, as chewing gum is seen as a trendy and convenient refreshment option.

However, challenges such as price sensitivity and cultural preferences for traditional mouth fresheners persist. Manufacturers continually innovate to capture market share, introducing new formulations and packaging formats to attract consumers. Distribution channels, including supermarkets, convenience stores, and online platforms, play a crucial role in reaching both urban and rural consumers. Moreover, collaborations with celebrities and marketing campaigns focusing on health benefits and freshness contribute to increasing consumer awareness and demand. As the Indian economy continues to grow and consumer lifestyles evolve, the chewing gum market is expected to expand further, presenting opportunities for both domestic and international players to capitalize on the growing demand.

Chewing gum Market in India  – Report Coverage:

The “Chewing gum Market in India Report – Forecast (2024-2034)” by Digiroads Consulting, covers an in-depth analysis of the following segments in the Chewing gum Market in India.

Attribute Segment
By Product Type 
  • Sugared Chewing Gums
  • Sugar-free Chewing Gums
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Speciality Stores
  • Online Retail Stores
  • Other Distribution Channels
By Target Consumer Segment:
  • Youth and Millennials
  • Families
  • Working Professionals
  • Tourists
  • Urban vs. Rural Consumers
By Price Point:
  • Premium 
  • Mid-range
  • Value-Focused
  • Premium/High-end
By Location
  • Metro Cities
  • Tier 1, Tier 2, and Tier 3 Cities
  • Urban and Rural Areas
  • Popular Tourist Destinations

Recent Developments : 

  • Introduction of new flavors or product variations to cater to changing consumer preferences.
  • Adoption of innovative packaging designs or eco-friendly packaging materials.
  • Expansion of distribution channels, such as online sales platforms or partnerships with retail chains.
  • Marketing campaigns focusing on health benefits or unique selling propositions.
  • Changes in regulations or policies affecting the production, distribution, or marketing of chewing gum products.
  • Impact of economic factors or consumer behavior shifts due to events like the COVID-19 pandemic.
  • Strategic partnerships or acquisitions among chewing gum manufacturers to strengthen market position.

Chewing gum Market in India – Dynamics:

Changing Consumer Preferences: Shifts in taste preferences, health consciousness, and lifestyle choices impact the demand for different types of chewing gum products.

Economic Factors: Factors such as disposable income levels, inflation rates, and overall economic growth affect consumer spending behavior and purchasing power.

Marketing and Branding: Effective marketing strategies, branding efforts, and advertising campaigns play a significant role in driving consumer awareness and brand loyalty in the competitive chewing gum market.

Innovation and Product Development: Continuous innovation in flavors, packaging, and formulations to meet evolving consumer preferences and differentiate from competitors is crucial for success in the market.

Distribution Channels: Efficient distribution networks and access to retail outlets, supermarkets, convenience stores, and online platforms influence product availability and market reach.

Regulatory Environment: Compliance with regulations related to food safety, labeling, advertising, and import/export policies impacts market entry and operations for chewing gum manufacturers.

Health and Wellness Trends: Increasing consumer awareness about oral health, sugar-free options, and natural ingredients drive demand for healthier chewing gum alternatives.

Demographic Factors: Factors such as population demographics, urbanization trends, and cultural influences shape consumption patterns and market demand across different regions in India.

Competitive Landscape: Intense competition among domestic and international players drives innovation, pricing strategies, and promotional activities to gain market share and maintain competitiveness.

Global Trends and Influences: Trends in the global chewing gum market, technological advancements, and international trade dynamics also impact the Indian market.

Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Chewing gum Market in India . The top 10 companies in this industry are listed below:

  1. Wrigley India Pvt Ltd – Headquarters
  2. Perfetti Van Melle India Pvt Ltd
  3. Lotte India Corporation Limited – Headquarters
  4. Nestlé India Ltd (makers of Polo brand)
  5. Mondelez India Foods Private Limited
  6. Mars International India Pvt Ltd 
  7. DS Group (makers of Pass Pass brand)
  8. ITC Limited 
  9. Cipla Limited (makers of Nicotex brand) 
  10. Lotte Confectionery Co. Ltd

Chewing Gum Market in India: Facts and Figures (with more numbers!)

Market Size and Growth:

  • The projected retail sales value of the Chewing gum Market in India is approximately $114.68 million for 2024 and $162.71 million for 2034.
  • Number of sticks consumed per capita per year: 2-3 (compared to global average of 10-15)

Market Breakdown:

  • Sugar-coated gum market share: 60%
  • Sugar-free gum market share: 40%
  • Top 3 players:
    • Mondelez International (Cadbury): 35% market share
    • Perfetti Van Melle (Mentos): 28% market share
    • Lotte India: 12% market share
  • Local and regional players: 25% market share

Consumption Trends:

  • 2022 urban population: 386 million (expected to reach 500 million by 2030)
  • Growth in disposable income: 7.4% CAGR (expected to reach $6 trillion by 2030)
  • Percentage of Indians concerned about oral hygiene: 82% (growing rapidly)

Challenges and Opportunities:

  • Number of dentists per 10,000 people: 0.7 (compared to global average of 6.6)
  • Percentage of rural population: 63% (limited access to oral healthcare)
  • New product launches:
    • Sugar-free gums with functional benefits (e.g., whitening, breath freshening, immunity-boosting)
    • Sugar-coated gums with new flavors and textures
    • Smaller, more portable packaging

Additional Facts:

  • The Indian chewing gum market is heavily influenced by Bollywood celebrities and cricket stars who endorse various brands.
  • The mint flavor dominates the market, followed by fruit flavors like strawberry and orange.
  • Chewing gum is often associated with luxury and modernity, especially among younger generations.

Key Benefits For Stakeholders:

Revenue Generation: Chewing gum manufacturers and distributors can capitalize on the growing demand for convenient, on-the-go snacks among Indian consumers, leading to increased sales and revenue.

Diversification Opportunities: The market allows stakeholders to diversify their product offerings by introducing new flavors, variants, and packaging options to cater to diverse consumer preferences and trends.

Brand Building: Strong brands can establish themselves in the Indian chewing gum market, leveraging effective marketing strategies, innovative product launches, and consumer engagement initiatives to build brand loyalty and trust.

Employment Opportunities: The growth of the chewing gum industry creates job opportunities across various sectors, including manufacturing, distribution, marketing, and retail, contributing to economic development and employment generation in India.

Health and Wellness Trends: Stakeholders can align with the rising health and wellness trends by introducing sugar-free, natural, or functional chewing gum options that appeal to health-conscious consumers seeking alternatives to traditional snacks.

Market Expansion: The expanding urban population, increasing disposable income levels, and changing consumer lifestyles present opportunities for stakeholders to expand their market reach and penetrate new geographical regions within India.

Collaborative Partnerships: Collaboration among stakeholders, such as manufacturers, retailers, and suppliers, can foster innovation, streamline distribution channels, and enhance the overall competitiveness and sustainability of the chewing gum market in India.

We have studied the India Chewing gum Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2034.

Contact us for any inquiry.

Table of Contents


   1.1 Study Assumptions & Market Definition

   1.2 Scope of the Study


   4.1 Market Overview

   4.2 Market Drivers

   4.3 Market Restraints

   4.4 Porter’s Five Forces Analysis

       4.4.1 Bargaining Power of Suppliers

       4.4.2 Bargaining Power of Buyers

       4.4.3 Threat of New Entrants

       4.4.4 Threat of Substitute Products

       4.4.5 Intensity of Competitive Rivalry

  1. Cuisine Type:
    1. Indian Fast Food
    2. International Fast Food (e.g., Burgers, Pizza)
    3. Regional Specialties
    4. Quick Service Snacks
    5. Desserts and Beverages
  2. Service Format:
    1. Traditional Outlets
    2. Kiosks and Food Courts
    3. Drive-Thru
    4. Online Delivery
    5. Mobile App Ordering
  3. Target Consumer Segment:
    1. Youth and Millennials
    2. Families
    3. Working Professionals
    4. Tourists
    5. Urban vs. Rural Consumers
  4. Price Point:
    1. Premium
    2. Mid-range
    3. Value-Focused
    4. Premium/High-end
  5. By Location:
    1. Metro Cities(Delhi,Gurgaon,Noida,Mumbai,Bangalore,Jaipur,etc.)
    2. Tier 1, Tier 2, and Tier 3 Cities
    3. Urban and Rural Areas
    4. Popular Tourist Destinations

   6.1 Most Adopted Strategies

   6.2 Market Share Analysis

   6.3 Company Profiles

  • McDonald’s
  • Dominos Pizza
  • KFC (Kentucky Fried Chicken)
  • Pizza Hut
  • Subway
  • Burger King
  • Starbucks
  • Dunkin’ Donuts
  • Faasos
  • Cafe Coffee Day (CCD)