U.S. Quick Service Restaurants Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

U.S. Quick Service Restaurants Market Overview

The U.S. Quick Service Restaurants Market is poised for remarkable expansion, with an estimated market size of USD 444.51 billion in 2025, projected to reach USD 751.09 billion by 2030, growing at a CAGR of 11.07% during the forecast period 2025-2030. The U.S. Quick Service Restaurants market is a dynamic and rapidly evolving sector, driven by consumer demand for convenience, affordability, and diverse dining options. Covering the forecast period from 2025 to 2030, this report offers in-depth insights into the QSR market, segmented by cuisine, outlet type, and location. Key cuisine categories include bakeries, burgers, ice cream, meat-based dishes, and pizza. Outlet types are divided into chained and independent restaurants, while location segments encompass leisure, lodging, retail, standalone, and travel.

The growing preference for meat-based cuisines, particularly chicken, is a significant trend, with chicken dishes dominating menus and driving sales. In 2024, chicken dishes accounted for a huge share, reflecting the sustained popularity of fried chicken and innovative chicken sandwiches. Burgers, a staple of American fast food, saw sales of USD 69.9 billion, fueled by their convenience and customizability.

The highly competitive market is marked by over 250,000 operators, including local businesses and national chains. As consumers prioritize health and quality, operators are innovating their menus and enhancing ingredient standards to meet evolving demands. This report provides a comprehensive analysis of market trends, competitive dynamics, and growth opportunities.

Market Report Coverage:

The “U.S. Quick Service Restaurants Market Report—Future (2025-2030)” by Digiroads Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

The study on the U.S. Quick Service Restaurants Market for 2025–2030 is based on several key assumptions and definitions to ensure accuracy and relevance. The QSR market refers to foodservice establishments offering convenience, speed, and affordable pricing, where customers typically self-serve and carry their meals. The segmentation includes cuisines like bakeries, burgers, meat-based dishes, and pizza, categorized under Chained Outlets and Independent Outlets. Locations range from leisure and lodging to retail and standalone facilities.

The research assumes steady economic conditions and gradual recovery from recent market disruptions, alongside evolving consumer preferences for healthier and customizable food options. It also presumes a continuation of trends like digital ordering, self-service kiosks, and demand for sustainable food practices. Market size estimations incorporate projected inflation rates, with average order values adjusted accordingly.

Definitions align with industry standards, with terms like “Chained Outlets” referring to centrally managed, standardized operations across multiple locations, and “Independent Outlets” denoting single-location businesses. A detailed classification of menu items, outlet types, and customer behavior patterns has been included. This framework ensures that the study offers a comprehensive analysis of the competitive landscape, growth drivers, and challenges faced by stakeholders in the U.S. QSR market.

Market Scope

The U.S. Quick Service Restaurants Market encompasses foodservice establishments that prioritize convenience, speed, and affordability. The scope of the study spans various cuisine types, including bakeries, burgers, meat-based dishes, ice cream, and pizza. These cuisines are offered through Chained Outlets, known for standardized operations, and Independent Outlets, catering to localized customer bases.

The market analysis considers diverse location segments such as leisure destinations, lodging facilities, retail spaces, standalone outlets, and travel-related locations. Key factors influencing the market include evolving consumer preferences, advancements in digital ordering, and increasing demand for healthier menu options.

The study focuses on market trends, growth drivers, and competitive dynamics between 2025 and 2030. Additionally, it examines the impact of technological innovations like self-service kiosks and sustainability-driven practices. The scope includes detailed segmentation and comprehensive insights into market opportunities for operators and investors in the QSR industry.

MARKET OUTLOOK

Executive Summary

The U.S. Quick Service Restaurants Market is poised for steady growth between 2025 and 2030, driven by evolving consumer preferences, increased demand for convenience, and technological advancements in foodservice. QSR establishments, known for offering fast, affordable, and customizable meals, are reshaping the dining experience for diverse demographics, including time-conscious millennials and health-conscious consumers.

The market is segmented by cuisine types, including bakeries, burgers, meat-based dishes, ice cream, and pizza, with meat-based cuisines and burgers dominating due to their widespread appeal and innovative menu options. Outlet types include Chained Outlets, which benefit from brand recognition and scalability, and Independent Outlets, which cater to localized tastes. Location categories such as leisure, lodging, retail, standalone, and travel ensure a broad consumer reach.

Sales in the QSR market are influenced by the growing adoption of digital ordering platforms, self-service kiosks, and third-party delivery services. Health-conscious trends are reshaping menus, with operators introducing plant-based alternatives and high-quality ingredients to meet demand.

The market is highly competitive, with over 250,000 operators, predominantly small and localized, driving innovation. Despite intense competition, the industry’s projected compound annual growth rate (CAGR) of 11.07% underscores steady expansion, supported by economic stability and changing lifestyles.

Challenges include fluctuating ingredient costs, the need for sustainable practices, and increasing consumer scrutiny over food quality and nutrition. However, opportunities abound for players willing to adapt to consumer expectations and leverage technological advancements.

The U.S. QSR market remains a vital segment of the foodservice industry, with its ability to innovate, adapt, and meet the dynamic demands of modern consumers ensuring its continued relevance and growth potential through 2030.

COMPETITIVE LANDSCAPE

The U.S. Quick Service Restaurants Market is moderately fragmented, with regional and multinational players competing fiercely for market share.

Key Market Players

• McDonald’s Corporation
• Yum! Brands, Inc. (Pizza Hut, Taco Bell, KFC)
• Restaurant Brands International (RBI) (Burger King, Tim Hortons, Popeyes)
• Domino’s Pizza, Inc.
• Subway Restaurants
• Chipotle Mexican Grill, Inc.
• Starbucks Corporation
• Wendy’s Company
• Jack in the Box Inc.
• Dunkin’ Brands Group, Inc. (Dunkin’ Donuts)
• Chick-fil-A, Inc.
• Panera Bread Company
• Papa John’s International, Inc.

Market Share Analysis

The U.S. Quick Service Restaurants Market is highly competitive, with key players dominating market share and influencing trends. In 2024, meat-based cuisines, particularly chicken, played a significant role, driving the market with significant sales. Burger chains also contributed substantially, generating USD 69.9 billion in sales. McDonald’s Corporation holds a leading share, benefitting from its wide geographic footprint, iconic menu, and strong brand presence. Other large players like Yum! Brands, with its diverse portfolio of brands like Pizza Hut, Taco Bell, and KFC, and Restaurant Brands International (RBI), with Burger King and Popeyes, also have considerable shares.

Smaller QSR brands and independent outlets contribute to the market’s fragmentation, with a growing demand for more health-conscious and customizable options. Chained outlets maintain dominance in the market, benefiting from standardized processes, widespread locations, and brand recognition. Independent outlets are gaining traction by focusing on niche offerings and localized consumer preferences.

Overall, large chains dominate in terms of market share, but the rise of independent outlets and new offerings driven by consumer preferences for healthier, more diverse food choices are contributing to changes in the market dynamics. The market is projected to grow at a moderate CAGR of 11.07% through 2025-2030, driven by increasing competition and evolving consumer expectations.

MARKET DYNAMICS

Market Drivers and Key Innovations

The U.S. Quick Service Restaurant Market is driven by several key factors, with consumer preferences, innovation, and operational strategies playing pivotal roles.

Market Drivers:

1. Health Consciousness: As consumers become more health-conscious, demand for nutritious, low-calorie, and organic food offerings has risen. This has prompted QSR chains to adapt their menus to include healthier options such as plant-based meals, low-fat dishes, and low-sodium ingredients.
2. Convenience and Speed: The demand for convenience and speed, particularly in the wake of the pandemic, has driven the growth of QSRs. Consumers seek quick, easy-to-order meals that can be delivered or picked up swiftly.
3. Customization: With millennials and Gen Z consumers at the forefront, there’s a growing desire for customizable, personalized dining experiences. This has led many QSRs to offer more customizable menu options, such as build-your-own-burger or salad choices.
4. Delivery and Digital Ordering: The rise of food delivery apps, drive-thru services, and self-service kiosks has enhanced convenience for customers. Digital ordering platforms have grown rapidly, further driving QSR sales.

Key Innovations:

1. Plant-Based Menus: Major chains like McDonald’s and Burger King have incorporated plant-based products, catering to the growing vegan and vegetarian market.
2. Technological Integration: Self-service kiosks, mobile ordering apps, and AI-driven recommendations are improving customer experience and operational efficiency.
3. Sustainability Practices: Many QSRs are embracing sustainable practices, such as reducing food waste, using eco-friendly packaging, and sourcing locally.

These drivers and innovations are shaping the future of the U.S. QSR market, driving growth and creating a dynamic competitive landscape.

Market Challenges

1. High Competition: The QSR market is highly fragmented, with over 250,000 operators competing for market share. Intense competition from both large chains and small independent outlets can drive prices down and put pressure on margins.
2. Labor Shortages and Rising Costs: The ongoing shortage of skilled labor in the restaurant industry, compounded by rising wages and benefits costs, poses a significant challenge for QSRs in maintaining operational efficiency and profitability.
3. Supply Chain Disruptions: The global supply chain disruptions, especially post-pandemic, have affected the availability and cost of key ingredients and packaging. QSRs must navigate these challenges to maintain consistency and meet consumer demand.
4. Changing Consumer Preferences: With increasing health-consciousness and demand for healthier food options, QSRs need to constantly innovate and adjust their menus to cater to evolving tastes, dietary restrictions, and sustainability concerns.
5. Rising Food and Ingredient Costs: Inflation and increasing commodity prices for ingredients, such as meat and vegetables, have raised food costs for many QSR operators, forcing them to either absorb the costs or pass them on to consumers, which may affect demand.
6. Regulatory Compliance: Compliance with food safety regulations, local health ordinances, and sustainability laws requires continuous investment in processes and systems, creating financial and operational pressure for QSR operators.
7. Technology Integration Costs: While digital ordering, delivery services, and AI-driven technologies can enhance efficiency, the initial investment in these technologies can be significant, presenting a financial challenge for smaller operators.

Market Opportunities

1. Expanding Menu Offerings: With growing consumer demand for healthier, plant-based, and dietary-specific options, QSRs can innovate by introducing menu items that cater to these preferences, such as plant-based burgers, gluten-free items, and low-calorie meals.
2. Technological Advancements: The adoption of technology such as self-service kiosks, mobile apps for ordering, and AI-driven recommendations provides QSRs with opportunities to improve customer experience, increase order efficiency, and enhance personalization.
3. Delivery and Online Ordering: The continued growth of food delivery platforms and online ordering systems presents a major opportunity for QSRs to reach a larger customer base. Expanding delivery services or partnering with third-party apps like UberEats or DoorDash can significantly boost sales.
4. Focus on Sustainability: As consumers become more environmentally conscious, QSRs can capitalize on sustainability initiatives such as using eco-friendly packaging, reducing food waste, and sourcing ingredients sustainably, which can help attract eco-minded customers.
5. Customization and Personalization: Offering more customizable meal options, such as build-your-own sandwiches, salads, or bowls, can help QSRs appeal to a broad range of tastes and dietary preferences, providing greater customer satisfaction and loyalty.
6. Health-conscious Offerings: There is an increasing consumer shift towards healthier eating, creating an opportunity for QSRs to expand into lighter, more nutritious menu items. Offering low-calorie, high-protein, and superfood-based meals can cater to this growing segment.
7. Franchising and Geographic Expansion: Many QSR brands have the potential for geographical expansion, especially in underserved areas. Franchising presents a cost-effective way for QSR chains to expand their market reach.
8. Value-Based Menus: Offering value meals or budget-friendly options can attract price-sensitive customers, especially during economic downturns or times of high inflation, driving traffic and sales.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

Expansion of Delivery and Online Ordering Services:

• QSRs are increasingly focusing on expanding their delivery and online ordering options to cater to the growing demand for convenience.
• Data: In 2024, delivery accounted for approximately 10% of all QSR sales in the U.S. and is expected to grow steadily in the coming years.

Introduction of Plant-Based and Health-Conscious Menu Items:

• As health-consciousness and plant-based diets gain traction, several QSR chains have introduced plant-based alternatives.
• Data: The U.S. plant-based food market is growing at a rate of over 8% annually, with major chains like McDonald’s, Burger King, and KFC rolling out plant-based burger options and meat alternatives to attract a broader customer base.

Adoption of Self-Service Kiosks and AI Technologies:

• Many QSRs are implementing self-service kiosks, AI-driven ordering systems, and mobile apps to enhance customer experience, reduce wait times, and minimize human error.
• Data: McDonald’s has been rolling out self-order kiosks in its U.S. outlets, contributing to higher average order values.

Investing in Sustainability Initiatives:

• QSRs are focusing on sustainability, such as reducing food waste, offering eco-friendly packaging, and sourcing ingredients responsibly to align with consumer expectations.
• Data: Chains like Chipotle are increasing their use of recyclable packaging, and Starbucks is working toward a 100% recyclable cup by 2025.

Introduction of Loyalty Programs and Personalization:

• QSRs are investing in loyalty programs and personalized marketing to retain customers and boost sales.
• Data: Starbucks reported that its loyalty program accounted for over 50% of its total sales in the U.S. in 2024, demonstrating the value of customer retention strategies.

Focus on Technology-Enhanced Drive-Thru Experiences:

• The drive-thru segment remains a key area of growth. Operators are integrating advanced technology like AI-powered drive-thru lanes to increase speed and efficiency.
• Data: Taco Bell and Wendy’s are using AI to streamline order accuracy and drive-thru speed, improving customer satisfaction.

Strategic Partnerships with Third-Party Delivery Services:

• QSRs are partnering with third-party platforms such as UberEats, DoorDash, and Grubhub to extend their reach and provide convenience.
• Data: In 2024, QSRs like Domino’s and Papa John’s reported a significant increase in sales driven by their partnerships with food delivery services.

International Market Expansion:

• Several U.S.-based QSR chains are focusing on expanding their presence internationally, particularly in regions like Asia and Europe, to tap into emerging markets.
• Data: McDonald’s opened over 400 new stores in 2023, with a significant portion in international markets, including China and India.

KEY BENEFITS FOR STAKEHOLDERS

Increased Revenue Streams for Operators:

• By diversifying menu offerings and adopting online ordering, delivery, and self-service kiosks, operators can tap into additional revenue sources and expand customer reach.
• Benefit: Maximized operational efficiency and customer convenience lead to improved sales and higher profit margins.

Improved Customer Retention through Loyalty Programs:

• Implementing loyalty programs and personalized marketing allows QSRs to build stronger customer relationships, resulting in repeat business.
• Benefit: Increased customer loyalty and repeat purchases, leading to more predictable and stable revenue.

Enhanced Operational Efficiency:

• The adoption of technology such as AI for drive-thru orders and automated systems for inventory and order management reduces labor costs and minimizes human error.
• Benefit: Cost savings and smoother operations, allowing businesses to operate at lower margins while maintaining customer satisfaction.

Expanding Market Reach for Investors:

• With growing consumer demand for convenience and healthier options, QSRs present investment opportunities with strong growth potential.
• Benefit: Investors can capitalize on the expanding market by backing companies adopting innovative strategies and sustainable practices.

Enhanced Brand Equity for Franchisees:

• Franchisees benefit from partnering with established brands that are investing in sustainability and customer experience improvements.
• Benefit: Increased brand loyalty and market share through association with leading QSR brands that resonate with socially conscious consumers.

Sustainability and Ethical Practices:

• Operators focusing on sustainability by offering eco-friendly packaging, reducing food waste, and sourcing ethically grown ingredients can improve brand image and appeal to eco-conscious consumers.
• Benefit: Enhanced reputation and alignment with current consumer expectations, potentially increasing market share and consumer trust.

New Growth Opportunities for Suppliers:

• Suppliers of plant-based and healthy ingredients, sustainable packaging solutions, and technology platforms will see increased demand as QSRs focus on healthier and eco-friendly options.
• Benefit: Expansion of the supplier market with higher demand for innovative food ingredients and packaging materials that align with market trends.

Strategic Partnerships for Third-Party Delivery Platforms:

• Delivery services such as UberEats, DoorDash, and Grubhub benefit from partnerships with QSRs as they broaden their network and cater to the increasing demand for convenience.
• Benefit: Increased market share and revenue for third-party platforms as they connect consumers with popular QSR brands.

At DigiRoads Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, DigiRoads Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• INTRODUCTION

  • Market Overview
  • Years Considered for Study
  • Market Segmentation
  • Study Assumptions and Definitions
  • Market Scope

• RESEARCH METHODOLOGY

• MARKET OUTLOOK

  • Executive Summary
  • Market Snapshot
• Market Segments 
  • Cuisine:
    • Bakeries, Burgers, Ice Cream, Meat-based Cuisines, Pizza, Other QSR Cuisines
  • Outlet Type:
    • Chained Outlets, Independent Outlets
  • Location:
    •  United States

• COMPETITIVE LANDSCAPE

• Recent Strategies (Key Strategic Moves)
• Market Share Analysis
• Company Profiles
  • McDonald’s Corporation
  • Yum! Brands, Inc. (Pizza Hut, Taco Bell, KFC)
  • Restaurant Brands International (RBI) (Burger King, Tim Hortons, Popeyes)
  • Domino’s Pizza, Inc.
  • Subway Restaurants
  • Chipotle Mexican Grill, Inc.
  • Starbucks Corporation
  • Wendy’s Company
  • Jack in the Box Inc.
  • Dunkin’ Brands Group, Inc. (Dunkin’ Donuts)
  • Chick-fil-A, Inc.
  • Panera Bread Company
  • Papa John’s International, Inc.

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US