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U.S. Quick Service Restaurants Market

The U.S. Quick Service Restaurants Market report is a comprehensive 120-page analysis, providing insights into industry trends, key players, market size, growth factors, and consumer preferences. It offers a detailed examination of the competitive landscape and future projections in a concise format.

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U.S. Quick Service Restaurants Market:  Opportunity Analysis and Industry Forecast, 2024-2034

U.S. Quick Service Restaurants Market Overview

The US Quick Service Restaurants (QSR) market is a dynamic and rapidly expanding segment of the food service industry, driven by shifting lifestyles and consumer preferences, technological development, and demand for easy dining experiences. The outlets covered in this market range from fast-food chains to drive-thru and delivery-orientated establishments.

Drivers for growth include digital ordering platform adoption, increasing demand for customizable and health-conscious menu offerings, and innovation around sustainability practices. The companies use AI and data analytics in leadership activities aimed at improving customer engagement and streamlining operations.

It offers an analysis of market trends, food type and outlet type segmentation, a competitive landscape, and regional performance. The challenges associated with labor shortages, increasing operational costs, and compliance with regulatory bodies are also discussed, providing actionable insights for stakeholders.

This report provides detailed forecasts from 2024 to 2029, assisting the competitive business to take advantage of newer opportunities, such as offerings of plant-based products and cloud kitchens, besides experiential dining formats. Stay ahead with data-driven strategies and comprehensive market intelligence in the evolving U.S. QSR market.

Market Report Coverage:

The “U.S. Quick Service Restaurants Market Report—Future (2024-2029)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

  • Food Type
Burgers, Sandwiches, Pizza, Chicken, Asian, Mexican, Desserts, Beverages, Others
  • Outlet Type
Drive-Thrus,Dine-In, Delivery-Only,Takeaway, Hybrid
  • Cuisine Type
American, Asian, Mexican, Italian, Mediterranean, Others

Study Assumptions and Definitions

It relies on a set of major presumptions based upon a solid assumption to allow understanding for better actionable insights in conducting its U.S. Quick Service Restaurants market research. It covers the year from 2019-2024 with 2024 being the base year of extrapolations to 2029 in which the economic scenario prevails without significant distortions apart from those taken to cover the residual effects of COVID 19.

Key definitions include:

Quick Service Restaurants (QSRs): Foodservice outlets focusing on speed, convenience, and affordability, including fast-food chains, drive-thrus, delivery-only outlets, and hybrid models.

Cuisine Types: American, Asian, Italian, Mexican, and other global cuisines popular in the QSR space.

Service Models: Independent outlets and chained restaurants offering dine-in, takeaway, delivery, and hybrid services.

Consumer Preferences: Demand for health-conscious meals, plant-based options, allergen-friendly offerings, and sustainable dining experiences.

Technological Integration: AI, data analytics, and automated systems for personalization, efficiency, and customer engagement.

Robust methodologies employed include Porter’s Five Forces and trend analysis to ensure the report clearly presents a view of market drivers, challenges, and opportunities. Such assumptions and definitions provide a structured way to explore the evolving landscape of the U.S. QSR market.

Market Scope

The US QSR market comprises a large array of foodservice outlets emphasizing speed, convenience, and affordability. This would include fast-food chains, drive-thrus, delivery-only outlets, and hybrid models catering to dine-in and takeaway options. Analysis includes diverse food categories like burgers, pizza, chicken, Mexican, Asian, and healthier alternatives like plant-based and allergen-friendly meals.

Market segmentation includes both independent and chained outlets, while regional analysis would focus on the performance within urban, suburban, and rural areas. Consumer behavior trends include online ordering preferences, increasing mobile app-based consumers, and an emphasis placed on sustainability in packaging and sourcing.

This market, therefore, needs crucial advancements in technology such as AI-driven personalization and automated ordering systems. Having the period of forecast till 2029, this report allows market participants to understand drivers and challenges for the market along with its opportunities for strategizing.

MARKET OUTLOOK

Executive Summary

The QSR market of the U.S. Quick Service Restaurants represents a core market for the foodservice industry, moving forward through trends of shifting consumer demand, advances in technology, and an increased concern for convenience. A vast range of items such as burgers, pizza, chicken, Mexican, and Asian offerings characterize the QSR market. Furthermore, increasing consumers seek out healthy, plant-based, and allergen-friendly choices.

Key growth drivers include digital ordering platforms, mobile applications, and the use of artificial intelligence to provide personalized customer experiences. Cloud kitchens and delivery-only models are changing the QSR landscape, providing companies with an opportunity to grow without incurring large expansion costs. Sustainability is being integrated into practices like packaging and sourcing to meet the demands of consumers.

Although it grows, the market does not find things easy with high operating costs, labor shortages, and stringent health and safety regulations. Global chains are fiercely competing with local players by constantly innovating on their menu, adopting new technology, and expanding geographically.

This report elaborates in detail on market segmentation, types of food served, chained and independent service models, and regional performance across urban, suburban, and rural regions. It also points to emerging opportunities in experiential dining, cloud kitchens, and partnerships with local suppliers for fresh, sustainable ingredients.

The forecast period of 2024-2029 should see growth as a result of technological innovation, changing consumer preferences, and economic recovery. Businesses that invest in digital transformation, sustainable practices, and health-oriented menus stand to benefit in this competitive landscape. 

This exhaustive report provides stakeholders with actionable insights into market trends, challenges, and opportunities, helping them make informed decisions and leverage the shifting U.S. QSR market dynamics.

COMPETITIVE LANDSCAPE

The U.S. Quick Service Restaurants Market is moderately fragmented, with regional and multinational players competing fiercely for market share.

Key Market Players

    • McDonald’s Corporation
    • Yum! Brands, Inc.
    • Starbucks Corporation
    • Burger King (RBI)
    • Wendy’s
  • Subway
  • Domino’s Pizza, Inc.
  • Chipotle Mexican Grill
  • Dunkin’ (Inspire Brands)
  • Chick-fil-A

Market Share Analysis

There is high competition in the Quick Service Restaurants (QSR) market across the U.S., between international players, regional contenders, and independent operators. The major brands include McDonald’s, Starbucks, and Yum! Brands, who dominate the market through widespread distribution, rich brand equity, and technology such as online ordering and loyalty rewards programs. Their economies of scale allow them to retain sizeable market share.

Chained outlets take up a lion’s share of the QSR space because they have standard offerings, consistent quality, and ubiquity. Multinational players like McDonald’s and Domino’s Pizza succeed in the urban and suburban marketplace, while independent players thrive in niche markets that only offer unique and localized experiences.

Other emerging segments, such as cloud kitchens, are increasingly gaining market share with the majority pushed forward by food delivery and convenience. Smaller QSR brands and independent outlets are growing through menu innovations that cater to health-conscious options and local ingredients.

Regional factors are also at play since some urban areas around New York and Los Angeles will account for a significant share of the market’s revenue in the urban setting, characterized by high population density and better disposable income levels. Going forward, changes in market share will be dominated by sustainability initiatives, changes in menu offerings, and web transformation.

MARKET DYNAMICS

Market Drivers and Key Innovations

The U.S. Quick Service Restaurants (QSR) market is driven by several factors that influence consumer preferences and operational strategies. The most important market drivers are as follows:

Increasing Demand for Convenience: Busy lifestyles and the need for on-the-go dining options drive QSR growth. Speed and accessibility are critical factors that appeal to consumers.

Digital Transformation: The increased usage of mobile apps, online ordering platforms, and third-party delivery services has revolutionized the customer experience. Digital tools make it more convenient and create customer loyalty.

Health Conscious Consumers: Increased awareness regarding health and wellness has made customers demand more nutritious, plant-based, allergen-free, and organic menu offerings.

Focus on Sustainability: Customers are attracted to brands that focus on eco-friendly packaging, minimize food waste, and source ingredients responsibly.

Personalization Trends: Consumers prefer a personalized dining experience; thus, QSRs focus on customization of meals as well as loyalty programs.

Critical innovations influencing the industry are

Cloud Kitchens and Virtual Restaurants: This delivery-only models extend QSRs geographically without having a dine-in facility, which will help cut down on the overheads.

AI and Data Analytics: The usage of these technologies allows QSRs to make informed predictive inventory management, tailored marketing, and operational effectiveness for customer convenience.

Menu Innovation: The growing popularity of ethnic cuisine, plant-based options, and fusion dishes shows diverse consumer tastes.

Automated Operations: Robotics and AI-powered systems for order taking, food preparation, and delivery simplify the processes and lower the cost of operations.

These factors and innovations make QSR operators better positioned to face the changing dynamics of the market, deliver what the consumer wants, and survive in a changing business landscape.

Market Challenges

  1. Increasing Operational Cost: The growing cost of raw material, labor, and fuel is squeezing QSR profit margins, especially for smaller and independent operators.
  2. Labor Shortage: The foodservice industry cannot seem to overcome the persistent hurdle of recruiting and retaining adequate skilled workers. The recent impacts of the COVID-19 pandemic and high employee turnover rates are exacerbating this problem. Global supply chain disruptions, including sourcing delays of ingredients and packaging materials, may disrupt operations and increase costs.
  3. High Competition: The QSR industry is very competitive in nature, with global chains and local players. Businesses find it challenging to differentiate themselves and gain market share. Price competition and innovation pressures increase the need for constant adaptation.
  4. Health and Safety Regulations: Strict health and safety measures such as food hygiene, allergen management, and sustainability increase the cost of compliance and operational complexity.
  5. Consumer Expectations Are Increasing: Consumer demand is becoming healthier, more sustainable, and technologically enhanced for QSRs in terms of improving menus and maintaining operations to meet the rising demand.
  6. Digital Transformation Cost: Digital ordering and delivery are important, but integration costs, maintenance, and updates for systems are expensive and are not suitable for smaller operators.
  7. Environmental Impact: With increased focus on sustainability, QSRs need to invest in green packaging, reduce food waste, and source ingredients responsibly. This increases the complexity of operation and costs.

Market Opportunities

  1. Growth of Delivery and Digital Ordering: The growing demand for online ordering and delivery platforms presents an opportunity for QSRs to expand their reach and convenience offerings, tapping into the growing demand for contactless dining experiences.
  2. Health-Conscious Menu Options: There is a growing consumer demand for healthier, plant-based, low-calorie, and allergen-free options. QSRs can capitalize on this trend by innovating menus that cater to dietary preferences and health-conscious choices.
  3. Sustainability and Responsible Consumption: Consumers are focusing on sustainability, which means that QSRs can also look into eco-friendly packaging, reduction of food waste, and responsible sourcing of ingredients for enhanced brand loyalty and environmentally aware customers.
  4. Cloud Kitchens and Virtual Brands: The development of cloud kitchens, where only delivery is possible with no dine-in space, has been a boon to QSRs in the efficient and cost-effective way of expansion with low overheads.
  5. Technological Innovation: Integration of AI, automation, and data analytics could optimize operational efficiency, enhance inventory management, and enhance personalized customer experiences to boost retention and profitability.
  6. Regional Market Expansion: Emerging regional and rural markets increasingly demand QSRs. Operators can expand their footprints beyond major urban centers to capture the increasing demand for convenient, affordable dining options
  7. Experiential Dining: Themed restaurants or even tech-driven services, such as immersive dining experiences, provide an opportunity for differentiation in a competitive market and increase customer engagement.
  8. Collaboration with Local Suppliers: The sourcing of fresh, organic, and high-quality ingredients from local farmers and suppliers supports sustainability initiatives while appealing to consumers seeking transparency in sourcing.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

  • Digital Ordering Platforms Expansion
  • Data Point: McDonald’s enhanced its mobile app, enabling customers to order and pay using their smartphones, which led to an increase in digital sales and improved customer convenience.
  • Sustainability Efforts
  • Data Point: Groupe Bertrand, a market leader in France, acquired Pitaya and emphasized sustainability by minimizing waste, using eco-friendly packaging, and implementing recycling programs in all its restaurants.
  • Healthier Menu Options Innovation
  • Data Point: Elior Group launched additional healthier and organic food options to meet consumers’ growing appetite for healthy, better-for-you food that is produced more sustainably, mirroring trends of plant-based and low-calorie preferences.
  • Cloud Kitchens and Delivery-Only Brands
  • Data Point: Uber Eats and Deliveroo collaborated with cloud kitchen suppliers to leverage the skyrocketing popularity of food delivery services, an opportunity for QSRs to expand their business in a more effective way. 
  • Franchising and Brand Expansion
  • Data Point: Pitaya expanded its network to over 160 locations worldwide, while it plans to expand overseas in 2023 after franchising.
  • Technology Advancement for Operational Efficiency
  • Data Point: Domino’s Pizza in France used AI that helped improve the planning of deliveries and hence delivered faster operations with lower operational costs. As such, AI is helpful in increasing QSR efficiency. More focus on delivery kitchens only
  • Data Point: Just Eat Takeaway invested in delivery-only kitchens, responding to the shift towards delivery-driven dining, with investments in technology and infrastructure to support this expansion.
  • Customization and Personalized Ordering
  • Data Point: Chipotle integrated AI and data analytics to personalize marketing and loyalty programs, increasing consumer engagement and customer retention through tailored offers based on order history and preferences.

KEY BENEFITS FOR STAKEHOLDERS

  1. Comprehensive Market Analysis
  • The stakeholders will gain an insightful understanding of market trends, drivers, challenges, and opportunities so that strategic decisions can be made at the right time.
  1. Segmented Market Insights
  • Market by type of food service, type of outlet, location, and region; the value for targeted investment, expansion, and market entry strategies by stakeholders will be gained.
  1. Competitive Landscape Overview
  • Stakeholders will get to explore in-depth analysis on the different key players, emerging brands, and strategies in competitive space that will give them opportunity to identify a potential partnership, competitor, and avenues for differentiation.
  1. Informed Forecasting for Future Trends
  • The forecast from 2024 to 2029 will provide stakeholders a head start on market movement in anticipation of the digital ordering and health conscious dining and sustainability as their move in the direction.
  1. Finding Growth Opportunities
  • The report shows new revenue streams, including opportunities in cloud kitchens, health-focused menus, sustainability-driven practices, and regional market expansion, so stakeholders can capture emerging demand.
  1. Strategic Decision Support
  • The detailed segmentation and market data help the stakeholders refine their business strategies, optimize product development, and enhance marketing efforts based on real-time market insights.
  1. Risk Mitigation
  • Understanding the pain points of the market: labor shortages, supply chain disruptions, and competition, allows pro-active management of risks. The stakeholders can adjust their strategy to minimize operational disruption to a minimum.
  1. Post- Sale Analyst Support
  • After acquisition, stakeholders can access further supports from market analysts. These supports include accessing segment analysis, strategy implementation as well as troubleshooting specific business challenges.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2029. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

Contact Us For More Inquiry. 

Table of Contents

  • INTRODUCTION

    • Market Overview
    • Years Considered for Study
    • Market Segmentation
    • Study Assumptions and Definitions
    • Market Scope
  • RESEARCH METHODOLOGY

  • MARKET OUTLOOK

    • Executive Summary
    • Market Snapshot)
  • Market Segments 

  • Food Type:
    1. Burgers
    2. Sandwiches
    3. Pizza
    4. Chicken
    5. Desserts
    6. Beverages
    7. Others
  • Outlet Type:
    1. Drive-Thrus
    2. Dine-In, Delivery-Only
    3. Takeaway
    4. Hybrid
  • Cuisine Type:
    1. American
    2. Asian
    3. Mexican
    4. Italian
    5. Mediterranean 
    • COMPETITIVE LANDSCAPE

      • Recent Strategies (Key Strategic Moves)
      • Market Share Analysis
      • Company Profiles
        • McDonald’s Corporation
        • Yum! Brands, Inc.
        • Starbucks Corporation
        • Burger King (RBI)
        • Wendy’s
  • Subway
  • Domino’s Pizza, Inc.
  • Chipotle Mexican Grill
  • Dunkin’ (Inspire Brands)
  • Chick-fil-A
  • MARKET DYNAMICS

    • Market Drivers
    • Market Challenges
    • Market opportunities
    • Porter’s Five Forces’ Analysis
      • Bargaining Power of Suppliers
      • Bargaining Power of Buyers
      • Threat of New Entrant
      • Threat of Substitutes
      • Competitive Rivalry
  • GLOSSARY OF PROMINENT SECODNARY SOURCES

  • DISCLAIMER

  • ABOUT US

DigiRoads

U.S. Quick Service Restaurants Market

U.S. Quick Service Restaurants Market

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