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The U.S. Quick Service Restaurants Market report is a comprehensive 120-page analysis, providing insights into industry trends, key players, market size, growth factors, and consumer preferences. It offers a detailed examination of the competitive landscape and future projections in a concise format.


U.S. Quick Service Restaurants Market:  Opportunity Analysis and Industry Forecast, 2024-2034

U.S. Quick Service Restaurants Market Overview:

The QSR market in the U.S. is estimated at USD 406.17 billion in 2024, with an expected growth to USD 1,081.59 billion by 2024, representing a CAGR of 10.28%. This indicates continued strong demand for convenient and affordable dining options.

The U.S. Quick Service Restaurants (QSR) market is a dynamic and thriving sector characterized by fast-paced service, convenience, and a diverse culinary landscape. With a relentless focus on efficiency, QSR establishments cater to consumers seeking quick, affordable, and on-the-go dining options. The market is dominated by well-established brands that have mastered the art of delivering consistent quality and speed in their offerings.

Driven by changing consumer lifestyles and preferences, the U.S. QSR market continually evolves to incorporate innovative menu items, digital ordering platforms, and sustainability initiatives. Technology plays a crucial role, with many QSR chains embracing mobile apps, online ordering, and contactless payment options to enhance the customer experience.

Noteworthy trends include a growing emphasis on healthier menu choices, customization options, and eco-friendly practices. The market’s competitive landscape fosters creativity, with QSR brands frequently introducing limited-time promotions and collaborations to capture consumer attention.

In summary, the United states of america Quick Service Restaurants market remains a dynamic force in the American food industry, adapting to consumer demands, technological advancements, and sustainability trends while delivering convenient and satisfying dining experiences.

U.S. Quick Service Restaurants Market  – Report Coverage:

The “U.S. Quick Service Restaurants Market Report – Forecast (2024-2034)” by Digiroads Consulting, covers an in-depth analysis of the following segments in the U.S. Quick Service Restaurants Market.

Attribute Segment
By Cuisine Type
  • Fast Food Burgers
  • Pizza
  • Mexican
  • Sandwiches
  • Asian
  • Chicken
By Service Type
  • Drive-Thru
  • Takeout
  • Dine-In
  • Online Ordering/Delivery
By Consumer Demographics
  • Age groups (e.g., children, teens, adults, seniors)
  • Income levels (e.g., low-income, middle-income, high-income)
  • Urban, suburban, or rural locations
By Brand Positioning
  • Premium/QSR+
  • Mainstream
  • Value/Fast-Food
  • Healthy/QSR Health
  • Specialty/Niche
By Location
  • North, South, East, West
  • Metropolitan areas
  • Specific states or cities

Recent Developments : 

The USA Quick Service Restaurant (QSR) market is a large and dynamic industry, and several recent developments are shaping its landscape:

Number of restaurants: 

The number of QSRs grew by 11,018 from 2020 to 2021, with franchise expansion being a key driver. However, the market remains fragmented, with standalone restaurants holding the majority share.

Consumer Trends:

Increased health consciousness: Consumers are demanding healthier options, prompting QSRs to introduce menu items with fresh ingredients, plant-based proteins, and lower calorie counts.

Convenience and digital ordering: Delivery services like DoorDash and UberEats are experiencing immense growth, catering to consumers’ desire for convenience. QSRs are investing in mobile apps and loyalty programs to enhance the digital ordering experience.

Automation and technology: Automation in kitchens and drive-thrus is gaining traction to improve efficiency and reduce labor costs. Additionally, AI-powered kiosks and voice ordering are being tested for enhanced customer experience.

Industry Challenges:

Labor shortage: The industry faces a significant labor shortage, which is pushing up wages and impacting operational costs.

Inflation and rising costs: Rising food and operational costs are squeezing profit margins for QSRs, forcing them to raise prices or adjust menu offerings.

Sustainability concerns: Consumers are increasingly concerned about the environmental impact of the QSR industry, prompting restaurants to adopt sustainable practices like waste reduction and sourcing from local farms.

Recent Examples:

McDonald’s launched McPlant burger made with a plant-based patty to cater to the growing demand for vegan options.

Chipotle expanded its digital ordering channels with features like voice ordering and order customization.

Taco Bell tested AI-powered kiosks to automate order taking and improve customer service.

U.S. Quick Service Restaurants Market – Dynamics:

Growth Drivers:

Busy Lifestyles: Increasingly busy schedules and dual-income households fuel demand for convenient and affordable dining options.

Technological Advancements: Mobile ordering, delivery services, and digital loyalty programs enhance accessibility and customer experience.

Menu Innovation: Introduction of healthier options, plant-based alternatives, and international flavors attracts diverse customer segments.

Urbanization: Rising population density in urban areas creates a favorable market for quick service options.


Labor Shortage: Difficulty in attracting and retaining employees creates operational issues and increases costs.

Rising Costs: Inflationary pressures on food, labor, and operational expenses impact profit margins.

Health Concerns: Increasing awareness about the negative health effects of excessive fast food consumption puts pressure on QSRs to offer healthier options.

Competition: Intense competition from other QSR chains, convenience stores, and grocery delivery services requires continuous innovation and differentiation.

Sustainability Concerns: Environmental impact of food waste, packaging, and resource usage raises concerns among consumers and regulatory bodies.

Additional dynamics:

Delivery aggregators: Partnerships and integrations with delivery platforms like DoorDash and UberEats are crucial for market reach and growth.

Automation: Automation in kitchens and drive-thrus can improve efficiency and reduce labor costs.

Personalization: Utilizing customer data to personalize offers and promotions can attract and retain customers.

Data security and privacy: Concerns about data security breaches and customer privacy require robust measures from QSRs.

Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the U.S. Quick Service Restaurants Market . The top 10 companies in this industry are listed below:

  1. McDonald’s Corporation
  2. Yum! Brands, Inc. (owns brands like KFC, Taco Bell, and Pizza Hut)
  3. Restaurant Brands International Inc. (owns brands like Burger King and Tim Hortons)
  4. The Wendy’s Company
  5. Subway
  6. Domino’s Pizza, Inc.
  7. Starbucks Corporation
  8. Dunkin’ Brands Group, Inc.
  9. Chipotle Mexican Grill, Inc.
  10. Jack in the Box Inc.

Key Benefits For Stakeholders:

Revenue Generation:

Investors in the QSR industry have the potential to enjoy consistent and significant returns on investment due to the widespread popularity of quick-service restaurants in the USA.

Franchise owners and operators have the opportunity to generate revenue quickly, given the fast-paced nature of QSR operations and the high demand for convenient dining options.

Operational Efficiency:

QSRs are known for their streamlined and efficient operations, allowing franchisees to achieve economies of scale and maximize profitability.

Automation and technology integration in many QSRs contribute to enhanced operational efficiency and reduced labor costs.

Consumer Convenience:

Consumers benefit from the convenience offered by QSRs, with quick service and on-the-go meal options, catering to the busy lifestyles of many individuals.

Online ordering, mobile apps, and drive-thru services provide added convenience for customers, contributing to customer loyalty.

Job Creation:

The growth of the United states of america QSR market leads to job creation, providing employment opportunities for a diverse range of individuals, from entry-level positions to management roles.

Innovation and Variety:

Stakeholders, especially consumers, benefit from the continuous innovation in menu offerings and the introduction of new flavors and cuisines, catering to diverse tastes and preferences.

Franchise Opportunities:

Entrepreneurs looking for business opportunities benefit from the availability of franchise options within the QSR sector, offering a well-established business model and brand recognition.

Supply Chain Impact:

Suppliers of food and beverage products benefit from the consistent demand from QSRs, leading to stable and predictable revenue streams. This can also contribute to economies of scale in the supply chain.

Brand Loyalty:

Successful QSR brands can build strong customer loyalty through consistent quality, service, and marketing strategies, ensuring repeat business and positive word-of-mouth.

Adaptability to Trends:

QSRs can quickly adapt to changing consumer trends and preferences, allowing stakeholders to capitalize on emerging food and lifestyle trends.

Community Engagement:

Local QSR franchises often engage with their communities through sponsorships, events, and charitable activities, contributing to a positive brand image and community relations.

We have studied the USA Quick Service Restaurants Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2034.

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Table of Contents

   1.1 Study Assumptions & Market Definition

   1.2 Scope of the Study


   4.1 Market Overview

   4.2 Market Drivers

   4.3 Market Restraints

   4.4 Porter’s Five Forces Analysis

       4.4.1 Bargaining Power of Suppliers

       4.4.2 Bargaining Power of Buyers

       4.4.3 Threat of New Entrants

       4.4.4 Threat of Substitute Products

       4.4.5 Intensity of Competitive Rivalry

  1. U.S. Quick Service Restaurants Market – By Cuisine Type
  2. U.S. Quick Service Restaurants Market –By Service Type
  3. U.S. Quick Service Restaurants Market – By Consumer Demographics
  4. U.S. Quick Service Restaurants Market –By Brand Positioning
  5. U.S. Quick Service Restaurants Market –By Location

   6.1 Most Adopted Strategies

   6.2 Market Share Analysis

   6.3 Company Profiles

  • McDonald’s Corporation
  • Yum! Brands, Inc. (owns brands like KFC, Taco Bell, and Pizza Hut)
  • Restaurant Brands International Inc. (owns brands like Burger King and Tim Hortons)
  • The Wendy’s Company
  • Subway
  • Domino’s Pizza, Inc.
  • Starbucks Corporation
  • Dunkin’ Brands Group, Inc.
  • Chipotle Mexican Grill, Inc.
  • Jack in the Box Inc.