Original price was: $3,000.00.Current price is: $1,900.00.

The India Quick Service Restaurants Market Report provides a comprehensive analysis of market trends, key players, growth factors, and consumer preferences. With insights into market size, segmentation, and future projections, this 120-page report is a valuable resource for industry stakeholders.



India Quick Service Restaurants Market:  Opportunity Analysis and Industry Forecast, 2024-2034

India Quick Service Restaurants Market Overview:

The Indian Quick Service Restaurants Market size is estimated at 25.46 billion USD in 2024, and is expected to reach 50.92 billion USD by 2034, growing at a CAGR of 10.80% during the forecast period (2024-2034).

The India Quick Service Restaurants (QSR) market is experiencing robust growth, fueled by changing consumer preferences, urbanization, and a fast-paced lifestyle. Dominated by both international and domestic players, this dynamic market is characterized by a diverse range of offerings and innovative dining concepts.

Key drivers of the market include the rising young population, increasing disposable incomes, and the growing trend of on-the-go dining. Quick Service Restaurants in India typically offer a mix of traditional and global cuisines, catering to a broad spectrum of tastes. Fast-food giants, regional QSR chains, and local vendors contribute to the market’s vibrant and competitive landscape.

Digitalization has played a significant role in the sector’s evolution, with many QSRs leveraging online platforms for ordering and delivery services. The integration of technology, coupled with a focus on quality, affordability, and convenience, has propelled the QSR market’s expansion across various urban and semi-urban regions in India.

As the demand for quick, convenient, and diverse food options continues to rise, the India QSR market is poised for further growth and innovation, presenting both challenges and opportunities for industry players in this dynamic and evolving landscape.

India Quick Service Restaurants Market  – Report Coverage:

The “India Quick Service Restaurants Market Report – Forecast (2024-2034)” by Digiroads Consulting, covers an in-depth analysis of the following segments in the India Quick Service Restaurants Market.

Attribute Segment
By Cuisine Type
  • Indian Fast Food
  • International Fast Food (e.g., Burgers, Pizza)
  • Regional Specialties
  • Quick Service Snacks
  • Desserts and Beverages
By Service Format
  • Traditional Outlets
  • Kiosks and Food Courts
  • Drive-Thru
  • Online Delivery
  • Mobile App Ordering
By Target Consumer Segment:
  • Youth and Millennials
  • Families
  • Working Professionals
  • Tourists
  • Urban vs. Rural Consumers
ByPrice Point:
  • Premium QSR
  • Mid-range
  • Value-Focused
  • Premium/High-end
By Location
  • Metro Cities
  • Tier 1, Tier 2, and Tier 3 Cities
  • Urban and Rural Areas
  • Popular Tourist Destinations

Recent Developments : 

Market Growth:

Size and Projection: The Indian Quick Service Restaurants Market size is estimated at 25.46 billion USD in 2024, and is expected to reach 50.92 billion USD by 2034, growing at a CAGR of 10.80% during the forecast period (2024-2034).

Number of Outlets: The number of QSR outlets in India increased by 51,761 from 2020 to 2021, indicating significant growth fueled by global fast food chains and franchised stores.

Consumer Trends:

Health and Wellness: Consumers are increasingly seeking healthier options, prompting QSRs to introduce menus with fresh ingredients, plant-based proteins, and lower calorie counts.

Delivery and Convenience: Delivery services like Zomato and Swiggy are experiencing immense growth, catering to the demand for convenience and online ordering. QSRs are investing in mobile apps and loyalty programs to enhance the digital experience.

Tier 2 and 3 City Expansion: Growth is not limited to metros, with Tier 2 and 3 cities experiencing a rise in QSR outlets as disposable incomes and urbanization increase.

Industry Developments:

Automation and Technology: Automation in kitchens and drive-thrus is gaining traction to improve efficiency and reduce labor costs. Additionally, AI-powered kiosks and voice ordering are being tested for enhanced customer service.

Sustainability Initiatives: QSRs are adopting sustainable practices like waste reduction, water conservation, and sourcing from local farms to address environmental concerns.

Focus on Regional Cuisines: QSRs are increasingly incorporating regional flavors and dishes into their menus to cater to diverse consumer preferences.


McDonald’s launched McPlant burger made with a plant-based patty to cater to the growing demand for vegan options.

Domino’s introduced “veg out” options with plant-based toppings and crusts to expand its vegetarian offerings.

Taco Bell tested AI-powered kiosks in select outlets to automate order taking and improve customer service.


Rising Costs: Inflation and rising food and operational costs are squeezing profit margins for QSRs, forcing them to raise prices or adjust menu offerings.

Labor Shortage: The industry faces a significant labor shortage, impacting operational efficiency and increasing wage costs.

Competition: Intense competition from other QSR chains, convenience stores, and grocery delivery services puts pressure on innovation and differentiation.

India Quick Service Restaurants Market – Dynamics:

Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the India Quick Service Restaurants Market . The top 10 companies in this industry are listed below:

  1. McDonald’s
  2. Dominos Pizza
  3. KFC (Kentucky Fried Chicken)
  4. Pizza Hut
  5. Subway
  6. Burger King
  7. Starbucks
  8. Dunkin’ Donuts
  9. Faasos
  10. Cafe Coffee Day (CCD)

Key Benefits For Stakeholders:

Strategic Decision-Making:

Access to comprehensive market data enables stakeholders to make informed and strategic decisions related to investments, expansion, and market positioning.

Market Understanding:

In-depth analysis of the QSR market in India provides stakeholders with a clear understanding of the current market dynamics, trends, and potential opportunities.

Competitive Landscape Insights:

Stakeholders gain insights into the competitive landscape, understanding the key players, their market share, and strategies. This information is crucial for businesses to stay competitive and innovative.

Risk Mitigation:

Identification of potential risks and challenges in the QSR market allows stakeholders to develop risk mitigation strategies and adapt to changing market conditions.

Consumer Behavior Analysis:

Understanding consumer preferences, behavior, and trends in the QSR sector helps stakeholders tailor their offerings to meet customer demands, enhancing customer satisfaction and loyalty.

Regulatory and Policy Implications:

Policymakers can use the information to assess the impact of current regulations and formulate policies that foster growth and sustainability in the QSR industry.

Investment Opportunities:

Investors can identify potential investment opportunities within the QSR market, considering factors such as emerging trends, growth segments, and regions with untapped potential.

Operational Efficiency:

Businesses operating in the QSR sector can optimize their operations by understanding market demand, pricing strategies, and supply chain dynamics outlined in the reports.

Technological Integration:

Insights into technology trends and innovations within the QSR industry can guide stakeholders in adopting new technologies to enhance customer experience and operational efficiency.

Sustainable Practices:

Awareness of sustainable practices and consumer preferences for environmentally friendly options can guide QSR businesses in adopting sustainable practices, meeting market expectations.

We have studied the USA Quick Service Restaurants Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2034.

Contact us for any inquiry.

Table of Contents

   1.1 Study Assumptions & Market Definition

   1.2 Scope of the Study


   4.1 Market Overview

   4.2 Market Drivers

   4.3 Market Restraints

   4.4 Porter’s Five Forces Analysis

       4.4.1 Bargaining Power of Suppliers

       4.4.2 Bargaining Power of Buyers

       4.4.3 Threat of New Entrants

       4.4.4 Threat of Substitute Products

       4.4.5 Intensity of Competitive Rivalry

  1. Cuisine Type:
    1. Indian Fast Food
    2. International Fast Food (e.g., Burgers, Pizza)
    3. Regional Specialties
    4. Quick Service Snacks
    5. Desserts and Beverages
  2. Service Format:
    1. Traditional Outlets
    2. Kiosks and Food Courts
    3. Drive-Thru
    4. Online Delivery
    5. Mobile App Ordering
  3. Target Consumer Segment:
    1. Youth and Millennials
    2. Families
    3. Working Professionals
    4. Tourists
    5. Urban vs. Rural Consumers
  4. Price Point:
    1. Premium QSR
    2. Mid-range
    3. Value-Focused
    4. Premium/High-end
  5. By Location:
    1. Metro Cities(Delhi, Gurgaon, Noida, Mumbai, Bangalore, Jaipur, etc.)
    2. Tier 1, Tier 2, and Tier 3 Cities
    3. Urban and Rural Areas
    4. Popular Tourist Destinations

   6.1 Most Adopted Strategies

   6.2 Market Share Analysis

   6.3 Company Profiles

  • McDonald’s
  • Dominos Pizza
  • KFC (Kentucky Fried Chicken)
  • Pizza Hut
  • Subway
  • Burger King
  • Starbucks
  • Dunkin’ Donuts
  • Faasos
  • Cafe Coffee Day (CCD)