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The Middle East Meat Substitutes Market report, spanning 120 pages, offers a detailed analysis of trends, market growth drivers, and key players. It explores the rising demand for plant-based alternatives, market size, competitive landscape, and future projections.

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Description

Middle East Meat Substitutes Market:  Opportunity Analysis and Industry Forecast, 2024-2034

Middle East Meat Substitutes Market Overview:

The United States Quick Service Restaurants Market size is estimated at 899.92million USD in 2024, and is expected to reach 2441.64million USD by 2034, growing at a CAGR of 9.50% during the forecast period (2024-2034).

The Middle East Meat Substitutes Market is experiencing a notable surge as consumer preferences shift towards healthier and sustainable dietary choices. With a growing awareness of environmental impact and health concerns, meat substitutes, such as plant-based proteins and analogs, have gained traction across the Middle East. The region’s diverse population, incorporating various dietary preferences and cultural influences, has contributed to the increasing demand for alternative protein sources.

The market is witnessing robust growth due to factors such as rising vegetarian and flexitarian lifestyles, coupled with an expanding urban population seeking convenient and nutritious food options. Major players are introducing innovative meat substitute products tailored to local tastes, addressing the region’s unique culinary preferences. Additionally, government initiatives promoting healthier eating habits and sustainable food production further propel the market forward.

This burgeoning Middle East Meat Substitutes Market reflects a dynamic shift in consumer behavior, signaling a broader movement towards a more sustainable and plant-centric diet in the region. As global and local players continue to invest in research and development, the market is poised for continued expansion, offering diverse and appealing alternatives to traditional meat products.

 

Middle East Meat Substitutes Market  – Report Coverage:

The “Middle East Meat Substitutes Market Report – Forecast (2024-2034)” by Digiroads Consulting, covers an in-depth analysis of the following segments in the Middle East Meat Substitutes Market.

Attribute Segment
By Product Type:
  • Plant-based Meat Substitutes
  • Mycoprotein (Fungi-based)
  • Others (like jackfruit-based, tofu, etc.)
By Source
  • Legumes
  • Grains
  • Fruits
  • Vegetables
  • Others
By Distribution Channel
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail
  • Specialty Stores
  • Foodservice (Restaurants, Cafes, etc.)
By End User
  • Household
  • Food Industry (Commercial Kitchens, Catering, etc.)
  • Retailers
  • Others
By Location
  • Country-specific segmentation (e.g., UAE, Saudi Arabia, Qatar, etc.)
  • Urban vs. Rural markets
  • Regional preferences and trends

Recent Developments : 

Market Growth:

  • Projected Growth: The United States Quick Service Restaurants Market size is estimated at 899.92million USD in 2024, and is expected to reach 2441.64million USD by 2034, growing at a CAGR of 9.50% during the forecast period (2024-2034).
  • Regional Leaders: The United Arab Emirates and Saudi Arabia are leading the growth, driven by high disposable incomes and rising health consciousness.

Product and Player Updates:

  • Local Production: In March 2023, IFFCO Group opened the first 100% plant-based meat factory in Dubai, offering regional flavors and catering to local preferences.
  • Major Brands Enter: International players like Beyond Meat and Quorn are actively expanding their presence in the region through partnerships and distributors.
  • Innovative Products: Local startups are launching unique plant-based products like chickpea-based kofta and lentil-based shawarma, appealing to the local palate.

Consumer Trends:

  • Health & Sustainability: Growing awareness about health benefits and environmental impact of meat consumption is driving the demand for plant-based options.
  • Religious & Cultural Factors: Meatless options for Ramadan and specific cultural practices are making plant-based alternatives more relevant.
  • Convenience & Experimentation: Consumers are increasingly open to trying plant-based options for their convenience and diverse flavor profiles.

Challenges and Opportunities:

  • Price Sensitivity: Consumers remain price-sensitive, and plant-based products are often perceived as more expensive than traditional meat.
  • Limited Product Availability: The variety and accessibility of plant-based options still lag behind developed markets.
  • Cultural & Religious Barriers: Some consumers may have reservations about meat substitutes due to cultural or religious beliefs.

Opportunities:

  • Rising Disposable Incomes: Increasing disposable incomes can fuel demand for premium and innovative plant-based options.
  • Sustainability Push: Government initiatives promoting plant-based diets and sustainable practices create a favorable environment for market growth.
  • Collaboration & Innovation: Partnerships between international players and local startups can accelerate the development and adoption of culturally relevant products.

Middle East Meat Substitutes Market – Dynamics:

Growth Drivers:

  • Health & Wellness: Rising awareness of health benefits like reduced cholesterol and improved gut health drives consumer interest in plant-based alternatives.
  • Sustainability: Concerns about environmental impact of animal agriculture, including water usage and greenhouse gas emissions, push consumers towards plant-based options.
  • Food Security: Growing populations and potential water scarcity in the region make plant-based protein sources more attractive due to their lower resource requirements.
  • Religious & Cultural Factors: Vegetarian practices during Ramadan and specific cultural observances create existing demand for meatless options.
  • Flavor & Innovation: Development of delicious and regionally-inspired plant-based products catering to local palates, like chickpea kofta and lentil shawarma, sparks curiosity and trial.

Challenges:

  • Price Sensitivity: Consumers in the region are generally price-sensitive, and plant-based products are often perceived as more expensive than traditional meat.
  • Limited Availability & Awareness: The variety and accessibility of plant-based options are still limited compared to developed markets, hindering widespread adoption.
  • Cultural & Religious Barriers: Some consumers may have cultural or religious reservations about consuming meat substitutes due to traditional dietary practices.
  • Infrastructure & Distribution: Cold chain logistics and distribution networks for temperature-sensitive plant-based products need further development.

Other Dynamics:

  • E-commerce & Delivery: Growing online platforms and food delivery services can increase accessibility and convenience of plant-based options.
  • Government Initiatives: Policies promoting plant-based diets and sustainable practices can incentivize market growth.
  • Start-up Innovation: Local startups are developing innovative plant-based products using regional ingredients and catering to specific dietary needs.
  • Partnerships & Collaborations: Collaborations between international players and local companies can accelerate product development and market expansion.

Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Middle East Meat Substitutes Market . The top 10 companies in this industry are listed below:

International Players:

  • Beyond Meat (United States)
  • Impossible Foods (United States)
  • Quorn (United Kingdom)
  • Nestlé (Switzerland)
  • Unilever (Netherlands)

Regional Players:

  • IFFCO Group (United Arab Emirates)
  • Siraj Foods (Saudi Arabia)
  • Future Farm (United Arab Emirates)
  • Eat Just (United States)
  • The Vegetarian Butcher (Netherlands)

Emerging Players:

  • Plantible Foods (Israel)
  • Redefine Meat (Israel)
  • Chickpea Farm (United Arab Emirates)

Key Benefits For Stakeholders:

Health-conscious Consumers:

  • Consumers: Meat substitutes often appeal to individuals seeking healthier dietary options. Stakeholders benefit as consumer demand for plant-based and alternative protein products grows.

Environmental Sustainability:

  • Producers and Investors: Stakeholders involved in the production of meat substitutes benefit from the increasing emphasis on sustainability. Plant-based alternatives are often seen as more environmentally friendly than traditional meat production.

Market Expansion:

  • Producers and Investors: As the market for meat substitutes expands, stakeholders have the opportunity to enter new markets and capitalize on the growing demand for alternative protein sources.

Ethical Considerations:

  • Consumers and Investors: Stakeholders who prioritize ethical considerations, such as animal welfare, benefit from the availability and adoption of meat substitutes, which offer cruelty-free alternatives to traditional meat.

Government Policies and Incentives:

  • Producers and Investors: Stakeholders may benefit from government policies and incentives promoting the development and consumption of meat substitutes. This can include subsidies, research funding, or supportive regulations.

Diversification of Product Offerings:

  • Producers: Companies involved in both traditional and alternative protein production can benefit from diversifying their product offerings, reaching a broader consumer base.

Market Competitiveness:

  • Investors: As the meat substitutes market becomes more competitive, investors may benefit from the growth and innovation within the industry, potentially leading to increased market share and profitability.

Reduced Environmental Impact:

  • Consumers and Investors: Stakeholders concerned about the environmental impact of traditional meat production benefit from the reduced carbon footprint associated with meat substitutes.

We have studied the USA Quick Service Restaurants Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2034.

Contact us for any inquiry.

Table of Contents
  1. INTRODUCTION

   1.1 Study Assumptions & Market Definition

   1.2 Scope of the Study

  1. RESEARCH METHODOLOGY
  2. EXECUTIVE SUMMARY
  3. MARKET DYNAMICS

   4.1 Market Overview

   4.2 Market Drivers

   4.3 Market Restraints

   4.4 Porter’s Five Forces Analysis

       4.4.1 Bargaining Power of Suppliers

       4.4.2 Bargaining Power of Buyers

       4.4.3 Threat of New Entrants

       4.4.4 Threat of Substitute Products

       4.4.5 Intensity of Competitive Rivalry

  1. MARKET SEGMENTATION
  1. Product Type:
    1. Plant-based Meat Substitutes
      1. Soy-based
      2. Wheat-based
      3. Pea-based
      4. Others
    2. Mycoprotein (Fungi-based)
    3. Others (like jackfruit-based, tofu, etc.)
  2. Source:
    1. Legumes
    2. Grains
    3. Fruits
    4. Vegetables
    5. Others
  3. Distribution Channel:
    1. Supermarkets/Hypermarkets
    2. Convenience Stores
    3. Online Retail
    4. Specialty Stores
    5. Foodservice (Restaurants, Cafes, etc.)
  4. End User:
    1. Household
    2. Food Industry (Commercial Kitchens, Catering, etc.)
    3. Retailers
    4. Others
  5. By Location:
    1. Country-specific segmentation (e.g., UAE, Saudi Arabia, Qatar, etc.)
    2. Urban vs. Rural markets
    3. Regional preferences and trends
  1. COMPETITIVE LANDSCAPE

   6.1 Most Adopted Strategies

   6.2 Market Share Analysis

   6.3 Company Profiles

International Players:

  • Beyond Meat (United States)
  • Impossible Foods (United States)
  • Quorn (United Kingdom)
  • Nestlé (Switzerland)
  • Unilever (Netherlands)

Regional Players:

  • IFFCO Group (United Arab Emirates)
  • Siraj Foods (Saudi Arabia)
  • Future Farm (United Arab Emirates)
  • Eat Just (United States)
  • The Vegetarian Butcher (Netherlands)

Emerging Players:

  • Plantible Foods (Israel)
  • Redefine Meat (Israel)
  • Chickpea Farm (United Arab Emirates)
  1. MARKET OPPORTUNITIES AND FUTURE TREND

 

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